Press Note | Godrej Ezee partners with the India Meteorological Department for winter weather guidance and establishment of Ezee Hugs initiative
Hope you’re doing well.
In a first of its kind initiative, Godrej Ezee, from the house of Godrej Consumer Products Limited, has partnered with the India Meteorological Department (IMD), the national meteoritic agency, for winter weather guidance 2020-2021 and establishment of Ezee Hugs initiative.
IMD predicted that 2020 is likely to witness colder and harsher winters, especially in North India. The period of occurrences, intensity, and locations of cold waves vary from season to season. In major cities and urban clusters, the study also shows the high variation in the intensity of the cold waves due to urban heat island effects. Over the years, Godrej Ezee realized a scientific mapping of severe winter-prone areas will lead to precise targeting of beneficiaries. Understanding of real-time occurrences of cold waves and associated wind-chill for urban areas will ensure a timely impact of Ezee Hugs. The association between Godrej Ezee and IMD is a step forward, to make sure Ezee Hugs reaches the beneficiaries more accurately in localities and vicinities facing severe cold waves within cities.
Under this initiative, IMD will provide severe cold weather forecast and guidance to Godrej Ezee in Delhi, Lucknow, Allahabad, Panchkula, and Kolkata. IMD will use its available data to identify areas and localities in these cities expected to witness severe cold waves. Once the exact locations are identified, Ezee along with CRY – Child Rights and You, will reach out to underprivileged children living in those areas and give them new sweaters.
Please find attached a press note for further details. Hope you can carry it.
In case of any queries, please reach out to me.
Thanks & Regards,
Kushal Shah | Associate Account Executive | Mumbai
Adfactors PR | M: +91 9664636848 | T: +91 022 67574444 Ext: 299
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