Tide India announces the launch of Tide Plus Double Power
TIDE INDIA INTRODUCES NEW UPGRADE, ANNOUNCES LAUNCH OF TIDE PLUS DOUBLE POWER!
Tide Plus’ best formulation so far promises superior laundry results
- The upgraded version is enhanced with stain magnets for a superior clean, more foam, and better and longer-lasting fragrance – all at the same price as the previous version!
- The TVC announcing the new launch features the brand’s ambassador, Ayushmann Khurrana, urging consumers to try Tide Double Power
Mumbai, 14th December 2020: Tide, the biggest laundry brand globally and one of the leading fabric care brands in India from P&G, has recently launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana. The latest version of India's popular detergent brand comes with an enhanced stain removal power, whitening benefit, and longer-lasting fragrance.
Available at an introductory offer of INR 45 for 500g, Tide Plus Double Power is designed specifically to cater to the consumer's everyday needs by reducing their time invested in doing laundry. With an increasing number of consumers spending their time at home this year, kids and adults alike have been getting more food stains than usual, which means Double Trouble for the homemaker. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.
Tide has been constantly innovating and upgrading its offering to continue delighting its consumers year on year. Tide is known to be a happy, bright, and optimistic brand in the detergent category, and has always brought a smile to the audience with its witty and humorous communication.
The new TVC features Ayushmann Khurrana, challenging his fans on removing tough food stains without any additional scrubbing or bar involved. With the dirt lift and lock technology removing grime, and not letting it settle back into the fibers, the new product formulation addresses the most important need of everyday stain removal, better fragrance, and whiteness for overall superior cleaning.
Talking about the launch, Sharat Verma, Chief Marketing Officer, and Vice President, Fabric Care at P&G India said, “ The new Tide Plus Double Power is Tide Plus’s best formulation till date, and a significant improvement versus the previous product on every front – be it stain removal, whiteness or fragrance. Tide is the leading detergent brand in the world, and with this new, upgraded Tide Double Power, we are bringing to market a formulation specially designed to delight the Indian consumer and give them brilliant cleaning at an affordable price.”
Commenting on the new launch, Ayushmann Khurrana, Tide India Brand Ambassador said, “Tackling everyday stains is a mundane task every household has to encounter, and this has continued even during the recent lockdown. This newly launched Tide Plus Double Power product will give the users a delightful laundry experience. And just like I say in the exciting new TVC - Abhi Tak tries Nahi Kiya? "
Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.
Links to TVC:
- New Tide Double Power Launch (Hindi)
- New Tide Double Power – remove everyday stains in your budget! (Hindi)
About Procter & Gamble
P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®,
and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education.
Please visit http://www.pg-India.com
Media contact:
Kalika Ghate: Kalpika.ghate@genesis-bcw.com
Karishma Changlani: Karishma.changlani@genesis-
Regards,
Kalika G | account executive
Genesis BCW, 4th Floor, Bay 99 – The Orb,
JW Marriott, Sahar, Andheri East,
Mumbai 400 099. Maharashtra, India.
m: +91 7045788478
kalpika.ghate@genesis-bcw.com
