DIGITAL MUSIC SENSATION KUHU GRACIA DEBUTS WITH “CHITTHIYAN,” A SONG ABOUT LOVE
THE MUSICAL INTERNET PHENOMENON WITH OVER 1 MILLION SUBSCRIBERS HAS FINALLY RELEASED HER FIRST ORIGINAL SINGLE
Mumbai, 24th February 2020: Qyuki artist Kuhu Gracia has released the music video for her debut single, “Chitthiyan.” The digital sensation with over 1.45 million subscribers charts a tale of love and heartbreak in the evocative music video. Featuring the musician’s silky vocals as well as spoken word, “Chitthiyan” poses a reflection on a past bond. The pop ballad also marks the unveiling of Gracia’s first original song. Exploring the highs and lows of a doomed romantic relationship, the versatile vocalist’s “Chitthiyan” is a heartfelt chronicle of connection in the month of love
Penned by lyricist Sanjay Phillips with a
delicate arrangement by Dev Basak, Gracia’s debut single shines
a light on the singer’s balmy vocals as well as her gravitational forte as a performer.
The vocalist is framed in both colorful and muted vignettes as she musically
and poetically narrates the story and eventual fate of two lovers in the music
video for “Chitthiyan.” The 4-minute the clip is an emotional snapshot of a
beautiful relationship that ultimately sees two people break up and drift
apart. Gracia wished to channel an expansive tapestry of love on her debut
single, hoping to do justice to the human experience as she reflected the
almost universal feeling of
heartbreak. The music video,
directed by Rohan Saini, also features actor Shaurya Dutt opposite
Gracia.
I’m excited to be making my original
vocal debut with ‘Chitthiyan.’ It’s a song that encompasses two very strong
emotions: heartbreak and love. I’ve encountered so many people who’ve
experienced this deeply and I hope that people all over the world find
themselves
reflected in ‘Chitthiyan’; that they
realize life always goes on.
With ‘Chitthiyan,’ I embark on a new
chapter of my artistic journey in the month of love. Teaming up with Qyuki, you
can expect a diverse array of songs in the near future!”
A musical Internet
phenomenon, Gracia has amassed with millions of views since she began
uploading her covers to YouTube in 2017. Over a period of
four years, the vocalist has displayed an impressive artistic range, offering
listeners the gambit of pop, classical, Sufi and more while even taking the
world by storm with her popular song
mashups. An artist on the rise, Gracia marks the beginning of a new
creative chapter with “Chitthiyan.” A believer
in exploration and evolution, the vocalist hopes to
showcase unique and different facets of her music going ahead.
a nationwide talent hunt for English-language
singers. In Jan 2020, Qyuki created a breakthrough format of fan festival
called Epic Fam Jam, which brought together India’s biggest online sensations -
in thematic mini-worlds of their own for superfan meetups - topped with
incredible live performances. Qyuki also exclusively manages a host of talent
across various digital platforms including Youtube, Instagram, and TikTok.
About Qyuki
Co-Founded by Samir Bangara, A.R.Rahman and Shekhar Kapur, Qyuki is a data-driven new a media company that discovers & invests in India’s most influential creators to help them rapidly grow their audience, create content, and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music
