*IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce*

 *IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce*

Building on its unified Salesforce foundation, IndiaFirst Life is bringing AI agents into critical workflows to improve speed, consistency, and customer experience at scale

 *Mumbai, August 27, 2026*: Salesforce, the #1 Agentic CRM, today announced that IndiaFirst Life Insurance Company Limited (IndiaFirst Life) – a Bank of Baroda subsidiary – has selected Agentforce to advance its enterprise-wide AI transformation. IndiaFirst Life will embed trusted AI agents into critical processes to improve sales, streamline operations and enhance customer experience. The initiative builds on its unified Salesforce platform, which supports the insurance journey from lead generation to claims settlement. This marks the next phase of IndiaFirst Life’s collaboration with Salesforce and reinforces its ambition to build a more intelligent, and customer-centric life insurance experience.

Founded in 2009, IndiaFirst Life serves customers across more than 90% of India's pin codes and continues to expand its distribution reach. To support these priorities, IndiaFirst Life is deploying Agentforce across three priority areas of its business: *new business underwriting, customer service, and claims processing.*

● *New Business Underwriting*: AI agents will review KYCs, financial and medical documents against underwriting guidelines, to flag discrepancies, assess risk, and recommend decisions. This will help accelerate policy issuance while improving consistency, compliance and auditability.

● *Customer Service*: AI agents will classify incoming cases, assess sentiment, and generate compliant responses, helping reduce turnaround times and enabling teams to focus on more complex customer interactions.

● *Claims*: For Micro Insurance and Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) products, AI agents will verify documents, identify missing information, and route exceptions for review, helping accelerate claims handling, and improving responsiveness for customers.

 The Agentforce deployment builds on a Salesforce-powered technology ecosystem already embedded across IndiaFirst Life's operations. Agentforce Financial Services serves as the life insurer's core engagement layer, providing sales teams, distributors, and service representatives with a unified customer view. Business Process Management capabilities standardise workflows across new business, underwriting, servicing, and claims. MuleSoft connects UNIFY, IndiaFirst Life's proprietary sales Super App, with Salesforce in real time. Combined with analytics and operational dashboards, this ecosystem enables seamless information flow, operational visibility, and data-driven decision-making.

 *Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life Insurance*, said, “IndiaFirst Life’s digital transformation journey with Salesforce has strengthened sales processes and elevated customer experiences across the value chain. With Agentforce, we are building on this foundation by bringing AI agents into key business processes, enabling faster execution. This will allow our teams to focus on more meaningful customer interactions and areas where human judgment matters most. IndiaFirst Life is deepening its #CustomerFirst commitment by pairing technology with trust and driving innovation responsibly across the organisation.”

 *Arundhati Bhattacharya, President and CEO, Salesforce – South Asia*, said, “IndiaFirst Life is demonstrating how organisations can build an agentic enterprise on a strong digital foundation. By extending Agentforce across an already connected Salesforce environment, the company can extend trusted AI across critical workflows while keeping people at the centre of decisions that require judgment and empathy. We are proud to deepen our collaboration with IndiaFirst Life as it reimagines insurance delivery through enterprise-grade AI."

 

This expanded collaboration will help IndiaFirst Life enhance operational agility, strengthen customer outcomes and support continued innovation as it scales AI across the insurance lifecycle.

*Salesforce, the #1 CRM, powered by AI technology and capabilities.

*निलेश नाईक यांचा ‘द्विधा’मधून दिग्दर्शकीय प्रवास*

 *एडिटर ते डिरेक्टर* 

*निलेश नाईक यांचा ‘द्विधा’मधून दिग्दर्शकीय प्रवास*

संकलक चित्रपटाच्या प्रत्येक दृश्याला एकमेकांशी जोडत कथेला आकार देतो आणि हीच दृश्यांची साखळी जोडता-जोडता संपूर्ण चित्रपट दिग्दर्शित करण्याचं स्वप्न दिग्दर्शक निलेश नाईक यांनी पाहिलं. अनुभव, मेहनत आणि सर्जनशीलतेच्या जोरावर त्यांनी हे स्वप्न आता प्रत्यक्षात साकारलं आहे. एडिटिंगच्या बारकाव्यांपासून दिग्दर्शनाच्या व्यापक कॅनव्हासपर्यंतचा त्यांचा प्रवास ‘द्विधा’च्या माध्यमातून रुपेरी पडद्यावर उलगडणार आहे.

निर्णयांच्या उंबरठ्यावर उभं राहिल्यावर निर्माण होणारी मानसिक घालमेल आणि स्वप्नांच्या दिशेने वाटचाल करण्याची धडपड अशा भावनिक पैलूंना स्पर्श करणारी ‘द्विधा’ची कथा प्रेक्षकांना एका वेगळ्या अनुभवाची अनुभूती देणार आहे. चित्रपटाच्या ट्रेलरला ‘उत्तम ट्रेलर’ म्हणत अनेकांनी कौतुकाची थाप दिली आहे. चित्रपटात सतीश पुळेकर, मानसी कुलकर्णी यांच्या प्रमुख भूमिका असून त्यांच्यासोबत रेणुका दफ्तरदार, निमिष कुलकर्णी, आस्ताद काळे, तन्वी कुलकर्णी, पुष्कर सराड, मनोज कोल्हटकर, भूषण कडू, प्रफुल्ल सावंत, हेमांगी वेळणकर आणि ओवी तानवडे यांच्या महत्त्वपूर्ण भूमिका आहेत. ४ सप्टेंबरला ‘द्विधा’ महाराष्ट्रातील चित्रपटगृहांमध्ये प्रदर्शित होणार आहे.

तब्बल १८ वर्षांहून अधिक काळ मीडिया आणि मनोरंजन क्षेत्रात कार्यरत असलेल्या निलेश नाईक यांनी २००१ मध्ये आपल्या कारकिर्दीला सुरुवात केली. वरिष्ठ ऑफलाइन एडिटर आणि प्रोमो डायरेक्टर म्हणून काम केल्यानंतर त्यांनी स्वतःची स्पिनिंग व्हील प्रॉडक्शन्स ही निर्मिती संस्था सुरू केली. हिंदी तसेच प्रादेशिक चित्रपटसृष्टीतील अनेक महत्त्वाच्या प्रकल्पांवर त्यांनी काम केले असून, ‘ब्लॅक’, ‘दस’, ‘माय नेम इज खान’, ‘सावरिया’ आणि ‘रा.वन’ यांसारख्या गाजलेल्या चित्रपटांच्या प्रमोशनल कामाचा अनुभव त्यांच्या पाठीशी आहे. चित्रपट प्रमोशनसोबतच कॉर्पोरेट फिल्म्स आणि विविध आघाडीच्या ब्रँड्सच्या जाहिरात मोहिमांमध्येही त्यांनी योगदान दिले आहे.

निलेश नाईक यांच्या सर्जनशील कामाची दखल राष्ट्रीय आणि आंतरराष्ट्रीय स्तरावरही घेण्यात आली आहे. त्यांच्या उल्लेखनीय प्रमोशनल कामासाठी त्यांना ‘प्रोमॅक्स एशिया २००४’ आणि ‘प्रोमॅक्स वर्ल्डवाइड २००५’ असे दोन प्रतिष्ठित पुरस्कार मिळाले आहेत.त्यांच्या सर्जनशील प्रवासातील आणखी एक महत्त्वाचा टप्पा म्हणजे ‘वो पल दोज लव्हली मोमेंट्स’ हा लघुपट. या लघुपटाने भारतासह आंतरराष्ट्रीय स्तरावरील विविध पुरस्कार पटकावले आहेत.

एडिटिंगमधून कथेला आकार देण्यापासून ते दिग्दर्शक म्हणून संपूर्ण कथा पडद्यावर उभी करण्यापर्यंतचा निलेश नाईक यांचा प्रवास ‘द्विधा’मधून नव्या वळणावर पोहोचला आहे. दीर्घ अनुभवातून आलेली दृष्टी, सिनेमाच्या भाषेची जाण आणि मानवी भावविश्वाकडे पाहण्याची संवेदनशील नजर यामुळे ‘द्विधा’ चित्रपट त्यांच्या दिग्दर्शकीय कारकिर्दीतील महत्त्वाचा टप्पा ठरणार आहे.

*‘द्विधा’मध्ये रेणुका दफ्तरदार दिसणार एका वेगळ्या रूपात*

 *‘द्विधा’मध्ये रेणुका दफ्तरदार दिसणार एका वेगळ्या रूपात*

‘शास्त्र असतं ते...’ हे वाक्य ऐकलं की आपल्या चेहऱ्यावर हसू येतं आणि आठवते ती अनी आणि जुईची आई. आपल्या घरातलीच एक आई वाटावी, अशी सहजसुंदर भूमिका साकारणाऱ्या अभिनेत्री रेणुका दफ्तरदार यांनी आजवर आपल्या अभिनयातून प्रेक्षकांच्या मनात खास स्थान निर्माण केलं आहे. ‘दोघी’, ‘बाधा’, ‘वळू’, ‘मन फकिरा’, ‘अनन्या’, ‘जग्गू आणि ज्युलिएट’ यांसारख्या चित्रपटांसह विविध नाटकं आणि चित्रपटांमधून त्या प्रेक्षकांच्या भेटीला आल्या आहेत. आता रेणुका दफ्तरदार ‘द्विधा’ या आगामी चित्रपटातून एका वेगळ्या रूपात प्रेक्षकांसमोर येणार आहेत. चित्रपटाची कथा, पटकथा, दिग्दर्शन आणि संकलन निलेश भास्कर नाईक यांचे असून, निर्मिती विदुला रमेश आजगावकर यांनी केली आहे. ४ सप्टेंबरला ‘द्विधा’ महाराष्ट्रातील चित्रपटगृहांमध्ये प्रदर्शित होणार आहे.

‘द्विधा’मध्ये रेणुका दफ्तरदार ‘बेबी आत्या’ची व्यक्तिरेखा साकारत आहेत. प्रेमळ, समजूतदार आणि मायेने भरलेली ‘बेबी आत्या’ कुटुंबाचा भावनिक आधारस्तंभ आहे. पतीच्या निधनानंतर एकटं आयुष्य जगणाऱ्या ‘बेबी आत्या’ साठी तिचा भाऊ हाच सर्वात मोठा आधार आहे. भावासोबत खंबीरपणे उभं राहत ती घराची आणि कुटुंबाची मनापासून काळजी घेते. स्वतःच्या दुःखांना मनात दडवूनही ती कुटुंबाला एकत्र ठेवण्यासाठी कायम खंबीरपणे उभी राहते. चित्रपटात त्यांच्यासोबत सतीश पुळेकर, मानसी कुलकर्णी निमिष कुलकर्णी, आस्ताद काळे, तन्वी कुलकर्णी, पुष्कर सराड, मनोज कोल्हटकर, भूषण कडू, प्रफुल्ल सावंत, हेमांगी वेळणकर आणि ओवी तानवडे यांच्या महत्त्वपूर्ण भूमिका आहेत.

या व्यक्तिरेखेबद्दल बोलताना रेणुका दफ्तरदार सांगतात, ‘आजवर साकारलेल्या विविध भूमिकांपेक्षा ‘द्विधा’मधील ‘बेबी आत्या’ ही व्यक्तिरेखा त्यांच्या अभिनयाची एक वेगळी बाजू प्रेक्षकांसमोर आणणार आहे. मायेच्या ऊबेसोबतच आयुष्याने दिलेल्या दुःखांना सामोरं जाणारी, शांतपणे कुटुंबाचा भार पेलणारी आणि नात्यांना जपणारी ही आत्या ‘द्विधा’च्या कथानकातील महत्त्वाची भावनिक कडी ठरणार आहे’.

रक्षाबंधन स्पेशल: आदि श्रावणीचं खास बॉन्डिंग!*

 *रक्षाबंधन स्पेशल: आदि श्रावणीचं खास बॉन्डिंग!*

भांडणं, मस्ती, एकमेकांची खेचणं आणि गरजेच्या वेळी खंबीर साथ… भाऊ-बहीणीचं नातंच असं खास असतं! कधी खट्याळ, कधी हळवं, तर कधी शब्दांपलीकडचं. रक्षाबंधनाच्या निमित्ताने भाऊ-बहीणीच्या या खास नात्याचा उत्सव साजरा होत ‘द्विधा’चित्रपटामधून भाऊ-बहीणीच्या याच नात्यातील प्रेम, आपुलकी आणि भावनिक गुंफण उलगडणार आहे. 

‘द्विधा’मध्ये अभिनेता निमिष कुलकर्णी आदित्य (आदि), तर अभिनेत्री मानसी कुलकर्णी श्रावणीच्या भूमिकेत असून, दोघेही चित्रपटात आत्येभाऊ-बहिणीच्या भूमिकेत दिसणार आहेत. बालपणापासून एकत्र वाढलेल्या आदि आणि श्रावणीच्या नात्यातील जिव्हाळा, विश्वास, मस्ती आणि असंख्य गोड आठवणींची सुंदर वीण या चित्रपटातून पाहायला मिळणार आहे. मिश्कील संवाद, मजेशीर नोकझोक आणि हळव्या क्षणांतून हे नातं प्रेक्षकांच्या मनाला नक्कीच भिडणार आहे. विशेष म्हणजे, निमिष आणि मानसी यांनी ऑफस्क्रीनही एकत्र खूप धमाल केली असून, त्यांच्यातील ही सहज, मनमोकळी आणि आपुलकीची केमिस्ट्री पडद्यावरही पाहायला मिळणार आहे. कौटुंबिक नात्यांमधील प्रेम, जिव्हाळा, मस्ती आणि भावनांची सुंदर गुंफण अनुभवण्यासाठी ४ सप्टेंबरला प्रदर्शित होणारा ‘द्विधा’ चित्रपट नक्की पाहा!

Purple Style Labs Limited’s Initial Public Offer to open on Monday,

 Purple Style Labs Limited’s Initial Public Offer to open on Monday,

Price Band has been fixed at ₹ 546 to ₹ 575 per Equity Share

The Floor Price is 54.6 times and the Cap Price is 57.5 times of the face value (₹10 per share) of the Equity shares

Bid/Offer will open on Monday, August 31, 2026 and close on Wednesday, September 02, 2026 (“Bid Dates”)

The Anchor Investor Bid/Offer Period shall be on Friday, August 28, 2026

Bids can be made for a minimum of 26 Equity Shares and in multiples of 26 Equity Shares thereafter (“No. of Bids”)

RHP Link: https://www.axiscapital.co.in/contents/Purple%20Style%20Labs%20Limited%20-%20Red%20Herring%20Prospectus-1787586911.pdf

August 26, 2026: Purple Style Labs Limited (The “Company”), shall open the Bid/Offer in relation to its Initial Public Offer of Equity shares on Monday, August 31, 2026.

The Price Band of the Offer has been fixed at ₹ 546 to ₹ 575 per Equity Share. (“Price Band”).

Bids can be made for a minimum of 26 Equity Shares and in multiples of 26 Equity Shares thereafter. (“Minimum Bid Lot”).

The Anchor Investor Bidding Date shall be Friday, August 28, 2026. The Bid/Offer shall open on Monday, August 31, 2026.

The offer comprises of entirely a Fresh Issue of equity shares aggregating up to ₹680 crore with face value of ₹10 each.

The Equity Shares that will be issued through the red herring prospectus dated August 24, 2026 read with corrigendum dated August 25, 2026 (“Red Herring Prospectus” or “RHP”) are proposed to be listed on the Stock Exchanges. For the purposes of the Issue, the Designated Stock Exchange shall be NSE. Axis Capital Limited and IIFL Capital Services Limited (formerly known as IIFL Securities Limited) are the book running lead managers to the issue. The detailed price band advertisement dated August 25, 2026 has been published in all editions of Financial Express, an English national daily newspaper, all editions of Jansatta, a Hindi national daily newspaper and the Mumbai edition of Navshakti, a Marathi daily newspaper on August 26, 2026.

This is an Issue in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. This Issue is being made through the Book Building Process in compliance with Regulation 6(2) of the SEBI ICDR Regulations wherein not less than 75% of the Issue shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs” and such portion the “QIB Portion”) provided that our Company in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), of which 40% shall be reserved as follows: (i) 33.33% for domestic Mutual Funds; and (ii) 6.67% shall be reserved for Life Insurance Companies and Pension Funds, subject to valid Bids being received from domestic Mutual Funds, Life Insurance Companies and Pension Funds at or above the price at which Equity Shares will be allocated to the Anchor Investors (“Anchor Investor Allocation Price”), in accordance with the SEBI ICDR Regulations. 

Any under-subscription in the reserved category specified in clause (ii) above, may be allocated to domestic Mutual Funds. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the Net QIB Portion. Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Issue Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs. 

Further, not more than 15% of the Issue shall be available for allocation to NIBs of which (a) one third portion shall be reserved for Bidders with application size of more than ₹0.20 million and up to ₹1.00 million; and (b) two-thirds of the portion shall be reserved for Bidders with application size of more than ₹1.00 million, provided that the unsubscribed portion in either of such sub-categories may be allocated to Bidders in other sub-category of the NIBs in accordance with SEBI ICDR Regulations, subject to valid Bids being received above the Issue Price and not more than 10% of the Issue shall be available for allocation to Retail Individual Bidders (“RIB”) in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Issue Price. 

All Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective ASBA accounts and UPI ID (in case of UPI Bidders (defined herein) using the UPI Mechanism), in which case the corresponding Bid Amounts will be blocked by the SCSBs or under the UPI Mechanism, as applicable to participate in the Issue. Anchor Investors are not permitted to participate in the Anchor Investor Portion of the Issue through the ASBA process. 

Disclaimer:

PURPLE STYLE LABS LIMITED is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its Equity Shares and has filed the red herring prospectus dated August 24, 2026 read with corrigendum dated August 25, 2026 (together the “RHP”) along with the Abridged Prospectus each dated August 24, 2026. The RHP is available on the website of SEBI at www.sebi.gov.in, as well as on the websites

of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.purplestylelabs.com and on the websites of the Book Running Lead Managers (“BRLMs”), i.e. Axis Capital Limited and IIFL Capital Services Limited (formerly known as IIFL Securities Limited) at www.axiscapital.co.in and

www.iiflcapital.com, respectively. Any potential investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see “Risk Factors” on page 16 of the RHP filed with SEBI and the Stock Exchanges. Potential investors should not rely on the DRHP filed with SEBI and the Stock Exchanges for making any investment.

This public announcement is not an offer of securities for sale in the United States or elsewhere. This public announcement has been prepared for publication in India only and is not for publication or distribution, directly or indirectly, in or into the United States. The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as

amended (the “U.S. Securities Act”) and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws. Accordingly, the Equity Shares are being offered and sold outside the United States in offshore transactions

as defined in and in compliance with Regulation S under the U.S. Securities Act and the applicable laws of the jurisdiction where those offers and sales are made. There will be no public offering of the Equity Shares in the United States.

82% of Indians Have Damaged Their Smartphone. Only 1 in 15 Protects It.

 82% of Indians Have Damaged Their Smartphone. Only 1 in 15 Protects It.

OneAssist–Hansa Research Study – The Great Indian Smartphone Protection Crisis Reveals India’s Deepening Device Protection Crisis

Mumbai, 19th August, 2026: OneAssist, India's highest-rated InsurTech platform, today unveiled findings from its latest consumer insights report, The Great Indian Smartphone Protection Crisis commissioned in collaboration with Hansa Research, a full-service global market research agency. The report examines smartphone usage, accidental damage and protection adoption across India.

The report highlights a growing disconnect between consumers' increasing dependence on smartphones and their relatively low adoption of protection plans, despite frequent accidental damage, rising device costs and longer ownership cycles.

As smartphones become central to how Indians work, bank, shop, communicate and entertain themselves, they have also become one of consumers' most valuable everyday assets. With smartphone prices continuing to rise and consumers holding on to their devices for longer, the financial impact of accidental damage and repairs has become increasingly significant.

Yet, accidental damage remains commonplace. The study found that 82% of consumers have accidentally dropped their smartphone at least once, while 72% have experienced accidental damage. Accidental drops and screen damage emerged among the common causes of damage, reflecting the everyday risks associated with prolonged and frequent smartphone usage. The emotional dimension of damage is equally significant: 35% of Indians panicked immediately after dropping their phone, 24% fought with someone over the incident, and 15% cancelled plans as a direct result of device damage. Among women, the panic response is sharper with 43% reported panic after a drop, compared to 33% of men. Accidental drops and screen damage emerged among the common causes of damage, with the study specifically noting that phones slipping out of pockets or bags account for 36% of all accidental damage incidents, making the most mundane, everyday moment one of the most financially costly, reflecting the everyday risks associated with prolonged and frequent smartphone usage. Despite this widespread exposure, only 36% of consumers report having used a smartphone protection plan at some point during their device ownership journey while current active protection adoption stands at just 6–8%. The gap between lifetime awareness and active coverage is striking, and points to a market where consumers try protection once and do not renew, or abandon it before a claim is ever made.

While awareness of smartphone protection plans is widespread, consumers continue to cite affordability concerns, limited understanding of product benefits and lack of trust in the claims process as key barriers to adoption. The study also reveals the lengths to which Indians go to manage damage on their own: 29% have used rice to treat water-damaged devices, and between 20–32% have used tape or other temporary fixes to hold damaged phones together, improvisations that underscore both the reluctance to seek formal repair and the normalisation of living with damage. The findings point to a significant opportunity for the industry to simplify protection offerings, improve transparency and build greater consumer confidence throughout the ownership journey.

The report also highlights notable behavioural differences across consumer segments. Women emerged as the most dependent and most vulnerable smartphone users: 79% use smartphones for social media (vs 69% of men), 94% have accidentally dropped their device (vs 80% of men), and 79% have suffered accidental damage (vs 71% of men). The emotional cost is also higher as 43% of women panicked after dropping their phone, compared to 33% of men. Damage among women is more likely to be linked to domestic settings, with child- or pet-related incidents occurring at three times the rate reported by men. Meanwhile, consumers aged 26–30 were identified as India’s most connected cohort, demonstrating the highest dependence on smartphones for communication, digital payments, shopping and entertainment.

Beyond new smartphone purchases, the research points to the growing importance of India’s evolving refurbished and pre-owned smartphone ecosystem. As consumers increasingly retain, exchange or purchase pre-owned devices, and ownership cycles continue to lengthen, warranty and protection solutions are becoming increasingly important to building trust and confidence across the broader smartphone lifecycle. The data is clear: 70% of consumers believe protection plans are more important for pre-owned devices than for new ones, and 30% say the availability of a warranty or protection plan would make them consider purchasing a pre-owned device, a significant unlocking factor for the refurbished market. Notably, 54% of non-metro consumers have purchased pre-owned smartphones, versus 30% in metros, pointing to a circular device economy that is already well-established outside India’s major cities.

The findings underscore a significant opportunity for smartphone brands, retailers, financiers and protection providers to bridge the gap between awareness and adoption through simpler, more transparent and accessible protection solutions.

Subrat Pani, Co-founder, OneAssist, said, “The research reflects an interesting consumer contradiction. Smartphones have become indispensable to how people communicate, transact, work and access entertainment, and accidental damage is clearly a common experience. Yet, a large number of consumers continue to navigate device ownership without any form of protection while constantly worrying about damage and breakdown. As devices become more valuable and ownership periods lengthen, consumers are increasingly looking for confidence and peace of mind throughout their ownership journey. This makes it important for the industry to better address their concerns around affordability, simplicity and trust.”

The findings from The Great Indian Smartphone Protection Crisis come at a pivotal moment for India’s consumer technology landscape. With over 650 million smartphone users, rising device prices, and ownership cycles extending beyond three years, the gap between device value and protection adoption has never carried a higher financial cost for Indian consumers. The report calls on smartphone brands, retailers, insurers and protection providers to collectively address the barriers of affordability, claims complexity and consumer trust and to reimagine protection as an integral part of the device ownership journey, not an afterthought at the point of sale.

About OneAssist

India's highest rated InsurTech company efficiently delivering Innovative, Technology powered, Assistance & Protection solutions for the things that matter to consumers. Founded in 2011 by Gagan Maini and Subrat Pani, OneAssist protects over 3 crore active consumers with a pan-India service network and a diverse ecosystem of over 3,000 partners spanning e-commerce, Fintech, NBFCs, Modern Trade, General Trade and Enterprise. Backed by Lightspeed ventures and Peak XV partners (formerly Sequioa), OneAssist delivers a bouquet of solutions offering complete peace of mind across personal electronics, Consumer durables, motor, financial protection, furniture and lifestyle. OneAssist is the consumer's first choice for Assistance and Protection solutions with its range of innovative research backed products, strong tech stack and best in class consumer experience.

*अबॉटने रॅशफ्री™ पोर्टफोलिओमध्ये रॅशफ्री™ ईवा क्रीम आणि रॅशफ्री™ स्प्रे लाँच करून विस्तार केला*

 *अबॉटने रॅशफ्री™ पोर्टफोलिओमध्ये रॅशफ्री™ ईवा क्रीम आणि रॅशफ्री™ स्प्रे लाँच करून विस्तार केला*

एबॉट, जागतिक आरोग्य सेवा कंपनी, ने आपला रॅशफ्री™ पोर्टफोलिओ रॅशफ्री™ एव्हा क्रीम आणि रॅशफ्री™ सिंचन च्या लाँचसह वाढवला आहे, जे बाळांच्या काळजीच्या पलीकडे जाऊन महिला आणि वरिष्ठ नागरिकांच्या गरजा पूर्ण करण्यासाठी त्यांच्या विश्वसनीय तज्ज्ञतेचा विस्तार करते.

रॅशफ्री™ ईवा क्रीम खास तयार केलेली आहे ज्यामुळे त्वचेला जखम आणि रॅशपासून आराम मिळतो आणि ती सुरक्षित राहते, ज्यामुळे ती संवेदनशील भागांमध्ये त्रास अनुभवणाऱ्या महिलांसाठी परफेक्ट आहे. रॅशफ्री™ स्प्रे एक सोयीस्कर, टच-फ्री मार्ग देते ज्यामुळे त्रासदायक त्वचेकडे काळजी घेता येते, प्रौढांना, विशेषतः डायपर वापरणाऱ्यांना, सौम्यपणे अस्वस्थता कमी करण्यास आणि स्वच्छता राखण्यास मदत होते. एकत्रितपणे, हे उत्पादन त्वचेवरील घर्षण, घाम, ओलावा आणि संवेदनशीलतेमुळे होणाऱ्या दैनंदिन समस्यांपासून आराम मिळवण्यास मदत करतात.

भारतातील गरम आणि दमट हवामानात, त्वचेवर चटका येणे आणि रगड जाणे सामान्य आहे. महिलांना घाम, हार्मोनल बदल, सक्रीय जीवनशैली, घट्ट कपडे आणि वैयक्तिक स्वच्छता उत्पादने जास्त वेळ वापरण्यामुळे उच्च-घर्षण भागांमध्ये त्रास होतो. त्याच वेळी, अनेक वृध्द लोक ज्यांना मूत्रस्रावाच्या समस्यांमुळे किंवा मर्यादित हालचालींमुळे त्रास होतो, त्यांनाही डायपरमुळे होणाऱ्या त्वचेच्या जखमेसाठी सोपे आणि प्रभावी उपाय हवे असतात. रॅशफ्री™ ईवा स्प्रे हे या गरजांना हलक्या, वापरण्यास सोप्या काळजीने समर्थित करण्यासाठी डिझाईन केले आहेत. 

अनेक लोक अनेकदा घरगुती उपाय किंवा जलद उपायांकडे वळतात जे नेहमीच दीर्घकालीन आराम देत नाहीत. अ‍ॅबटचे रॅशफ्री™ ईवा आणि रॅशफ्री™ स्प्रे विशेषतः अधिक प्रभावी आणि विश्वासार्ह उपाय देण्यासाठी डिझाइन केलेले आहेत. प्रत्येक उत्पादन वेगवेगळ्या त्वचेच्या गरजांसाठी विचारपूर्वक विकसित केले आहे - मग ती महिला दररोजच्या त्रासासाठी असो किंवा प्रौढांमध्ये डायपरशी संबंधित अस्वस्थता. एकत्र येऊन, ते वापरायला सोपी काळजी देतात जी त्वचेचे रक्षण करते, त्याला हायड्रेटेड ठेवते, त्रास कमी करते आणि नैसर्गिक उपचार प्रक्रियेला समर्थन देते.

रॅशफ्री™पोर्टफोलिओ विस्तारीत करून, अ‍ॅबटचा उद्देश ही काळजी उंचावणे आहे, अशी उपाययोजना जी दररोजची सोय वाढवते, आत्मविश्वास पुनर्संचयित करते आणि जीवनाच्या विविध टप्प्यांमध्ये त्वचेच्या आरोग्यास समर्थन देते.

कोट्स:

व्ही. रमनाथन, मॅनेजिंग डायरेक्टर & जनरल मॅनेजर, अब्बट भारतातील प्रायमरी केअर बिझनेस.

"दररोजच्या त्वचेच्या समस्यांसाठी सोप्या, प्रभावी उपायांची स्पष्ट आणि वाढती गरज आहे, जे अनेकदा दुर्लक्षित राहतात पण आराम आणि जीवनमानावर परिणाम करतात. या लॉन्चसह, आम्ही ही दरी भरून काढण्याचा प्रयत्न करत आहोत, सोयीस्कर, वापरण्यास सुलभ उपाय ऑफर करून, जे वैयक्तिकांसह काळजी घेणाऱ्यांना सुद्धा निरोगी त्वचा राखण्यात मदत करतील."

अंकित राय, असोसिएट डायरेक्टर, मेडिकल अफेयर्स, अब्बट इंडिया

"ओलावा आणि घर्षणामुळे होणारी त्वचेची चिडचिड सामान्य आहे, विशेषतः भारताच्या हवामानात, आणि ती शारीरिक आराम तसेच आत्मविश्वासावर परिणाम करू शकते. योग्य, सौम्य काळजी घेणे चिडचिड कमी करण्यास, त्वचेमध्ये संरक्षण देण्यासाठी आणि संपूर्ण त्वचेच्या आरोग्याला समर्थन देण्यासाठी मदत करू शकते."

References:

[1] Jain, Sonia; Barambhe, M. S.1; Jain, Jyoti2; Jajoo, U. N.2; Pandey, Neha. Prevalence of skin diseases in rural Central India: A community-based, cross-sectional, observational study. Journal of Mahatma Gandhi Institute of Medical Sciences 21(2):p 111-115, Jul–Dec 2016. | DOI: 10.4103/0971-9903.189537

[2] https://www.nhs.uk/conditions/contact-dermatitis/

[3] Fathimathul Harshiba H, Rafi NM, Preman P, Lanjewar RS, Anil Kumar A, Muhammed M. A descriptive, cross-sectional questionnaire based survey amongst the women regarding the adverse effects of sanitary pads. CosmoDerma. 2025;5:130. doi: 10.25259/CSDM_132_2025

[4] Arora G, Khandpur S, Bansal A, Shetty B, Aggarwal S, Saha S, et al. Current understanding of frictional dermatoses: A review. Indian J Dermatol Venereol Leprol 2023;89:170-88.