KamaSutra Launches First of its Kind - Honeymoon Surprise Pack in India

 Launched on the occasion of KamaSutra’s Silver Jubilee Celebrations

 First-of-its kind offering in India with an eclectic product mix

  Launched by Gautam Hari Singhania, Pooja Bedi, Marc Robinson &  Alyque Padamsee

  An exciting gifting option priced at Rs. 699/- only

  Available across leading pharmacies , Modern Retail Stores & online

 India’s first and foremost condom brand – KamaSutra, today unveiled yet another first of its kind offering –Honeymoon Surprise Pack on the momentous occasion of its Silver Jubilee Celebrations. A pioneer in the condoms category, KamaSutra played a pivotal role in bringing sex out of the closet with the concept of ‘For the pleasure of making love’ in India around 25 years ago. The Honeymoon Surprise pack contains an eclectic assortment of products entailing seven different condom variants, three most sought-after flavours and a few other elements that are sure to spice things up for couples. Gautam Hari Singhania, Chairman & Managing Director, Raymond Ltd and Ranju Kumar Mohan, Director & Business Head, JK Ansell Ltd, unveiled this exciting product along with Pooja Bedi, Marc Robinson and ad guruAlyque Padamsee. Brand KamaSutra launched in the year 1991 was the brainchild of Gautam Hari Singhania and is reckoned till date for its bold and sensuous advertising campaigns. The first campaign featured Super models Pooja Bedi & Marc Robinson and the same was created by Alyque Padamsee and all of them gathered after 25 years to celebrate this momentous occasion.

 Explaining the rationale behind the launch of this innovation, Ranju Kumar Mohan explains; “Being the pioneers in the industry, KamaSutra has earned a distinct brand positioning that has developed a strong connect with the Indian consumer in the past 25 years.” This latest offering is one of its kind in the country that is sure to be a hit with the newly weds and anyone who is willing to experiment.

 KamaSutra became a household name with its bold and sensuous advertisement in the early 90’s. Recalling the making of one of the most controversial ads, actor-model Pooja Bedi said, “I am happy as KamaSutra launches its new Honeymoon Surprise pack. Shooting for the first ad of the brand still remains an indelible memory and is one of the best campaigns I have been associated with.”

An elated Alyque Padamsee said, “Conceptualizing KamaSutra campaign was a challenge during the early 90’s when condom ads weren’t as prevalent as they are today. Integrating condoms with pleasure was a herculean task at a time when talking about condoms was a taboo and perceived as a means of family planning only.”

Through the years, KamaSutra has experimented and innovated with its products and has been the forerunner in the country for introducing many firsts like dotted, Flavoured, climax delay, ribbed and ultra-thin condom variants. In its journey so far, KamaSutra is the only condom brand in the world to have successfully extended into the deodorant category and one of its variant ‘KS Spark’ has become No.1 in Aerosol segment.

Pradeep K Sharma  is very excited with his second film 1.13.7Ek Tera Saath 

Pradeep K Sharma of Baba Motion pictures Pvt ltd says, “I am very happy as my second film is releasing in same year .The music and script is great.Swati Sharma has sung five songs in the film along with Raahat fateh Ali Khan,KK,Aman Trikha.The film has Sharad Malhotra, Hritu Dudani and Melanie Nazereth in lead roles. He is planning two new films Aashiq Surrender and Ishqabaad in coming year.He is planning to make two films every year.He also wants to make big films with big cast in coming years.

Sanchiti Sakat dubs for album with Sonu Nigam,Shaan and Sunidhi Chauhan at Red Ribbon Studio,Andheri 

Singer Sanchiti Sakat recorded new song for album IN THE LOVE with Sonu Nigam,Shaan, Sunidhi chauhan at Red Ribbon Studio,Andheri. The album is presented by Red Ribbon,produced by N Chandrasekaran, Music by Laxminarayan, Lyrics by Laxminarayan and K. Bharadwaj.

UNPLUGGED NIGHTS AT R- ADDA ROOF TOP KITCHEN N BAR! Beat your midweek blues with unplugged nights at R- Adda with Actor/ Singer Suyyash Rai 

Wonderful weekends are too mainstream! Guests at R-Adda Roof top Kitchen N Bar, 6th Floor, Ramee Guestline line, Juhu, Mumbai surely wiped away their weekday blues when Actor/ Singer Suyyash Rai performed live to the tunes of the song "Dil Ko Tumse Pyar Hua" (Cover). His melodious voice & his good looks charmed his unplugged shells with various genres & immersed the attendees into the world of musicana sensation.

Apart from taking delight from Suyyash Rai’s songs, the guests that included familiar names from Bollywood, Television & Fashion like- Yuvika Choudhry, Karan Wahi, Ashish Sharma, Aarti Singh, Ritvik Dhanjani, Asha Negi, Ekta Kaul,Ali Merchant, Surbhi Jyoti, Nihit Srivastava, Nakash Aziz, Gaurav Parikh,Ketul Parikh,Abhijeet Sawant, Faisal Reza Khan , Gajala, Meiyang Chang, Shailesh Gulabani, Ashita Dhawan, Riddhi Dogra, Nakash Aziz, Jay Bhanushali, Mahhi Vij, Darshan Raval and many more enjoyed the melodious Evening at R- Adda Roof top Kitchen N Bar with some mouth watering delicacies & drinks.

The Food, Music and Drinks reflected the same ambiance that the interiors and decor of the place reflects. The place, music and the weather surely made it memorable unplugged night. 

MUMBAI PRODUCTION HOUSE WINS CANNES DOLPHIN AWARD AGAIN

Mumbai based Passion Film Continues its winning streak by becoming the First Indian Company to win Cannes Dolphin Award twice in a row

 Mumbai based film production company Passion Film was awarded the winner at the 2016 edition of Cannes Corporate Media & TV Awards, the Cannes festival dedicated to corporate and brand films, for their Product Film ‘B. L. Agro Oils - The Story of Liquid Gold’ in the Marketing Communication category. This is the second time in a row that Passion Film has received this prestigious award after being the first ever-Indian company to win the Cannes Dolphin for their Brand Film on Shakti Bhog Foods in the year 2015.

Helmed by Ricky Singh Bedi, an entrepreneur, brand image & celebrity consultant and a film producer, who established Passion Film in 2009 to make and promote meaningful films. Having an enriching experience of producing over 500 ad films for brands like Google, Lakme, Ponds Olx etc. through Passion Film & its sister concern ‘Elements’, Ricky has worked with the leading celebrities of Bollywood like Salman Khan, Akshay Kumar, Saif Ali Khan, Kareena Kapoor, Kajol, Alia Bhatt & Nawazuddin Siddiqui to name a few.

Taking forward his passion for cinema, Ricky has produced and distributed the critically acclaimed short film Amen (2010) directed by Ranadeep Bhattacharyya & Judhajit Bagchi. He is also an Executive Producer for the Hindi feature film Zubaan (2015) which was the opening film at the 20th edition of the Busan International Film Festival. He has also produced another Hindi feature film Dil Patang, on the issue of terrorism, which is currently in its post-production stage.

CELEBS ATTEND KAPIL & MMONIKA'S EXCLUSIVE FASHION SHOWCASE IN MUMBAI

Delhi's most popular fashion designer duo, Kapil & Mmonika, presented The Bohemian Princess - Autumn Winter 2016 Collection of saree lehengas, pants, lehenga sets, maxi dresses, tunics in rich crepes and silk in a fresh palette of mints, peaches and reds; combined with gold, Swarovski and florals catapulting into note-worthy designs. The well curated exclusive trunk showcase was held at Korner House, Bandra with a constant flow of well-known celebrity visitors like Jackky Bhagnani, Vashu Bhagnani, Dhiraj & Deepshikha Deshmukh, Suzanna Mukherjee, Vibha Anand, Suhail Nayyar and Leena Mogre swinging by to grab the best of the designer creations to flaunt this upcoming festive season. The exhibition was met with an overwhelming response from Mumbai's fashion connoisseurs and luxury lovers alike.

An oversized woman in a TVC of Body Lotion - a jerk or a cult?

Joy a personal care brand “Challenges Women Beauty Stereotypes” through its latest campaign with Indian Stand-up Comedian & Actress Bharti Sin­­­­­­­­gh

To scale up the manufacturing, a new facility to be inaugurated in Guwahati

Mumbai, 18^th Oct 2016: Did you ever stop and think about how often we are told to change our appearance?  Magazines constantly offer tips about how to lose weight “in days,” appear slimmer “instantly,” and hide our “imperfections”.. without actually knowing anything about us, much less our appearance. 

In a bid to challenge women beauty stereotypes & establish the Mother Brand Philosophy - JOY - Beautiful By Nature; JOY Cosmetics, India’s home-grown Personal Care brand (From the house of Ratnasagar Herbals Pvt Ltd) having presence in SAARC Countries, today announced Indian Stand-up Comedian & Actress Bharti Singh as a the brand ambassador for JOY Honey & Almonds Nourishing body lotion.

Mr. Sunil Agrawal, Chairman, Ratnasagar Herbals Pvt. Ltd explains, “Brand JOY believes that each and every woman is naturally beautiful, in other words - Beautiful By Nature.  Not merely on the surface but also deep within just as nature made her and intended her to be. To have this opinion about beauty is also most relevant for JOY because every product from JOY has the goodness of natural ingredients like fruits, almonds, honey, neem aloe variety and JOY products never claim any benefits of accentuating or enhancing beauty, we always claim to retain your beauty”.

With 3 decades of presence for a home grown brand, the mantra is to keep upgrading the product performance and modernize the portfolio and of course rapid sprucing of sales & distribution is equally important. He further adds, “We are looking at expanding in a big way precisely Rs. 600crs by the year 2020. The Annual growth of the Company for the last 5 years has been about 25%.  With our 2 units in North India we have capacities to jointly produce approx 20000 MT of personal care products. To scale up the manufacturing, we are putting up a new facility at Guwahati to cater to our ever growing requirements which will be inaugurated in next 6 months.

We at JOY are happy to have Bharti Singh on board. By doing this we have broken the conventional path. An overweighed women endorsing a Body lotion, is quite a jerk apparently but it’s a seamless integration for our Brand, because we believe that with all the imperfection a woman is beautiful as nature made her. For the 1st time she is endorsing any beauty product”.

While speaking at the event Indian Stand-up Comedian & Actress Bharti Sin­­­­­­­­gh explained, “As a child I have always been plump and I have lived with this all through my life. When Joy Cosmetics approached me, I felt it was a prank. But when the Creative Team met me and explained me the concept, I fell in love with the whole story. I thoroughly enjoyed the process of the TVC shoot, something which was a very first for me. In the past there were products like ghee, truck, atta etc which was offered to me but endorsing a body lotion has been a welcome change. I am happy that Joy is challenging women beauty stereotypes though this campaign”.

The concept, story & script of this TVC is developed by Poulomi Roy Head Brand & Communication (Marketing Consultant). Like every personal care brand JOY has previously worked with national creative agencies and for Honey & Almond Nourishing body lotion the search was on to find a creative agency, but once this concept & story was presented by Poulomi to the management & team there was unanimous decision to go ahead and tell this story.

Ms. Poulomi Roy, Head of Brand & Communication (Marketing consultant) shares, “We opted for a qualitative research in markets like MP, UP &Rajasthan. Through this qualitative research we found everywoman aged between 16-35. Consciously or un-consciously they were under tremendous pressure to look a certain way, to look good at all occasions like while dropping their kids at school or at husband’s office function etc. External gratification from people in their world mattered a lot. To get these external gratifications they resort to a lot of chemical products, which in the longer run is definitely not good for their skin”.

She further adds, “We found this phenomenon very interesting. Hence we said being a personal care brand how about we take a contrarian stand point and tell these woman (who are our target consumers) that every woman has imperfections and quirks that you are born with and which make you unique. Just maintain or retain the beauty you are born with, do not stress yourself to enhance or accentuate it, this is how we arrived at this space. “Beautiful by nature”.  Since we make products with natural ingredients this propositions became even stronger.

So while designing the communication our single point agenda was to ensure we remain true to the brand philosophy right from the choice of our brand ambassador to the story that we would like to tell. Choosing Bharti was a well thought through process and we are happy because she believed in the story and she went her extra length to support this campaign”.

While designing this communication the approach was simple let’s break all conventional mold of personal care TVC and just communicate the brand philosophy in the most simple& effective manner to our consumer.