The Genius Foundation and World Records of India in Mumbai.

GIAA 2019 which was the first ever stint by the Genius Foundation  and World Records of India in Mumbai. The event did not just mark the honoring of talents from various spheres of life rather also, the evening witnessed performances by names like Aaman Trikha, Trinity Dance Group, Magician Rajesh etc.

The awardees included names like Mr. Aaman Trikha who has entertained people with his magical voice in movies like Dishoom, Son of Sardaar, OMG etc. was honored with the Voice of the year award.
Dr. Aneel.K.Murarka who was given the Genius philanthropist of the year award 2019 because of his never ending zeal to always contribute to the betterment of the society.

Master Jash Sarode who has carved a niche for himself in the field of roller skating and has to his kitty various records was awarded with the youngest achiever of the year award 2019. 

Mr. Navin Barot who is the Superintended of Police of the Jail, Nadiad, was awarded because of his diligent fearless services.

Mr. Rohitash Gaud was awarded for his selfless service towards creating social awareness.

Mr. Rishi Sarode who has made a mark for himself in field of roller skating by conquering Mt. Kanchenjunga on his roller skates was also awarded at the event.

Bubble Communication was awarded the marketing communication agency of the year GIAA is the brain child of Mr. Paavan Solanki who has always been committed towards giving a platform and recognition to Indian Talent, when asked about the successful 5th edition of the GIAA awards in Mumbai, he said “ The success is because of the achievers who have given their best for India and made the tricolor soar more higher,GIAA believes in not recognizing rather providing the due platforms to these achievers, and it indeed is a great pleasure that the 5th Edition of GIAA has made it a success in Mumbai”.

The Mumbai version of the award was supported by Phoenix Market city, Rainforest, Roll Models Skating, Dublin Square, Trinity Dance Institute, World Records India, Indian Roar LLP etc.

Kainaat Arora On Khalli Balli - Always Wanted To Act In Horror Comedy.

Kainaat Arora On Khalli Balli - Always Wanted To Act In Horror Comedy.

Grand Masti star Kainaat Arora is living many faces, many lives, many characters and most certainly living out of a suitcase. The actor who's just finished shooting for Punjabi film Kitty Party has already got on board with Manoj Sharma's directorial, Khalli Balli. The film is produced by Kamal Kishor Mishra of One Entertainment Film Productions and Prachi Movies.

Reacting on taking up this flick Kainaat says, "I always wanted to do a horror film. And not just a random horror film, but content driven one. And when Manoj ji came to me with the concept of a horror comedy, it got too hard to resist."

Not many know, Kainaat is a horror film junkie, "I have been interested in horror genre ever since childhood. I love the thrill of this genre and what better than have a horror comedy that not only keeps you at the edge of your seat but also entertains you. I have seen Bhool Bhulaiya and Stree and I am a huge fan of this genre," says Kainaat, while adding further, "I am glad I am getting to play the part of Sanjana in the film. It's a pivotal role and the story revolves around her."

Kainaat may not be seen in Bollywood industry that frequently, but the actress sure is busy as hell! "I have done a lot of Tamil and Telugu Cinema and also a decent line of Punjabi films. I had the opportunity of working with Mohanlal in Malayalam blockbuster, Laila O Laila and even had the opportunity to work with South Star Ajith Kumar. I've done Punjabi films also which are of comedy genre," says Kainaat.

But for Kainaat, her role in Khalli Bali was extremely challenging. "It was emotionally draining. This film requires hardcore performance. This film has so much to offer, action, thriller, comedy and emotions. It was a great challenge." Elaborating further on the life of an actor, Kainaat says, "People think we actors have a great, luxurious and easy life but that's not the case. We work really hard, in fact harder than others may be sometimes. I wake up at 3 or 4 AM in the morning and get done with my shift only after 15-16 hours at once. Our lives may look very glamorous but it's really hard. In fact I work really hard."


Kainaat definitely knows her business and this hardworking actress is surely going to shine with Khalli Balli.

‘Maharajah Moustache Wax’

Captain Fawcett-Leaders in Men’s Grooming products and The Jodhpur Company- A London based Men’s traditional Clothing & Accessories brand

Came together to launch the ‘Maharajah Moustache Wax’  Scent:
Top: Elemi, Eucalyptus and Lemon; Middle: Rose; Base: Cedarwood, Cypriol, leather and Musk

With Viraj Singh- CEO The Jodhpur Company ; Richie Finney- Owner / Founder Captain Fawcett;

Captain Fawcett, international purveyor of simply First Class Gentleman’s Grooming Requisites from his HQ in rural England, is absolutely delighted and indeed hugely honoured, to be here in India for the exclusive unveiling of a brand new Signature Series collaboration with Viraj Singh of the Jodhpur Company, creator of exceptional bespoke tailoring for sporting, equestrian and ceremonial occasions.  Headquartered in London the Jodhpur Company combines centuries of English tradition with the vibrancy of India during the days of British rule.

Conjuring a bygone world, Captain Fawcett’s Maharajah Moustache Wax recalls the days of India’s Rajput princes, nobles descended from the chivalrous warriors of North India, renowned for courage in ancient times.

For Rajput princes, luxuriant facial hair signified honour, dignity and the strength of a lion, the fabled king of the beasts whose lordly title ‘Singh’ has been woven into Indian names since time immemorial.  Indeed, the distinctive ‘Khatri’ whisker style, combed moustaches to resemble the mane and noble visage of the lion, whose proud spirit a ruler hoped to embody.  As much as his turban and sword, a handsome moustache was essential, indeed a Rajput prince would shave only to mourn the death of his father.

This delectable wax is redolent of the sensual opulence of court life, of balmy air perfumed with aromatic smoke, the warm fragrance of masala chai and the crush of bright petals whose voluptuous perfumes stir the heat of the Indian night.  Distilling the sweetness of paan and potent scent of sacred flowers (after all Lord Vishnu himself was born from a lotus blossom) the Captain’s master blender has woven heady rose with peppery spice, rich musk, cedar and leather studded with dazzling citrus top notes; an majestic evocation of ancient power refined into a most elegant fragrance that entirely befits the modern gentleman.

Top: Elemi, Eucalyptus and Lemon

Middle: Rose

Base: Cedarwood, Cypriol, leather and Musk

 About- The Jodhpur Company was born with the purpose of bringing authentic, true vintage style fashion to the masses. Crafting bespoke riding and shooting attire, the Jodhpur Company fuses traditional English tailoring with a dash of Maharaja glory. Viraj Singh believed that this initiative of his was another way of reviving tradition without having to open up a book. By making his outfits do all the talking, he hopes for the unparalleled legacy of Rajput couture to thrive and be known by a larger diaspora and international audience.

 His new label “The Durbar” comprises of traditional ceremonial attire and accessories symbolic of Singh’s  celebration of the royal courts and its elite attire. Through this label, he provides gentlemen, the chance to purchase antique pieces and have precious ones commissioned for events such as weddings and other functions.

"Kyun Ek Pal Mein" from the film "Fastey Fasaatey" will strike the right chords.

"Kyun Ek Pal Mein" from the film "Fastey Fasaatey" will strike the right chords. 


A Production of Xpression Films
 
Directed by Debutant Director Amit Agarwal
 
Produced by Charu Sumit Garg & Amit Agarwal
 
Distributed by Venus Worldwide Entertainment Pvt Ltd

Venus is releasing the Film in Cinemas on 21st June 2019.

"Kyun Ek Pal Mein" from the film "Fastey Fasaatey" which was recently released is a soulful track.  The song invokes emotions of – love, loss and heartbreak.

Amit Agarwal says "It’s a melodious song which depicts the parting situation between the lovers. We have tried to explore emotions of sadness and love through this song, hope audience likes it as much as we do".

Vocals–Dev Negi & Sukriti Kakkar; Music – Sanjay-Rajee; Lyrics – Uphaar; Programming & Arrangement – Sanjay Chandrasekhar; Additional Vocal – Rajalakshmee Sanjay; Mix & Master – Vedika Chandran; Recording Engineers – Surajit Ghosh & Pankaj Mahapankar

The film is giving the feeling of a Romantic Comedy & people are loving the story line from its trailer which is set in the backdrop of a traditional family who want to get their son Aakash married immediately while he tries to buy time to set his love life in order with a free spirited girl Anisha who has her own pursuits in life and is not thinking of getting married anytime soon. How Aakash walks the thin line with the help of his friend Dev and saves the day.

Main cast - Arpit Chaudhary, Karishma Sharma and Nachiket Narvekar

Supporting Cast - Amitabh Srivastava, Neeta Mohindra, Sharib Hashmi, Anusha Jain, Ashu Sharma, Taranjit Kaur, Bijay Anand, Rajesh Jais and V M Badola

Executive Producer - Nitin Vaidya; Writers - Amit Agarwal and Uphaar; Cinematographer - Sushil Rajpal; Editor - Aseem Sinha; Music - Arko Pravo Mukherjee, Sanjay-Rajee and Rahul Jain; Lyrics - Arko Pravo Mukherjee, Uphaar and Sanjeev Chaturvedi; Background Score - Sanjay-Rajee; Sound Designers - Mahavir Sabannavar And Manoj Mochemadkar; Art - Hemant Kumar; Casting Director – Vicky Sidana; DI - Malay Ray; VFX – Anuj Deshpande; Visual Promotions - Just Right Studios; Publicity Design - Thirsty Fish and Umesh Juwatkar; Media Relations – Picture N Kraft (Parul Chawla).

Mpower, Wizcraft & WOW Awards Asia join hands to foster Mental Wellness in the event industry

Mumbai, 7^th June, 2019: Mpower WOW is an initiative to eliminate stigma around mental illness in the larger event and entertainment industry, provide education and support to a community of event professionals working under extremely stressful conditions. The objective is to provide the community with tools that can lead the industry towards mental wellness.

Together, Mpower, Wizcraft and WOW Awards Asia will proactively champion mental health causes, create awareness, and advocate prevention through a holistic and multi-disciplinary approach.

Speaking about the alliance for the initiative, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said "We are delighted to be associated with the WOW Awards Asia and Wizcraft. The Mpower WOW collaboration will initiate the objective to equip the events and entertainment industry with tools that can lead towards mental wellness.”

Mrs. Birla continued, “One of our main goals at Mpower is to bring about a change in the way people perceive mental health and envision a future where everyone receives the mental health care they need, without facing discrimination or shame. We are excited to lead such a unique and creative fundraising initiative with the silent auction & are thankful to the change-makers who have agreed to pledge and help us champion the cause"

Speaking about the initiative, Wiz Sabbas Joseph, Co-Founder & Director, Wizcraft International, said “Mental health increasingly is becoming a major challenge facing our industry. We hope that as we work to bring down these barriers, not only do our industry members feel empowered to ask for help, but so does the youth of our nation. We no longer should shy away from mental health challenges, instead we want people to feel represented and want to support them in facing these issues head on.”

Speaking about the alliance for the initiative, Karishma Hundalani, Co-founder & Director, WOW Awards and EVENTFAQS Media, said “With WOW completing a decade last year, we wanted to extend our commitment to the event industry, to include initiatives that would ‘add value’ to the community. The opportunity to partner Mpower and Wizcraft came as an ideal fit given the high stress levels that our industry deals with and our personal acknowledgment of the power of the mind. Raising awareness on mental health is the first essential step in this direction, and we’re happy WOW and EVENTFAQS can serve as a platform for doing that.”

Mpower WOW is inviting leading artists of India to support the cause by pledging one commercial performance. These performances will be auctioned at WOW Awards Asia 2019 amongst 1000+ top event and wedding planners of India. 100% of the money generated will go to Mpower to further the cause of mental wellness in the event industry.

All the proceedings from the auction will go to Mpower – The Foundation and all the auction’s winners will be announced at The WOW Awards Gala Dinner. This will be followed by a special print edition of (Mpower WOW Edition), which will be released in July 2019.

This would be followed by half day workshops with EVENTFAQs in multiple cities between July and March to highlight Mental Health Awareness.

About Mpower

Mpower, the brainchild of Mrs. Neerja Birla and Ms. Ananya Birla envisions a future where everyone receives the mental health care they need, without facing discrimination or shame, whilst simultaneously bringing change to policy and public life.  Mpower proactively champions mental health causes, create awareness, advocate prevention and provide services through a holistic and multi-disciplinary approach.

About Wizcraft International

Wizcraft is one of India’s leading communication and entertainment Company, integrating strategy, creativity and technology to provide unique experiences.

Wizcraft, founded by Wiz Andre Timmins, Wiz Viraf Sarkari & Wiz Sabbas Joseph, has become a phenomenon in the event industry. They have tirelessly worked towards creating the world’s best event experiences and have been instrumental in shaping the event management industry in India.

About The WOW Awards Asia

Since 2009, WOW Awards has been the epitome of cultivating and celebrating excellence in the creation of LIVE events.

2019 marks the 11th anniversary of WOW Awards - The region's largest business & recognition platform for the Experiential Marketing, MICE, LIVE Entertainment & Wedding Industry.

‘GRADO SUPER SHAHENSHAH MEET’ A HUGE SUCCESS WITH THE FRATERNITY; BRAND AMBASSADOR AMITABH BACHCHAN WOWS THE AUDIENCE!

‘GRADO SUPER SHAHENSHAH MEET’ A HUGE SUCCESS WITH THE FRATERNITY; BRAND AMBASSADOR AMITABH BACHCHAN WOWS THE AUDIENCE!

The event was held to celebrate GRADO’s association with the Shahenshah of Bollywood – Big B – and its swift climb up the ladder in the Textile Industry

Mumbai, 12^th June, 2019: Having set new benchmarks in the world of Textiles, power brand ‘GRADO from The House of GBTL and OCM’ has charmed the premium fabrics segment with its specialty of amalgamating modern technology with the tradition of making fabric. To commemorate its success, the brand organized the ‘GRADO Super Shahenshah Meet’ to celebrate its meteoritic rise in the Industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Mr. Amitabh Bachchan. The event took place at Hotel Sahara Star, on 12^th June, 2019, 6 pm onwards, with over 1000 + dealers, retailers, distributors and wholesalers, from across the country, in attendance.

The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘GRADO Dekho, Big B se Milo’ contest; recognition and felicitation of top performers, in several categories, for the revered houses of GRADO – GBTL and OCM and celebrating its association with Big B as their Brand Ambassador.

The function began with a tribute to the Chairman, followed by a riveting speech by Mr. Rajendra Agarwal, Mentor and GRADO. This auspicious occasion was marked by the Lighting of the Lamp as well.

The stage was then taken by Emcee Siddharth Kanan, top Indian television and radio host, who began his evening with the gathering on an inspirational note via a ‘Mirror activity’, which portrayed that each one of them is the reason behind GRADO’s phenomenal rise in the Industry.

To get a fun glimpse into the Top Management, the next segment was ‘Rubaroo with GRADO’, a chat-show based format, wherein Mr. Kannan interacted with the GRADO team via an informal banter, thus enabling the audience to get to know them like never before. Along with witty quips and informal conversations, the team shed light on new areas being explored in terms of product and channel, how the Gen Next is taking the legacy forward, key associations and more. It was thoroughly enjoyed by everyone gathered at the venue.

Having interacted with the team, it was now time to acknowledge and recognize the phenomenal work done by GRADO’s biggest stakeholders – wholesalers and retailers – from the Central, West, East and South Zones across the country for both GBTL and OCM.

The first set of awards was ‘Best Zonal Performers for Grado’, with 9 winners from OCM and 10 winners from GBTL. This was followed by a wonderful dance performance that captivated the audience. The second set of awards was ‘National Excellence Awards for Grado’, with 10 winners from OCM and 11 winners from GBTL,with all the winners receiving enormous rounds of applause from the gathering.

The delightful evening proceeded as Mr. Kannan’s interacted with the audience via fun question rounds, which was a prelude to the arrival of the Star of the event – The Shahenshah of Bollywood – Mr. Amitabh Bachchan.

Amidst all the happiness and cheers of the crowd, Mr. Bachchan was felicitated onstage by Mr. Rajendra Agarwal, Mentor, GRADO. Following this, the former indulged in a candid conversation with the audience seated at the event. After an engaging session with the crowd, it was time for an enjoyable quiz titled ‘GRADO ke GYANI’ for all the retailers and wholesalers present at the event, with Mr. Bachchan being the Quizmaster and Mr. Kannan being the Moderator for the same. We had 6 lucky guests who were questioned by Big B himself about Grado and the whole crowd was in all cheers.

This was succeeded by the “Sawal Aapke , Jawaab Big B Ke” , wherein Mr. Kannan asked Mr. Bachchan to answer few  select questions by the audience, to know more about his association with GRADO as its brand ambassador, his journey with the team and more.

To add to this all 5 blazers were signed by Mr. Bachchan himself and these will be gifted to our lucky guests.

Post this, it was time to accord the lucky winner of the ‘GRADO Dekho, Big B se Milo’ contest, wherein Mr. Bachchan himself presented the award, a brand new car, to the awardee, Mr. Rajeev Arora from Jodhpur, by handing him the car keys.

The celebratory note continued with the ‘Lifetime Achievement Award’ presented to Mr. S. Krishnamoorthy for his invaluable contribution and role in the ascending growth of GRADO and the industry.

This was followed by GRADO’s Top Management team delivering the ‘Vote of Thanks’ for Big B, which was then succeeded by ‘Drum Circle’, an energized drumming session for the audience. The eventful evening came to an end with Mr. Kannan announcing the finale act of the day – another mesmerizing dance performance - followed by the DJ taking over the stage.

Speaking about the grand success of the event, Mr. Rajendra Agarwal, Mentor, GRADO said “When we introduced ‘GRADO from The House of GBTL and OCM’ in 2018, we knew that it would do well in the market but its magnitude has surprised all of us, in a good way! From strategic associations to excellence in the departments of product deliverances and processes, a lot has been achieved in such little time, which is a clear indicator of how it is going to be in the coming months and years as well. To commemorate its well-deserved accolades, and our wonderful association with Mr. Amitabh Bachchan as our brand ambassador, we hosted the ‘GRADO Super Shahenshah Meet’ for all our dealers , retailers and wholesalers from across India. The event was a grand success and we look forward to having more of such events, to come together for GRADO’s ascension in the Industry”

Emphasizing upon the contribution of the stakeholders, Mr. Vikram Mahaldar, Managing Director, OCM said“Our brand, GRADO, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders. This has been built on the foundation of trust between the company, our channel partners and the end-customers; driven by quality, innovations, product extensions and unique marketing initiatives. The event further strengthened GRADO, as a brand. I can say this with utmost confidence, that all our retailers and wholesalers were thrilled and went back with a positive and refreshed spirit and this should lead to a substantial increase in market share.”

Speaking about GRADO’s success, Mr. Dhruva Singh Chauhan, Whole Time Director, GBTL said “It’s amazing to see how GRADO has made its presence felt  in a short span of time. The Grado offerings of wide range of latest Designs , trendy Colors and above all unmatched Quality & SMOFT ( smooth & soft) Handle has truly WOWED the consumers. Grado will remain proactive in ensuring that its customers get the best of fresh fashion fabrics every day and make them stand taller. Our super team of designers and weavers are always breathing innovation and uniqueness and will continue to do so to ensure Grado remains The SHEHANSHAH Of Fashion!”

Speaking about his journey with GRADO, Mr. Amitabh Bachchan, Brand Ambassador, GRADO said “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate..  Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls eye because once you try their fabrics, you won’t feel like buying any other. I congratulate the entire GRADO team for the spectacular growth pace in just over a year. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.” 

Currently, GRADO’s latest Cotton Collection, which is available in 10000+ stores, has already won the hearts of consumers across the country. 

About GRADO by GBTL and OCM

GBTL & OCM, two heritage brands, have launched a New-Age Brand called ‘GRADO’. With the advent of ‘GRADO’ and the combined star wattage of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in the Luxury Fabrics & Apparels industry.

GRADO caters to maximum product segments and across a range of price points so there is something for everyone under the brand name ‘GRADO’.

From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons.

COSMOPROF INDIA MUMBAI 2019 HOSTS THE FUTURE OF THE BEAUTY INDUSTRY IN INDIA

 COSMOPROF INDIA MUMBAI 2019 HOSTS THE FUTURE OF THE BEAUTY INDUSTRY IN INDIA 

Mumbai, June 12, 2019 – The Cosmoprof India show, the three-day ideal business-to-business event for the fast-growing market in India, got off a flying start today at the Bombay Exhibition Center (BEC). With its first edition, from June 12 till June 14, Cosmoprof India Mumbai 2019 will, for all intents and purposes, host the future of the beauty industry in India.  On the show floor, in an exhibition area up to 10,260 sqm, international top buyers and distributors, opinion leaders, experts, and influencers can assist in the first steps of I-Beauty. 232 companies from 23 countries and regions are showcasing products and technologies, which will lead to the development of the Made in India industry, with its specific ingredients, technicalities, and treatments. 3 country and group pavilions will attend: Italy, USA and Korea. 

 All sectors of the industry are represented: ingredients/raw materials, machinery and equipment, OEM, contract manufacturing and private label, primary and secondary packaging, service providers, finished product – with Perfumery and Cosmetics, Beauty Salon and Spa, Hair, Nail and Natural & Organic. 

 At Cosmoprof India, both local and international operators representing Europe, North America and the Far East can get inspired by new trends and contents. Wholesalers, distributors and sales agents can discover futuristic innovations in their reference market; manufacturers, packaging and machinery specialists and suppliers can find the most interesting industrial solutions for their companies; salon owners and retailers can focus on new services to enrich the offer of their sales points. To facilitate the development of new projects, the Buyer Program, a consolidated initiative of the Cosmoprof exhibitions, helps arranging business meetings between exhibitors and top buyers, most of them invited from India and Middle East, according to specific needs of both sides.    

Cosmoprof India is the optimal platform for the development of Indian beauty industry. While focusing on networking and business opportunities among suppliers, distributors and buyers from all over the world, Cosmoprof helps local companies to develop new technologies and solutions, thus increasing the attention paid on quality standards.  The enormous potential of Indian market is recognized by economic experts worldwide: in the period between 2018 and 2023, for instance, a growth of up to 9.7% is expected, particularly in the perfumery sector, with a corresponding 19.6% growth, and a +13.1% in the make-up segment. Cosmoprof India seeks to provide ultimate insights for international beauty professionals to understand how Indian cosmetic industry is evolving.   

COSMOPROF INDIA MUMBAI - SPECIAL INITIATIVES  
 Cosmoprof India Mumbai offers its visitors the opportunity to attend high- level training workshops and in-depth analyses focused on the most significant issues for the Indian cosmetic industry. The CosmoTalkscalendar, for instance, consists of workshops and training sessions dedicated to operators and distributors. With the participation of experts, trend and design agencies and international associations, key themes are discussed, such as impactful trends for the Indian market, brand distribution and communication solutions, the development of niche sector and of green beauty.  Partners of the initiative are BEAUTYSTREAMS, CENTDEGRES, EUROMONITOR INTERNATIONAL, KLINE&GROUP, MINTEL, ONELINE WELLNESS, STYLESPEAK and WGSN.

Cosmoprof Onstage provides opportunities to selected exhibiting companies - DERMAPEN, DNG GROUP with BARBA ITALIANA, LOOKX, PEVONIA INTERNATIONAL, RICA and SWATI - to showcase new products, while also meeting buyers and professionals.  

The Cosmoprof India Awards celebrate quality and research in the Indian beauty segment, recognizing the best exhibiting companies and allowing the winners to gain greater visibility with industry players. A jury of experts evaluated the best products and services presented by exhibitors, which will influence Indian consumers’ behavior, thanks to their innovative formulas and textures. Finalists are showcased on the show floor at the Cosmoprof India Awards Installation. Winners are being announced on June 12, during the Gala Night event of Cosmoprof India. The initiative has been organized in collaboration with the international trend agency Beautystreams; trophies have been created by the design agency centdegrés.
 

#VibrantIndia: The Scented Fabric Play, in collaboration with centdegrés, is a celebration of Indian culture and values, which are influencing the development of local beauty industry. India is recognized worldwide for its colors, patterns and scents: the installation aims at providing attendees with a multi-sensitive experience. Three regions are represented, with their characteristic fabrics and fragrances: Karnataka with jasmine and Mysore silk, Kerala with Mundum Neriyathum and Black Pepper, Uttar Pradesh with Vetiver and Chikankari. Visitors can choose how to personalize a candle, choosing their favorite fabric and scent. 

CosmoTrends, curated in partnership with Beautystreams, is one of the most interesting contents of all the Cosmoprof events: it covers the main trends, which can be recognized on the show floor. For Cosmoprof India, the report highlights products and devices, which, according to Beautystreams experts, are influencing Indian market, answering to specific needs and trends of local consumers. CosmoTrends is a functional tool for buyers, journalists, trend scouters and influencers, looking for what is new for the beauty sector in India.  

https://m.youtube.com/watch?v=ruIAsJ6hFoU&feature=youtu.be