VYRL Originals artists Sukriti and Prakriti launch the first track of 2020 “Kehndi Haan Kehndi Naa”

9^th Jan 2020, Mumbai: VYRL Originals brings in 2020 with an upbeat, groovy and a glamourous song, ‘Kehndi Haan Kehndi Naa’ by the supremely talented singers- song writers and performers Sukriti and Prakriti. This song also features Arjun Bijlani, the television heartthrob, who is making his music video debut with this track.

‘Kehndi Haan Kehndi Naa’ is a melody that will make you want to get on your feet and groove while it tells you a fun-loving story. Written by Siddhant Kaushal, this song is sung and composed by Sukriti & Prakriti, and music produced by Rishabh Kant shares a melody which is deeply rooted to our Hindustani music culture that also carries a futuristic 2020 vision. This song is a combination of smooth RnB guitars and glossy textures merged with melodies of Indian folk and authentic traditional instruments like Harmonium and Dholak.

Tushar Kalia, a popular bollywood choreographer directed this vibrant and vivacious video, shot is the picturesque location of Armenia. The video portrays a story of two mischievous, young beautiful sisters i.e. Sukriti & Prakriti who play their twin card and decide a prank on the handsome Arjun Bijlani by confusing him of their identities. Later, he realizes that he has been fooled and ends it on a friendly note. The song engulfs the fun and zealous moments of a newly formed infatuation which usually starts one-sided and in this case, it’s from a girls' perspective.

Talking about the release, Sukriti and Prakriti share “The thought behind ‘Kendi Haan Kendi Naa’ is to make a mark on the pop-culture in India. This song is very special to us because this is our first track where we have infused various elements from RnB, folk to Dholak. Siddhanth Kaushal the lyricist and Rishabh Kant the music producer have added their charm to it. We are stoked to have collaborated with Arjun Bijlani who has taken the video to a whole new level. This is our third single in the world of non-film music and we are truly grateful to VYRL Originals for believing in our vision and supporting us as their artists to make our non-film music dreams come true! Starting 2020 with this being our first release of the year, we are so excited to share this with the world and also set the tone for the rest of the year. We are hoping everyone enjoys this as much as we did creating this one! Cheers”

Speaking about the first track of 2020, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, said, "There are a very few artist like Sukriti-Prakriti in our country who are enormously talented singers-song-writers, performers, composers and fashionistas, all at the same time. After the success of the their debut track with VYRL Originals ‘Mafiyaan’ in 2019, we are excited to start our 2020 journey with their next VYRL track ‘Kehndi Haan Kehndi Naa”. We have an amazing year planned ahead with them and I can’t wait to see the audience response on Kehndi Haan Kehndi Naa.

About the artists:

Prakriti and Sukriti are twin sisters in Bollywood who are not just supremely talented singers and performers but also the only twins! Sukriti has lent her voice to smash hits to name a few such as "Ladki Kar Gayi Chull" (Kapoor and Sons),the biggest hit of 2016, "Pehli Baar" (Dil Dhadakne Do), Neend Churayi from Golmaal Returns ;Lak mera hit baliye' from Sonu ke Titu ki Sweety, and other songs from several films like Hate Story 4, Rustom, Noor, Naam Shabana and many others! Her most recent song was ‘Karma’ from the Netflix film Drive picturised on Jacqueline Fernandes.Prakriti has tasted success and critical acclaim with “Katra Katra” from “Alone”, “Bheeg Loon” from “Khamoshiyan”,”Hai Zaroori” in the Sonakshi Sinha starrer; “Noor”, Subah Subah, a duet with Arijit Singh from “Sonu ke Titu ki Sweety”,Gazab ka hai din' from Dil Junglee, and HARD HARD' a duet with Mika from the film 'Batti Gul Meter Chalu'.  among many others. Prakriti's hugest achievement is her dance track 'HAWA HAWA' in the film “Mubarakan” along with Mika. This song was listed as number 1 among the top ten songs googled in 2017.Sukriti and Prakriti also featured on the T-Series’ web series property - MixTape in both seasons. Apart from their film music, the gorgeous songstresses are VYRL Originals artists and have released their own non film music. You have definitely heard ‘Sudhar Ja’ and their most recent ‘Mafiyaan’ that clicked 30 million views within the first week of its release. Prakriti and Sukriti are an inspiring story for everyone with big dreams! Double the talent. Double the energy. Double the beauty. Double the musical magic! 

VYRL Originals – An EMI Records India Property:

VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talents in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.

Angela krislinzki is on a roller coaster in her career and she has been ringing in the new year celebrations at goa. She clicked some amazing pictures and have us some major vacation goals. 

Angela makes a huge splash with a major release in Bollywood called tauba tera jalwa. She has made her debut with the hitmaker puri Jagganadh in Telegu and Bollywood debut with 1921 directed by Vikram Bhatt and she has featured in several hit music videos where she is definitely a household face if not a name yet. She was busy shooting her next bollywood called tauba tera jalwa and her web series opposite sharman joshi. Angela took off for a much needed vacation to ring in the new years . She was in goa and had an amazing time. We spoke to her and here is what she has to say," I had an absolutely fantastic time. I really needed time off as I had been very busy shooting. This was a perfect time for me. It was so much of sunshine, beaches and great food there. Also, it's festive time and goa was decked up. I just couldn't get enough and now it's back to back work."


We wish her a happy new year and all the luck for 2020. Keeping rocking and inspiring us like you always do.

Sai Tamhankar's Dhurala film gets international release

नव्या वर्षात सध्या ‘हव्वा’ फक्त अभिनेत्री सई ताम्हणकरचीच होताना दिसतेय. ‘धुरळा’ सिनेमातल्या दमदार अभिनयाने सई ताम्हणकरने 2020ची सुरूवात धमाकेदार केल्यावर आता सई धुरळा सिनेमासह कतारमधल्या सिनेरसिकांची मनं जिंकायला पोहोचतेय.

महाराष्ट्रात 3 जानेवारीला धुरळा सिनेमा झळकताच सर्वत्र सई ताम्हणकरच्या उत्कृष्ट अभिनयाची चर्चा सुरू झाली. आता महाराष्ट्रानंतर हा सिनेमा इतर देशांमध्येही रिलीज होणार आहे. आणि कतारमध्ये धुरळा सिनेमाच्या प्रिमीयरसाठी अभिनेत्री सई ताम्हणकर स्वत: पोहचणार आहे.

सूत्रांच्यानूसार, सई ताम्हणकर ही एकमेव अभिनेत्री आहे, जी मराठी सिनेमाची आंतरराष्ट्रीय आइकन आहे. तिची ग्लोबली फॅनफॉलोविंग आहे. त्यामूळे कतारला सिनेमा पोहचताना तिथल्या सिनेरसिकांकडून सई ताम्हणकरला उपस्थित राहायचे आग्रहाचे निमंत्रण करण्यात आले आणि त्या विनंतीला मान देऊन सई कतारला जाणारे आहे.

ह्याविषयी सई ताम्हणकर म्हणाली, “ प्रत्येक कलाकाराचं स्वप्न असतं की, त्याचे काम जगभरातल्या प्रेक्षकांपर्यंत पोहोचावे. आणि महाराष्ट्रातल्या रसिकांची दाद मिळवल्यावर आता इतर देशांमधल्या प्रेक्षकांपर्यंतही आमची फिल्म पोहचणार आहे. आम्हा प्रत्येक कलाकाराला वेगवेगळी जबाबदारी देण्यात आलीय. त्यापैकी कतारच्या प्रेक्षकांपर्यंत सिनेमा पोहोचवायची जबाबदारी माझ्यावर देण्यात आलीय, ह्याचा खूप आनंद होतोय. आता कतारच्या माझ्या चाहत्यांना धुरळाच्या निमित्ताने भेटण्याची संधी मिळतेय. त्यांच्यापर्यंत सिनेमा पोहोचवण्याची आणि  त्यांच्या प्रतिक्रिया जाणून घेण्याची  उत्सुकता वाढलीय.”

SHEIN CONNECTS WITH 100+ COLLEGES FOR ITS CAMPUS AMBASSADOR CAMPAIGN.

SHEIN CONNECTS WITH 100+ COLLEGES FOR ITS CAMPUS AMBASSADOR CAMPAIGN

Mumbai, 09^th December 2019: Influencers play a crucial role when it comes to shopping decisions as their reach continues to grow.  SHEIN India, a fast-moving fashion brand has recently initiated an Influencer campaign titled ‘Campus Ambassador’ to generate brand awareness, loyalty, and visibility among the consumers. The campaign also aims to target and engage the young college-going enthusiast and provide them an opportunity beyond academics to develop the soft skills of communication, marketing, and networking.

SHEIN India started the Campus Ambassador program in Mumbai with 30 Ambassadors in 15 colleges, slowly widening the horizons to Pune, Delhi, and Bangalore respectively. Currently, they have a workforce of 100 Ambassadors working for the brand for as long as they are students in a college.

The Campus Ambassadors helped SHEIN to promote the sales and discounts within their respective colleges and introduced the brand to them. They were also provided with a special coupon code for their users.

All of these ambassadors, with the help of SHEIN, hosted a party for their buyers, in the first week of December and announced their contribution to the brand.

This campaign was solely executed by the campus ambassadors both online as well as offline. More than 100 parties were executed in 4 cities by Ambassadors targeting a crowd of 2000 attendees and generating at least 800 posts with the pointed hashtag.

SHEIN India will continue to initiate more such innovative ideas and engage influencers for their future endeavors.

ABOUT SHEIN-

SHEIN, A Leading Fast Online Fashion Store, started as a small group of passionate fashion loving individuals in 2008, to a multinational team, SHEIN has grown immensely to what it is today. SHEIN prides itself on offering on-trend styles catering to both young women and teens, that won’t break the bank.

SHEIN is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you’re searching for BOHO dresses and graphic tees or patterned blouses and chic swimwear, SHEIN is the ultimate one-stop-shop for the modern yet economical fashionista.

Keep up to date with all news and details on SHEIN India by checking out the social media handles:

Adah Sharma is a 100 years old !!

Adah Sharma who is the most creative actress on Instagram !

Not just her gorgeous pictures and dance and action videos, but her hilarious captions have her fans waiting to see what she will post next

When everyone is taking of the decade gone by and the new year beginning. Adah has come up with a hashtag #100yearsofAdahSharma ...since she debuted with 1920 and now it's 2020.

The post went viral instantly on social media.

Adah just had Commando 3 which was a super hit and got rave reviews for her comic timing and her deadly action skills .

She will next be seen in Commando 4 as the same character Bhavana Reddy 

Adah's next film is Man to Man where she will be seen playing a man and web series The Holiday Season 2 after the success of season 1 

The Fourth Edition of Godrej L'Affaire is all set to take place in Mumbai in February 2020

The Fourth Edition of Godrej L'Affaire is all set to take place in February 2020

07th January 2020, Mumbai: Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group is back with its much-awaited fourth edition. With the theme of ‘Aarambh’ or New Beginnings, L’Affaire is all set to take place in Mumbai on Saturday, February 22, 2020. Through ‘Aarambh’, Godrej L’Affaire aims to bring forth India’s unparalleled bequest and affluent culture that will inspire future lifestyle experiences.

Conceptualized as a one-day soirée, Godrej L’Affaire will showcase a mix of ideas and concepts around food, travel, fashion, art, music, and design. Masterclasses, engaging conversations, fashion shows, musical performances, and an immersive experience with lifestyle brands is what Godrej L’Affaire will deliver in its fourth year. Keeping the environment at the heart of its activities, Godrej L’Affaire will prioritize sustainable and eco-friendly practices.

Speaking about the theme of Godrej L’Affaire, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, said, “Godrej L’Affaire promises to capture rich experiences of a progressive lifestyle aspired by today’s urbanites across age groups.  We are curating the upcoming edition around the theme of ‘Aarambh’ to signify how India’s rich culture can be adapted in the pursuit of modern-day living. Over the years, Godrej L’Affaire has established itself as a premium platform in the space of luxury and lifestyle. The fourth edition, too, will redefine lifestyle trends of tomorrow that patrons could follow.”

Vikhroli has always been at the heart of the Godrej Group's history. Thus, the fourth edition of Godrej L’Affaire will be held at The Trees, Vikhroli – a space that redefines luxury living and lifestyle. This flagship project by the Godrej Group is beautifully set amidst a fine blend of green and a thriving urban metropolis. Vikhroli offers a natural oasis that testifies that urban life and natural beauty can co-exist in perfect harmony, making it a perfect setting for Godrej L’Affaire 2020!

The third edition of Godrej L’Affaire, which took place in February, 2019, was a tremendous success, attended by over 700 people. Among the speakers, participants and presenters were renowned fashion designer-film director Vikram Phadnis; Masterchef Sarah Todd; celebrity chef Saransh Goila, author Kiran Manral, ace photographer Jatin Kampani, Joseph Radhik and Joshua Kartik; actor & model Shibani Dandekar; top models Carol Gracias & Aanchal Kumar, renowned mixologist Dimi Lezinska; and radio host and producer Hrishikesh Kannan to name a few.

The exciting line-up for the upcoming edition of Godrej L’Affaire will be announced mid-January. Embarking on a memorable journey once again, Godrej L’Affaire will offer people a chance to be part of a grand celebration of food, travel, art, design, fashion and music. Thus, showcasing ‘The Future of Lifestyle’!

 KUMAR TAURANI OF TIPS INDUSTRIES BELIEVES MUSIC COULD POTENTIALLY BE THE SOLUTION TO MENTAL HEALTH.

 

Tips Industries along with the Department of Mental Health and Behavioural Sciences at Fortis Healthcare came together to launch the #Music4MentalHealth initiative, in order to educate people about the positive impact that music can have on mental health.

Tips Music 4 Mental health compilations include legendary artists: Pt. Hari Prasad Chourasia, Pt. Jasraj, Pt. Shivkumar Sharma, Ustad Bismillah Khan, Ustad Vilayat Khan, Ustad Amjad Ali Khan, Ustad Zakir Hussain, Pannalal Gosh, and Jagjit Singh.

The compilations are Mindful Morning Bliss Music , Mindful Music Evening Peace and Mindful Mantras which are all available on JioSaavn, Amazon Music and Gaana.

In fact, Tips Industries being famous for Bollywood music happens to be the first and only music company in the world to promote the heritage and the science of Hindustani raags for mental health care.

Kumar Taurani quotes "This decade is all about combating issues that cause mental stress and at Tips Industries Ltd we are proud to be at the fore-front of taking our heritage of Hindustani classical music & other music from Tips repertoire to the world for increasing awareness of how important music can be for mental health care"

We realize that the world is going through one of its toughest times. Millennial challenges and issues have increased the rate of suicides tremendously. Unmet desires for a better life, lack of safety and various fears often fuelled by a lack of tolerance breed an ever-increasing level of aggressiveness and rage. The resulting hostilities and losses in day to day lives of individuals cause serious mental health issues with visible human, and possibly not so apparent economic costs.

Tips envisions to increase the awareness of how important mental health especially is for this generation and having workshops are the best way to inculcate better habits from a younger age. Since then Dr. Parikh and experts from the mental health care department have conducted “The Path to Success “workshops across the country and reached out to over 200,000 students since October 2019.  The workshops also include a section of how music can have a positive impact and destress"