Godrej Consumer Products Limited

Godrej Consumer Products Limited, a leading emerging markets company, announced the expansion of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes.

 

The Indian detergent market is pegged at INR ~215 cr. Over the last two years, the liquid detergent category has been growing exponentially at 27% CAGR as per AC Nielsen. The Godrej Ezee brand was launched in 1983 with a single focus on taking care of winter wear and woollens. Fragrance and has been a huge gap within the segment of liquid detergent users and consumers have to buy detergent and fabric conditioners separately leading to them spending more. With Godrej Ezee 2-in-1, the company offers dual benefits of detergent and fabric conditioner in a single product. This effective solution will reduce the cost of consumers by almost half when compared to their current spending.

 

Speaking about this launch and expansion in the detergent category, Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Limited (GCPL), said, “Godrej Ezee is already the most preferred brand by consumers for woolens. Building on this equity, we are expanding our detergent portfolio with a category redefining innovation in the form of Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes. With this launch, we intend to depersonalize our brand and foray into the regular clothes detergent category. Our offering is a first-of-its-kind product in the category which combines two formats into one. Keeping intact the strength and color of the fabric, it removes tough stains and leaves no residue on clothes or in the machine. It ensures a long-lasting fragrance with its encapsulated fragrance molecules.  It is easy to use for both buckets as well as machine wash (front and top load). With specialized offerings for regular clothes and winter wear, we are committed to increasing penetration and awareness of Godrej Ezee.”

 

 

Nikita Rawal sizzles in goa with enchanting pictures

 Nikita Rawal sizzles in goa with enchanting pictures

                                                

Nikita Rawal looks smoking hot in the pictures that we see from her goa vacation. She is in a work cum vacation mode as she is there for an event. She looks super fit and extremely hot in these stills. We have seen her in movies such as amma ki bold, black and white and the most notable is Garam Masala alongside Akshay Kumar and John Abraham. 

Nikita will be seen in the upcoming movie Roti, Kapda Aur Romance alongside Arshad Warsi and Chunky Pandey and they complete a power-packed cast and we could expect some great content with these acclaimed actors. Nikita Rawal has been super focused on being better each day and that is pretty evident in the shape she is in. She is the fittest ever and we can vouch for that from the stills.

Actor Yuvraj Singh knows no stopping as he shoots back to back in the post pandemic times

 Actor Yuvraj Singh knows no stopping as he shoots back to back in the post-pandemic times.

Yuvraj has been working in the Hindi and Punjabi industry for a while now with films such as Prakash Jha’s “Dil Dosti etc”, “Beiimaan love” with Sunny Leone “Qismat” and “Surkhi Bindi with Ammy Work and Sargun Mehta. He’s an actor who’s created a niche as a producer and now will be seen starting his international multilingual project which will shot in Hindi, Telugu Tamil, etc.

He also will be shooting for a Hindi film based on Kashmir and a web series. 

His films have been trending for a while now on many OTT platforms and he is also gearing up for his next 2 Punjabi films, which also include “Qismat 2” which is part 2 of the blockbuster franchise.

At present, he’s training hard for his film Siva which includes weights, karate, and cardio with cricket!

ISHAN ALI THOBANI LAUNCHES NEW MUSIC VIDEO ‘GRANTED LENDI HAI’ DIRECTED BY SUPERSTAR ADNAAN SHAIKH

 The launch saw the presence of Adnaan Shaikh, Hasnain Khan, Shadan Farooquie, Faiz Baloch  

Featuring Adnaan Shaikh and Bebo Memon in lead roles, the song is written and composed by Jishan Ali Thobani.

Mumbai, 26th March 2021: After achieving international fame for his devotional numbers, Qyuki star Jishan Ali Thobani is all set to carve his way to more glory with a cute love song titled ‘Granted Lendi Hai’ starring internet sensation Adnaan Shaikh alongside Bebo Memon.

Written and composed by multi-talented Thobani, the music video has been shot in the singer’s hometown Chhindwara showcasing the simplicity and beauty of a small town. The music video shows a sweet love story revolving around a young couple.

Directed by Adnaan Shaikh of Team 07 fame, the music video has a fun and flirty vibe and the chemistry of the lead pair works like icing on the cake. This video shows Adnaan in a chocolate boy avatar, different from his usual 'Sher' image. The video is inspired by Jishan's real-life story, where he teases his fiancé - for taking him for granted for small things knowing that he loves her the most and so does she, and that’s how he came up with the idea of creating this beautiful song.

Excited about the release, Thobani stated, “Granted Lendi Hai, is a very special song for me as it's my first commercial song and I am really thankful to the Qyuki team for supporting me throughout this journey. The video is directed by the digital sensation Adnaan Shaikh and I am really grateful to him for coming on board and believing in me. We have put in a lot of hard work and hope that everyone enjoys it as much as we did and shower all their love and support for this new track.”

Talking about the release, Adnaan Shaikh stated, “Granted Lendi Hai is a wonderful track sung by Jishan. The song is notorious for humorous storytelling and I feel proud and excited to get to be directing this music video. Jishan is like my brother, we both make a great team and it was fun working with him. I couldn’t have asked for a better team. I hope everyone enjoys the song as much as we did while creating it”

A Scandall actress Reeth Mazumder moved to North America a few years ago after giving two back-to-back releases of a Hindi Film and a Bengali film

 A Scandall actress Reeth Mazumder moved to North America a few years ago after giving two back-to-back releases of a Hindi Film and a Bengali film.

Recently she surfaced back with the news of getting married to a French Canadian filmmaker.

Reeth stirred quite a few waves with her character in the movie Scandal. She felt she was typecast, and she was being offered raunchy-comedy genre movies. She chooses not to indulge and decided to carve her niche. She always wanted to be part of meaningful cinema, and she is on the quest for it. She has been an ardent student of cinema. She is currently working behind-the-scenes and taking care of her passion for being associated with cinema.

We spoke to Reeth, and here is what she has got to say, " I love films, and that is something I am going to be associated with forever. There is so much more than just performance that's required in Bollywood. It kills an actor's joy to be versatile. Be it camps, nepotism, or most importantly, being typecast based on your last release. These are quite a few issues plaguing the industry.

When we asked her if she has decided to quit Bollywood altogether, she replied, No, I haven’t. So if tomorrow you see me acting or directing a series in India, don't be surprised. That’s why I say I haven't quit. I only moved a billion steps closer to my goal. I am still a part of the fraternity, but it’s more global now.

I definitely miss delivering Hindi and Bengali dialogues and maybe dancing to songs.

However, Some excellent filmmakers are constantly making good cinema. I wish to work with them in the near future—directors like Anurag Kashyap, Dibakar Banerjee, and Kaushik Ganguly.

Reeth is currently writing a feature for a former CBC Producer and working on a limited series with a German Historian

Shibani Kashyap's much-awaited track ”Jogiya” *featuring Dheeraj Dhoopar aka Karan Luthra and Smriti Kalra will reach deep within your heart

 Shibani Kashyap's much-awaited track ”Jogiya” *featuring Dheeraj Dhoopar aka Karan Luthra and Smriti Kalra  will reach deep within your heart

Amplify Presentation, Presented by Ankur Gupta and Varun Prabhudayal Gupta, Produced by Ankur Gupta, Varun Prabhudayal Gupta, and Raaj Suri, Written & Directed by- MG Mehul Gadani

Jogiya takes you on an easy Indian traditional love story ride which is warm sweet and innocent bringing the beauty of love alive with a folkish charm to it"

Rendered by Shibani Kashyap, who has been on the top of her game for decades now with a bevy of hits to her credit, Jogiya happens to be her most recent glory.

Emerged as one of the most distinguished voices in playback singing, Shibani calls Jogiya ‘special’ “Jogiya is a beautiful feel-good song and I believe we need more of these considering the situation of COVID. The other day I was making my friend listen to the track and the first thing she told me was ‘I feel good after so long now that’s something you don’t hear every day. Yes, Jogiya is a romantic track but it’s a feeling like a song that will hit you hard”

Shibani also shares her experience of shooting in Punjab, says she feels more connected to her roots now “I haven’t been to Punjabi in a while. Sometimes work consumes you so much that you barely get time for things that deserve attention. We shot in Punjab and I have never felt so connected to my roots as I feel now. Sarso ka saag te makes ki roti, rajma chawal, aloo paratha with Makhan had become our staple diet. Breathing fresh air, interacting with the locals was an experience in itself”

Shibani also credits the team, specially Dheeraj and Smriti who were equally enthusiastic about visiting and experiencing Punjab as much as she was “We were a fun riot on set and offset. Both Dheeraj and Smriti are so warm and so much fun that our directors had to discipline us like babies. They made the song look beautiful"

“Jogiya” is high on its musical richness, its subtlety, and its uncanny ability to reach deep within our hearts of the audience.