29th Edition of Lions Gold Awards spearheaded by Lion Dr. Raju V Manwani Honored Extraordinary Achievements in Films, Television, OTT, Music, and Social Welfare Commitment

29th Edition of Lions Gold Awards spearheaded by Lion Dr. Raju V Manwani Honored Extraordinary Achievements in Films, Television, OTT, Music, and Social Welfare Commitment

The awards night saw the presence of Sanjeev Kapoor, Rupali Ganguly, Vikrant Massey, Vatsal Sheth, Rakul Preet Singh, Gauhar Khan, Mishikka Chaurasia, Poonam Pandey, Prishita Singh, Chaitanya Chowdhury & Harsiddhi, Shaheer Sheikh, Shekhar Khanjio, Tahir Raj Bhasin, Rithvik Dhanjani, Tina Dutta, Sharib Hashmi, Amol Parashar, Manasvi Mamgai, Talat Aziz, Bhumanyu, Vishal Jethwa, Pearl V Puri, Sakshi Maulkar, Rajiv Thakur, Shantanu Maheshwari, Juhi Parmar, Manjot Singh, Karanvir Sharma, Hina Khan, Roshani Walia, Mohit Malik and Aditi Malik, Saiee Manjrekar, Ravi Dubey, Simrat Kaur, Utkarsh Sharma, Manish Wadhwa, Sourabh Raaj Jain

8th December 2023 in Mumbai- The 29th Edition Lions Gold Awards, one of the most prestigious ceremonies in the entertainment industry, concluded with a spectacular celebration of outstanding achievements in the world of entertainment. Spearheaded by Lion Dr. Raju V Manwani,  this annual event has consistently recognized and applauded the brilliance and talent of artists across various mediums.

This year's Lions Gold Awards took a unique approach by shifting the spotlight to honor the selfless efforts of "ARMY," paying tribute to The Lions Club of SOL for their extraordinary commitment to social welfare. The Lions Club of SOL, known for its dedication to community service, adopted families in need and supported them with a generous sum of 1 lakh/- each, showcasing an exemplary act of compassion.

The Lions Gold Awards ceremony featured captivating performances, heartfelt speeches, and the presentation of awards in various categories within the entertainment industry. Artists, filmmakers, musicians, and other industry professionals gathered to celebrate their peers and their exceptional contributions to the world of entertainment.

"We believe that acts of kindness and compassion should be celebrated just as much as achievements in the entertainment industry. The Lions Club of SOL has set an inspiring example with their dedication to social welfare, and we are honored to make their efforts the theme of this year's Lions Gold Awards" said Lion Raju Manwani

The 29th Edition Lions Gold Awards once again proved to be a grand affair, showcasing the best of the entertainment industry while also shining a light on the importance of giving back to the community.

Discover the winter skincare secrets of TV actors!

 Discover the winter skincare secrets of TV actors!

During winter, the cold weather can be tough on the skin. Therefore, following a skincare routine that focuses on keeping the skin hydrated and moisturized, which can combat dryness, is crucial. To keep the skin healthy, plump, and glowing, artists from &TV share their best-kept secrets for winter skincare regimes. These include Neha Joshi (Krishna Devi Vajpayee, Atal), Geetanjali Mishra (Rajesh, Happu Ki Ultan Paltan), and Vidisha Srivastava (Anita Bhabi, Bhabiji Ghar Par Hai. Neha Joshi, essaying Krishna Devi Vajpayee in &TV’s show Atal, shares, “I use natural and organic skincare products in my daily routine, such as face oils and aloe gel, which help to keep my skin moisturized. Additionally, I prefer using homemade face packs and scrubs to nourish my skin during winter. Drinking plenty of water is also essential for my skin, and I always carry a water bottle with me, whether on set or working out. To moisturize my skin during winter, I use a homemade scrub made from pomegranate seeds, my go-to home remedy. I combine two teaspoons of pomegranate seeds and one cup of raw oats and then pour it into a mixing bowl with two tablespoons of honey and buttermilk. I apply the mixture on my face for a few minutes and then rinse it off. This helps remove dead skin cells, rejuvenate the skin, and remove excess oil. It is high in anti-aging ingredients like antioxidants and vitamin C and is the best remedy for my skin. Moreover, I take care of my hair by oiling it regularly and avoiding using hot tools like blow dryers or curling irons that can strip the natural oils from my hair.”

Geetanjali Mishra, the Rajesh in Happu Ki Ultan Paltan, shares, “Winter is all about enjoying the cold weather and sipping on a hot chocolate amidst the beauty of nature. However, these winter activities can affect your skin, making it dry and lifeless. Therefore, it is critical to protect your skin from dryness. To keep my skin healthy, I use a homemade scrub twice a week to exfoliate it. The scrub mixes oatmeal, orange peel, and red lentil powder with rose water. I apply it on my skin and leave it until it is semi-dry. Then, I scrub my face for a few minutes before washing it with ice water. The results are stunning! The mixture helps to moisturize and hydrate my skin for three to four days. I highly recommend this to all readers who want to keep their skin glowing and healthy.” Vidisha Srivastava, aka Anita Bhabi from Bhabhiji Ghar Par Hai, shares, “Winters are harsh for my skin as I have dry skin. So, I follow a strict regimen for skincare during the cold season, which also includes skincare advice given to me by my grandmother, which has done wonders for my skin. She suggested using a mixture of milk cream and honey. Milk cream, or malai, is a natural moisturizer that helps keep your skin supple and soft. Honey, on the other hand, is great for getting rid of bacteria that cause pimples and acne on your face. To make the mixture, combine a tablespoon of milk, cream, and honey in a mixing bowl. Apply the mixture to your face and skin for about 15 minutes before rinsing it with lukewarm water. If you have dry skin, try this at least twice a week, and you'll love how your skin feels during the winter season.”

Watch your favorite artists in Atal at 8:00 pm, Happu Ki Ultan Paltan at 10:00 pm, and Bhabiji Ghar Par Hai at 10:30 pm, airing every Monday to Friday only on &TV!

मैत्री असावी तर अस्मिता देशमुख आणि संचित चौधरी यांच्यासारखीच; 'सन मराठी'ची 'तुझी माझी जमली जोडी' नवी मालिका ११ डिसेंबरपासून प्रेक्षकांच्या भेटीला

मैत्री असावी तर अस्मिता देशमुख आणि संचित चौधरी यांच्यासारखीच; 'सन मराठी'ची 'तुझी माझी जमली जोडी' नवी मालिका ११ डिसेंबरपासून प्रेक्षकांच्या भेटीला

 अस्मिता देशमुख आणि संचित चौधरी या जोडीच्या मैत्रीच्या प्रवासात आहे स्नेहलता वसईकर नावाचं ट्विस्ट; 'सन मराठी'ची 'तुझी माझी जमली जोडी' नवी मालिका ११ डिसेंबरपासून प्रेक्षकांच्या भेटीला

 'सन मराठी'च्या 'तुझी माझी जमली जोडी' मालिकेत अभिनेत्री स्नेहलता वसईकर दिसणार 'भैरवी' या खलनायिकेच्या भूमिकेत

मैत्री ही अशी निरागस गोष्ट आहे ना की ती एकदा झाली की ती कशाचा भेदभाव करत नाही. एखाद्या सोबत केलेली मैत्री जर कायमस्वरूपी टिकवली तर त्या व्यक्तीने खूप काही कमावले असं म्हणणं देखील वावगं ठरणार नाही. 'सन नेटवर्क'ची 'सन मराठी' ही वाहिनी नेहमीच वेगवेगळ्या विषयात हात घालते, नात्यांचे महत्त्व कथेच्या माध्यमातून पटवून देते आणि आता मैत्री हा विषय घेऊन या वाहिनीची 'तुझी माझी जमली जोडी' ही नवी मालिका प्रेक्षकांच्या भेटीस येत आहे. 

 एक ही शब्द न बोलता डोळ्यातील भाव ओळखणारी मैत्री जर तुमच्या नशिबात असेल तर तुम्ही जगातील सर्वात नशिबवान व्यक्ती असाल. नशिबात मैत्रीची साथ असेल सारं काही शक्य असतं. आयुष्याच्या प्रत्येक टप्प्यावर मैत्री ही उलगडत जाते, फुलत जाते आणि नकळतपणे खूप काही शिकवून जाते. अशाच मैत्रीची सुंदर गोष्ट सन मराठी वाहिनीवर उलगडणार आहे.

'मैत्री श्रीमंतीचा नाही तर मनाचा मोठेपणा बघते' हे वाक्य पटवून देण्यासाठी ११ डिसेंबरपासून  'तुझी माझी जमली जोडी' ही नवीन मालिका 'सन मराठी' वर येत आहे. दोन अनोळखी व्यक्ती, त्यांच्यात झालेली मैत्री, मैत्रीच्या नात्यामुळे त्या दोघांमध्ये झालेले विचारांचे आदान प्रदान आणि मैत्रीमुळेच फुलणारं त्यांचं प्रेम अशी या मालिकेची गोड गोष्ट आहे. अभिनेत्री अस्मिता देशमुख आणि अभिनेता संचित चौधरी ही नवीन जोडी या मालिकेत प्रमुख भूमिका साकारणार आहेत. ही नवीन जोडी, त्यांची केमिस्ट्री प्रेक्षकांना नक्की आवडेल अशी खात्री वाटते. नुकतेच या मालिकेचे प्रोमो सोशल मीडियावर प्रदर्शित झाले आहे आणि मालिकेचे प्रोमो पाहून प्रेक्षकांनी त्यांची या मालिकेप्रती आतुरता देखील दाखवली आहे.

 खलनायिका किंवा खलनायक यांच्याशिवाय दोन व्यक्तींचं प्रेम किंवा मालिकेची कथा पुढे कशी सरकणार ना... कथेमध्ये ट्विस्ट तर हवाच. तर 'तुझी माझी जमली जोडी' मध्ये अभिनेत्री स्नेहलता वसईकर खलनायिकेची भूमिका साकारणार आहे.  स्नेहलता वसईकर साकारणार असलेल्या भूमिकेचं नाव 'भैरवी' आहे जी संचित चौधरीची आत्या दाखवली आहे. श्रीमंत घराण्याला शोभेल असं दिमाखदार, सुंदर व्यक्तिमत्त्व , शिष्टाचाराने वागेल असा स्वभाव, आणि अर्थात श्रीमंतीचा गर्व असणारं असं हे 'भैरवी'चं पात्र आहे. यापूर्वी कधीही न पाहिलेल्या भूमिकेत स्नेहलता वसईकर यांना पाहणं रंजक ठरणार आहे.

 तर, नक्की पाहा 'तुझी माझी जमली जोडी' येत्या ११ डिसेंबर पासून सोमवार ते शनिवार रात्री १०:३० वाजता फक्त सन मराठी वाहिनी वर.

Manndakini Bora Launches Soulful Ghazal 'Gale Laga Hai Vo' to Revive the Timeless Tradition of Ghazals

Manndakini Bora Launches Soulful Ghazal 'Gale Laga Hai Vo' to Revive the Timeless Tradition of Ghazals

Watch the ghazal here- https://youtu.be/qe2vJunL16c

Concept & Singer: Manndakini Bora Music, Director: Javed Hussain, Music Composers: Ustaad Taj Ahmed Khan & Rafi Khan, Lyrics: Daagh Dehlvi, Line Producer: Vijay Tiwari, DOP & Director: Naresh Shah

Renowned singer Manndakini Bora unveils her latest ghazal masterpiece, 'Gale Laga Hai Vo' a heartfelt rendition that aims to preserve and promote the timeless tradition of ghazals. With a perfect blend of traditional beats and modern sensibilities, this ghazal promises to captivate the hearts of music enthusiasts, bringing a fresh perspective to a cherished genre.

Known for her soulful voice and profound connection with classical music, Manndakini Bora takes a step further in her musical journey with 'Gale Laga Hai Vo.' The ghazal not only showcases her vocal prowess but also serves as a testament to her commitment to keeping the essence of ghazals alive in the contemporary music scene.

"I believe in the power of ghazals to evoke deep emotions and connect with listeners on a profound level. 'Gale Laga Hai Vo' is not just a song; it's a journey through the rich tapestry of emotions that ghazals can convey," says Manndakini Bora about her latest release

This ghazal is a collaborative effort of passionate individuals dedicated to bridging the gap between traditional and contemporary music. With 'Gale Laga Hai Vo,' Manndakini Bora invites ghazal enthusiasts and music lovers alike to embrace a fusion of heritage and innovation, making it the perfect addition to their playlists.

“Koi Kasar Nahi Chhodenge” campaign to commence on Ace Cricketer David Warner

“Koi Kasar Nahi Chhodenge” campaign to commence on Ace Cricketer David Warner

Ace Cricketer David Warner teams up with DP World ILT20 Season 2 marketing campaign

 

Mumbai, 7 December 2023: ZEE Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the highly anticipated marketing campaign for the 2^nd season of DP World ILT20. This season, the marketing campaign is being led by the world’s top cricketer David Warner along with Indian superstar Harbhajan Singh.

With the league’s global stature and the participation of marquee T20 cricketing talent; viewers will witness the players push their limits to emerge victorious, leaving ‘no stone unturned’ as they embark upon one of the toughest cricket leagues. Positioned as the biggest challenge for the cricketers at the start of the new year 2024, the campaign “Koi Kasar Nahi Chhodenge” underscores their preparation, competitiveness, and commitment to the fans.  Following the success of the inaugural edition, ZEE is committed to further strengthening the league’s appeal for viewers and partners alike.

Slated to be the biggest T20 cricketing event at the beginning year 2024; the league features a roster of the most talented and celebrated international T20 cricketers. The 34-match event will be played at the three iconic cricketing destinations – Abu Dhabi, Dubai, and Sharjah - starting from 19 January 2024 until 17 February 2024.

Speaking at the campaign launch, Australian cricket star David Warner said, “As I gear up for my debut in one of the world's most competitive T20 leagues, it's truly an honor to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required on the world stage, with each cricketer giving their ultimate best. I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20.” Ace Australian cricketer David Warner is all set to make his debut in DP World ILT20, as part of the Dubai Capitals squad.

The franchise-style tournament with six teams and 34 matches is played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms - ZEE5.

Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited (ZEEL), “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign. The upcoming season will truly stand out as one of the most significant T20 challenges and promises to offer thrilling action for cricket enthusiasts in India and around the world. With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before.”

David White, CEO, of DP World ILT20, “We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film. Warner is a fantastic cricketer and his passion for the game is well-regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark both as a cricketer, commentator, and entertainer. The two have done an incredible job in the ad film and I am sure that the ad film will leave a mark on cricket fans not only in India but around the world. The DP World ILT20 Season 2 will be richly entertaining for the fans, our broadcast partners Zee Network have put in an incredible effort in taking the tournament live around the world. We cannot wait for the action to begin on Friday, 19 January.”

Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.

 

Top 5 Regional Hip-hop Tracks From MTV Hustle 03 REPRESENT That Will Leave You Grooving All Day!

 Top 5 Regional Hip-hop Tracks From MTV Hustle 03 REPRESENT That Will Leave You Grooving All Day!

 

This season of MTV Hustle 03 REPRESENT is all about ‘REPRESENTATION’, which the hustlers are doing at their finest. The show is truly unifying India through rhythm and rap proving that hip-hop knows no geographical, linguistic, or genre-specific boundaries. Hustlers are infusing their unique flair and celebrating diversity by performing in their native languages in the show representing music from every corner of India. Plunge into this musical array from MTV Hustle 03 REPRESENT’s playlist, where every beat echoes the true spirit of this incredible hip-hop journey!

Kayden Sharma, the dynamic rapper from Hyderabad, brings out the true essence of his language in each song that he raps on week after week. Ever since his song Street Celebrity gained popularity overnight, left not only the Hyderabad fandom but the entire nation grooving to this infectious rap. His distinctive regional dialect when rapping is evidence of his strong connection to his roots; showcasing the language proudly on National Television.

Mrunal Shankar, known for her unique voice and great talent has sung her rendition of Mor Bani Thangat kare, a popular Gujarati folk song from the film ‘Ramleela’ that starred celebrated actors Deepika Padukone and Ranveer Singh. Mrunal's rendition not only showcased her vocal finesse but also added a fresh & captivating twist to the culture. 

100RBH, a conscious rapper from Amravati, Maharashtra has impressed audiences with his impactful performances that tackle important issues through hard-hitting rhymes. He has amazed the Squad Bosses week-on-week, getting continuous Radio Hits from Badshah. He became a sensation after his song, Amravati Potta, a song that reflects his hometown and has become a cultural anthem. 

Burrah, renowned for his idea of healing everyone through music, created a soul-stirring track Main Sochi Jaavan. The song has made an incredible mark with the message of healing from depression. He has truly won the hearts of many! Not only the Punjabi community but the nation was touched by his soulful performance.

Vijay Dada, who represents ‘Chaar Teen’, the Govandi-Mankhurd area in Mumbai known for his Bambaiya touch to Hindi, gave a seamless spin during the zone flip challenge by switching from Hindi to Tamil and sang Chinnamma which stunned the audience and left the EPR and DeeMC impressed!

MTV Hustle 03 REPRESENT is a statement to India’s exceptional talent and is spreading the message of diverse cultural music all across the globe. 

Tune in to MTV Hustle 03 REPRESENT every Saturday and Sunday, at 7 pm only on MTV and right after on Jio Cinema! 

Catch all songs on KaanPhod Music’s YouTube channel

Download the Jio Cinema app to vote for your favorite contestant.

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ZEE5 Global Fortifies US leadership with Aggregation of leading South Asian streaming platforms in one destination Announcement at a star-studded event in Mumbai featuring a panel discussion with Anupama Chopra, Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj and Pratik Gandhi. Mumbai, 29 November 2023: ZEE5 Global, the world’s largest streaming service for South Asian content, today announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US. ZEE5 Global Add-ons will offer subscribers in the US a single-window to access their favorite South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from just $1.49 onwards. ZEE5 Global Add-ons was unveiled by Mr. Amit Goenka, President, Digital Businesses and Platforms and Ms. Archana Anand, Chief Business Officer, ZEE5 Global at a mega event in Mumbai, India attended by Bollywood & Regional celebrities, industry stalwarts and others. “The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Ms. Archana Anand, Chief Business Officer, ZEE5 Global, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.” ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. As a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US. ZEE5 Global Add-ons partner titles will further add to the platform’s huge catalogue of over 250,000 hours of movies, TV shows, and originals across languages. Mr. Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd. said, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.” Sharing her vision for ZEE5 Global Add-ons, Ms. Archana Anand, Chief Business Officer, ZEE5 Global, added, “As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs." With Add-ons, users will now have just one app to download, only one login and a single password to remember. Billing and payment is also simplified through a single platform for all streaming subscriptions. Personalized recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US. In addition to Add-ons, ZEE5 Global is set to launch the largest consumer giveback program, the Great ZEE5 GiveAway, for its US consumers over the next few weeks in association with multiple partners like Quicklly, the leading online South Asian marketplace in the US, wherein with every purchase of ZEE5 or any Add-On pack, all new or existing subscribers will stand to win guaranteed gifts and sweepstakes ranging from gift cards to all-expenses-paid trips to destinations like Hawaii, Las Vegas, and more. A unique India to US Referral Program will also be rolled out shortly. Subscribers in India will be able to share their unique referral link with friends or family in the US and earn Rs.500 for each successful referral. The best part: no capping on the number of referrals, so there is no upper limit to how much one can get. Speaking at the event, Archana Anand also announced a massive campaign against global piracy to be launched soon with ZEE5 Global offering a logical and legitimate option for consumers tempted by the content variety and low costs offered by pirate platforms. Tied in with her aspiration around ZEE5 Global being at the forefront of taking South Asian entertainment larger on the global stage, the launch event also featured a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now. The panel discussion, moderated by Anupama Chopra, featured actor Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from ZEE5 Global. The panellists discussed a range of topics around the subject covering how South Asian content is finally taking centre stage, their own perspectives about the South Asian diaspora audience, how storytelling has evolved and whether crossing over was a personal aspiration for them. ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.

ZEE5 Global Fortifies US leadership with Aggregation of leading South Asian streaming platforms in one destination

An announcement at a star-studded event in Mumbai featuring a panel discussion with Anupama Chopra, Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, and Pratik Gandhi.

Mumbai, 29 November 2023: ZEE5 Global, the world’s largest streaming service for South Asian content, today announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US. ZEE5 Global Add-ons will offer subscribers in the US a single window to access their favorite South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from just $1.49.

ZEE5 Global Add-ons were unveiled by Mr. Amit Goenka, President, Digital Businesses and Platforms, and Ms. Archana Anand, Chief Business Officer, ZEE5 Global at a mega event in Mumbai, India attended by Bollywood and regional celebrities, industry stalwarts, and others.  

 “The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Ms. Archana Anand, Chief Business Officer, ZEE5 Global, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”

ZEE5 Global Add-ons currently offer content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded.

As a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US.

ZEE5 Global Add-ons partner titles will further add to the platform’s huge catalog of over 250,000 hours of movies, TV shows, and originals across languages.

Mr. Amit Goenka, President – of Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd. said, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

Sharing her vision for ZEE5 Global Add-ons, Ms. Archana Anand, Chief Business Officer, ZEE5 Global, added, “As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs."

With Add-ons, users will now have just one app to download, only one login, and a single password to remember. Billing and payment are also simplified through a single platform for all streaming subscriptions. Personalized recommendations across languages, a unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US.

In addition to Add-ons, ZEE5 Global is set to launch the largest consumer giveback program, the Great ZEE5 GiveAway, for its US consumers over the next few weeks in association with multiple partners like Quickly, the leading online South Asian marketplace in the US, wherein with every purchase of ZEE5 or any Add-On pack, all new or existing subscribers will stand to win guaranteed gifts and sweepstakes ranging from gift cards to all-expenses-paid trips to destinations like Hawaii, Las Vegas, and more.

A unique India-to-US Referral Program will also be rolled out shortly. Subscribers in India will be able to share their unique referral link with friends or family in the US and earn Rs.500 for each successful referral. The best part: is no capping on the number of referrals, so there is no upper limit to how much one can get.

Speaking at the event, Archana Anand also announced a massive campaign against global piracy to be launched soon with ZEE5 Global offering a logical and legitimate option for consumers tempted by the content variety and low costs offered by pirate platforms.

Tied in with her aspiration around ZEE5 Global being at the forefront of taking South Asian entertainment larger on the global stage, the launch event also featured a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now. The panel discussion, moderated by Anupama Chopra, featured actor Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from ZEE5 Global. The panelists discussed a range of topics around the subject covering how South Asian content is finally taking center stage, their own perspectives about the South Asian diaspora audience, how storytelling has evolved, and whether crossing over was a personal aspiration for them.

ZEE5 Global Add-ons are available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.