De Beers Group ensures India’s leading TV Anchors sparkle brighter WITH
DIAMONDS this Cricket Season
As cricket fever sweeps the
nation, India’s leading women cricket anchors are taking centre-stage
from the pitch to the spotlight —accessorized with the brilliance of natural
diamonds. From the pitch to the studio, these presenters are bringing
a touch of glamour to the game, enhancing the energy and
elegance of the cricketing experience.
De Beers Group has partnered with
JioHotstar and Star Sports for the ongoing Tata IPL, seamlessly blending the
energy of cricket with the timeless allure of natural diamonds. Eleven
celebrated anchors from across feeds will showcase exquisite natural diamond
jewellery while presenting the matches, adding a touch of brilliance to the
game and creating a sparkling connection between sport and elegance.
In a first-of-its-kind
initiative, these anchors will also celebrate the cricketing highlights through
a segment called ‘Real Diamonds of the week’ — a fitting tribute to cricketing
stars who, much like diamonds, symbolize brilliance, resilience and
timeless legacy.
Adding to the dazzling
spectacle, the anchors will be seen wearing exquisite diamond jewellery,
including statement neckpieces, cocktail rings, layered bangles, bracelets
and classy earrings—each design chosen to enhance their on-screen presence acd
attire.
Shweta Harit, SVP, De Beers Group, said,
"Cricket and natural diamonds both embody authenticity, excellence and
a lasting legacy. Just as the game unites fans across regions and generations,
natural diamonds symbolize connections that stand the test of time. This
collaboration brings the brilliance of the sport and the timeless allure of
diamonds together, making every moment on screen even more memorable.”
Ishan Chatterjee, Chief
Business Officer – Sports Revenue, SMB & Creator, JioStar, said, “With
record-breaking viewership marking the opening weekend of TATA IPL 2025,
cricket continues to unite audiences like never before. This collaboration
between De Beers Group and India’s leading women anchors adds brilliance to the
game, blending its precision and passion with the timeless elegance of natural
diamonds. Just as cricketing icons leave an indelible mark on the field, these
presenters shape the narrative with confidence and style, making every moment
even more unforgettable.”
With this powerful
association between natural diamonds and India’s most-loved sport. The screen
is set to dazzle audiences, reinforcing diamonds as the
ultimate symbol of excellence, victory, and timeless beauty—both on and
off the field.
Contact:
De Beers
Group Press office:
pressoffice@debeersgroup.com
About De Beers Group
Established
in 1888, De Beers Group is the world’s leading diamond company with expertise
in the exploration, mining, marketing and retailing of diamonds. Together with
its joint venture partners, De Beers Group employs more than 20,000 people
across the diamond pipeline and is the world’s largest diamond producer by
value, with diamond mining operations in Botswana, Canada, Namibia and South
Africa. Innovation sits at the heart of De Beers Group’s strategy as it
develops a portfolio of offers that span the diamond value chain, including its
jewellery houses, De Beers Jewellers and Forevermark, and other pioneering
solutions such as diamond sourcing and traceability initiatives Tracr and
GemFair. De Beers Group also provides leading services and technology to the
diamond industry in the form of education and laboratory services and a wide
range of diamond sorting, detection and classification technology services. De
Beers Group is committed to ‘Building Forever,’ a holistic and integrated
approach for creating a better future – where safety, human rights and ethical
integrity continue to be paramount; where communities thrive and the
environment is protected; and where there are equal opportunities for all. De
Beers Group is a member of the Anglo American plc group. For further
information, visit www.debeersgroup.com.
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