Ford Assured Completes Five Successful
Years in India; Continues To Deliver Peace of Mind to Used Car Customers
Till
about a decade ago, in the absence of organized players and e-commerce, the immediate circle of trust
for used cars was family and friends. But not
anymore!
Completing
half a decade in India, Ford Assured with more than 185 outlets has changed
the course and been providing customers complete peace of mind to buy and sell pre-owned cars.
Since its
launch in India, Ford Assured has guaranteed transparency, quality,
choice, pricing as well as company warranty. This customer focused approach has
helped the venture achieve three-digit growth year on year.
To deliver the promise of Quality with each of Ford Assured cars, 169 quality checkpoints by Ford Certified engineers ensure a happy
drive and a satisfied customer. Moreover, to create a transparent experience
for the consumer, a thorough checking of the car history and
finance is done to prevent any possible fraud.
Ford Assured follows a transparent mode to
calculate the value of cars, by taking into consideration values of accessories
and insurance. The timely transfer of ownership documents to the buyer along
with financial loans to avoid any unexpected glitches has made Ford Assured one of the most trusted names in the
business of used cars.
All Ford Assured cars are refurbished in
state-of-the-art workshops of Ford Assured dealers
and offered with flexible warranty options of 20,000kms/1 year on Ford cars as well as select non-Ford vehicles.
The venture also offers two free services by Ford trained
technicians for complete peace of mind.
With its
one Stop Shop Solution approach, Ford Assured stays
engaged and in touch with the customer through the entire lifecycle of their
vehicle. The engagement over the years has
resulted in increased satisfaction & loyalty.
Ford Assured has also played its role in New Car sales and help bring more customers to Ford family while assuring them with best
Residual Values. With an aim to provide a differentiated experience to the customers, the
staff at Ford Assured undergoes
professional training at the Ford technical
training centers and is well equipped with the latest online and offline
support system.
To
support ramp up of the used car network, Ford is focused on ensuring easy
availability of Ford Genuine Spare parts across the country
and has appointed retailers to cover states like Tamil Nadu, Delhi, Kerala,
Karnataka, Telangana, and Andhra Pradesh. The next phase of open market
distribution of Ford Genuine parts is planned in West
Bengal, Rajasthan, Gujarat, Uttar Pradesh and Punjab, which makes servicing a Ford outside its dealership network easy.
Thanks to Ford Assured promising trust, transparency and attentiveness, the circle of trust has expanded and is helping the automotive industry while taking the stress out of buying or selling a used car.
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