ZOYA to present its finest jewellery at Manish Arora’s 

10th anniversary show for the biggest fashion showcase in the world -
Paris Fashion Week, SS 2018.

September 19, 2017: Zoya, The Exquisite Diamond Boutique from the House of Tata, today announced a collaboration with eminent fashion designer Manish Arora for his 10th anniversary presentation at Paris Fashion Week. The spotlight was on an elegant preview that unveiled two signature looks from Manish’s upcoming spring-summer collection, giving us a sneak peek into the ace designer’s stunning mood board for the season. The collaboration was born out of a natural synergy in design philosophy and a distinctly contemporary, international outlook that both brands share.

Renowned for its master craftsmanship and fine design, Zoya presented a selection of jewellery from collections such as Krsna, Musee Du Luxe, Awadh, Jewels of the Crown as well as previewed its yet-to-be-launched collection for the festive season, “Whispers from the Valley”. Spinning tales in diamonds and gold, embellished with precious stones, Zoya’s jewellery has been carefully selected by Manish with an aim to complement his collection; Statement necklaces, rings, cuffs, bangles, bracelets and earrings, each piece adds a fine sparkle on the runway.

A rich palette of psychedelic colours and kitsch motifs in garments that combine traditional Indian crafts like embroidery, appliqué and beading with Western silhouettes carry a definitive imprint of Manish’s distinctive design, serving up a ladleful of his signature joie de vivre. Combine the unique concoction of hues that are Arora’s trademark with Zoya’s outstanding craftsmanship and the result is an eccentric amalgamation of high-fashion and understated luxury.

Says Manish Arora, “Our Spring Summer 18 reflects fun and luxury with elements like hearts, stars, feathers and flowers. The collaboration with Zoya Jewellery is a creative fusion of similar vision achieved using different mediums. I am looking forward to the show where we’ll get to see this dreamy amalgamation.”

Shares Revathi Kant, AVP-Design & Innovation, Jewellery Division, Titan Company Ltd, “At Zoya we have always kept in view the very best of what’s trending, while daring to be different, to be original. We have an unwavering focus on distinctive design complemented by the finest stones and craftsmanship. This partnership with Manish Arora for Paris Fashion Week, celebrates his effervescent style and the contemporary and international inspirations that are our muse.”

Manish Arora presents his Spring-Summer 18, collection at Paris Fashion Week on September 28.

ABOUT ZOYA:

Zoya, a chain of luxury diamond boutiques from the House of Tata, is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. Renowned for its precision craftsmanship, Zoya is one of India’s premier diamond boutique jewellery brands. The store deals in opulent styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewellery besides providing an unmatchable buying experience. The beautiful store showcases luxury in its most undiluted form.

ABOUT MANISH ARORA:

Manish Arora is one of the most celebrated and inspiring contemporary designers in the fashion world today. He is known for his astute craftsmanship and unique play on colors, such as his trademark palette of pink and gold.

It was in 1997, that the world 1st viewed Manish's design aesthetic with the launch of his label 'Manish Arora’. With this he grew from strength to strength gaining a devoted following in the fashion world, which finally led to Manish exhibiting at the London Fashion Week in 2005. In 2007, Manish showcased for the 1st time in Paris Fashion Week. He became a member of the distinguished French Federation of Pret-a-Porter in 2009.