Experience pure divinity and bliss with Tips Music and Siddharth Mohan’s festive offering “Shridharam Madhavam”

Link- https://www.youtube.com/watch?v=qhwVx6PRdJc

This year October brings with it much reason to celebrate as it ushers in festivities for the last quarter of 2020.

To ensure that the festive spirit is amplified, and families everywhere celebrate these occasions with the accompanying familiar sounds of divinity, Tips Music and Siddharth Mohan pour their heart out in a musical rendition “Shridharam Madhavam"

Exuding an aura of positivity and peace, the soulful bhajan devoted to different avatars of Lord Krishna and Lord Rama lends a few minutes of tranquillity and calmness. The video features children portraying different avatars of Lord Krishna and Lord Rama is possibly the most adorable video ever.

“Shridharam Madhavam" is a collaboration of hind classical raagas composed in harmony, presented in a symphonic manner, and completed with devotion.

Kumar Taurani says "This is a festive offering to our fans. At Tips, we treat our fans like family. Hope it brings joy and happiness to your life. Happy festivals"

Siddharth, who won thousands of hearts through his melodious voice has been casting spells of mysticism with each song and bhajan says “I think this is one of my finest Bhajan, something I was looking forward since long to share with the audience. I hope this can help in bringing peace & calmness in today’s stressful times. I hope you all will appreciate it as this was the most memorable shoot I ever did with these innocent & cute kids. Really eager to see the audience reaction to this masterpiece.”

A rare and beautiful piece of art and divinity from Tips Music this festive season.

 Rajdeep Choudhury and his Spanish Hideaway

 
Actor Rajdeep Choudhury who has been seen in the ‘Dangerous’web series recently together with the Zee Music romantic song Udja Udja Re, spends what time he can in his private villa on a lovely Spanish island. Known for his energetic lifestyle and his love for fitness Rajdeep loves escaping to his Spanish home - relaxing, maintaining his fitness and learning about the culture, food and language of the people. Speaking to Raj we found that he has been learning Spanish in order to fit in more with the local people. He feels that knowing at least some of the language is very important when you are in a foreign land. Rajdeep also remarked that Spanish people are extremely laid back, friendly with strong family ties just like our Indian culture. Spanish food is amazing - it’s got the spice, colour, flavours and certain ‘oomph’ just like their dance, music and lifestyle in some ways there are so many parallels with India! His plan was to train and prepare there for his next film which needs a very specific build but the quarantine and lockdowns have certainly put paid to these plans at the moment.

However, we can still get a glimpse on the Instagram highlights of his beautiful home, surrounded by the blue and the green Atlantic Ocean with views to die for along with the whales and dolphins to spot each day. Raj laughs and says it has also now become a go-to place for his close friends and family on their special occasions!

 

 Muthoot Finance revamps its Corporate Website

Reiterates commitment to Digital India

New Delhi, 19^th October 2020: In line with its belief – Life Mein Aagey Badhiye, Muthoot Finance, the financial services conglomerate, and the flagship company of The Muthoot Group, has taken yet another leap in the Digital world with their new website launch. A brand known to inspire common men & women who dreamt big and made their dreams come true by availing of Muthoot Finance’s services is leaving no stone unturned to serving its customers in a new and improved digital way.

Muthoot Finance observed a 2X increase in customer penetration reaching out for its services via digital means (versus last year), a trend mirroring the internet penetration in Urban and Rural India.

In keeping with the need of the hour, and under the able guidance of its new generation leadership, the brand has wholeheartedly embraced digital transformation that promises to extend the company’s reach to consumers through a well-integrated digital approach. With a history of path-breaking inspirational campaigns, the new website launch is a key step to help customers realize and access the gamut of the financial services offered by the brand.

Built by AdGlobal360, the new website follows a ‘Design Thinking’ approach that understands customer psychology to deliver a more intuitive customer experience.

Under the dynamic leadership of Deputy Managing Director, Mr. Alexander George Muthoot, the company has been constantly moving towards a more technologically enabled approach that has worked wonders in further strengthening the branch network in India. This includes the introduction of several employee-centric and business-centric initiatives that have empowered several sales & marketing strategies towards enhancing brand visibility and business impact.

“We want to have a strong digital footprint and stay at the forefront of digital initiatives. Being a pioneer and category leader, this is a big leap in our journey to achieve digital supremacy. Our aspiration is to build a Muthoot Ecosystem that constantly delivers superior customer experience to our online audiences through smart use of technology”, says Alexander George Muthoot, Deputy Managing Director, The Muthoot Group.

Mr. Abhinav Iyer, General Manager, Marketing & Strategy, The Muthoot Group said “In today’s day and age, boundaries between various customer service delivery touchpoints is rapidly merging hence the key is to offer seamless customer experience online; similar to what we currently offer offline through our network of 5330+ pan-India branches. Our new website is a big step in this direction”

“Muthoot Finance is clear about its goal of Digital Transformation and is agile in how it plans to achieve it. That, for me, is highly praiseworthy and reflects on the new website,” says Rakesh Yadav, CEO, and Co-Founder of AdGlobal360.

“It has been a joy to work on this new website with the Muthoot Finance team - strategic and effective with a clear vision of what’s expected,” says Sushant Vashisht, VP, AdGlobal360.

Understanding the Construct of the Revamped Website

Customer-Focused

The revamped website has improved the overall visibility of all the products and services that are available under the Muthoot Finance umbrella.

·         Simple-to-Fill Inquiry Forms so that customers can express interest in different products/services.

·         Customer Support so that customers can easily get the assistance they need.

·         Referral Awards to help build customer loyalty in a sustained manner.

·         AI-Powered Chatbot service under the title ‘Mattu & Mittu’ offers 24/7 customer assistance and instantly responds to customer queries across The Muthoot Group’s diverse products and services.

 Mobile-First Approach

The new website has also been customized for precise viewing on smartphones and other smart devices.

·         Minimal Load Time

·         Ease of Use on different tablets and across different browsers as well, ensuring an intuitive user experience.

·         Functional Tools like a Branch Locator to find the nearest Muthoot Finance branch, in-built calculators for key products and services, and an innovative weighing calculator - all in a bid to offer the best quality of services to the consumers.

 Visually Appealing

The revamped website has received a refreshing new look based on the brand’s typography and design guidelines. The values and ethos that reflect strongly and consistently throughout the company’s services are mirrored in the website’s design.

·         Each Service Page is designed with an informational layout that includes specific testimonials, blogs, and branch locator.

·         Relevant Forms on all these pages for inquiries specific to said products.

·         A Dedicated Section for users to refer people looking to avail of services from Muthoot Finance. In return, the referrers get goodies comprising CSK merchandise and a lot more.

 Technologically Progressive

The revamped website is built on the Drupal framework which offers flexibility and scalability for managing a content-rich website.

·         Structured Navigation Experience

·         Supremely Secure and Customizable in terms of modules and plugins, SEO-friendly, and has extensive API support.

·         Embedded Google Translator facility ensures that no matter where a user is from, they would be able to find what they need with extreme ease.

 North Bombay Sarbojanin Durga Puja Samiti, one of the oldest and the biggest Durga Puja in Mumbai goes virtual amid the COVID -19 pandemic, adheres to strict norms

North Bombay Sarbojanin Durga Puja Samiti will have a live broadcast of Durga Puja from Panchami to Dashami Visarjan on their website http://www.nbsdp.com

https://t.jio/nbsdp -  Jio Link can be put on any channel to add the live feed

As the festival of Maa Durga is approaching, the members of North Bombay Sarbojanin Durga Puja Samiti are all set to go the virtual way amid the Covid-19 pandemic.

The members have decided to take their puja to the people through live streaming and social media through cell phones and laptops. They are concerned that with crowded pandals many may get infected by the deadly virus.

In fact this year they have scaled down the idol from 25ft to 4ft. The venue has been shifted to a small hall in Santa Cruz. Elder members are requested to stay home. In fact, members are allowed to visit the pandal in small batches adhering to social distancing norms. Unfortunately, outsiders, blogs, prasad, and flowers are strictly prohibited to avoid physical contact. There will be two hours of morning Anjali without flowers and two hours of sandhya aarti.

Deb Mukherjee says “We organize the festival for hundreds and thousands of devotees across India every year, however, the celebration will be virtual this time. We seek the blessing of Maa Durga to help us in these tough times. We are happy to reach millions of people through our virtual celebration. We have set certain rules which are mandatory for every member who will visit the pandal to follow"

Durga Puja is celebrated from Shasti to Bijoya Dashami

MAHASHASHTI: On this day,  Maa is welcomed with much fanfare. In the evening, the Kulo is decorated with Paan, Sindur, Alta, Sheela (stone), Dhaan, etc..and amidst the beats of Dhaka and the sound of Shaankh, Maa is welcomed...  This is called Amontron and Adhivas -Maa's Boston...Maa is being welcomed.

MAHASAPTAMI: On this day the   Kalash (Earthen Pot) is placed with green Coconut and  Mango  Leaves.  This is surrounded on all sides by a red thread and tied. This is called KALASH STHAPAN. The Kalash is an earthen Pot because Maa's Murti is made of Ganga clay and Maa's PRAAN (or life) is concentrated in the Pot. So the Pot is the symbol of Maa.  The  Puja starts with praying to  Ganapati,  followed by prayers to  Maa.  Another name of Maa Durga is NABA PATRIKA, which means nine trees I .e.Banana tree, Kochu tree, Haldi tree, Jayanti tree, Branch of Bel tree, Dalim tree ( pomegranate) are tied together. The double Bel fruit is tied to the Banana tree. This is then taken to a riverbank or sea and given a bath. When it is brought back it is dropped in a white and red sari with sindur and it now looks like a married lady with her head covered. This is called KOLA BAHU. Many have a misconception that KOLA BAHU is the wife of Ganapati but actually, she is MaaDurga or Naba Patrika... Ganapati's mother 

MAHA SNAN: On this day Maa Durga is given a bath. First, a vessel is placed in front of the Murti; a mirror is kept in the vessel so that the reflection of Maa is seen in the mirror. The   Priest applies Haldi and Mustard oil on the mirror, as though they are applying it on Maa before the bath. In earlier times when there was no soap, Haldi and mustard oil were used for having a bath. The Pujari puts different kinds of water, i.e. Coconut water, Chandan, Ganga Jal, Sugar cane juice, water from seven holy seas to give her bath. During this time, mud from every region, as well as mud from Prostitute’s door is very essential. After a bath, the Pujari puts dhaan- durba and new sari with Maa’s name written on the mirror which is then placed on the Bedi (the place of worship).

PRAN PRATISTHA: This means bringing life into the mirror.  The Pujari takes Kusha and flowers in the right hand and touches Maa from head to foot, and with Mantra Path life is brought into the Murti, Mirror, and Kalash.

MAHA AGAMAN: Every year Maa comes either on a Palki or an Elephant or a Boat or a Dola (Swing), or a Horse, etc. 
This Bengali year 1423, Goddess Durga's arrival on a horse signifies, indicates the "bad horse"- The most destructive mood, hence all her path is trampled. The Goddess arrives & leaves the earth on the same vehicle, indicating natural calamities, social unrest, and political upheavals. Maa Durga's Hagaman- is on the horse & gaman - on a horse. 

Welcome :
The puja to welcome Maa is done with 16 items- Ashan  Swagatam [ Welcome ], Paddy [ Water  To  Wash The  Feet ], Argho, Achmoniyom, Madhu Park, Purnar Achmaniyam, Abharan [ Shringar], Sindoor, Gandha [ Scent ], Pushpa[ Flower],  Pushpa Mallya [ Garland], Billo Patra [Bel Leaf], Billopatra Mala[ Garland Of Bel Leaf], Dhoop, Deep, Kajal, Naibiddo, Bhog And Mishti [Sweet], Paan, Supari.

PUSHPANJALI [PRAYER OFFERING]: Puspanjali means offering prayers at Maa’s feet to give everyone long life, fame, good luck, health, wealth, happiness. The devotees request Maa to protect them from all evil, sadness, greed & temptations.

MAHA ASHTAMI PUJA: Maa is now Maha Gauri- The Puja starts with Mahasnan & Maha Gauri puja. The Puja is done to give Maa the strength of the 64 Yoginis. This is a Puja of 9 pots. Then the weapons of Maa are worshiped.

SHANDHI PUJA: This is the puja when Ashtami Puja ends and Navami Puja begins, so the name Shandhi puja. This is considered to be the most vital time, meeting (shandhi)of Ashtami and Navami puja. The duration of this Puja is 45 minutes. At this moment  Maa is CHAMUNDA. 
Pushpanjali: Prayer offering. Bhog is offered which consists of fruits and sweets are offered to Maa, followed by  "NEET  BHOG", consisting of  Rice, Ghee, Dal, Fried Vegetables, Chutney, and Payesh.  This prasad is later distributed amongst the devotees which are called KANGALI bhajan.


At this time 108 days are lit and 108 loti are offered to Maa. 
There is a famous story that Lord Ram prayed to Maa Durga offering 108 loti at her feet in order to defeat Ravan. But to his surprise he found one lotus missing, to replace it, he wanted to sacrifice his eye and pray to Maa..at that moment Maa appeared in front of him and stopped him..returning the missing lotus to him.  She then blessed him for his " VICTORY". 

MAHA NAVAMI PUJA: On this day, Maa is SIDDHI DHATRI. This Puja starts with  Ganapati Puja and then puja of all the other DEV and DEVIS are performed..followed by Maha Snan of Maa.

BIJOYA DASHAMI:- On this day Maa had defeated and killed Mahishashur.

DEVI PUJA:- Bhog with curd, honey, and milk is offered to Maa.. this is called CHARANAMRIT. The pujari sitting on the Asan takes a flower near the sacred pot and keeps it in the Northern direction because Maa is from KAILASH.


Then the pujari takes the sacred mirror which was on the vessel and performs the ritual of Visharjan. This is the same mirror that was used to welcome Maa because her reflection is in the mirror.

SINGER  UTSAV: The married ladies apply sindur on Maa's forehead and offer sweets after which all the other ladies apply sindur on each other's forehead. This is followed by  KANAK ANJALI when Maa is departing back to her husband's abode.

VISHARJAN:- During the Visharjan of the Murti, all the devotees either go to a riverbank or sea and immerse the Murti in the water.

SHANTI JAL: - The sacred pot is brought back from the river/sea filled with the water where the Murti is immersed. Then the pujari chants the Mantra and sprinkles water with the help of mango leaves on the head of all the devotees for peace and happiness.

DASSERA: This is the day of rejoicing, men, where youngsters touch the feet of their elders seeking their blessings and sweets are distributed.

 ON THE AUSPICIOUS OCCASION OF NAVRATRI, APEKSHA MUSIC, DJ SHIEZWOOD AND SADHANA SARGAM  DROP A MELODIOUS BHAJAN “JAI MATA DI”

"JAI MATA DI” will light the lamps of knowledge and truth in the hearts and minds of the listeners so that they can dispel the forces of darkness within them and allow their innate brilliance and goodness to shine forth.   

Dj Sheizwood says “I compose a melody to suit varied emotions emanating out of the words. Jai Mata Di will touch the inner core of divine lyrics of a bhajan; and by doing so earn the power of staying in our hearts forever, Apeksha Music‘s indulgence in devotional steam is worthy of appreciation “.

Ajay Jaswal says “This bhajan is actually an expression of devotee's admiration of the various powers of Devi Maa. The song will fill the air with a religious fervor, which will connect them to Devi Maa and her incomprehensible powers”

Sadhana Sargam says “A beautiful, soulful Bhajan. Jai Mata Di is synonymous with devotion, emotion, and celebration. We hope the audience appreciates our festive offering"

This Navratri we seek divine blessings.

Singer- Sadhana Sargam; Music- Dj Sheizwood; Lyrics - Kunwar Juneja; Flute- Atul Sharma; Programming - Bidya Jyoti Baharali; Mix & Mastered by - Niraj Singh; Producer- Ajay Jaswal; Video Edited - Apeksha Films Studio. 

 Rusha and Blizzard release their second EP to touch your souls ‘Sutra’

 

17th October 2020, Delhi: Producers/DJs, Rusha & Blizza in association with Alfa Records, are all set to launch ‘Sutra’ after the overwhelming and humbling response for its first EP ‘Mudra’. The duo digging their feet into the fertile ground of folk, electronic and experimental music with their new EP ‘Sutra’. Across six tracks, we hear an interconnected emphatic, genre-fluid approach that incorporates sound design and beat-making, arguably catapulting the duo into an elevated territory in the Indian music realm.

 

The EP titled ‘Sutra’ and song names (spelling out a mystique-heavy utterance about nature and continuity) reveals this transcendent sonic experience addressing the thread of existence, Kaise, Barse, Hawa, Hoye, Kaal, and Anth are the names of the tracks. The entire EP represents Movement & Transition, and a gyro on the cover is a symbol of being firmly rooted, put together they Portray “Out of Chaos Breeds Clarity.

 

In fact, the track ‘Kaise’ has an interesting video coming out on the 24th of Oct 2020. It explains how amidst pain and confusion, you meet your own self and the entire transition of choosing freedom and moving forward.

 

Working together for years, Rusha & Blizzard, although ruling their professional lives on one side; have always managed to keep their passion for music alive through their creations. The duo craft indefatigable bass booms, tribal energy, and vocal hooks, borrowing from different Indian traditional strains for seemingly constructed chaos. ‘Sutra’ comes across as a breath of fresh air on each listen, for its intricate sonic blueprint as well as an untried approach to electronic music. 

 

Speaking on the EP Launch, Sarthak Kush, founder of Alfa Records quotes,” This is clearly a genius of these guys coming together to make something new and give a new drive to music in India. I am super-duper excited to see how family-like fans are going to react to it, the new EP has a substance which will definitely entice the listeners.”

Adding to the excitement of the release, Rusha, shares, “Since we produced this EP during this tough time, we tried not to force ourselves to follow any standard style or pattern, rather embrace and be guided by the vulnerability of the present and our shared optimism for the future.”

 

Sharing the overall look and feel Blizzard shares, “We always try to keep exploring new sounds, and our every release might be very different from the last one, there is some continuity in some respects to our past work, but the ep has its own soul.”

 Mswipe helps Brick-and-Mortar launch their own website to compete with e-commerce giants

·         Mswipe adds PayByLink for contactless collections from customers

·         Small businesses can be part of online commerce

Mumbai, October 15, 2020: With online commerce witnessing a spiraling demand from customers, Mswipe, India’s leading financial services platform for SMEs, has launched a free-to-use business website to enable small businesses and proprietors to go live online with their own website within minutes.

 

To enable SMEs to provide a seamless digital experience to customers, Mswipe has also launched PayByLink, which can be shared on SMS, WhatsApp, or on any social media platform as preferred by the customers to access the digital bill and complete purchase.

 

Manish Patel, Founder, and CEO of, Mswipe said, “While the lockdown has impacted the earnings of SMEs, it has also created the opportunity for them to become a part of the digital economy with customers embracing online commerce. Mswipe believes in providing an end-to-end solution to make it easier for SMEs to go digital. With the Microsite and PayByLink, merchants can engage their customers online for product/service discovery, selection and also complete the loop with digital payments. The two offerings, coupled with digital bill and convenience to choose a payment method, will definitely help SMEs provide for their customers’ needs just as other e-commerce players.”

 

SME merchants and retailers can create their own website through their existing accounts on the Mswipe merchant app by filling in their shop details. They can also quickly add photos and social media links and go live online.  To support SMEs in increasing visibility for their online store, Mswipe will also support in Search Engine Optimisation (SEO) of their microsites. 

 

Close to a fourth of total transactions facilitated by Mswipe are now done through contactless options including NFC, QR, and its newly launched PayByLink.

 

Mswipe has also provided PayByLink as a separate offering to SMEs at Rs.499 plus GST – making it the most affordable solution available to initiate business transactions. Merchants can activate the PayByLink in a few simple steps on the Mswipe merchant app.

 

Mswipe is the only player which has a complete range of digital payment solutions for SMEs in India including UPI QR, NFC based Tap and Pay, POS, and Payment Link. The largest POS acquirer in India with 6.75 lakh POS and 1.1 million QR merchants, Mswipe is also the fastest-growing issuer with its prepaid Moneyback Card.

 

Earlier in August, Mswipe announced Bank Box Go – a combination of mPOS, UPI QR, and Moneyback Card - an offering that ushered in the era of zero rental and zero MDR. The company has also recently partnered with MyPinPad, a UK-based secure personal authentication solutions provider, and Visa to further propel contactless payments in India.

 

 

About Mswipe:

Mswipe aims to be India’s largest financial services platform for SMEs and merchants by providing seamless mobile POS and value-added Services. It is the largest independent mobile POS merchant acquirer and network provider with 6.75 lakh POS and 1.1 million QR merchants across the country. Mswipe offers a host of POS solutions for all types of payment acceptance - cards, wallets, mobile payment apps and bank apps, contactless, and QR payments. Headquartered in Mumbai, Mswipe began operations in 2011. Its key investors include B Capital, UC-RNT, Falcon Edge Capital, Matrix Capital Partners, DSG Partners, and Epiq Capital.

Thank you.