Wednesday, October 21, 2020

 Muthoot Finance revamps its Corporate Website

Reiterates commitment to Digital India


New Delhi, 19th October 2020: In line with its belief – Life Mein Aagey Badhiye, Muthoot Finance, the financial services conglomerate, and the flagship company of The Muthoot Group, has taken yet another leap in the Digital world with their new website launch. A brand known to inspire common men & women who dreamt big and made their dreams come true by availing of Muthoot Finance’s services is leaving no stone unturned to serving its customers in a new and improved digital way.

Muthoot Finance observed a 2X increase in customer penetration reaching out for its services via digital means (versus last year), a trend mirroring the internet penetration in Urban and Rural India.

In keeping with the need of the hour, and under the able guidance of its new generation leadership, the brand has wholeheartedly embraced digital transformation that promises to extend the company’s reach to consumers through a well-integrated digital approach. With a history of path-breaking inspirational campaigns, the new website launch is a key step to help customers realize and access the gamut of the financial services offered by the brand.

Built by AdGlobal360, the new website follows a ‘Design Thinking’ approach that understands customer psychology to deliver a more intuitive customer experience.

Under the dynamic leadership of Deputy Managing Director, Mr. Alexander George Muthoot, the company has been constantly moving towards a more technologically enabled approach that has worked wonders in further strengthening the branch network in India. This includes the introduction of several employee-centric and business-centric initiatives that have empowered several sales & marketing strategies towards enhancing brand visibility and business impact.

“We want to have a strong digital footprint and stay at the forefront of digital initiatives. Being a pioneer and category leader, this is a big leap in our journey to achieve digital supremacy. Our aspiration is to build a Muthoot Ecosystem that constantly delivers superior customer experience to our online audiences through smart use of technology”, says Alexander George Muthoot, Deputy Managing Director, The Muthoot Group.

Mr. Abhinav Iyer, General Manager, Marketing & Strategy, The Muthoot Group said “In today’s day and age, boundaries between various customer service delivery touchpoints is rapidly merging hence the key is to offer seamless customer experience online; similar to what we currently offer offline through our network of 5330+ pan-India branches. Our new website is a big step in this direction”

“Muthoot Finance is clear about its goal of Digital Transformation and is agile in how it plans to achieve it. That, for me, is highly praiseworthy and reflects on the new website,” says Rakesh Yadav, CEO, and Co-Founder of AdGlobal360.

“It has been a joy to work on this new website with the Muthoot Finance team - strategic and effective with a clear vision of what’s expected,” says Sushant Vashisht, VP, AdGlobal360.

Understanding the Construct of the Revamped Website

Customer-Focused

The revamped website has improved the overall visibility of all the products and services that are available under the Muthoot Finance umbrella.

·         Simple-to-Fill Inquiry Forms so that customers can express interest in different products/services.

·         Customer Support so that customers can easily get the assistance they need.

·         Referral Awards to help build customer loyalty in a sustained manner.

·         AI-Powered Chatbot service under the title ‘Mattu & Mittu’ offers 24/7 customer assistance and instantly responds to customer queries across The Muthoot Group’s diverse products and services.

 Mobile-First Approach

The new website has also been customized for precise viewing on smartphones and other smart devices.

·         Minimal Load Time

·         Ease of Use on different tablets and across different browsers as well, ensuring an intuitive user experience.

·         Functional Tools like a Branch Locator to find the nearest Muthoot Finance branch, in-built calculators for key products and services, and an innovative weighing calculator - all in a bid to offer the best quality of services to the consumers.

 Visually Appealing

The revamped website has received a refreshing new look based on the brand’s typography and design guidelines. The values and ethos that reflect strongly and consistently throughout the company’s services are mirrored in the website’s design.

·         Each Service Page is designed with an informational layout that includes specific testimonials, blogs, and branch locator.

·         Relevant Forms on all these pages for inquiries specific to said products.

·         A Dedicated Section for users to refer people looking to avail of services from Muthoot Finance. In return, the referrers get goodies comprising CSK merchandise and a lot more.

 Technologically Progressive

The revamped website is built on the Drupal framework which offers flexibility and scalability for managing a content-rich website.

·         Structured Navigation Experience

·         Supremely Secure and Customizable in terms of modules and plugins, SEO-friendly, and has extensive API support.

·         Embedded Google Translator facility ensures that no matter where a user is from, they would be able to find what they need with extreme ease.







-
Labels:

No comments:

Post a Comment

GIVE REVIEW ABOUT OUR UPDATE OR REQUEST

Subscribe to: Post Comments (Atom)

Adroit Industries (India) Limited IPO Opens on Wednesday, September 23, 2026 Total Offer Size- Up to 1,12,47, 000 Equity Shares of face value of ₹10 each Fresh Issue Size - Up to 98,97,000 Equity Shares OFS size - Up to 13,50,000 Equity Shares Total Size - ₹ 150.71 Crore (At Upper Price Band) Price Band - ₹ 126 - ₹ 134 per share Lot Size – 111 Equity Shares Mumbai, September 21, 2026 - Adroit Industries (India) Limited is a vertically integrated manufacturer of propeller shafts and torque-transmission components with over four decades of operational experience, serving automotive, primarily commercial vehicles, and non-automotive applications, including defence and emergency services, heavy equipment and off-highway machinery and industrial equipment across more than 32 countries, proposes to open its Initial Public Offering on Wednesday, September 23, 2026 aiming to raise ₹ 150.71 Crores (At Upper Price Band), with shares to be listed on the BSE & NSE. The offer size is up to 1,12,47,000 Equity Shares with a face value of ₹10 each with a price band of ₹126 - ₹134 Per Share. Equity Share Allocation QIB Portion – Not more than 50.00% of the Offer Non-Institutional Investors - Not less than 15.00% of the Offer Retail Individual Investors - Not less than 35.00% of the Offer The net proceeds from the IPO will be utilized for funding capital expenditure by the company towards procurement of machinery and equipment for enhancement of operations at the Dewas Facility and transportation vehicles for movement of goods between the manufacturing facilities, investment in its subsidiary Adroit Driveshafts Private Limited for capital expenditure towards machinery and equipment at the Pithampur Facility and transportation vehicles for movement of goods between the manufacturing facilities, investment in the subsidiary for repayment or pre-payment, in full or in part, of certain outstanding borrowings availed by it, and general corporate purposes. The anchor bidding is on Tuesday, September 22, 2026. The offer will open on Wednesday, September 23, 2026 and will close on Friday, September 25, 2026. The Book Running Lead Manager to the Offer is Choice Capital Advisors Private Limited and the Registrar is Bigshare Services Private Limited. Mr. Saurabh Sangla, Chairman and Managing Director of Adroit Industries (India) Limited “expressed, The upcoming IPO marks a new phase for the Company. Over the years we have built vertically integrated capabilities spanning forging, precision machining, heat treatment, assembly, balancing and testing, and expanded our portfolio to over 5,000 SKUs of driveline components supplied to customers in more than 32 countries. Going forward, our focus will be on strengthening capacity across our manufacturing facilities, improving operational efficiency, deepening engagement with the Distributors, OEMs and Tier-1 customers across our export and domestic markets and broadening our automotive and non-automotive applications. The IPO will support our plans as we continue to strengthen the business and pursue long-term growth.” Mr. Ratiraj Tibrewal, Director of Choice Capital Advisors Private Limited said, “Adroit Industries (India) Limited has built an export-led driveline business over four decades, with vertically integrated manufacturing and a diversified customer base across automotive and non-automotive applications. The upcoming IPO marks an important step in the Company’s journey as it enters the public markets. We believe the Company’s integrated manufacturing capabilities, long-standing customer relationships and expanding product portfolio provide a foundation for its next phase of growth. We are pleased to be associated with Adroit Industries (India) Limited as it takes this step towards becoming a publicly listed company.” About Adroit Industries (India) Limited Adroit Industries (India) Limited is a vertically integrated manufacturer and supplier of propeller shafts – also known as drive shafts or cardan shafts – and related torque-transmission components. Its portfolio spans over 5,000 SKUs of driveline components, including propeller shaft assemblies, yokes, shafts, companion flanges, universal joints and accessories, supplied to automotive applications, largely commercial vehicles and SUVs, and to non-automotive applications spanning defence and emergency services, heavy equipment and off-highway machinery and industrial equipment. The Company operates three manufacturing facilities in Madhya Pradesh – Dewas Facility i.e for die making and forging processes, Pithampur Facility for machining and assembly, operated by its subsidiary Adroit Driveshafts Private Limited, and Sanwer Road Facility for certain finishing operations– with end-to-end in-house capabilities covering forging, precision machining, heat treatment, assembly, balancing and testing. The facility is certified under IATF 16949, ISO 9001, ISO 14001 and ISO 45001. With operations commencing in 1966, the Company has evolved into an export-led driveline components manufacturer, with 95.39% of Fiscal 2026 product sales derived from outside India across more than 32 countries, supported by a Canadian subsidiary for North American customer engagement, and serving 185 customers in Fiscal 2026 through distributors, Tier-1 driveline component suppliers and OEMs. In FY26, The Company achieved a Revenue from operations of ₹1,399.43 million, EBITDA of ₹387.10 million & PAT of ₹261.58 million. Disclaimer: Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Adroit Industries (India) Limited IPO Opens on Wednesday, September 23, 2026 Total Offer Size- Up to 1,12,47, 000 Equity Shares of face valu...