Press Release

AMFI to launch Mutual Funds Distributor Recruitment Campaign ‘Karein Shuru?’

·         Comprehensive campaign including TV Commercials convey key message of Mutual Funds Distribution as a career option for individuals with entrepreneurial aspirations

·         Good Earnings, being your own Boss, Opportunity to Serve Society & Capitalising on big national megatrend of Financialization of Savings would attract individuals towards becoming MF Distributor

Mumbai, July 12, 2022: The Association of Mutual Funds in India (AMFI) on Tuesday, July 12, 2022, unveiled its ambitious Mutual Funds Distributor Recruitment Campaign, “Karein Shuru?”. The comprehensive campaign includes television commercial films to reinforce the need and attractiveness of Mutual Funds Distribution as a career option with long term earning potential for individuals with entrepreneurial aspirations.

The launch includes four TVCs depicting how individuals from different walks of life - be they fresh college graduates, individuals in rural India, mid-career professionals or small business owners and entrepreneurs - have opted for Mutual Fund Distribution as a profession. It showcases the attractive career opportunity with its productive earning potential, benefitting not only themselves, but in the process earning goodwill from the members of society who they serve as a Mutual Funds Distributor. 

The campaign targets women looking to re-enter the workforce, retired professionals, enterprising fresh graduates and individuals with entrepreneurial aspirations.

The campaign will run on TV, print newspapers and digital ads.

Speaking on the occasion, Mr. A Balasubramanian, Chairman, AMFI, said, “The Indian Mutual Funds industry has the potential to cross INR 100 trillion in AUM before 2030. With only about 1.25 lakh Mutual Funds Distributors as of now, the reach of intermediaries is limited. Given this under-penetration, we expect and hope that the “Karein Shuru?” campaign would help the Indian Mutual Fund industry to onboard more distributors and reach out to a larger investor base across the country.” 

“Becoming a Mutual Funds Distributor needs less than Rs. 5000/- as initial investment,” Mr Balasubramanian said adding, “Over time a combination of legacy business, new flows, and market appreciation could help Mutual Fund Distributors grow their earnings at an exponential rate. Market appreciation alone would have grown a MFD’s earnings from X to 16X over the past 20 years.”

Mr Vishal Kapoor, Director, AMFI, who spearheaded the “Karein Shuru?” campaign, said: “The Indian Mutual Fund industry can serve over 10 crore unique individual investors by 2030 with the active involvement of a large number of informed and qualified distributors across the country. “Karein Shuru?” is an invitation for action, and the campaign aims to inspire individuals from across gender, geography, and age groups to embrace Mutual Fund Distribution as an attractive career option. This would not only assist individuals in becoming successful entrepreneurs but also help in building a financially stronger India.”

Mr N S Venkatesh, Chief Executive, AMFI, said: “Our in-house research revealed that increasing number of individuals today aspire to have good earnings and yet be their own boss, and even help in serving the society at large. Our unique, “Karein Shuru?” campaign would precisely help these individuals achieve this aspiration. As a Mutual Funds Distributor, they can help their clients generate wealth over the long term and in turn be rewarded with an enriching career.

To begin their journey as a mutual fund distributor, one needs to appear and clear the ‘NISM – Series V-A: Mutual Fund Distribution Exam, Obtain ARN & EUIN from AMFI and approach individual AMCs for empanelment.

To know more about why and how to become a Mutual Funds Distributor, login to www.MFDkareinshuru.com

About AMFI

The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered Asset Management Companies, was incorporated on August 22, 1995, as a non-profit organisation.

For further information, please contact:

 

AMFI                                                                           Ketchum Sampark

Punit Dharamsi: 9833519998        Khushal Devera: +91 98196 66376 punitdharamsi@amfiindia.com                             khushal.devera@ketchumsampark.com

                                                                                               Krishna Sharma: +91 9619590314

                                                                                               Krishna.sharma@ketchumsampark.com

 

 पुण्यातील मेट्रो स्थानकात ‘गरमा गरम’वर थिरकली सोनाली कुलकर्णी 

‘तमाशा लाईव्ह’चे नवीन गाणे प्रदर्शित 

          

सध्या पावसाळ्यामुळे वातावरणात सर्वत्र गारवा आहे. त्यामुळे हे गारगार वातावरण थोडे उबदार करण्यासाठी ‘तमाशा लाईव्ह’ घेऊन येत आहे एक ‘गरमा गरमा’ गाणे. नुकतेच हे गाणे पुण्यातील गरवारे मेट्रो स्थानकात अनेक प्रवाशांच्या, चाहत्यांच्या उपस्थितीत प्रदर्शित करण्यात आले. या वेळी     चित्रपटातील अभिनेत्री सोनाली कुलकर्णी हिने आपल्या जबरदस्त नृत्याने उपस्थितांना घायाळ केले. तर या कार्यक्रमात अधिकच रंगत आणली ती, ‘गरमा गरम’च्या गायिका वैशाली सामंत यांनी. यावेळी चित्रपटाच्या संपूर्ण टीमसह प्रवाशांनीही ‘गरमा गरम’वर ठेका धरला. एकंदरच मेट्रो स्थानकात सगळे जण ‘फील दि हीट’ चा अनुभव घेत होते. 

   संजय जाधव दिग्दर्शित ‘तमाशा लाईव्ह’ची सध्या सर्वत्र जोरदार चर्चा आहे. या चित्रपटातील गाण्यांना श्रोते भरभरून प्रतिसाद देत आहेत. ‘छंद लागला’ या गाण्याने सोशल मीडियावर अक्षरशः धुमाकूळ घातला असून या गाण्याने लहानांपासून मोठ्यांपर्यंत सर्वांनाच रील्स बनवण्याचा छंद लावला आहे. त्यातच आता या ‘गरमा गरम’ गाण्यावर नृत्य करण्याचा मोहही प्रेक्षकांना आवरता आला नाही. तेही या वेळी ‘तमाशा लाईव्ह’च्या टीमसोबत थिरकले. सोनाली कुलकर्णी, सिद्धार्थ जाधव यांच्यासह चित्रपटाच्या टीमने मेट्रो स्थानकात प्रवाशांना तिकीट वाटपही केले याशिवाय प्रवाशांसोबत संवादही साधला. या संगीत सोहळ्याला प्रवाशांचा उत्तम प्रतिसाद लाभला. 

चित्रपटाचे दिग्दर्शक संजय जाधव म्हणतात, ‘’ प्रेक्षकांच्या, प्रवाशांच्या उपस्थितीत,  ‘गरमा गरम’ हे गाणे मेट्रो स्थानकात प्रदर्शित होणे,  ही आनंद देणारी गोष्ट आहे. प्रमोशनचा हा एक वेगळा प्रकार आहे. यामुळे थेट प्रेक्षकांपर्यंत पोहोचता येते आणि त्यांच्या थेट प्रतिक्रिया मिळतात. ‘तमाशा लाईव्ह’ हा खऱ्या अर्थाने वेगळा चित्रपट आहे. आजच्या कार्यक्रमाला मिळालेला प्रतिसाद पाहता, चित्रपटालाही असाच भरभरून प्रतिसाद मिळेल, अशी आशा आहे.”

‘प्लॅनेट मराठी’चे संस्थापक, प्रमुख अक्षय बर्दापूरकर म्हणतात, “ हा चित्रपट म्हणजे एक सांगितिक मेजवानी आहे. प्रत्येक गाण्याचा प्रकार वेगळा आहे. संगीतातील सगळे प्रकार एकाच चित्रपटात वापरल्याचा हा पहिलाच प्रयोग आहे. ‘गरमा गरम’ गाणेही अप्रतिम बनवले आहे. अमितराज यांचे संगीत, क्षितीज पटवर्धन यांचे शब्द आणि यात भर म्हणजे उमेश जाधव यांचे नृत्य दिग्दर्शन. एवढी तगडी संगीत टीम असल्यावर हे संगीत प्रेक्षकांना आवडणारच. आज मेट्रो स्थानकातील प्रवाशांचे प्रेम पाहता ‘तमाशा लाईव्ह’ चित्रपटगृहात ‘गरमा गरम’ कमाई करणार हे नक्की.’’

एटीएट पिक्चर्स प्रस्तुत, अक्षय बर्दापूरकर निर्मित ‘तमाशा लाईव्ह’चे सहनिर्माते सौम्या विळेकर (प्लॅनेट मराठी, अ व्हिस्टास मीडिया कॅपिटल कंपनी), माऊली प्रॉडक्शन्स , डॉ. मनीषा किशोर टोलमारे, समीर विष्णू केळकर व अजय वासुदेव उपर्वात असून चित्रपटाची कथा मनिष कदम यांची आहे. तर अरविंद जगताप यांचे संवाद लाभले आहे. येत्या १५ जुलैपासून ‘तमाशा लाईव्ह’ चित्रपट प्रेक्षकांच्या भेटीला येणार आहे.

 Inndresh Badola presents a musical bomb "Dance Kar", Produced by Noel Smith & Rishika Pote, sung by DJ Sheizwood, Directed by Joel Smith, feat. Dj Sheizwood & Shweta Rathore

Song Link- https://youtu.be/Fzy1WDOKO7Y

High on beats, Dance Kar brings a perfect mix of fun with a steady hypnotic beat which will keep the listeners engrossed. It opens with a fun opening verse and then launches into club mode with the party beats. When the song speeds up the tempo, it sounds very party- like which enhances the danceable mood of the song.

Inndresh Badola says "We are driven by passion and innovation. We work hard to give the best to our audience"

DJ Sheizwood says "Dance Kar sounds quirky from the title itself and the video is equally fun. I hope it finds its way into the clubs soon and leaves everyone grooving to it"

Shweta Rathore says "Had a great time shooting the song. I have been listening to it on loop. Keeping my fingers crossed, hoping that people like the song as much as we do"

Lyricist Manisha Vyas says "Had a great time writing the track. We went back and forth with the lyrics after hours and hours of brainstorming we came up with this"

Director Joel Smith says "I love the song. We had a lot of fun while shooting. I would like to thank the entire technical team for making this project so grand, thank you"

Producers Noel Smith & Rishika Pote says "I am positive that this song will have trend on all social media platforms, especially instagram reels"

Singer: DJ Sheizwood, Featuring: Dj Sheizwood & Shweta Rathore, Lyrics: Manisha Vyas, Recorded at Meet Bros Studio(Mumbai) by Gautam Chakrobarty, Directed By : Joel Smith, Produced By : Noel Smith & Rishika Pote, Presented By : Inndresh Badola. 

                                                                Caption  

 Tips Marathi presents a love story of two people from two states, a charming Maharashtrian boy and a Rajasthani happy soul. Let the sky become the colour of love “Painjanacha Naad”

Singer, Lyrics, Music and Director- Vicky Wagh, Creative Producers- Neha Shinde, Avinash Chate and Arijeet Borthakur, Production House - Revibe Films, Featuring- Vishwas Patil and Pratibha Joshi

Song link- https://youtu.be/wE-5bVHflyE

 Aziz Zee, the rockstar director

Meherbaan ft.Terence Lewis & Sarah Anjuli, Chhammo ft. Shwetaa Khanduri are not just music videos, they have established an entirely new and unreachable standard of excellence in music video direction.  Aziz Zee has given definitions to visual extravaganza with his extraordinary storytelling. Known to perfect every aspect of direction, he has put Indian audiences in awe of his music video making.

The director has always been celebrated for his contribution to Indian Cinema. Aziz doesn’t miss a beat when it comes to capturing human emotions and presenting them in the most visually enchanting manner. His last two songs Meherbaan & Chhammo are a testimony to that. Both the songs have become audience favourites in just a few days of its launch. Aziz not only received appreciation from his fans, he also received accolades from the pioneers of the industry praising him for his premium direction.

"I am overwhelmed by the response. I am beyond elated. My belief has turned into a reality." further adding “Doing good work is my only agenda, success and appreciation for good work will always follow. I want to do good work in the industry" says Aziz Zee. 

 अभिनेते विद्याधर जोशी आणि अतुल काळे यांच्यात प्रेक्षकांना बघायला मिळणार ऑनस्क्रीन चुरसदार भांडण!

पाहा, 'जिवाची होतिया काहिली', 18 जुलैपासून, सोम.-शनि., संध्या. 7:30 वा. सोनी मराठी वाहिनीवर.

 

                              सोनी मराठी वाहिनी प्रेक्षकांचं सातत्यानी मनोरंजन करते आहे. १८ जुलैपासून प्रेक्षकांना एक नवी कोरी प्रेमकहाणी बघायला मिळणार आहे. 'जिवाची होतिया काहिली' ही मराठी आणि कानडी यांच्यातल्या प्रेमाची कहाणी छोट्या पडद्यावर दिसणार आहे. या मालिकेत दोन दिग्गज अभिनेते आमनेसामने असणार आहेत. अस्सल कोल्हापुरी वेशात अभिनेते विद्याधर जोशी तर त्यांच्यावर कानडी तडका द्यायला अभिनेते अतुल काळे असणार आहेत.

 

                              मालिकेची झलक प्रेक्षकांच्या पसंतीस उतरली आहे. पहिल्या झलकमध्ये प्रेमाला भाषा नसते हे दिसलं तर कानडी आणि मराठीचा झकास तडका दुसऱ्यावेळेस बघायला मिळाला. यात आकर्षण ठरलेत नायक-नायिकेच्या वडिलांची भूमिका साकारणारे दोन अनुभवी कलाकार. अर्थातच विद्याधर जोशी आणि अतुल काळे. हे दोन्ही दिग्गज कलाकार  नव्या भूमिकांत, नव्या वेशात प्रेक्षकांना भेटायला येणार आहेत. विद्याधर जोशी यांचा अस्सल कोल्हापुरी वेश तर अतुल काळे यांचा कर्नाटकी पोशाख प्रेक्षकांना आवडतो आहे. कन्नड आणि मराठी कुटुंबं एकाच घरात, एकाच छताखाली कसे राहणार, हा चर्चेचा विषय ठरला आहे. आणि त्यातही त्यांच्यातलं होणारं चुरसदार भांडण आणि घरातल्या घरातच मारली जाणारी सीमारेषा प्रेक्षकांना आवाक करते आहे. हे भांडण रेवथी आणि अर्जुन यांच्या नात्यावर काय परिणाम करेल, या कलाकारांचं ऑनस्क्रीन चुरसदार भांडण, उडणारे खटके आणि त्यांचा स्वतःचा असा एक भाषेचा ठसका प्रेक्षकांना आवडेल यात शंका नाही. या दोघांमुळे रेवथी आणि अर्जुन यांची प्रेमकहाणी कोणतं नवं वळण घेणार ही उत्सुकतेची बाब ठरणार आहे. या मालिकेत या दिग्गज कलाकरांबरोबर अभिनेत्री सीमा देशमुख आणि भारती पाटील यादेखील महत्त्वाच्या भूमिकांत दिसणार आहेत.

 

विद्याधर जोशी आणि अतुल काळे यांच्या जोडगोळीचं ऑन स्क्रीन चुरसदार भांडण बघण्यासाठी १८ जुलैपासून सोनी मराठी वाहिनीवर ही मालिका नक्की बघा.

 

पाहा, 'जिवाची होतिया काहिली', 18 जुलैपासून, सोम.-शनि., संध्या. 7:30 वा. सोनी मराठी वाहिनीवर.

 TEJASSWI PRAKASH, KARAN KUNDRRA, SHREYA GHOSHAL AND STEBIN BEN, COME TOGETHER TO CREATE A MASSIVE BAARISH HIT.

Television's most loved couple, Tejasswi Prakash and Karan Kundrra, along with two of the biggest names in the Indian music industry-Shreya Ghoshal and Stebin Ben, anticipate that their upcoming song, 'Baarish Aayi Hain' by VYRL Originals, will be the biggest rain song of the season.

One of India’s leading non-film music labels, VYRL Originals continue their tradition by bringing back the Baarish song franchise once again. Their most recent rain songs, Baarish Ban Jana featuring Hina Khan and Shaheer Sheikh in 2021 and Baarish featuring Shivangi Joshi and Mohsin Khan in 2020, respectively, have been the season's two biggest successes.

Given the star cast and the musical talent in the new song and going by the anticipation around it, it is touted to break the records of the previous singles.
Baarish Aayi Hai, which will be released on 14th of July on VYRL Originals, is a pure celebration of monsoons with Karan and Tejasswi's sizzling chemistry serving as the cherry on top.

Tejasswi Prakash says, “It’s really encouraging to see the response of our fans on the song even before its released. I believe it will be this season’s best monsoon song. Working with Shreya Ghoshal, Stebin Ben, and VYRL Originals makes me feel fortunate. I can only hope that this song is loved and appreciated by the people, like the past two Baarish songs by VYRL Originals."

"Baarish Aayi Hai is a beautiful song. We are grateful to have collaborate with pioneers like Shreya Ghoshal, Stebin Ben, and VYRL Originals, who are recognised for delivering hits. The last two Baarish songs of VYRL Originals were chartbusters, and we are expecting that this song will complete the hattrick”, adds Karan Kundrra.

Teaser link- https://www.youtube.com/watch?v=fnf1K_q5XY8