Press Release
AMFI to launch Mutual
Funds Distributor Recruitment Campaign ‘Karein Shuru?’
·
Comprehensive
campaign including TV Commercials convey key message of Mutual Funds
Distribution as a career option for individuals with entrepreneurial
aspirations
·
Good Earnings, being your own Boss, Opportunity to Serve Society &
Capitalising on big national megatrend of Financialization of Savings would
attract individuals towards becoming MF Distributor
Mumbai,
July 12, 2022: The
Association of Mutual Funds in India (AMFI) on Tuesday, July 12, 2022, unveiled
its ambitious Mutual Funds Distributor Recruitment Campaign, “Karein Shuru?”.
The comprehensive campaign includes television commercial films to reinforce
the need and attractiveness of Mutual Funds Distribution as a career option with long
term earning potential for individuals with entrepreneurial aspirations.
The launch includes four
TVCs depicting how individuals from different walks of life - be they fresh
college graduates, individuals in rural India, mid-career professionals or
small business owners and entrepreneurs - have opted for Mutual Fund
Distribution as a profession. It showcases the attractive career opportunity
with its productive earning potential, benefitting not only themselves, but in
the process earning goodwill from the members of society who they serve as a
Mutual Funds Distributor.
The campaign targets women
looking to re-enter the workforce, retired professionals, enterprising fresh
graduates and individuals with entrepreneurial aspirations.
The campaign will run on
TV, print newspapers and digital ads.
Speaking on the occasion, Mr.
A Balasubramanian, Chairman, AMFI, said, “The Indian Mutual Funds industry
has the potential to cross INR 100 trillion in AUM before 2030. With only about
1.25 lakh Mutual Funds Distributors as of now, the reach of intermediaries is
limited. Given this under-penetration, we expect and hope that the “Karein
Shuru?” campaign would help the Indian Mutual Fund industry to onboard more
distributors and reach out to a larger investor base across the country.”
“Becoming a Mutual Funds
Distributor needs less than Rs. 5000/- as initial investment,” Mr Balasubramanian
said adding, “Over time a combination of legacy business, new flows, and
market appreciation could help Mutual Fund Distributors grow their earnings at
an exponential rate. Market appreciation alone would have grown a MFD’s earnings
from X to 16X over the past 20 years.”
Mr Vishal Kapoor, Director,
AMFI, who spearheaded the “Karein
Shuru?” campaign, said: “The Indian Mutual Fund industry can serve over 10
crore unique individual investors by 2030 with the active involvement of a
large number of informed and qualified distributors across the country. “Karein
Shuru?” is an invitation for action, and the campaign aims to inspire
individuals from across gender, geography, and age groups to embrace Mutual
Fund Distribution as an attractive career option. This would not only assist
individuals in becoming successful entrepreneurs but also help in building a
financially stronger India.”
Mr
N S Venkatesh, Chief Executive, AMFI, said: “Our in-house research revealed that
increasing number of individuals today aspire to have good earnings and yet be
their own boss, and even help in serving the society at large. Our unique, “Karein
Shuru?” campaign would precisely help these individuals achieve this
aspiration. As a Mutual Funds Distributor, they can help their clients generate
wealth over the long term and in turn be rewarded with an enriching career.
To begin their journey as a
mutual fund distributor, one needs to appear and clear the ‘NISM – Series V-A:
Mutual Fund Distribution Exam, Obtain ARN & EUIN from AMFI and approach individual
AMCs for empanelment.
To know more about why and how to become a Mutual Funds Distributor,
login to www.MFDkareinshuru.com
About AMFI
The Association of Mutual Funds in India (AMFI) is
dedicated to developing the Indian Mutual Fund Industry on professional,
healthy and ethical lines and to enhance and maintain standards in all areas
with a view to protecting and promoting the interests of mutual funds and their
unit holders. AMFI, the association of SEBI registered mutual funds in India of
all the registered Asset Management Companies, was incorporated on August 22, 1995,
as a non-profit organisation.
For further information, please contact:
AMFI
Ketchum Sampark
Punit Dharamsi:
9833519998 Khushal Devera:
+91 98196 66376 punitdharamsi@amfiindia.com khushal.devera@ketchumsampark.com
Krishna Sharma: +91 9619590314
Krishna.sharma@ketchumsampark.com