Wednesday, January 18, 2023

                       Procam International as pioneers of distance running in India 


                                       https://hbsp.harvard.edu/product/A00367-PDF-ENG

Procam International case study makes it to the prestigious Harvard Business Publishing Education

The path-breaking work of Procam International as pioneers of distance running in India has been published as a case study by the prestigious Harvard Business Publishing Education.

The brainchild of brothers Anil & Vivek Singh, the Mumbai headquartered Procam International turned road running, which hardly had any takers in India until the turn of the century, into the fastest-growing sporting activity in the country.

“We believe this to be among very few published case studies on mass-participation sports from anywhere in the world,” said the study’s co-authors, Professor Mukesh Sud and noted Indian Institute of Management-Ahmedabad alumni and ultra-marathoner Sunil Chainani.

The study discusses Procam’s successful approach to introducing large-scale participatory sporting events in a country dominated by spectator sports, triggering a running revolution that spawned over 1,600 timed events and turned running into a USD 400 million industry, annually.

Procam’s four global running properties — the Tata Mumbai Marathon (established in 2004), the Vedanta Delhi Half Marathon (2005), the TCS World 10K Bengaluru (2008) & the Tata Steel  Kolkata 25K (2014) — are among the world’s most prestigious races and have transformed India into a global running hub, attracting the participation of the sport’s biggest names.

The study, first published by the premier Indian Institute of Management-Ahmedabad and also taught at the Ashoka University, highlights the importance of having a long-term vision at the start of an entrepreneurial journey, indicates the need for an entrepreneurial mindset in tackling challenges that start-ups confront in the early years of their establishment, identifies the challenges involved in establishing and growing a brand and helps understand the sports promotion mix and its five crucial components.

“We are honoured that our work in the field of distance running in India has been recognised as an inspiration and a successful case study by IIM (Ahmedabad) and Harvard Business Publishing Education which prides itself on delivering the best-in-class learning experiences, to develop leaders who are ready for a changing world,” said Vivek Singh, Jt. MD, Procam International. “We are thankful to the case study’s co-authors, Prof Mukesh Sud and Sunil Chainani, for their wonderful work in capturing Procam’s pioneering journey,” he added.

Procam’s events have also encouraged millions across the country to embrace a healthy lifestyle, provided a springboard for Indian athletes to make their mark on the global stage, and together form one of India’s largest sports philanthropy platforms, having raised over INR 4,100 million for more than 800 NGOs.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is India's premier sports management company and is involved in live events, sports consultancy, and live television production.

Pioneers of the distance running revolution in India, Procam International's Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru, and Tata Steel Kolkata 25K are global leaders in their respective distances. They have ushered in a running revolution, that has helped to redefine, the health, fitness, and charity paradigm of India.

Procam also promotes India's largest virtual run, Sunfeast India Move As One. Launched in 2020, the event has community and fitness as its main pillars.

For more information about the Tata Mumbai Marathon 2023 visit, tatamumbaimarathon.procam.in



Kismat Ki Lakiro Se:

Kismat Ki Lakiro Se: Shaily Priya reveals on romance brewing between Shraddha- Abhay in upcoming Makar Sankranti episode.

Shemaroo Umang's show Kismat Ki Lakiro Se has been keeping viewers engaged with its intriguing storyline and unexpected twists for months now. While viewers saw Shraddha (Shaily Priya) and Abhay (Abhishek Pathania) drifting apart due to mutual and family differences in the latest episodes, they will be taken by sweet surprise in the much-awaited 'Makar Sankranti' special episode. Yes! Love will be in the air as the lovely duo will come closer. 

Owing to the festive season, the makers are geared up for a new beginning between the lead couple Shraddha and Abhay in the show. Viewers will finally witness love blossoming between the couple during the vibrant festival. Yes! In the upcoming episodes, Shraddha will try to woo Abhay while he is busy enjoying the festive vibes. Amidst their fun banter, the two will be seen coming closer. 

Giving a sneak peek into the upcoming interesting episode, actress Shaily Priya a.k.a Shraddha shared, "An interesting track is on its way for all Shraddha and Abhay shippers in the upcoming Makar Sankranti episode. Viewers will witness a laddoo-making competition between couples, where they've to make the maximum number of laddoos in under 20 minutes. Who will win the competition only time will tell, but it's going to be filled with comedy, fun, drama, romance, and also some jealousy!" 

"Besides, the kite-flying competition will add the 'tadka' to Shraddha and Abhay's khatta-meetha bond. To apologize and convince an upset Abhay, Shraddha will put her best foot forward and dedicate a special kite to him. Without divulging much, this kite may connect the heartstrings of the duo. But to know how and why viewers will have to watch Kismat Ki Lakiro Se on Shemaroo Umang," she added. 

While viewers will certainly love Shraddha and Abhay's romantic nok-jhok, it will be interesting to see if they will reconcile their differences. To find out, don't forget to watch Kismat Ki Lakiro Se every Monday to Saturday at 8 PM only on Shemaroo Umang.

"Kaleshi Chori"

KALESHI CHORI


The music video of the most anticipated Haryanvi release "Kaleshi Chori"," is out now to lift your spirits. Click here to
 watch: https://www.youtube.com/watch?v=702uU0t65og 

VYRL Haryanvi dropped the music video of the most anticipated song, "Kaleshi Chori," starring Haryanvi superstar Pranjal Dahiya, along with the makers of the song, DG IMMORTALS, Raga, Harjas Harjaayi, and Virtual AF. The catchy rhythmic structure of the song, accompanied by quirky lyrics, makes it a perfect dance song for parties.

The amalgamation of hip-hop genres mixed with Haryanvi lyrics and Punjabi music has led to "Kaleshi Chori". The song is currently trending on Instagram and has charted at No. 1 on Shazam's top 200 India 
charts. The song is further receiving influx of streams on digital streaming platforms, with it charting on 

Spotify's viral 50 global, Top 50 India and India Top 200.

Tuesday, January 17, 2023

Kesariya Balam - Mame Khan's new song is a Love Ballad!

                                                  Kesariya Balam                        


 Kesariya Balam - Mame Khan's new song is a Love Ballad!


Watch Now: https://www.youtube.com/watch?
v=nghD7QAAUTs

Rajasthani music has always given the feeling of grandeur, soulfulness and a legacy of musical heritage. 'Kesariya Balam' is an iconic folk song sung by various singers across generations with their unique sense of style.

Globally renowned Rajasthani folk singer Mame Khan has released a new version of the folk song 'Kesariya Balam'. It traditionally signifies the act of welcoming guests and extending hospitality to others. But this version is a love ballad that dictates the heartfelt wish of a wife calling for her husband to return home.

Singer Mame Khan says, "Everyone knows Kesariya Balam as a traditional song inviting or welcoming people, but this version is a love song. It talks about a girl waiting for her lover to return home. We've made this song for the younger audience who will relate to the song while keeping the originality of the music intact."

The video of the song matches every tune and emotion of the song. Shot in the picturesque city of Jaisalmer the video is a visual treat for the eyes. right from the forts to colourful lanes to the arid deserts of Rajasthan.


Kumar Taurani - MD & Chairman of Tips Industries Limited, said, "The thought started when we wanted to create something different with the iconic Rajasthani folk song 'Kesariya Balam'. We wanted to use the essence of the traditional song and infuse it with new age but rooted romance and longing between a newly married couple. Mame Khan's voice brings the perfect flavour of Rajasthan, and the lyrics fill in the rest. From there, everything else was very organic and we are very happy with the final output. Once you listen to our version of the melodic song, you will be hooked and listen to it on repeat."

'पोस्ट ऑफीस उघडं आहे' मालिकेत गुरुशिष्याची जोडी मकरंद अनासपुरे आणि दिलीप घारे!

                                                              'पोस्ट ऑफीस उघडं आहे

                                             

 'पोस्ट ऑफीस उघडं आहेमालिकेत गुरुशिष्याची जोडी मकरंद अनासपुरे आणि दिलीप घारे!

नवी मालिका - 'पोस्ट ऑफीस उघडं आहे...',  जानेवारीपासून गुरुवार ते शनिवार रात्री 9 वासोनी मराठी वाहिनीवर.

 

                      सोनी मराठी वाहिनी वैविध्यपूर्ण कार्यक्रमांमधून प्रेक्षकांचं मनोरंजन करतेआता अजून एक वेगळी मालिका आपल्याला पाहायला मिळणार आहे.  'पोस्ट ऑफीस उघडं आहे...', असं या मालिकेचं नाव आहे आणि ही मालिका सोनी मराठी वाहिनीवर प्रेक्षकांचं मनोरंजन करण्यासाठी दाखल झाली आहेवेगळ्या विषयांच्या आणि धाटणीच्या मालिका आपल्याला सोनी मराठी वाहिनीवर पाहायला मिळतात. 'पोस्ट ऑफीस उघडं आहे...' या मालिकेबद्दल प्रेक्षकांमध्ये उत्सुकता निर्माण झाली आहे. 'महाराष्ट्राची हास्यजत्राया कार्यक्रमातले विनोदी अभिनेते या मालिकेत पाहायला मिळणार आहेतसर्वांचे आवडते आणि लाडके मकरंद अनासपुरेही या मालिकेतून आपल्याला पाहायला मिळणार आहेत.

                     मालिकेत एक विशिष्ट जोडी पाहायला मिळणार आहेमकरंद अनासपुरे आणि दिलीप घारे ही गुरुशिष्यांची जोडी ह्या मालिकेत पाहायला मिळणार आहेहे दोघेही दिग्गज अभिनेते आहेत. 'पोस्ट ऑफिस उघडं आहे...' या मालिकेत दिलीप घारे हे मकरंद अनासपुरे यांच्या वडिलांचा भूमिकेत आपल्याला दिसणार आहेतदिलीप घारे हे माझे अभिनयातले गुरू आहेतअसं मकरंद अनासपुरे यांनी सांगितलं.  अभिनय कारकिर्दीच्या सुरुवातीच्या काळात दिलीप घरे यांनी मकरंद अनासपुरे यांना अभिनय शिकवला आणि आता हे दोघे दिग्गज आपल्याला एकाच मालिकेत दिसणार आहेतत्यांची जुगलबंदी पाहण्यासारखी आहेवडील आणि मुलगा यांची ही मराठवाड्यातली सुंदर जोडी आपल्याला पाहता येणार आहेयाबद्दल मकरंद अनासपुरेही  उत्सुक आहे


.

                    पाहायला विसरू नकानवी मालिका - 'पोस्ट ऑफीस उघडं आहे...',  गुरुवार ते शनिवार रात्री 9 वासोनी मराठी वाहिनीवर

Press Release

                                                   English Press Release


Star studded grandiose launch of an all-new Kitchen & Bar "Praia" owned by Kabir Luthria with Co-partners Srikar Shetty & Priyank Sharma

Launch saw the presence of Sharddha Kapoor, Karim Morani, Vikas Manaktala, Gunjan Vikas Manakatala, Akash Thapa, Zanai Bhosle, Kanta Motwani, Tejaswini Kolhapuri, Vandana Sajnani, Rajesh Khattar, Madhu Sajanani, Kabir lothria, Megha Sarin, Muna & Jordy Patel, Roshni Walia, Shibani Kashyap, Payal & Nishant Williams,  Amit Gaur, Rajiv Devinder, Antara Rajkumari, Siddhanth Kapoor, Roshni Walia, Abhimanyu Dasani, & many more

Mumbai folks & foodies, we've got a reason to make a visit to Praia, Rooftop Bar and Kitchen opened at the Rooftop of Atria Mall, Worli (like, really soon). It offers top notch culinary innovation and classy grammable aesthetics


Praia welcomes you into a chic extensive patio with à la mode furniture & comfort seating. Beautiful lighting, lamps which overlook the view of Worli Sea face along with Instagramable interiors that totally add to the experience making it irresistible. It is perfect to enjoy your meals while clicking a lot of insta-worthy pictures. The décor of the restaurant has an indulging aspect, which forces you to gaze at the tiniest details. A wine & dine evening at the kitchen & bar will take the entertainment quotient higher, both on weekday & weekends. 

Praia's kitchen unveils a memorable feast of global cuisines, all created with passion, refinement, and precision. Mumbai welcomes a highly designed venue with a globally recognizable menu, focusing on light and healthy food with eclectic yet subtle experimentation of 'comfort classics' and light cooks that retain their original flavour giving a few favourites to every kind of palate along with a focus on as-fresh-as-possible organic produce. 

They also have an in-house mixologist who will ensure that every guest is served customized cocktails to suit their palates experimenting on an array of flavours and spirits contrary to the mainstream cocktails. The range of cocktails & mocktails has also been dug out from unexampled experiments between stately monarchical tastes & contemporary mixes to create exclusive drinks.

Priyaank Sharma who is an outstanding actor & performer featured in Bollywood film Sab Kushal Mangal, co- founder of Dhamaka Records is now venturing into the world of hospitality with Praia. Sharma visions to explore the hospitality industry & aims to launch more & more restaurants across India "Praia, Rooftop Bar and Kitchen is a vibe & we want people to catch the feels. It's a space designed for patrons with utmost care keeping intricate details in mind be it interiors, food, cocktails and the In-house music beats for them to grove on

Being a Shetty Hospitality has been in his blood since he was little. After running clubs Like Drop, Su Casa, Taki Taki, The Smokey Kitchen and various more across Mumbai and Goa & doing multiple events across the country, Srikar Shetty a restauranteur & entrepreneur decided to combine events and restaurants to open a performance-oriented restaurant Praia "It is more than just a kitchen & bar it is an experience in itself and we want everyone to have their own"

Hindi Press Release

सह-भागीदार श्रीकर शेट्टी और प्रियांक शर्मा के साथ कबीर लुथरिया के स्वामित्व वाली एक पूरी तरह से नई रसोई और बार "प्रिया" का स्टार स्टड भव्य लॉन्च

लॉन्च में श्रद्धा कपूर, करीम मोरानी, विकास मानकतला, गुंजन विकास मानकतला, आकाश थापा, जनाई भोसले, कांता मोटवानी, तेजस्विनी कोल्हापुरी, वंदना सजनानी, राजेश खट्टर, मधु सजनानी, कबीर लोथरिया, मेघा सरीन, मुना और जॉर्डी पटेल मौजूद थे। रोशनी वालिया, शिबानी कश्यप, पायल और निशांत विलियम्स, अमित गौर, राजीव देविंदर, अंतरा राजकुमारी, सिद्धांत कपूर, रोशनी वालिया, अभिमन्यु दसानी और कई अन्य

मुंबई के लोग और खाने के शौकीन, हमारे पास प्रिया घूमने का एक कारण है, वर्ली के अटरिया मॉल की छत पर रूफटॉप बार और किचन खोला गया (जैसे, बहुत जल्द)। यह शीर्ष पायदान पाक नवाचार और उत्तम व्याकरण योग्य सौंदर्यशास्त्र प्रदान करता है



प्रिया आ ला मोड फर्नीचर और आरामदायक बैठने के साथ एक आकर्षक व्यापक आंगन में आपका स्वागत करता है। खूबसूरत लाइटिंग, लैम्प्स जो वर्ली सी फेस के दृश्य के साथ-साथ इंस्टाग्रामेबल इंटीरियर्स को देखते हैं जो इसे पूरी तरह से अनूठा बनाते हैं। बहुत सारी इंस्टा-योग्य तस्वीरों को क्लिक करते हुए अपने भोजन का आनंद लेना एकदम सही है। रेस्तरां की सजावट में एक मोहक पहलू है, जो आपको सबसे छोटे विवरणों को देखने के लिए मजबूर करता है। किचन और बार में वाइन और भोजन की शाम, सप्ताह के दिनों और सप्ताहांत दोनों में मनोरंजन को और बढ़ा देगी।

प्रिया की रसोई वैश्विक व्यंजनों की एक यादगार दावत का अनावरण करती है, जो सभी जुनून, शोधन और सटीकता के साथ बनाई गई हैं। मुंबई विश्व स्तर पर पहचाने जाने वाले मेनू के साथ एक उच्च डिजाइन वाले स्थान का स्वागत करता है, जो 'कम्फर्ट क्लासिक्स' के उदार अभी तक सूक्ष्म प्रयोग के साथ हल्के और स्वस्थ भोजन पर ध्यान केंद्रित करता है और हल्के रसोइये जो अपने मूल स्वाद को बनाए रखते हैं, साथ ही हर तरह के स्वाद के लिए कुछ पसंदीदा देते हैं। जितना संभव हो उतना ताजा जैविक उत्पाद।

उनके पास एक इन-हाउस मिक्सोलॉजिस्ट भी है जो यह सुनिश्चित करेगा कि प्रत्येक अतिथि को मुख्यधारा के कॉकटेल के विपरीत स्वाद और आत्माओं की एक सरणी पर प्रयोग करके अपने स्वाद के अनुरूप अनुकूलित कॉकटेल परोसा जाए। विशिष्ट पेय बनाने के लिए राजशाही स्वाद और समकालीन मिश्रणों के बीच अनूठे प्रयोगों से कॉकटेल और मॉकटेल की रेंज भी खोदी गई है।

प्रियांक शर्मा, जो बॉलीवुड फिल्म सब कुशल मंगल में प्रदर्शित एक उत्कृष्ट अभिनेता और कलाकार हैं, धमाका रिकॉर्ड्स के सह-संस्थापक अब प्रिया के साथ आतिथ्य की दुनिया में कदम रख रहे हैं। शर्मा आतिथ्य उद्योग का पता लगाने के लिए दृष्टि रखते हैं और पूरे भारत में अधिक से अधिक रेस्तरां लॉन्च करने का लक्ष्य रखते हैं "प्रिया, रूफटॉप बार और किचन एक जीवंतता है और हम चाहते हैं कि लोग इसे महसूस करें। यह जटिल विवरण को ध्यान में रखते हुए अत्यधिक देखभाल के साथ संरक्षकों के लिए डिज़ाइन किया गया स्थान है। चाहे वह इंटीरियर हो, खाना हो, कॉकटेल हो और इन-हाउस म्यूजिक उनके लिए ग्रो करने के लिए हो।"

शेट्टी हॉस्पिटैलिटी बनना उनके खून में तब से है जब वह छोटे थे। मुंबई और गोवा में ड्रॉप, सू कासा, तकी तकी, द स्मोकी किचन जैसे कई क्लब चलाने और देश भर में कई कार्यक्रम करने के बाद, एक रेस्तरां मालिक और उद्यमी श्रीकर शेट्टी ने एक प्रदर्शन-उन्मुख रेस्तरां प्रिया खोलने के लिए घटनाओं और रेस्तरां को संयोजित करने का फैसला किया। "यह सिर्फ एक रसोई और बार से कहीं अधिक है, यह अपने आप में एक अनुभव है और हम चाहते हैं कि हर कोई अपना खुद का हो"

Dr. Ravi Godse launched his book “A Match Made in Mumbai"

 Dr. Ravi Godse launched his book “A Match Made in Mumbai"


Launch saw the presence of Vipin Sharma, Shrikant Godse, Varsha Godse & many more. 

“A Match Made in Mumbai" is less a timeless classic and more a classic for the time it portrays: turn-of-the-century Mumbai around 2000. Cellphones are new, common sense is getting old! It tells a story of two guys, three girls, and their parents. The young people are all happy in their own way, but their Indian parents don't want them to be happy - they want them married. The shenanigans and craziness that erupt in this mismatching will make Wodehouse's Blandings Castle look bland! It's a reach, but if Wodehouse were to live in Mumbai, and he wasn't banned for calling it Bombay, he could have written this book. Absolute madness, stylishly portrayed through witty dialogue and one liners like 'fast trains run faster than slow trains' that are destined to become memes, with the Mumbai of the past always lurking in the background, reminding many of us of the time of our ill-spent youth. A simple nostalgic look into yesteryears that is clean, fun, and offensive only to those who don't like to laugh.

Dr. Ravi Godse says "A match made in Mumbai", happens in Mumbai of 2000, a time of ill -spent youth for most of us!


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