CARRERA X PROWL UNVEILS SUMMER ’23 EYEWEAR COLLECTION WITH
BOLLYWOOD CELEBRITY TIGER SHROFF
~Carrera the
Italian lifestyle and sports eyewear brand in collaboration with Prowl, the
active lifestyle brand of Tiger Shroff unveiled
the ‘Carrera x Prowl’ Summer ’23 eyewear collection~
Carrera
Eyewear in collaboration with Prowl, today unveiled its Summer ’23 athleisure collection
with fitness icon and celebrity Tiger Shroff. The exciting partnership brings
together the dynamic energy of Tiger Shroff and the innovative styles of Carrera,
creating a perfect blend of fashion and athleisure.
The
Summer '23 Collection captures the essence of the season with its youthful,
bold, and athletic designs, inspired by the latest fashion trends and spirit
of sports, the collection offers a wide range of sunglasses and optical frames that
seamlessly blend style and performance. Each piece showcases Carrera X Prowl’s
commitment to delivering eyewear that not only enhances one's style but also
provides optimum comfort and durability.
Carrera
x Prowl collection: The C Logo Easy series from Carrera Prowl represents the
most recognizable shapes of the active concept that are newly interpreted to
embody the iconic designs in a more contemporary way. Dedicated to a younger
and more sportive target, these models take inspiration from the sportswear
industry, bearing contrasting colors and lightweight materials that make them
unique, thanks to the iconic C on the temples. Bi-injected styles from Carrera
x Prowl apply technical features that combined together ensure to offer to the
wearer's comfort and durability paired with the perfect fitting. On top, flexible
hinges ensure additional grip for any outdoor sports activity.
On the unveiling of the collection, Ashutosh
Vaidya, Managing Director, Safilo India Pvt. Ltd. said “We are thrilled
to team up with Prowl, one of India's most promising lifestyle brands. Prowl,
through Tiger Shroff, has quickly gained immense popularity among the youth by symbolizing
dedication and a fit lifestyle, inspiring many to follow in his footsteps.
Prowl's brand values perfectly align with Carrera's vision, which revolves
around power, confidence, and continuous self-improvement. I am confident that
the Carrera Prowl collection will captivate sports and lifestyle enthusiasts,
particularly millennials. Tiger's immense appeal, ranging from kids and youth
to the masses, ensures an exciting association that will resonate with a broad
audience"
"Carrera truly
represents the essence of Prowl, as it genuinely connects with our bold, edgy, and fearless outlook. I am privileged to collaborate with Carrera, a brand that
holds such a great legacy and is known for its cutting-edge designs. Being an
outdoor enthusiast myself, I have always been fascinated by eyewear. The
Carrera Prowl collection personifies who I am and serves as the perfect
lifestyle accessory for the youth who are always on the move." said Tiger Shroff.
This collaboration aims to expand Carrera's
reach among young and aspiring individuals who embrace their own unique
lifestyle, making a statement in everything they do. With Tiger Shroff as the
face of Carrera X Prowl, this collection embodies the wearer's bold and
distinctive sense of style and will be extensively promoted across all channels
to further strengthen the brand's presence throughout India.
About Carrera:
Carrera is the flagship brand of Safilo Group,
Italy. Synonymous with pioneering design and outstanding quality - Carrera is a
statement brand since 1956 for people who live by their own rules, continuously
defying themselves and proudly approaching life standing out from the crowd.
Carrera Collection is composed of three main product families: CARRERA FLAG,
the boldest expression of Carrera inspired by the archives with an eye on
fashion and always one step ahead, CARRERA SIGNATURE, the brand's evolution
combining classic shapes with a dash of urban lifestyle and CARRERA ACTIVE
reinterpreting the brand's roots in sport with a street style attitude.
About Prowl:
Prowl is an active lifestyle brand of Tiger Shroff. It's
not just curated to be referred to as just another brand. It's a lifestyle. A
lifestyle that does not only cater to a specific set of people but
everyone. The brand symbolizes a way of living that brings discipline,
calm, movement, confidence, and comfort.
About Safilo:
Established in 1934 in
Italy's Veneto region, Safilo Group is one of the eyewear industry's key
players in the design, manufacturing, and distribution of prescription frames,
sunglasses, outdoor eyewear, goggles, and helmets. The Group designs and
manufactures its collections by blending stylistic, technical, and industrial
innovation with quality and skillful craftsmanship. With an extensive global
presence, Safilo's business model enables it to monitor its entire production
and distribution chain. From research and development in five prestigious
design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to
its company-owned production facilities and network of qualified manufacturing
partners, Safilo Group ensures that every product offers the perfect fit and
meets the highest quality standards. Reaching approximately 100,000 selected
points of sale worldwide with an extensive wholly owned network of subsidiaries
in 40 countries and more than 50 partners in 70 countries, Safilo's well-established
traditional wholesale distribution model, which encompasses eyecare retailers,
chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet
pure player sales platforms, in line with the Group's development strategies.
Safilo Group's portfolio encompasses its own core
brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street.
Licensed brands include Banana Republic, BOSS, Carolina Herrera, Chiara
Ferragni, Dsquared2, Eyewear by David Beckham, Fossil, Havaianas, HUGO, Isabel
Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi's, Liz Claiborne,
Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS,
rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.
The parent company, Safilo Group S.p.A., is listed on the Euronext Milan
organized and managed by Borsa Italiana (ISIN code IT0004604762,
Bloomberg SFL.IM, Reuters SFLG.MI). In 2021,
Safilo Group recorded net revenues of Euro 969.6 million.
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