Abraham & Thakore Flagship in Hyderabad: A Haven for Timeless
Fashion
David Abraham and Rakesh Thakore, the creative minds behind the renowned Abraham & Thakore label,
affectionately hailed as the 'Masters of
Minimalism’, announce
the opening of their flagship store in Hyderabad, the first in the city. Spanning
1093 square feet, situated on the ground floor of Signature Tower in Signa
signals a new beginning for the brand in Hyderabad — the city of Nizams.
The store features the brand’s latest
collection, Parallel Universe,
for Autumn/Winter, which delves into the possibilities of alternate realities
by blending traditional craft with innovative design. Fabrics such as soft
silks, crinkled seersucker, and fluid chanderi are adorned with motifs that
evoke a sense of time travel. Contemporary silhouettes paired with these
textiles are ideal for navigating the subtle spaces in our everyday world.
"Hyderabad,
with its profound cultural and textile heritage interwoven with a fresh,
dynamic energy, presents an exhilarating opportunity for us. This vibrant city
allows us to showcase our enduring commitment to traditional craft and weaving,
now articulated through a modern, contemporary voice." say the designers of Abraham & Thakore,
David Abraham & Rakesh Thakore.
Clean, craft-driven, and contemporary, the store’s aesthetic embodies
much of what the brand has always been known for. The store is a testament to refined
sophistication, designed by Saurabh
Dakshini, founder and principal architect of Studio Organon. The design
aesthetic embraces Abraham & Thakore’s iconic black and white palette,
creating a striking yet graceful ambiance. The disciplined use of geometric
layouts and grids imparts a sense of order and architectural finesse, while the
flooring pays homage to retro aesthetics with modern Terrazzo layouts.
Moreover, the Hyderabad store places a
strong emphasis on the Abraham & Thakore Home collection. From luxurious tussar bed linens adorned
with Ikat and Kantha crafts to porcelain bowls with bandhani designs, the
home range offers a curated selection that merges traditional craftsmanship
with modern elegance. This diverse collection reflects the brand’s commitment
to creating timeless products that enhance any living space.
As Abraham & Thakore continues to
evolve, the choice of Hyderabad for their newest store is a strategic one. The
city’s unique blend of rich tradition and modern energy aligns perfectly with
the brand’s ethos, providing the ideal environment to showcase its expanded
collections, including menswear, womenswear, and home products.
In the next two financial years, the
brand envisions a significant expansion of its presence through
brick-and-mortar retail stores and a strengthened online platform. This
strategy focuses on broadening the reach to new markets while deepening the
connection with existing customers. The aim is to create a seamless and
enriching brand experience that reflects Abraham & Thakore's timeless
fashion philosophy.
Explore the latest collections and edits
from Abraham & Thakore at Signature Tower in Hyderabad and immerse yourself
in a world where traditional craft meets contemporary design.
Abraham & Thakore Store Locations
With the launch of the new store in
Hyderabad, Abraham & Thakore further expands its presence in key cities
across India. The brand has already deepened its relationship with Delhi
through its stores in Defence Colony, Dhan Mill, and DLF Promenade, which have
garnered significant attention. Along with active outlets in Mumbai, the new
Hyderabad store complements the strong digital presence that the brand already
enjoys.
Store Address: Signature tower, Road no.-1, Shop no.-7, Ground Floor,
Banjara Hills, Hyderabad 500034
Website: abrahamandthakore.com
Instagram: www.instagram.com/abrahamandthakore/