Satya Paul Encourages a Safe and Organic Holi

Brand Ambassador Malaika Arora Khan Shares Key Tips for a Happy & Clean Holi

Satya Paul, India’s premier design label with an international presence, acclaimed for its ingenuity in design and a vivid colour palette. Celebrating the vibrancies of this season and making a fashion statement across the globe, Satya Paul unveils its latest Spring/Summer collection - ‘Bohemian Rhapsody’.

This season, celebrate Holi in panache with distinctive prints at the heart of the collection. Bold, spontaneous and sexy, this collection is distinguished by individual, contemporary strokes, atypical colour combinations and vibrant detailing which capture various forms of art, culture, and the beauty that surround our lives.

Shares Malaika Arora Khan “As Satya Paul’s brand ambassador I applaud their effort in encouraging people to celebrate a safe, healthy and respectful Holi. Take care of yourself and others by using non-toxic colours, and conserve water by playing a dry Holi. Wishing everyone a wonderful celebration!” 

She also adds a few tips for a Happy Holi:

1)    Play a non-toxic Holi: Choose to play with herbal, organic, non-toxic colours and encourage your friends to do the same!

2)    Play a water-free Holi: We faced a severe water crisis last year. Respect our natural resources and avoid wasting too much water this Holi.

3)    Play a respectful Holi: Do not put colour on animals and pets, it is dangerous and cruel.

4)    Play a protected Holi: The skin is our largest organ. Protect it by wearing long sleeves and trousers. Use oil or Vaseline the night before to moisturize the skin and hair and help remove colours easily.

Green Practices led by Mana Chatterjee is a company that produces organic colours, they have been promoting a cleaner Holi for about 6 years now.

ABOUT SATYA PAUL

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid colour palette and for introducing the concept of the 'cocktail Sari' and thus making it a fashion statement across the globe. As part of the Genesis Group since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong, apart from its own e-commerce portal. 

Apart from the main label, Satya Paul has a vibrant accessories line, which is available at all SP stores, a few standalone accessory stores and the leading MBO’s across the country. Recently the brand has also launched its pret line, 'Club SP', which targets a young audience through chic ready to wear ensembles. Club SP is retailed out of mono-brand stores and is also available at key Satya Paul stores, Shop-in-shops and via e-commerce. 

ABOUT GENESIS COLORS

Established in 2001 Genesis Colors Pvt. Ltd. is the holding company of several well-known Indian fashion brands - Satya Paul and Bwitch (premium lingerie). It also holds the marketing and distribution rights in India for several international luxury labels under its arm - ‘Genesis Luxury Fashion Pvt. Ltd.’