L’Oréal Paris marks its 21^st year at Cannes Film Festival with the #SummerEscape Makeup Collection 2018

Mumbai, 27^th May 2018: L’Oréal Paris, the world leader in beauty, celebrates 21 glorious years as the official make-up partner for the Festival de Cannes. Known for weaving magic and beauty at one of the most prestigious events of global cinema, L’Oréal Paris will rule the red carpet with the theme of - #Summer Escape this year.

Inspired by the French Riviera, glitz, allure and colours of Cannes, the L’Oréal Paris #SummerEscape Makeup Collection showcases its serenity, immaculate landscape and dazzling shades. Embodying the theme, the collection includes a range of long wear and all-day comfort makeup that won’t smudge or melt even in the scorching heat – Infallible Pro Matte Foundation, Infallible Gel Crayon and the latest Infallible Pro Matte Liquid Lip. Line your eyes with charcoal and navy, and play with the fun and oh-so-comfortable lip colors in shades ranging from the best nudes to bright pinks especially suited to Indian skin tones!

Speaking at the launch of the collection, Raagjeet Garg, General Manager, L’Oréal Paris said “L'Oréal Paris has been associated with the Cannes Film Festival 21 years and we’re thrilled to continue the association with this amazing global platform. With the new Cannes #SummerEscape Makeup Collection, we are excited to introduce our long-wear makeup range which has been designed to suit Indian skin tones in shades of summer. Our makeup experts have created signature looks that the ambassadors are going to wear on the red carpet, showcasing the perfect, glowing sun-kissed look.”

The Cannes Film Festival will take place from the 8^th to 18^th May. Deepika Padukone will be walking the red carpet for the second time on 10^th and 11^th May. Aishwarya Rai Bachchan, who will be completing 17 years at the red carpet, will be attending the festival on 12^th and 13^th May. Sonam Kapoor will be completing 8 years at Cannes and will attend the festival on 14^th and 15^th May. Some of the other L’Oréal Paris spokespersons that will be seen on the red carpet include Julianne Moore, Helen Mirren & Doutzen Kroes.

The L’Oréal Paris Cannes collection is available at all L’Oréal Paris counters and select e-commerce portals across the country.

About L'Oréal Paris:

L’Oréal Paris is a truly global beauty brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty made accessible. Our signature phrase, “Because We’re Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing ground-breaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Pure Clay Masks, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others. L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look –We’re all worth it!