HelpAge India 's #GenerationsTogether campaign

 HelpAge India 's #GenerationsTogether campaign

HelpAge India launched #GenerationsTogether campaign to bridge the generation gap

 

Mumbai , 1 October 2024: On the occasion of the International Day of Older Persons ( IDOP ) , to recognize the contribution of senior citizens and strengthen the bond between the two generations. Today HelpAge India launched #GenerationsTogether campaign in Mumbai. The aim of this campaign is to strengthen the relationship between the old and the new generation. The function started with a walkathon , in which more than 150 people including students, senior citizens and dignitaries participated. This was followed by cultural programs and speeches, highlighting the importance of elderly care and community contribution.

 

Former Joint Secretary of Maharashtra Ministry of Social Justice and Empowerment ( MSJE ) Shri. Dinesh Dingle, President FESCOM Shri. Dr. Anna Saheb Tekale , Head of Community Medicine Department at Cooper Hospital. Ravindra Kimbavi , M. M. P. Shah College Principal Dr. Archana Pataki ; Senior Professor of Tilak Institute of Social Work, Mumbai Ms. Asha Banu Solite ; HelpEdge India Joint Director Shri. Valerian Pies ; And HelpEdge India Director Smt. Dignitaries like Rajeshwari Chaudhary were present. He expressed his views on the welfare of the elderly and the support of the society.

 

Students of Ryan Group of Schools , MMP Shah College and some elders participated in the cultural program. The audience enjoyed an interesting writing competition, in which students and senior citizens participated enthusiastically.

 

HelpEdge has announced that it has roped in renowned actress, Padma Bhushan Sharmila Tagore as the Honorary Brand Ambassador of HelpEdge India in the nation's capital . Smt. Sharmila Tagore launched this campaign in Delhi.

 

Expressing her excitement at the ceremony in Delhi, Mrs. Sharmila Tagore said , “I am now at such a stage in life that I now choose the work that I want, that will take me. I am committed to my role as the brand ambassador of HelpEdge India. I hope that my presence will definitely make a difference and that I can be a voice for the issues of the elderly , bring awareness and urge people to come forward more vigorously to contribute to this cause. Today's theme is 'Towards a Society for All Ages', which is much needed, but a systemic change must be made. It means that everyone should play their role honestly, be it civil society, academia, corporates, philanthropic organizations, public sector, policy makers or the youth and ourselves.”

 

HelpEdge India CEO Shri. Rohit Prasad said, “The #GenerationsTogether campaign aims to promote interaction between the two generations, increase conversation, connection and cooperation between them, so that we can create a more age-sensitive society. As we celebrate the International Day of Older Persons today, we must remember the need for stronger relationships between the two generations to build a cohesive society. A society where young people can learn some valuable life lessons from the elders and Old people too Some of the lessons that young people can learn are how to adapt to the ever-changing digital world. Hence the theme 'Towards a society for all ages' is very relevant today. We look forward to new opportunities opening up and looking forward to working with various stakeholders. This collaboration will lead to a more enabling environment for older adults and a more caring and inclusive society.”

 

Valerian Pais , Joint Director , HelpAge India said, “We are very excited about the #GenerationsTogether campaign, as it has great potential to bring together all the big and small. We hope to spread this campaign through our 'Student Action for Value Education' program and reach more schools and students. This student campaign will be joined by senior citizens from our Senior Citizens Association network. In Mumbai, we are focusing on creating opportunities, especially among the two generations, through our digital literacy program, fun cultural activities and project visits, among other programs.”

 

Representatives of two partner organizations, Prayad Community Center (Malad) and Roshni Griha Center (Poisar) were felicitated at the function for their dedicated work in helping the elderly . The function concluded by thanking all the dignitaries, participants and partners for their cooperation in making the function a success.

 

About HelpAge India

HelpAge India is a leading non-profit organization working with and for older people in India for the past 46 years. It runs healthcare, agecare, livelihood, disaster response and digital empowerment programs throughout the country & advocates strongly for the elder cause working collaboratively with stakeholders. It became the first and only Indian organization to be honored with the 'UN Population Award 2020' for its exemplary work in the field of aging and population issues, and earlier in 2014, has been the recipient of 'Vayoshreshtha Samman' by the Government of India. as an institution working for senior citizens.