Eze Perfumes presented an evening with Meat Less Meet More, Mercy for Animals, Akina, and Vandals to redefine cruelty-free living
~ Eze perfume pledged to pay 10k for every post shared by celebs & influencers
on social media ~
Mumbai, November 27, 2023 – In an extraordinary collaboration with partners Meat Less Meet More, Mercy for Animals, Akina, and Vandals. Eze Perfumes was successfully presented with a first-of-its-kind animal charity fundraiser on 24th November 2023. The event, which took place at Akina, a popular luxury fine-dining hotspot in Mumbai, also marked a significant milestone in the pursuit of cruelty-free living for the perfume brand.
Attended by an exclusive gathering of like-minded individuals passionate about sustainability, animal welfare, and conscious living, it was an evening filled with profound conversations and shared visions for a better world. The event saw celebrities like Karavnir Sharma, Divya Aggarwal, Vedhika Kumar, Sneha Ullal, Nia Sharma, and others.
Apart from the fundraiser, the exclusive soiree also included numerous immersive experiences, including captivating performances and an unparalleled plant-forward dining experience to showcase the potential of a cruelty-free lifestyle. A monumental installation of Eze Perfume was also among the numerous attractions lined up for the evening, symbolizing the brand’s commitment to the noble cause of ethical living.
One of the remarkable initiatives highlighted during the event was Eze Perfume's pledge to donate Rs. 10,000 to Animal Welfare for every social media post shared by celebrities and influencers supporting the cause. This pledge underscores the brand’s unwavering dedication to making a meaningful impact in the realm of ethical living.
Shreya Ghodawat added, “Our vision for this event was to bring a community of vegan, vegetarian, plant enthusiasts in business together for a reason. This partnership was agenda-based and in sync with shared values with Eze Perfumes which doesn’t use any animal-derived products or tests on animals. Eze Perfumes was the core reason why we could bring this event together on this level. The goal of Meat Less Meet More is to curate such experiences that are animal-free and cruelty-free and we want to bring a community together. Our vision is to bring such luxurious plant-based experiences. On behalf of animals, Mercy for animals, vegans, and everyone we want to thank Eze Perfumes for supporting this cause and helping us in a vision of building a community based on kindness and compassion. Kindness has truly never smelt better!”