Birla Opus
Paints introduces India’s First-Ever Paint Promise
New TVC Campaign showcases Free Repainting Assurance
featuring Vicky Kaushal and Rashmika Mandanna
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Building on the significant traction gained in the decorative paints sector, Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, today announced the launch of its latest campaign – ‘Birla Opus Assurance’. This initiative, a first-of-its-kind assurance in the Indian paint industry, underscores Birla Opus Paints’ unwavering confidence in its advanced product quality and its commitment to exceptional customer satisfaction.
The brand films
highlight the unique ‘Birla Opus Assurance’ proposition in an engaging manner,
where Birla Opus Paints commits to redoing the painting service completely free
of charge. The one-year re-painting warranty has been thoughtfully designed to
cover all possible weather conditions, ensuring that the walls have withstood
and been tested across all four seasons. Birla Opus Assurance thereby is an
additional guarantee, over and above the existing product’s warranty.
The ad campaign
features the charismatic brand ambassadors, Vicky Kaushal and Rashmika Mandanna
who continue their successful association with Birla Opus Paints. The TVC campaign
also features a talented ensemble cast of Ranveer Shorey, Murali Sharma, Seema
Pahwa and Jaaved Jaaferi in separate films, where in Vicky and Rashmika don
various looks and deliver the brand’s promise while thanking the design and
construction community for recommending Birla Opus Paint products in a creative
interruption advertising style. Through this campaign, Birla Opus Paints aims
to further establish itself as a truly trustworthy brand with advanced products.
Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said, “Our ‘Birla Opus
Assurance’ initiative reflects our deep-rooted belief in the exceptional
quality and performance of our products. We understand that painting homes is a
significant decision for consumers, and ‘Birla Opus Assurance’ is our way of
providing them with complete peace of mind, reinforcing our commitment to being
a truly consumer-centric brand.”
Inderpreet
Singh, Marketing Head, Birla Opus Paints,
added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey,
it is a bold statement of confidence in our products’ quality. The films strike a perfect balance between
humour and reassurance, with Vicky and Rashmika adding their charm in different
looks and situations. Through Birla Opus Assurance, we are building a brand
that truly delivers on its word.”
Bollywood superstar Vicky Kaushal mentioned, “I am thrilled to continue my
association with Birla Opus Paints for this groundbreaking campaign. ‘Birla
Opus Assurance’ is a bold move that I believe will resonate deeply with
homeowners, and I enjoyed conveying and bringing this to life on screen.”
Pan India star Rashmika Mandanna added, “I have always believed in making choices
that offer both quality and reliability. Birla Opus Paints’ ‘Assurance’
campaign reflects this very belief. I am delighted to be a part of such an
initiative for a brand like Birla Opus Paints.”
The ‘Birla Opus Assurance’ campaign will be amplified across Hindi and all major regional languages through a comprehensive activation encompassing TV, Digital, and Print aiming to drive consumer confidence and encourage trials.
TVC Links – Film 1, Film 2, Film 3 and Film 4
Birla Opus Assurance TVC Links
Birla Opus Assurance | Vicky Kaushal - Rockstar| Painting Wapas Karke
Dene ka Assurance
Birla Opus Assurance | Vicky Kaushal – Royal Salaam| Painting Wapas
Karke Dene ka Assurance
Birla Opus Assurance | Rashmika
Mandanna - Politician | Painting Wapas Karke Dene ka Assurance
Birla Opus Assurance | Rashmika
Mandanna – Chef | Painting Wapas Karke Dene ka Assurance
Agency credits:
Client: Birla Opus Paints
Creative
Agency: Leo India
About Birla Opus Paints:
Birla Opus Paints, a significant entity within
Grasim Industries, the flagship firm of the Aditya Birla Group, offers a
comprehensive suite of Decorative Painting Solutions to consumers across India.
Launched in 2024, Birla Opus Paints boasts a complete portfolio encompassing
superior products across diverse categories, including interiors, exteriors,
waterproofing, enamel paints, wood finishes, and wallcoverings. With a robust
network of six strategically located manufacturing plants across India, Birla
Opus Paints is strategically positioned to emerge as a leader in the dynamic
decorative paints market. The brand's overarching vision is to inspire
individuals to transform their living spaces into personalized masterpieces.
