Green Shifts for Greener Tomorrows: Do Good, Feel Good – Embrace Green Choices for a Sustainable Future”

 “Green Shifts for Greener Tomorrows: Do Good, Feel Good – Embrace Green Choices for a Sustainable Future”

CII’s Indian Green Building Council (IGBC) proudly announces Asia’s largest congregation for the green buildings and built environment—Green Building Congress 2025—scheduled from 27 to 29 November 2025 at Jio World Convention Centre, Mumbai. 

30 October 2025, Mumbai: The Confederation of Indian Industry’s Indian Green Building Council (IGBC) announced the launch of the 23rd edition of the Green Building Congress, scheduled to be held from 27–29 November 2025 at the Jio World Convention Centre, Mumbai. As Asia’s premier platform dedicated to green buildings and built environments, the Green Building Congress aims to propel India’s Green and Net Zero Building Movement by facilitating knowledge exchange, showcasing over 1,000 next-generation sustainable technologies, solutions and products, for unlocking new business opportunities in the building sector.

The launch of the 23rd edition of the Green Building Congress was attended by Mr B Thiagarajan, National Chairman, IGBC & Managing Director, BlueStar Ltd; Mr C Shekar Reddy, National Vice Chairman, IGBC & Managing Director, CSR Estates Ltd; Dr Mala Singh, Chairperson, IGBC Mumbai Chapter & Chairperson and Managing Director, PEC Solutions Green Designs Pvt. Ltd; Mr Chitranjan Kaushik, Co-Chairperson, IGBC Mumbai Chapter & Chief Operating Officer, Ecofirst Services Limited; and Mr M Anand, Deputy Executive Director, IGBC.

Launching the IGBC Green Building Congress 2025, Mr. B. Thiagarajan, National Chairman, CII Indian Green Building Council, said, “As IGBC celebrates 25 years of advancing India’s Green Building Movement, the Green Building Congress 2025 embodies our collective resolve to ‘Do Good and Feel Good.’ This year’s theme reminds us that sustainability is not just about policy or technology, it is about people making responsible choices every day. As India stands at the crossroads of rapid urbanization and climate responsibility, we must embrace green shifts that make our cities resilient, our communities healthier, and our economy future ready.”

The Green Building Congress 2025’s theme, “Green Shifts for Greener Tomorrows: Do Good, Feel Good – Embrace Green Choices for a Sustainable Future,” reflects IGBC’s commitment to driving holistic ecological transformation. This year’s event will bring together industry professionals, architects, builders, product manufacturers, engineers, consultants, corporates, policymakers, government representatives, international agencies, and academicians to share best practices, innovations, and actionable solutions in green building and Net Zero pathways.

The 2025 Green Building Congress is especially significant as it marks the beginning of the yearlong celebrations of IGBC’s 25th anniversary, honoring a legacy of pioneering leadership and progress in India’s green building sector. This landmark edition highlights IGBC’s enduring commitment to driving innovation and scaling sustainable practices nationwide, bringing together stakeholders to define the future of green and Net Zero built environments.

A noteworthy aspect of IGBC’s Green Building Congress 2025 will be that it is being organized as a carbon neutral event. This aligns with IGBC’s core ethos of demonstrating sustainability through action by integrating responsible event practices, reducing resource footprints, and offsetting unavoidable emissions. The Green Building Congress will embody IGBC’s broader vision of advancing India’s transition toward a Green, Net Zero, and Carbon Neutral future—making the event itself a living example of the principles it promotes.

IGBC’s annual flagship event will feature a comprehensive three-day international conference running parallel to a 3-days grand-scale Green Expo, open to the public with a free entry pass, highlighting over 1,000 cutting-edge, low-carbon and green building products, solutions, and technologies from India and abroad. The event’s multifaceted agenda is designed to:​​

Foster high-impact knowledge-sharing on climate action, decarbonization, environmental, social and governance (ESG) frameworks, and Net Zero transitions.

Create new business opportunities and dynamic B2B platforms for green building and construction stakeholders.

Inspire the public, including students and youth, to champion the sustainability movement via interactive workshops, competitions, and innovation showcases.

Recognize exemplary leadership and innovation through the IGBC Leadership Awards, Green Design Competition, Performance Challenge Awards, and IGBC Green Your School Programme.

Speaking to the media, Mr. C Shekar Reddy, National Vice-Chairman, CII Indian Green Building Council, said, “From a single green building in 2001 to over 14 billion square feet of registered green footprint today, India’s progress has been extraordinary. The Green Building Congress 2025 in Mumbai will bring together policymakers, industry leaders, and innovators to drive this momentum further. This is the time to be bold—bold in our designs, our innovations, and our collaborations. When we ‘Do Good and Feel Good,’ we build not just sustainable structures, but a sustainable nation.”

The Green Building Congress serves as a dynamic platform for knowledge exchange, showcasing low-carbon technologies, business opportunity creation, and fostering collaborations for a Net Zero future. Attendees will engage with thought leaders, experience the latest green products and solutions, and explore pathways for decarbonization, health, resilience, and next-generation energy systems. Key event highlights include dedicated sessions on AI & IoT in buildings, green financing, carbon-neutral cities, Net Zero homes, women’s leadership in sustainability, and case studies spotlighting the latest in green built environments.

Dr. Mala Singh, Chairperson, IGBC Mumbai Chapter focused on how Mumbai and Maharashtra are at the forefront of the Green Building movement in India. Speaking at the conference, she said, “Mumbai has always been the heartbeat of India’s built environment transformation — a city where ambition meets innovation. As Chairperson of the IGBC Mumbai Chapter, I am proud that Maharashtra continues to lead the way with one of the highest numbers of IGBC-rated green projects in the country. Through our collaboration with the Government of Maharashtra and the building industry, we are driving the shift toward resilient, low-carbon, and people-centric infrastructure. Green buildings are not just a choice—they are essential to safeguard Mumbai’s future, enhance livability, and ensure the city’s sustainable growth.”

The Green Building Congress 2025 aims to re-enforce IGBC’s ongoing mission to facilitate India’s emergence as a global leader in green buildings and built environments. The Council has developed thirty-two certification systems and works closely with government bodies, international agencies, and industry stakeholders to achieve actionable, future-oriented sustainability targets.

About CII-Indian Green Building Council -

The Indian Green Building Council (IGBC) was established by the Confederation of Indian Industry (CII) in 2001 to actively promote the Green Building concept in India. The Council, with 32 Chapters across India, is represented by all stakeholders of the construction industry comprising corporate, government, and nodal agencies, architects, product manufacturers, institutions, and more. The Council also works with governments, the World Green Building Council, and bilateral and multilateral agencies in promoting green building concepts in India.

With a registered Green Building footprint of 14.63 billion sq. ft, and with over 16,900+ projects adopting IGBC’s 32 rating systems, the Green Building movement in India has been advancing at a rapid pace and transforming India, into one of the global leaders in green built environment. IGBC is a market leader with about 90% of the India’s green building projects adopting IGBC Green and Net Zero Rating Systems.

Engaging Program to Launch of “Buddha, The Executive Coach : Timeless Wisdom” Book at Mumbai

 Engaging Program to Launch of “Buddha, The Executive Coach : Timeless Wisdom” Book at Mumbai

In a landmark event for the city's cultural and educational spheres, the 'Buddha, The Executive Coach: Timeless Wisdom' book by Dr Santoshkumar Phulpagar, was officially launched today at the prestigious Rajarshi Shahu Maharaj Hall, Shivaji Mandir, Dadar. The program, planned to celebrate Dhamma Chakra Pravartan Din was inaugurated amidst a gathering of senior dignitaries, educators, and literary enthusiasts.

The chief guests for the evening were the Honorable Dr Harshadeep Kamble, IAS Principal Secretary, Govt of Maharashtra; Dr Bhalchandra Mungekar, Economist, Educationist, Former Rajya Sabha Member and Dr. Anurag Meshram, Chief Personnel Officer (Industrial Relations) at Central Railway who formally launched the book in Mumbai city. 

All of them emphasized the transformative power of the book and how the book could be useful to students and corporate executives in bringing out excellence in their life and work.

Dr. Harshdeep Kamble highlighted how eightfold path can transform our lives. Dr. Mungekar mentioned how Executive Coaches can propel career for executives and highlighted relevance of Buddha’s teachings. Author Dr. Santoshkumar briefly provided the key aspects covered in the book. 

A book that brings together the wisdom of The Buddha and the art of Executive Coaching, guiding leaders to discover purpose, clarity, and compassion.

The event was also graced by the presence of Bhante Padmamapani, senior government and corporate officials. The event was organised by Nationbuilder Dr Babasaheb Ambedkar Vichar Mahotsav Samiti. Dr Vijay Kadam and G S Paikrao have put tireless efforts to make the program successful.

World Investor Week 2025 (WIW-2025) – MSE IPF Trust unveils ‘Nivesh ka Hasyamanch’

 World Investor Week 2025 (WIW-2025) – MSE IPF Trust unveils ‘Nivesh ka Hasyamanch’

MSE IPF Trust launched “Nivesh ka Hasyamanch” a unique event merging finance and humour through stand-up comedy, during WIW-2025 on October 10, 2025

Event graced by Chief Guest Shri Kamlesh Varshney, Whole Time Member, SEBI, and Special Guest Mr. Rajpal Yadav, acclaimed actor and comedian, graced the event.

The initiative was aimed at engaging India’s next generation and redefining investor education to be more accessible, engaging, and impactful for all societal segments

Four renowned comedians like Ahsaan Qureshi, Parijat Sarkar, Siddharth Shetty, and Priyadarshini Indalkar performed, blending practical investing concepts with messages on financial scam prevention

Mumbai, 15th October 2025: The program attracted over 750 audience in-person and was also webcasted through YouTube live. MSE-IPFT has consistently promoted inclusivity and innovation in capital market growth, highlighting themes such as LGBTQ community inclusion, millennials, and responsible investing during 2022 and 2023 respectively. In 2024, the MSE IPF Trust initiated ‘Nivesh ka Rangmanch,’ a first-of-its-kind historic event — a theatre-based competition that beautifully blended the art of storytelling with the world of finance. 

Ms. Latika S. Kundu - MD & CEO, MSE, emphasized that everyone possesses untapped potential, unlocked through courage, discipline, and education. Ms. Kundu highlighted the Exchange’s commitment to reaching every section of society—including wage workers, villagers, grandparents, and farmers—so they can confidently participate in India’s capital markets. Ms. Kundu further stated that MSE is dedicated to more than transactions; its mission centres on transforming lives with knowledge and opportunity. 

Introducing ‘Nivesh ka Hasyamanch,’ Ms. Kundu showcased how comedy and storytelling can make finance fun and accessible, noting humour’s power in shaping public understanding from ancient theatre to modern stand-up. She remarked on India’s expanding retail investor base, rising female participation, and the nation’s shift toward an investment-driven mindset. By blending creativity, education, and technology, MSE aims to empower the next few million investors and act as a true catalyst for India’s growth.

Mr. Kamlesh Chandra Varshney - Whole Time Member, SEBI, delivered an impactful address on the importance of informed and responsible investing, urging the audience to avoid scams and risky shortcuts. He emphasized that “there is no magic that can double your money,” highlighting the need for discipline, patience, and knowledge in wealth creation.

Mr. Varshney explained how pump-and-dump schemes and market manipulation work, advising investors to remain alert and well-informed. Regarding Futures and Options, he observed that most retail traders lack awareness of the risks, with over 90% experiencing losses in these zero-sum instruments. He also raised concerns about fake investment apps and online frauds targeting senior citizens, mentioning SEBI’s initiative to validate UPI IDs for safer transfers to verified intermediaries. Mr. Varshney encouraged safe investment habits, underscoring the benefits of SIPs and mutual funds for steady and long-term wealth creation.

While concluding, Mr. Varshney conveyed optimism about India’s economic prospects, citing a strong 7.8% GDP growth in Q1 2025. He asserted that India’s stock markets remain among the most promising globally, propelled by domestic strength, investor awareness, and long-term participation.

Mr Rajpal Yadav - Actor delivered an instructive and engaging address on the importance of awareness, patience, and prudence in investing. He emphasized that many investors, especially new-age participants, often fail to understand the difference between reel and reality, getting influenced by misleading portrayals of traders and scamsters who promise fixed or unrealistic returns. Mr. Yadav was thrilled to mention that ‘Nivesh ka Hasyamanch’ is truly an unique initiative and he has not come across any of such unique initiative in his career. 

Through vivid stories and relatable examples, Mr Yadav explained how to identify the right kind of investments and trust only credible sources such as Market Infrastructure Institutions (MIIs) and SEBI for financial guidance. He cautioned against taking advice from unofficial channels or social media “experts”. 

Closing Note: By blending finance with humour, ‘Nivesh ka Hasyamanch’ transformed investor awareness into an engaging experience ensuring that lessons in investing not only inform but also resonate with audiences long after the laughter fades.

Canon India debuts EOS C50 and a complete “creator-to-cinema” video ecosystem at Broadcast India Show

Canon India debuts EOS C50 and a complete “creator-to-cinema” video ecosystem at Broadcast India Show 

Delivering an unparalleled celebration of cinematic and broadcast innovation, Canon India unveiled its most immersive and technologically advanced showcase at the Broadcast India Show 2025, (South Asia’s foremost platform for media, broadcast, and content creation technologies) held at the Jio World Convention Centre, Mumbai, from 14th–16th October. Taking centre stage was the much-anticipated India debut of the EOS C50, Canon’s latest compact digital cinema camera engineered to redefine professional video production.

Commenting on Canon India’s participation, Mr. Toshiaki Nomura, President & CEO, Canon India, said: “At Canon India, we take pride in driving the future of imaging innovation, empowering visual storytellers across every domain, from OTT and broadcast to cinema and content creation. The Broadcast India Show 2025 marks a significant milestone in our video-first journey, providing us with an excellent platform to showcase our technological prowess and leadership in imaging. This year, we are proud to unveil the EOS C50 for the first time in India, alongside our acclaimed Cinema EOS and PTZ camera range.

The booth was inaugurated by renowned cinematographers and Canon Cinema EOS Ambassadors Mr. Kiran Deohans, ISC, and Mr. Sudeep Chatterjee, ISC, whose celebrated works have set new benchmarks in Indian cinema. A master of visual storytelling, Mr. Deohans is known for iconic films like Qayamat Se Qayamat Tak, Kabhi Khushi Kabhie Gham, Jodhaa Akbar, and Agneepath, while Mr. Chatterjee, a National Award-winning cinematographer, has redefined cinematic craft through acclaimed works such as Chak De! India, Chandu Champion, Heeramandi, Bajirao Mastani, Padmaavat, and Gangubai Kathiawadi. Their presence underscored Canon’s deep association with India’s creative community and its commitment to empowering visual storytellers through innovation in imaging technology

In line with Canon’s vision of delivering end-to-end imaging solutions, the booth will also feature integrated setups in collaboration with leading technology partners, including Aputure, EIZO, Sennheiser, SanDisk, Atomos, Mo-Sys, and PROTECH. These alliances bring to life fully functional environments such as Cinematic News Studio setups, Virtual Production systems, and AR/VR applications powered by Canon’s remote PTZ cameras for education, corporate, sports, and media use cases, which is served via Canon’s exclusive Studio Solutions – Canon North Star.

80 lakh crore investment and 1.5 crore maritime jobs in sight by 2047, says Minister Sonowal

80 lakh crore investment and 1.5 crore maritime jobs in sight by 2047, says Minister Sonowal 

80 lakh crore investment and 1.5 crore maritime jobs in sight by 2047, says Minister Sonowal ahead of mega maritime event

The Ministry of Ports, Shipping and Waterways (MoPSW), Government of India, in collaboration with the Indian Ports Association (IPA), held a press conference today at the NESCO Exhibition Centre, Mumbai, ahead of the India Maritime Week (IMW) 2025 scheduled from 27 to 31 October in Mumbai.

The press conference was addressed by Shri Sarbananda Sonowal, Union Minister for Ports, Shipping and Waterways, who outlined the government’s vision for the maritime sector and detailed the strategic objectives of IMW 2025. He emphasized India’s commitment to strengthening global maritime partnerships, attracting investments, and promoting innovation across the sector.

Speaking at the event, Shri Sonowal said, “India’s maritime journey is entering a new chapter under the vision of Prime Minister Narendra Modi. Under the dynamic leadership of PM Shri Narendra Modi ji, we are working to transform our ports, shipping, and logistics ecosystem into one that is resilient, sustainable, and future-ready."

"The maritime sector of India is also aligned with the vision of Viksit Bharat@2047, and by 2047, we aim to witness large-scale investments, world-class infrastructure, and enhanced global competitiveness across our blue economy. This opens vast avenues for international collaboration, including a 1 trillion US dollars maritime investment roadmap," Shri Sonowal further said.

"IMW 2025 will be a platform where ideas can translate into projects and commitments into partnerships. India stands ready to collaborate and lead towards a maritime future that is prosperous, sustainable, and inclusive.” he added.

The Minister further highlighted that India is targeting global leadership in the maritime sector by 2047, with planned investments worth ₹80 lakh crore, creation of 1.5 crore jobs, and a strong push for green shipping as part of the Maritime Amrit Kaal Vision. He emphasized that India’s maritime growth is anchored on prosperity, sustainability, and pride in heritage, aligned with Prime Minister Narendra Modi’s vision of Viksit Bharat 2047.

This vision is already translating into results. Cargo movement on inland waterways has grown eightfold since 2014, turnaround time at major ports has reduced by 60%, and more than ₹5.5 lakh crore worth of Sagarmala projects are reshaping coastal logistics. India now supplies 12% of the world’s seafarers, reflecting both its scale and maritime skill leadership. 

With all 12 major ports set to achieve full carbon neutrality by 2047 and green energy transition targets for 2035 already underway, the focus is shifting toward a sustainable and technology-driven maritime future.

Senior officials from MoPSW, the Indian Ports Association, and other key stakeholders were present at the press conference. 

Shri Sonowal noted that India Maritime Week 2025 would witness participation of over 1 lakh delegates and 500 exhibitors from more than 100 countries, including ministerial delegations from Singapore, the UAE, South Korea, Japan, and Denmark. Key international organisations such as the International Maritime Organization (IMO) and UNESCAP, leading Indian states like Maharashtra, Gujarat, Kerala, and Tamil Nadu, and major industry players including Adani Ports and Logistics, Cochin Shipyard, and Paradip Port Authority are also expected to participate.

India Maritime Week 2025, the flagship event of the Ministry of Ports, Shipping and Waterways, serves as a dynamic platform to showcase the latest advancements in maritime technology, port development, logistics, and sustainability. The summit aims to foster collaboration, drive innovation, and strengthen international partnerships to shape the future of India’s maritime sector and its role in global trade and blue economy growth.

The event is expected to reinforce India’s position as a key player in the global maritime ecosystem while supporting national priorities under the Maritime India Vision 2030 and the Amrit Kaal Maritime Vision 2047.

AnantRang 2025: India’s First Cultural Festival on Mental Health.

AnantRang 2025: India’s First Cultural Festival on Mental Health.

AnantRang: India Celebrates Mental Health by Welspun Foundation inaugurated by Mr. Javed Akhtar, Indian screenwriter & lyricist; Radhika Goenka, Special Projects Lead at Welspun World; Deepak Kashyap, Chief Culture Officer and President, Welspun Group; Harishchandra Gupta, Head Special Initiatives, Welspun Group, on 10 October in Mumbai

AnantRang 2025: India’s First Cultural Festival on Mental Health Redefines  the Conversation Around Well-being*

On World Mental Health Day,* Mumbai witnessed a transformative celebration of mind and culture as the Welspun Foundation hosted the first edition of Mental Health festival called AnantRang at Sahara Star. AnantRang is our country’s first-ever *cultural festival dedicated to mental health was inaugurated by legendary poet and lyricist Javed Akhtar and Apex members of Welspun World,* setting the tone for a day that blended art, dialogue, and lived experience to reimagine how India talks about mental health.

AnantRang brought together over 600 participants, including artists, educators, psychologists, policy experts and creators, to offer them a first-of-its-kind platform to explore mental health as both a personal and cultural journey.

Unlike conventional summits that focus primarily on clinical and policy gaps, AnantRang approached mental health through a cultural lens based in science; examining how India’s stories, families, workplaces, and creative traditions shape emotional well-being.

“Much of India’s mental health coverage still circles around stigma, ignorance, *or infrastructure gaps,” said Deepak Kashyap, President & Chief Culture Officer, Welspun Group.* “With AnantRang, we wanted to shift the narrative to see mental health not just as a personal or medical concern, but as a cultural priority that defines how we live, work, raise families, and care for one another. The festival centered around evidence-based communication of the science and culture of psychology”

*Themes That Defined the Day*

Across eight curated sessions, AnantRang examined mental health from multiple perspectives, highlighting how culture, identity, and emotion shape India’s collective psyche.

Poetry, Perspective and the Mind, led by Javed Akhtar and moderated by Deepak Kashyap, explored how poetry and storytelling help reclaim personal narratives, turning words into instruments of resilience and self-discovery. *On the role of literature, Mr. Akhtar said, “reading good literature creates empathy. Through literature, one encounters different characters, circumstances, and perspectives, all of which help readers understand others better and develop empathy.”*

चप्सने अशा प्रकारचा पहिलाच, प्लॅनेट कॉन्शिअस बिलबोर्ड सादर केला आहे; फॅशन कचऱ्याबद्दल जागरूकता निर्माण करण्याचा उद्देश आहे

 चप्सने अशा प्रकारचा पहिलाच, प्लॅनेट कॉन्शिअस बिलबोर्ड सादर केला आहे; फॅशन कचऱ्याबद्दल जागरूकता निर्माण करण्याचा उद्देश आहे

लुप्त होण्याच्या दिशेने एक धाडसी पाऊल; बायोडिग्रेडेबल(बायोडिग्रेडेबल म्हणजे अशी वस्तू जी जिवाणू किंवा इतर सजीवांद्वारे सहजपणे विघटित होते आणि पर्यावरणात विलीन होते. )  स्लायडर्सची नवीन श्रेणी सादर करत आहे.

 मुंबई, ११ऑक्टोबर २०२५ — शाश्वततेच्या दिशेने एक अभूतपूर्व आणि प्रभावी पाऊल उचलत, भारतातील घरगुती ओपन-फूटवेअर ब्रँड, चप्स फूटवेअरने मुंबईतील वांद्रे येथे भारतातील पहिला बायोडिग्रेडेबल (बायोडिग्रेडेबल म्हणजे अशी वस्तू जी जिवाणू किंवा इतर सजीवांद्वारे सहजपणे विघटित होते आणि पर्यावरणात विलीन होते.) बिलबोर्ड लाँच केला आहे, जो अदृश्य कचऱ्याबद्दल दृश्य संदेश देतो. INTO क्रिएटिव्ह द्वारे संकल्पित, पारंपारिक बिलबोर्ड जे संदेश पुसून टाकल्यानंतर बराच काळ टिकतात त्यापेक्षा वेगळे, हे बिलबोर्ड पाऊस पडल्यावर नैसर्गिकरित्या विघटित होण्यासाठी डिझाइन केले आहे, जे ब्रँडच्या नवीनतम नावीन्यपूर्णतेचे प्रदर्शन करते: लँडफिलमध्ये टाकल्यानंतर केवळ २४ महिन्यांत बायोडिग्रेड होणारे शूज. या मोहिमेच्या केंद्रस्थानी एक क्रांतिकारी कल्पना आहे: जर आमची उत्पादने जबाबदारीने गायब होऊ शकतात, तर आमच्या जाहिराती देखील होऊ शकतात. यामुळे चॅप्सची रोजच्या वापरासाठी असे शूज तयार करण्याची वचनबद्धता अधिक दृढ होते जे पृथ्वीवर कायमस्वरूपी प्रभाव सोडत नाहीत.

 मुंबईतील वांद्रे येथील या नवीन बिलबोर्डला बसवण्यासाठी चार दिवस लागले. पूर्णपणे जैवविघटनशील पदार्थांपासून बनवलेले, यात एक भव्य बांबू रचना आहे जी नेहमीच्या लोखंड आणि कथील संरचनांची जागा घेते आणि महाकाय स्लायडर आणि पार्श्वभूमी तयार करण्यासाठी चिखल, चिकणमाती, गवत आणि भूसा यांचे मिश्रण वापरते. शीर्षक नेहमीच्या पांढऱ्या रंगाऐवजी ताज्या चुनखडीने लिहिलेले आहे. कधीतरी, जेव्हा पाऊस पडतो तेव्हा हे बिलबोर्ड तयार करण्यासाठी वापरलेले नैसर्गिक साहित्य विघटित होते आणि कोसळते, ज्यामुळे फक्त बांबूची रचना उरते. काही भाग्यवान प्रेक्षक हे परिवर्तन थेट पाहू शकतात.

दरवर्षी जगभरात ९२ दशलक्ष टनांपेक्षा जास्त फॅशन  निर्माण होतो आणि बहुतेक शूज विघटित होण्यास ५०-१०० वर्षे लागतात. जगातील सर्वात मोठ्या पादत्राणांच्या बाजारपेठांपैकी एक असलेला भारत, ग्राहकांच्या वापरानंतरच्या कचऱ्यातही मोठा वाटा उचलतो. "अदृश्य होण्यासाठी डिझाइन केलेले दररोजचे शूज" तयार करून, चप्स शाश्वततेमध्ये एक नवीन मार्ग दाखवत आहे - हे सिद्ध करत आहे की शैली आणि आरामासाठी ग्रहाला किंमत मोजावी लागत नाही.

चप्सचे संस्थापक यशेष मुखी म्हणाले, “ फॅशनचे भविष्य ते किती काळ टिकते यावर अवलंबून नाही, तर ते किती सौम्यपणे निघून जाते यावर अवलंबून आहे. आमची उत्पादने आमच्या ग्राहकांसाठी आणि ग्रहासाठी प्रेमाने तयार केलेली आहेत. आम्ही अशा तंत्रज्ञानाचा वापर करतो जे आराम आणि शैली आणते जी खरोखरच आमच्या ग्राहकांच्या आरोग्यासाठी आणि पृथ्वीसाठी जबाबदार आहे. या मोहिमेद्वारे, आम्हाला उत्पादनांच्या, मोहिमांच्या आणि कचऱ्याच्या शेवटांबद्दल संभाषण सुरू करायचे आहे. अंतासाठी डिझाइन करणे ही आमच्या प्लॅनेटसाठी एक नवीन सुरुवात सुनिश्चित करण्यासाठी एकमात्र पद्धत आहे.”

 INTO क्रिएटिव्हचे संस्थापक आणि मुख्य क्रिएटिव्ह ऑफिसर संतोष पाधी (पॅडी) म्हणाले, "आम्ही चप्सची विशिष्टता अधोरेखित करण्याचा निर्णय घेतला: जैवविघटनशीलता. भारतातील आघाडीचा ओपन-फूटवेअर ब्रँड म्हणून, पूर्णपणे जैवविघटनशील असल्याने, आमच्यासाठी ते वचन प्रत्यक्षात आणणे महत्त्वाचे होते. म्हणूनच, आम्ही बिलबोर्ड पूर्णपणे जैवविघटनशील सामग्रीपासून तयार केला. हे बिलबोर्ड त्याच्या सर्व सेंद्रिय घटकांसह स्थापित करणे हे एक मोठे आव्हान होते, परंतु अंमलबजावणी टीमचे आभार, आम्ही ते सुंदरपणे अंमलात आणण्यात यशस्वी झालो."

 हे का महत्त्वाचे आहे

जागतिक कार्बन उत्सर्जनात फॅशनचा वाटा ८-१०% आहे, जो विमान वाहतूक आणि शिपिंग एकत्रित उत्सर्जनापेक्षा जास्त आहे. उद्योगातून निर्माण होणारा कचरा आपल्या लँडफिल्समध्ये अडकून राहतो, ज्यामुळे त्याचा उद्देश अनेक दशकांपासून संपत आहे. हे ओळखून, आजचे ग्राहक त्यांच्या वॉलेटसाठी आणि ग्रहासाठी केवळ आरामदायक आणि स्टायलिश नसून परवडणाऱ्या ब्रँडची मागणी वाढवत आहेत. या मोहिमेद्वारे, चप्स केवळ उत्पादन बनवत नाही; तो एक मुद्दा बनवत आहे. फॅशन कायमस्वरूपी टिकून राहण्याची गरज नाही, ती फक्त सुंदरपणे सोडण्याची गरज आहे. बायोडिग्रेडेबल बिलबोर्ड हे एक जिवंत रूपक आहे. ते जनरल झेड आणि मिलेनियल्सना शाश्वततेची तडजोड म्हणून नव्हे तर अपग्रेड म्हणून आणि चांगले दिसणारे, चांगले वाटणारे आणि चांगले काम करणारे उत्पादने निवडण्याचे स्वातंत्र्य म्हणून पुनर्कल्पना करण्याचे आवाहन करते.