VRIDDH is a celebration of life, a feeling of accomplishment, and a life well-lived. The plethora of human experiences is brought under one fold VRIDDH. It is not the end of life but a myriad of life circumstances depicted at one go. It symbolizes the epitome of a fulfilled life, a time to relax and enjoy the shade and fruits of the tree nurtured by hard work and the dedication of youth.

VRIDDH as the collection is a peek through a pigeonhole of the expanse and dynamic nature of human life. Old age is not the end of things as speculated or undermined, not worth investing in. In fact, it is that golden period where the young can benefit and draw all that they can benefit from in the challenges of years ahead. Let’s joyously celebrate every moment that we can with our own VRIDDH and make them feel special, needed, and cared for with every passing moment. Let’s imbibe the zeal and vigor with which they have lived so far. It is not all about black and grey it is all about pumping the colors into their lives weaving love, harmony, and dedication to their remaining years of a fulfilled life.

Rohit Verma gets you the collection celebrated by the VRIDDH and symbolizes the eternity of life. Creative vision and skilled artistry have molded Rohit Verma into one of India’s most intuitive fashion designers. His painstaking attention to detail in each of his hand-crafted designs has earned him a considerable reputation as a designer who specializes in every sector of the industry from Sarees & Evening gowns to Bridal wear & Kaftans. Today Rohit’s signature designs are showcased in fashion hubs across the world like New York & Vancouver "They were bubbling with enthusiasm and willingness to try out all that they have not done before, it's inspiring to see them live their lives now"

Having lost her father at a very young age, Mala Mansukhani imbibed the value of labor and living a life of dignity from her mother. A single mother who was bringing up four daughters in a world quite different from the one we are in currently, Mala’s mother taught her how a strong foundation can help you overcome anything.  A health-conscious senior herself, it troubled her to see so many people above the age of 50 around her giving into loneliness, depression, and sedentary life with the understanding that it’s the twilight of their lives. With Grow Younger, she began conducting workshops and boot camps to help seniors live a holistic lifestyle—mind, body, and soul. And what began as an initiative, has now turned into a full-fledged movement " We didn’t quite realize how much difference something like this would make. Some of them got tearful and very emotional seeing themselves in Rohit's outfits. We are glad that it made a difference"

Ranjit Rodricks is a popular fashion editor and man-about-town from Mumbai. During his long career he has met and interacted with international superstars like Linda Evangelista, Cindy Crawford, Emma Bunton (of the Spice Girls), Tommy Hilfiger, Adam Gilchrist, Shane Warne, Prince Michael of Kent, Mark Shand (brother of Camilla, Duchess of Cornwall), Satya Oblette, Princess Francoise Sturdza, Robert Miles, Bibhu Mohapatra, Naeem Khan, Irina Shayk and Daniel Bedingfield amongst many others " This event was all about how, if you are young at heart, you are still young. We aren’t aging any younger so this evening was a much-needed reminder"

Biggest Collaboration of the year! 

GAURANG DOSHI & ROCKY KHAN have a date for the most awaited party track of the year with Yo Yo Honey Singh / Lil Pump / DJ Shadow

Producer Gaurang Doshi and Rocky Khan have been in the news lately with announcements of their ongoing musical collaborations of the year with music sensations like Yo Yo Honey Singh, Lil Pump, Jason Derulo, Rick Ross, DJ Shadow and counting. A source close to the duo reveals that they had been in conversation with the artists for the release of the first track featuring our very own Rockstar Yo Yo Honey Singh, the international sensation Lil Pump and DJ Shadow Dubai for a while now and now they have mutually agreed on a date for the grand release. Get your party shows ready people as the most awaited party song of the year will be out on the 24th of July, 2022.

Yo Yo Honey Singh has been seen with many new faces in his video songs and new releases lately but this track is going to be one of its kind as Gaurang Doshi and Rocky Khan have managed to pull off the magnificent collaboration alongside the "Gucci Gang" American rapper Lil  Pump and Music Producer DJ Shadow Dubai.

In a recent conversation with Gaurang Doshi, owner of Gaurang Doshi Productions & Tiger Trail Production alongside Rocky Khan, owner of Black Stallions- Dubai, when the duo was asked about how they came up with an idea of such an awe-inspiring collaboration Gaurang Doshi shared his sentimental thoughts about how his father always taught him to create things beyond one's imagination. Gaurang reveals that the thought of this collaboration was turned into reality over a tea conversation when he discussed it with his partner Rocky Khan who at a very young age has an immense passion and knowledge for music. Rocky shared with the media the moments of excitement and nervousness the duo went through during the planning and execution of the collaboration. Rocky reveals that it was not an easy task to bring the three sensations under one roof but by their parents' blessings and God's grace they were successful in pulling off this imagination and presenting it for the world into reality.

Gaurang Doshi who in the past has been seen with fascinating ideas of promotions and announcements for his projects has kept his lips tight about his plans for the promotion and release of the song. With the suspicious smiles on the duo's face during our interview when asked for the promotional plan, we are nothing but confident that we will see something out of the box and this song is going to be the blast of the year. The behind the scene videos that were leaked by fans on YouTube for his song has already been making a buzz in the industry. As per recent news it is going to be the first time in the history that a song of this caliber and budget will be seen in Gaurang Doshi's upcoming web series titled 7th Sense. If the promotional track of the series is of this budget and standard, we can only imagine the high standards of the web series. It will be one of its kind and is surely going to set some new ground rules for the OTT projects.

Gaurang Doshi mentioned and shared his gratitude towards his partner and family Madhu Bhandari, founder of SatoshiFx, whom he stood by him through thick and thin and always supported and blessed him. He also shared about how his friends Kush Goel, Dr Baseem and Deepak Agarwal stood by him during this musical journey and motivated him to be the pillar that he is during the journey of life.  

The expectations do not end here as on the closing note the duo revealed that there are more surprises and announcements coming our way but as we say one step at a time. Wishing the very best to Gaurang Doshi, Rocky Khan and the entire team who managed to pull this off and we can't stop thinking of what's coming next.

सोनी मराठी वाहिनीवरील 'जिवाची होतिया काहिली' या मराठी मालिकेत पाहायला मिळणार कानडी तडका

18 जुलैपासून, सोम.-शनि., संध्या. 7:30 वा. 

                      सोनी मराठी वाहिनी सातत्यानी प्रेक्षकांचं मनोरंजन करते आहे. भक्ती, शौर्य, हास्य, थरार, शृंगार अशा सगळ्या प्रकारांत मोडणाऱ्या मालिका प्रेक्षकांना बघायला मिळतात. १८ जुलैपासून प्रेक्षकांना एक नवीकोरी प्रेमकहाणी बघायला मिळणार आहे. 'जिवाची होतिया काहिली' ही मराठी आणि कानडी यांच्या प्रेमाची कहाणी छोट्या पडद्यावर दिसणार आहे. प्रमुख नायकाच्या भूमिकेत प्रेक्षकांचा लाडका, कोल्हापूरचा रांगडा गडी अभिनेता राज हंचनाळे तर नायिका म्हणून प्रतीक्षा शिवणकर दिसणार आहे. या दोघांची प्रमुख कलाकार म्हणून ही पहिलीच मालिका आहे. 'जिवाची होतिया काहिली' असं मालिकेचं नाव असून मराठी आणि कानडी भाषांचा मिलाप यात होणार आहे. राज अस्सल कोल्हापुरी मुलाची तर प्रतीक्षा कानडी मुलीची भूमिका साकारणार आहे.

 

                                मालिकेची झलक प्रेक्षकांच्या पसंतीस पडली आहे. प्रेमाला भाषा नसते, हे त्यातून दिसलं. कानडीचा आणि मराठीचा झकास तडका दुसऱ्या वेळेस बघायला मिळाला. मुख्य कलाकरां बरोबरच आकर्षण ठरले आहेत. नायक-नायिकेच्या वडिलांची भूमिका साकारणारे दोन अनुभवी कलाकार. अर्थातच विद्याधर जोशी आणि अतुल काळे. हे दोन्ही दिग्गज कलाकार एका नव्या भूमिकेत, नव्या वेशात प्रेक्षकांना भेटायला येणार आहेत. विद्याधर जोशी हे अस्सल कोल्हापुरी वेशात तर अतुल काळे यांचा कर्नाटकी पोशाख प्रेक्षकांना आवडतो आहे. कन्नड आणि मराठी कुटुंबं एकाच घरात, एकाच छताखाली कसे राहणार, हा चर्चेचा विषय ठरला आहे. आणि त्यातही त्यांच्यात होणारं भांडण आणि घरातल्या घरातच मारली जाणारी सीमारेषा प्रेक्षकांना आवाक करते आहे. मराठी मालिकेत कानडी तडका पहिल्यांदाच बघायला मिळत असल्याने ही प्रेमकहाणी कोणतं नवं वळण घेणार, ही उत्सुकतेची बाब ठरणार आहे.

 

मालिकेतल्या अनेक गोष्टी प्रेक्षकांना निश्चितच आवडतील. कोल्हापुरी भाषेवरचा कानडी तडका, प्रतीक्षाने साकारलेली कर्नाटकी मुलगी, विद्याधर जोशी आणि अतुल काळे या जोडगोळीचं ऑन स्क्रीन भांडण, आणि भाषेपलीकडचं प्रेम. त्यामुळे १८ जुलैपासून सोनी मराठी वाहिनीवर मालिका नक्की बघा.

 

'जिवाची होतिया काहिली', 18 जुलैपासून, सोम.-शनि., संध्या. 7:30 वा. सोनी मराठी वाहिनीवर.

श्री छत्रपती उदयनराजे भोसले 

यांनाही 'भिरकीट'ची भुरळ प्रेक्षकांना चित्रपट पाहाण्याचे आवाहन 

हसताहसता मनाला स्पर्शून जाणारा चित्रपट म्हणजे 'भिरकीट'. काही दिवसांपूर्वीच प्रदर्शित झालेल्या या चित्रपटात सिनेसृष्टीतील सगळे विनोदवीर आहेत. त्यामुळे हा एक धमाल चित्रपट बनला आहे. मनोरंजनासोबतच एक खूपच महत्वाचा संदेश देणाऱ्या अनुप जगदाळे दिग्दर्शित 'भिरकीट'ला समीक्षकांसह प्रेक्षकांनीही पसंती दर्शवली असून आता यात आणखी एक मोठे नाव सामील झाले आहे. 

छत्रपती शिवाजी महाराज यांचे वंशज श्री छत्रपती उदयनराजे भोसले यांनी आपल्या काही निकटवर्तीयांसह 'भिरकीट' हा चित्रपट नुकताच साताऱ्यात पाहिला आणि हा चित्रपट पाहण्यासाठी  छत्रपती उदयनराजे भोसले भारतीय जनता पार्टी सांस्कृतिक प्रकोष्ट महाराष्ट्र प्रदेश उपाध्यक्ष पंकज चव्हाण तसेच सुनील काटकर, नितीन चौघुले व दिग्दर्शक अनुप जगदाळे इतर निकटवर्तीय  उपस्थित होते. व उदयनराजे यांनी या चित्रपटाचे भरभरून कौतुक केले आहे. केवळ कौतुक नाही तर प्रत्येक प्रेक्षकाने हा चित्रपट पाहावा आणि याकरता साताऱ्यातील चित्रपटगृहात या चित्रपटाचे खेळ काही दिवस अजून ठेवावेत, असे आवाहनही यावेळी केले आहे. 

चित्रपटाबद्दल श्री छत्रपती उदयनराजे भोसले म्हणतात, '' माझा काही परिचयाच्या लोकांनी हा 'भिरकीट' पाहिला आणि त्यांच्याकडून आलेल्या चित्रपटाबद्दलच्या प्रतिक्रिया ऐकून चित्रपट पाहण्याची इच्छा अधिकच तीव्र झाली. नुकताच हा चित्रपट पाहिला असून खूपच सुंदर अशी या चित्रपटाची बांधणी केली आहे. 'भिरकीट'मधील प्रत्येक कलाकाराने उत्कृष्ट अभिनय केला आहे. चित्रपटातील प्रत्येक व्यक्तिरेखा आपल्या आसपास वावरत असते, हे चित्रपट पाहताना प्रकर्षाने जाणवते. काळासोबत पुढे जाताना माणूस माणुसकी मागे सोडत आहे, हेच खूप उत्तमरित्या यात मांडले आहे. माणुसकी जपण्यासाठी, नाते जपण्यासाठी, प्रेक्षकांनी हा चित्रपट आवर्जून पाहावा.

जगण्याची नवी दिशा देणाऱ्या 'अनन्या'चा ट्रेलर प्रदर्शित २२ जुलैला येणार प्रेक्षकांच्या भेटीला 

एव्हरेस्ट एंटरटेनमेंट, ड्रीमव्हीवर एंटरटेनमेंट आणि रवी जाधव निर्मित 'अनन्या' येत्या २२ जुलै रोजी चित्रपटगृहात प्रेक्षकांच्या भेटीला येत आहे. 'शक्य आहे, तुम्ही जे ठरवाल ते शक्य आहे!', असे म्हणणाऱ्या 'अनन्या'च्या जिद्दीचा प्रवास यात पाहायला मिळणार आहे. नुकताच या चित्रपटाचा ट्रेलर प्रेक्षकांच्या भेटीला आला असून एका क्षणी मन सुन्न करणारा हा ट्रेलर क्षणार्धात मनाला जगण्याची नवी उमेद देणाराही आहे. या चित्रपटाचे लेखन आणि दिग्दर्शन प्रताप फड यांनी केले असून 'अनन्या'ची व्यक्तिरेखा हृता दुर्गुळे साकारत आहे. तर ध्रुव दास, रवी जाधव आणि संजय छाब्रिया 'अनन्या'चे निर्माते आहेत. 

ट्रेलरमध्ये आपल्या स्वप्नांची पूर्तता करण्यासाठी धडपडणारी, आयुष्य दिलखुलास जगणारी 'अनन्या' दिसत आहे. एका अपघातात तिचे दोन्ही हात जातात. मात्र  'अनन्या' पुन्हा एकदा स्वतःच्या पायावर उभी राहताना यात दिसत आहे. नावाप्रमाणेच इतरांपेक्षा वेगळ्या असणाऱ्या 'अनन्या'चा एक प्रेरणादायी प्रवास यात दिसत असून 'शक्य आहे, तुम्ही जे ठरवाल ते शक्य आहे!' हा खूप मोलाचा सल्ला देणारा हा चित्रपट आहे. 

दिग्दर्शक प्रताप फड 'अनन्या'बदल म्हणतात, " गेल्या अनेक वर्षांपासून 'अनन्या' ला मी नाटकाच्या माध्यमातून प्रेक्षकांच्या समोर सादर केले. 'अनन्या'चा हा स्फूर्तिदायी प्रवास प्रत्येकाने पाहावा, याकरता मी हा चित्रपट बनवण्याचा विचार केला. यामधील 'अनन्या'चा ध्येय साध्य करण्यासाठी आयुष्यासोबत चाललेला लढा प्रत्येकालाच जगण्यासाठी प्रेरणा देणारा आहे. हृताने अगदी उत्तमरित्या 'अनन्या' ही व्यक्तिरेखा साकारली आहे. तिने घेतलेली मेहनत ट्रेलरमध्येही दिसत आहे. यासाठी ती दिवसातील अनेक तास सराव करत होती. नाटकात आम्हाला इतक्या भव्य स्वरूपात हा विषय मांडता आला नाही, मात्र चित्रपटात या विषयाला आम्हाला योग्य न्याय देता आला. मी एव्हरेस्ट एंटरटेनमेंटच्या संजय छाब्रिया यांचे विशेष आभार मानतो, त्यांच्या सहकार्यामुळेच हा चित्रपट आज जगभरातील प्रेक्षकांपर्यंत पोहोचणार आहे.'' 

'अनन्या'ची भूमिका साकारणारी हृता दुर्गुळे आपल्या अनुभवाबद्दल सांगते, '' ज्यावेळी 'अनन्या'साठी माझी निवड झाल्याचा फोन आला, आधी मला विश्वासच बसत नव्हता. काही दिवस हे खरं आहे, हे मनाला समजवण्यात गेले. कारण 'अनन्या'च्या निमित्ताने माझे चित्रपटात पदार्पण होणार होते. पहिलाच चित्रपट एवढा मोठा, याहून आनंदाची गोष्ट कोणती असूच शकत नाही. या भूमिकेसाठी मला शारीरिक, मानसिक अशा सगळ्याच गोष्टींवर काम करावे लागले. प्रचंड मेहनत घ्यावी लागली. अर्थात यात मला अनेकांची साथ लाभली. 'अनन्या'चा प्रवास माझ्यासाठी सुद्धा खूप आव्हानात्मक होता.  या चित्रपटातून म्हणजेच 'अनन्या'कडून मी काही गोष्टी शिकले त्या म्हणजे आपल्याकडे जे नाही त्यासाठी रडत बसण्यापेक्षा आपल्याकडे जे आहे त्यात सुख मानून आयुष्य पुढे न्यायचे आणि छोट्याछोट्या गोष्टींमध्ये आनंद शोधणे. आयुष्यात हे जमले तर आपले आयुष्य सुखकर होते.'' 

एव्हरेस्ट एंटरटेनमेंटचे संजय छाब्रिया म्हणतात, ''मराठी कॉन्टेन्ट हा नेहमीच अर्थपूर्ण असतो. यात अनेक वेगवेगळे विषय हाताळले जातात. त्यामुळे असे चित्रपट जगभरात पोहोचावे, असे मला मनापासून वाटते. 'अनन्या'... मुळात हा विषय खूप वेगळा आहे. कथा खूप प्रेरणादायी, स्फूर्तिदायी आहे आणि हा विषय प्रत्येक कानाकोपऱ्यात पोहोचावा, याकरताच मी 'अनन्या'चा एक भाग झालो. बऱ्याच काळानंतर एव्हरेस्ट असा चित्रपट घेऊन प्रेक्षकांच्या भेटीला येत आहे.'' तर निर्माते रवी जाधव म्हणतात, ''हे नाटक जेव्हा मी पहिले तेव्हाच या नाटकाचे चित्रपटात रूपांतर व्हावे, अशी माझी इच्छा होती आणि आता ती पूर्णत्वास येत आहे. मला आनंद आहे या चित्रपटाचा मी एक भाग आहे.''

Domestic abuse remains a deeply ingrained issue in our society...Aetashaa Sansgiri

Like the Maratha kings, their queens were also examples of great valour and inspiration. And, Ahilyabai Holkar was one of them, whose praises are seldom acknowledged. Depicting the glorious life of Malwa's benevolent queen is Sony Entertainment Television’s period drama ‘Punyashlok Ahilyabai’ that has received immense adulation from the viewers. With an inspiring tale, the show brings to light the journey of Ahilyabai Holkar, who devoted her life to defeating patriarchal norms and establishing women’s right at a time when women were confined to the four walls of their houses, with the unwavering support of her father-in-law, Malhar Rao Holkar.  

The show’s ongoing track showcases how at a time when women were bereft of their voice and rights due to the patriarchal norms set by the society, Ahilya fearlessly took a stand against domestic abuse faced by women. Even though Ahilyabai was heavily pregnant, she fought for Krishna, her hand maiden, who was a victim of domestic abuse by her husband. Not ready to tolerate this kind of disrespect for women, Ahilya takes this matter to the darbar in order to address the issue and bring justice for all the women like Krishna who face such ill-treatment as they are scared to speak about it as it goes against their husbands. 

Sharing her thoughts on the same, Aetashaa Sansgiri who plays the role of Ahilyabai Holkar in the show said, “Domestic abuse remains a deeply ingrained issue in our society, with serious impact on a woman's health and well-being. Its continued existence is morally indefensible. While some women are able to fight against domestic violence faced by them, there are still some who are not able to speak about it. So, imagine what the case would have been during the era of Ahilyabai Holkar. The show’s current track showcases how in an era, where women were never allowed to speak or given any importance and had to face disrespect while confined to the four walls of their houses, Ahilyabai fearlessly stood up against Domestic violence in order to bring in justice for all the women who truly deserve to be treated with respect. A women ahead of her time, Ahilyabai always gave priority to the people of her kingdom before her own needs and her immense contribution to the society was extraordinary. Her benevolence and bravery will always inspire every woman out there. And I really feel obliged to play this role every day of my life as it been a life altering experience for me after witnessing the courage, endurance and determination of Ahilyabai Holkar up close.” 

Witness Ahilyabai Holkar’s epic life story on Punyashlok Ahilyabai, every Monday to Friday at 7:30pm only on Sony Entertainment Television

HDFC bank backed Lentra acquires AI startup TheDataTeam to accelerate digital lending platform business for Banks & NBFCs

Lentra AI Private Limited, one of the fastest growing digital lending cloud platforms, has acquired Chennai and Singapore-based AI company TheDataTeam (TDT). Through this deal, Lentra aims to integrate TDT’s flagship behaviour intelligence platform Cadenz. The platform will help banks and NBFCs make data-driven decisions on customer creditworthiness based on their unique financial journey and launch new innovative products for a faster go-to market.  

Launched in 2019, Cadenz has engineered the industry’s first award winning Customer Intelligence Platform, which simplifies the journey from raw customer data to live intelligence and helps businesses eliminate friction and drive new initiatives in record-quick time.

Following the acquisition, Rangarajan Vasudevan, Founder & CEO, TDT has joined Lentra as Co-Founder & Chief Data Officer.

The cloud-native platform, Lentra works with more than 50 banks and financial institutions and has processed more than 13 billion transactions. The fintech is backed by HDFC Bank, Bessemer Venture Partners, and SIG.  

Talking about the acquisition, Rangarajan Vasudevan, Founder & CEO, TDT said, "Software is eating the world, and data is eating software. While the uses of AI are many, the ability to have a lasting impact is immense in the financial sector due to the vast untapped potential for credit. Lentra has already established itself as the fastest growing lending cloud. Given both companies had ambitions to scale fast in adjacent spaces and in the same geographies, it made perfect sense to merge our strengths in product and business-building." 

Lentra will integrate its SaaS and API-driven modular architecture with Cadenz’s stack. Lentra’s Open API-driven modular architecture helps banks create tailored lending journeys and customer experiences with 95% Straight Through Processing (STP) rate.  This gives banks and financial institutions access to a new customer base, reduces Non-Performing Assets (NPAs), and improves operational efficiencies.

Sandeep Mathur, Chief Revenue Officer, Lentra said, “We are seeing an explosive growth in the credit market. Some of our clients have grown their Loan book by 10X after coming onboard the Lentra lending cloud. By integrating Cadenz platform into the Lentra lending cloud we will be able to provide an even bigger competitive edge to our clients in the entire credit lifecycle, from lead generation through origination to and the post-disbursal activities of loan management system, monitoring, collections and risk management. With this acquisition of Cadenz, Lentra is now on track to become the leading platform of choice for financial institutions globally.”

With a volume of more than 50 Mn applications, Lentra has a proven peak, handling more than 60,000 concurrent users. The cloud platform is highly scalable with a capability to handle more than 1100 API calls/second, making it one of the most preferred digital lending solutions for financial institutions. 

About Lentra

Founded in 2019, by D Venkatesh and Ankur Handa, Lentra is a Cloud-native platform designed and developed to empower financial institutions with tomorrow’s lending ecosystem, today. With its full-stack, fully digital, secured products and solutions, Lentra is the future of smart, seamless, secure digital lending. The lending cloud platform services more than 50 financial institutions and has processed more than 13 billion transactions on its platform.