TAFE inspires Mumbai to join its ‘Be a Farm Dost’ movement

The initiative drew participation of thousands of citizens who pledged their support to the farmers

Celebrating one million #FarmDosts, Tractors and Farm Equipment (TAFE) extended its ‘Be a #FarmDost’ initiative to the city of Mumbai inviting citizens to join the journey of ‘Cultivating the World!’ Aimed at bridging the gap between farmers and the urban population, thousands of citizens from all walks of life and all ages got a chance to live the farm experience - complete with farmers and tractors - where they enjoyed a unique augmented reality farm experience.

Excited visitors also got a chance to interact with farmers and show their respect and appreciation towards the farming community, a community responsible for feeding and sustaining the nation. The mall-goers and the farmers were quizzed on how they spent their Sunday, where they go for vacation, how they celebrate their birthdays and it was amazing to watch them respond.

Prior to the event the TAFE #FarmDost team ran a #scarecrowchallenge around Mumbai city, where the travelling #FarmDost brigade urged citizens to pledge their gratitude and support towards the farming community, and join the movement.

In their endeavour to create an environment of admiration and respect towards the farming community, TAFE has been encouraging citizens to adopt in-home farming since 2015. To enable in-home farming, TAFE has been supporting Farm Dosts with a complimentary DIY “Farm Dost” seed kits along with an instruction manual. The thought being, once people realize the effort required to take care of just a single crop, in one square foot of land, they would truly realize what the average farmer has to go through, day in and day out.

Commenting on the success of the initiative Mr. T. R. Kesavan, President and COO, TAFE said, “TAFE’s vision of ‘Cultivating the world’ takes us beyond farming and through TAFE’s #FarmDost initiative we have been able to actively engage with the community at large. We have always been committed towards empowering the farming community; expressing gratitude to our farmers who help in sustaining and nourishing the nation is the core of this initiative. It is through #FarmDost that we have been able to create a platform where the common man is able to understand, appreciate and respect the contribution of Indian farmers. We have crossed the one million milestone on Facebook and the large number of Farm Dosts is a validation that we have been able to sensitize the citizens and the younger generation about the importance of farmers. We’ve only just begun and have miles to go in our journey of cultivating the world.”

Navnath Praji Thawre, farmer from Indrapur Taluka, Maharashtra, Third generation farmer said, “FarmDost is unique in every sense. I’m glad that someone thought of this beautiful concept. TAFE has proved that it’s not just in products, but also in its heart to care for farmers. I want my Farm Dost friends in Mumbai to know that we as farmers are touched and want to thank them for being our Dost.”

#FarmDost is a humble and meaningful initiative by TAFE that highlights the work and life of farmers to the common man thereby bringing farmers to the forefront and celebrating them in the public sphere.

About TAFE

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of over 150,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 93 billion. TAFE manufactures a range of tractors in the sub 100 hp segment in both the air-cooled and water-cooled platforms and markets them under its three iconic brands - Massey Ferguson, TAFE and Eicher. Apart from India, its products have found excellent acceptance in over 100 countries across the world, including developed countries in Europe and the Americas.

Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM) and three of its tractor plants are certified under ISO 9001 and ISO 14001.

TAFE was named the Best Employer in India 2013 by Aon Hewitt. It has also been presented, the TPM Excellence Award from the Japan Institute of Plant Management several times, the Frost & Sullivan - IMEA Award for significant progress towards reliable processes, the Regional Contributor Award for quality supplies from Toyota Motor Company, Japan, the Manufacturing Supply Chain Operational Excellence - Automobile Award at the second Asia Manufacturing Supply Chain Summit, the Agriculture Leadership Award by Agriculture Today magazine, the Corporate Citizen of the Year Award by Public Relations Council of India, and has also received Commendation for Significant Achievement on the journey towards Business Excellence by the CII-EXIM Bank - Business Excellence Award jury, etc. to name a few.

Archana Astitwa Awards 2017

~ a platform that celebrates women ~

Mumbai: The 8th edition of Astitwa Awards hosted by Archana Foundation was held in Mumbai today, on the eve of Women’s day. The Archana Astitwa awards make a delightful and impactful presentation to carry the Archana Foundation legacy forward.

Smt. Amruta Fadnavis graced the evening as the Chief Guest and we witnessed an amazing participation of eminent women including Smt. Rajashree Birla, Smt. Sangita Jindal, Smt.Vijaya Piramal, Smt.Nafisa Khorakiwala, Smt. Ruchira Agarwal, Zarine Khan,  Shruti Sancheti, Ms. Abha Narain Lambha etc.

The evening was a mélange of educative and informative talks, an elegant fashion show by Anju Modi & Farah Khan Ali, the awards presentation and some enjoyable music. The awards were organised celebrate women who have contributed to society in their own way. Archana Astitwa Award is a platform that celebrates women who have not only achieved accolades in their chosen fields, but have also used that as a means to give back to society and help the underprivileged through their efforts.  

Ms.Amruta Fadnavis presented the award to Dr.Malathi Krishnamurthy Holla for her contribution to the society despite being differently abled. She is a Padma Shri & Arjuna Awardee; Malathi is an international para-athlete from Bangalore. She is also the fastest Indian female on a wheel chair. She started participating in various games at college, and today she has taken part in various international events including the Para-Olympics. 

Ms.Nafisa Khorakhiwala presented the award to Ms Dilfaroze Qazi for passionately expanding the cause of education and vocational training for women in Srinagar, Kashmir, despite close shaves with death and the kidnapping of her family members in the valley.

Ms.Sangita Jindal presented the award to Ms Abha Narain Lambah for being involved with the restoration of the most iconic monuments in the country.

Smt.Vijaya Piramal presented the award to Ms Shruti Sancheti for working tirelessly to revive traditional Indian weaves and the indigenous handloom industry. Fashion for her is not just as a means for dressing up the affording but using it as a means to give back to the artisans and weavers who make our fashion possible.

Ms Upasana Makati was awarded the Archana Astitwa Award for using her management, enterprise and entrepreneurship skills to give back to society. Makati invented White Print, India’s only English magazine in braille as a service to the blind.

For their outstanding contribution to the society under the social services category, the following women were awarded:

· Ms. Pooja Taparia for her outstanding work on the issue of Child Sexual Abuse.

· Ms Elizabeth Mehta. - For her incredible contribution in the field of education for the underprivileged with     Muktangan over the last 13 years

· Ms Shalini Jatia for her noteworthy contribution to cancer victims via the Tata Memorial Hospital.

· Ms Priti Patkar - For her remarkable efforts on the issue of human trafficking and her dedication to change      and touch lives working in the red light districts of Mumbai.

Saffrons India's Queen, Princess & Prince 2017 (Kingdom Gujarat)

Satya Paul 

Celebrates 

Women’s Day

Brand Ambassador Malaika Arora Khan shares her thoughts on Woman Power

Satya Paul, India’s premier design label with an international presence, commemorates the iconic spirit of women. The unique femininity, strength, individuality and creativity that is the true essence of the woman of today are immaculately reflected in every creation of Satya Paul.

Satya Paul unveils its latest Spring/Summer collection - ‘Bohemian Rhapsody’. With distinctive prints at its heart, the collection is bold, spontaneous and sexy. It’s distinguished by individual, contemporary strokes, atypical colour combinations and vibrant detailing which capture various forms of art, culture, and the beauty that surround our lives.

Shares Malaika Arora Khan, “As brand ambassador for Satya Paul, I am delighted to join them in the celebration of women today. International Women’s Day is the perfect occasion to highlight the need for action on issues of gender justice and equality. It’s also a time for us to celebrate the many achievements of women across fields.”

She adds, “Satya Paul is India’s leading brand in luxury sarees and design. I join them today in celebrating women - their beauty and elegance, their challenges, achievements and accolades, all of which have been the muse for Satya Paul’s collections over the years.”

ABOUT SATYA PAUL

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid colour palette and for introducing the concept of the 'cocktail Sari' and thus making it a fashion statement across the globe. As part of the Genesis Group since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong, apart from its own e-commerce portal. 

Apart from the main label, Satya Paul has a vibrant accessories line, which is available at all SP stores, a few standalone accessory stores and the leading MBO’s across the country. Recently the brand has also launched its pret line, 'Club SP', which targets a young audience through chic ready to wear ensembles. Club SP is retailed out of mono-brand stores and is also available at key Satya Paul stores, Shop-in-shops and via e-commerce. 

     Trailer of Film "MUKADDARPUR KA MAJNU" launched by Singer Javed Ali.

Trailer of film "Mukaddarpur Ka Majnu" was launched on 3rd April 2017 at 'The View', in Andheri, by Singer Javed Ali. Film a presentation of 'Associated Dreams Film Company' is Produced by Padmini Arun Singh and directed by Ravi & Shekhar. Film's Music Directors are Siddhant Sharma, Gaurav-Sandy, Kashi-Shweta & Sumeet Bela, film has 5 songs rendered by Javed Ali, Nakash Aziz, Neeti Mohan, Dev Negi, Pratibha Baghel & Anand Menon. Trailer was praised by everyone.

Film stars Rahul Bagga, Vidhi Parekh, Tarun Khanna, Sahil Ansari and others. It is being worldwide release by Anamika Studiozz.

Films story revolves around a young boy, son of a barber, falls in love 4 times but fails, finally he finds love in a girl who is deaf and dumb, what happens and who there love story reaches to its destination is a treat to watch.

WEDDING BELLS FOR ACTRESS HRISHITAA BHATT

 

Actress Hrishitaa Bhatt known for her stellar roles in films like Asoka, Ab Tak Chhappan, Miss Tanakpur Haazir Ho, Page 3 and many more-  tied the knot a while back with  senior diplomat of United Nations Anand Tiwari in a day long ceremony in Delhi

 

The venue had a theme with exotic floral décor especially decided keeping the couples taste in mind. Hrishitaa's mehendi jewelry comprising of floral art was done by celebrity designer Srishti Kapoor. She looked stunning in wedding & cocktail gown designer & styled by designer Premal Badiani & Preeti Singhal respectively. Her engagement outfit which was designed especially keeping the actress's style in mind was designer & styled by Malvika Bajaj. Her engagement MUA & Hair styling was done by celebrity makeup

& hair stylist Ajay Bisht.She complimented her outfit wearing shoe from Aashka Mehta.

 

Unlike the typical star studded weddings of Bollywood stars, the couple kept it simple and private. Family & close friend of the Asoka star & Mr. Tiwari were present at the wedding. The bride & the groom performed rituals in the presence of family and friends.

 

Without divulging in more details, Hrishitaa Bhatt  says “We kept it a low key affair with just family and friends at the celebration. Since our families wanted the wedding to be a low key affair we mutually decided to keep it private. We seek your blessings on embarking this new journey of our lives ”

COOK YOUR WAY TO HEALTHY LIVING WITH TUPPERWARE’S INSPIRE SERIES COOKWARE

The art of healthy cooking!

Do you want to cook healthy and delicious food, in less time than before, without any hassles? With Tupperware’s ‘Inspire Series Cookware’you really can! The Inspire Series Cookware Collection is specially designed to retain nutrients and flavours present in your food, resulting in tastier meals that are both faster to cook and healthier for you and your family.

The Inspire series is an innovative cookware range from Tupperware, the world’s leading brand in food preparation and kitchen storage solutions. The range includes Inspire Casserole, Inspire Frypan and Inspire Saucepan (in two sizes) which are designed to cook with less water, preserving the juices, flavours and nutrients present in the food.

Available in 4 variants, the cookware is made of anti-rust stainless steel that allows even and rapid heat distribution. The Bakelite handle stays cool for easy handling. This Cookware range also comes with a specialized valve that is kept open for steam release and closed for waterless cooking.

 

The real advantage of this Cookware is that the use of low oil and preservation of nutrients in the food gives long term health benefits like weight loss, heart health, slower ageing and many more. The product is a dream-come-true for both health conscious and food loving consumers, allowing them to cook almost whatever they wish to - yet in the healthiest possible way with least effort. Using Inspire cookware you can cook your daily meals including Dals, Vegetable preparations, Chicken, Fish or other non-vegetarian dishes, Kheers and Payasams, and even go to preparing more unusual items like Pizzas and Cakes!

 

Inspire Cookware uses minimal oil and water and is also faster than cooking in your usual cookware, which means less waiting time and far lesser consumption of cooking fuel. Now, not only do you have the option to prepare healthy dishes conveniently and quickly, you can also save money on your water, electricity and gas bills!

100% NUTRITION AND GREAT MEALS – FROM TUPPERWARE INSPIRE SERIES COOKWARE!