L’Oréal Paris marks its 21st year at Cannes Film Festival with
the #SummerEscape Makeup Collection 2018
Mumbai, 27th May 2018: L’Oréal Paris, the world
leader in beauty, celebrates 21 glorious years as the official make-up partner
for the Festival de Cannes. Known for weaving magic and beauty at one of the
most prestigious events of global cinema, L’Oréal Paris will rule the red
carpet with the theme of - #Summer Escape this year.
Inspired by
the French Riviera, glitz, allure and colours of Cannes, the L’Oréal Paris #SummerEscape
Makeup Collection showcases its serenity, immaculate landscape and dazzling
shades. Embodying the theme, the
collection includes a range of long wear and all-day comfort makeup that
won’t smudge or melt even in the scorching heat – Infallible Pro Matte Foundation, Infallible Gel Crayon and the
latest Infallible Pro Matte Liquid Lip.
Line your eyes with charcoal and
navy, and play with the fun and oh-so-comfortable lip colors in shades ranging
from the best nudes to bright pinks especially suited to Indian skin tones!
Speaking at the launch of the
collection, Raagjeet Garg, General
Manager, L’Oréal Paris said “L'Oréal
Paris has been associated with the Cannes Film Festival 21 years and we’re
thrilled to continue the association with this amazing global platform. With
the new Cannes #SummerEscape Makeup Collection, we are excited to introduce our
long-wear makeup range which has been designed to suit Indian skin tones in shades
of summer. Our makeup experts have created signature looks that the ambassadors
are going to wear on the red carpet, showcasing the perfect, glowing sun-kissed
look.”
The Cannes Film Festival
will take place from the 8th to 18th May. Deepika Padukone
will be walking the red carpet for the second time on 10th and 11th
May. Aishwarya Rai Bachchan, who will be completing 17 years at the red
carpet, will be attending the festival on 12th
and 13th May. Sonam
Kapoor will be completing 8 years at Cannes and will attend the festival on 14th and 15th May. Some of the other L’Oréal
Paris spokespersons that will be seen on the red carpet include Julianne Moore,
Helen Mirren & Doutzen Kroes.
The L’Oréal
Paris Cannes collection is available at all L’Oréal Paris counters and select e-commerce
portals across the country.
About
L'Oréal Paris:
L’Oréal
Paris is a truly global beauty brand that combines the latest in technology
with the highest in quality for the ultimate in luxury beauty made accessible.
Our signature phrase, “Because We’re Worth It”, is meant to inspire each and
every woman to embrace her own unique beauty and reinforce her sense of
self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an
unparalleled commitment to technology, research and innovation, providing
ground-breaking, high-quality products for women and men of all ages and
ethnicities. The L’Oréal Paris brand encompasses the four major beauty
categories – hair color, cosmetics, hair care, and skin care – and includes
such well-known brands as Excellence Crème, Total Repair 5 hair care, Pure Clay
Masks, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara,
Color Riche lipsticks, Superliners and True Match foundations among many
others. L'Oréal Paris truly believes that, whatever your age, gender, ethnicity
or look –We’re all worth it!
