Godrej L’Affaire concludes its fourth season with a grand celebration of lifestyle

Mumbai, February 24, 2020: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

It kicked-off with a masterclass marking actress Bhumi Pednekar’s debut as a chef along with Chef Varun Inamdar. They engaged in a live cook-off followed by a conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra & Teejay Sidhu was in conversation with anchor Sonam Chhabra on inculcating spirituality in children through travel. They also unveiled the trailer of their upcoming webseries ‘Baby Yatra’.

Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever. India’s leading designers Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) – engaged in an insightful conversation, powered by Design Dekko, on ways to design homes that gives back to nature and the importance of sustainable designs.

The highlight of the evening soirée was ace couturiers Monisha Jaising & Shweta Bachchan Nanda’s luxury pret fashion label MxS first ever fashion show.  The couture was street-inspired and had sportive elements and fabric mash-ups, giving the collection a jolt of energy. Supermodels like Carol Gracias, Deepti Gujral, Aanchal Kumar and Sucheta Sharma, walked the ramp while the show was choreographed by Shie Lobo. Supporting Shweta’s first ever MxS fashion show, Jaya Bachchan amongst other celebrities was also present. All models were accessorised with Isharya jewellery and watches by Guess Watches and Esprit, complementing the collection. India’s drag scene star, Sushant Divgikar, adorned his famed Rani Ko-He-Nur avatar for a musical performance with his band TopStorey leaving the audience mesmerized.

An important addition to every epicure’s reading list - The Godrej Food Trends Report - 2020 was unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

Commenting on the fourth season’s success, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, "Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls and brand partnerships, our fourth season has raised the bar and turned out to be the most successful edition till date. Godrej L'Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for a modern day living.”

             

Godrej L’Affaire soirée witnessed first time unveiling of Ginevra, a new perfume range from Tonino Lamborghini Fragrances. Radio host and producer Hrishikesh Kannan moderated an engaging panel comprising digital influencers such as Karishma Sakhrani, Khushnaz Turner, Rij Eappen, and Chef Amninder Sandhu. The panel titled ‘Make Space for Life’ by Godrej Interio, deliberated on the importance of maintaining work-life balance dynamics and explored what does it take to be an influencer.  

                        

Tata Motors showcased its latest car in the electric vehicles segment –Tata Nexon EV.  Godrej Locks unveiled an installation endorsing home safety, conceptualised and designed by Anand Menon & Shobhan Kothari of ADND, a prominent architecture and interior design firm. Installations by Godrej Appliances’ on e-waste and Godrej The Trees –Vikhroli.

Godrej L’Affaire’s fourth season presenting partner was MX Player, India's most premium OTT service while the on-ground event was styled by Krsnaa Mehta of India Circus. The soirée offered experiences of top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties and Goodknight Naturals.

                       

Other prominent brand partners include Godrej Veg Oils, Elior India, Slice of Pink, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Houzz India and Godrej aer.

Speaking about the association with the Godrej L’Affaire, Mr Karan Bedi, CEO - MX Player, said "Godrej L’Affaire has been redefining lifestyle trends with every new edition, which makes it a great platform to interact with a range of premium audiences and brands. The theme for this year was 'Aarambh' – bringing together imagination, creativity, and innovation via bespoke experiences for its attendees. We are very happy to have been a part of this experience, and it was great to see the mix of ideas and concepts across various lifestyle categories."

                     

"The association with Godrej L’Affaire gives us the ideal platform to acknowledge and reward fashion-forward customers, while also setting new benchmarks in the industry on value creation and consumer engagement. For the second year of our association with Godrej L’Affaire, we invited over 50 Myntra Insiders to experience the best of fashion, travel, food, lifestyle and much more during this event.”, added Harish Narayanan, Head of Marketing, Myntra on the partnership.

Speaking about the brand association, Barun Mukherjee, Director, International Brands, Raymond Consumer Care Ltd., said, “Partnering with Godrej L’Affaire was a rewarding experience for us as the event reckons with everything lifestyle and luxury. We took the opportunity to launch Ginevra range of products and showcased the complete range of Tonino Lamborghini fragrances.”

The media partners for the fourth season of Godrej L’Affaire were Sunday Mid-Day (Print Partner), Living Foodz (Lifestyle TV Partner), IWMbuzz.com (Digital Media Partner) and Radio One 94.3 (Radio Partner). Wizcraft International managed the on-ground execution of this season.

For more interesting updates, follow Godrej L’Affaire on Facebook, Instagram and Twitter @godrejlaffaire

About Godrej Group:

Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions.

With revenue of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. Our Vision for 2020 is to be 10 times the size we were in 2010. But for us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company.

Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in  fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.