Lion Entertainment now the official PR Partners for Most Wanted Records

 

29^th October 2020, Mumbai: Most Wanted Records partners with Lion Entertainment, a PR and an Integrated Marketing firm, for its communications mandate. Having launched various artists and performers, Most Wanted Records is on it’s way to becoming the largest independent hip-hop/rap music label in the country. The team is constantly on the move, looking for the finest underground artists in the genre and providing them a platform to showcase their work along with an array of other opportunities.

 

To make this vision forward, Lion Entertainment will be responsible for amplifying all the content and be the PR partners for the artists and their tracks. Speaking about the association, Pooja Valeja, Founder and CEO, Lion Entertainment shares, “It’s our pleasure to be associated with Most Wanted Records and with a well-equipped team we are sure to go hand-in-hand and achieve their vision.”

 

Speaking about the association, Shantanu Pujari, Vice President, Most Wanted Records shares, “This year is crucial for us, Most Wanted Records has already given a platform to innumerable artists and we plan to launch a big repertoire going forward. We look forward to associating with Ms. Valeja and her team.”

 Sars line up for Rashmi Aarya" Eleventh Anniversary” of her Fashion store Shree Aarya Boutique!

Rashmi Aarya who was born and raised in Jaipur came to Mumbai in 2000 with a bag full of dreams and passion for art, design, and cinema. She followed one rule which was rightly said by Marie Forced, "The key to success is to start before you are ready." Rashmi Aarya has designed a lot of celebrities and the anniversary was supposed to be a high-end affair. A beeline of stars lined up for the celebrations. Among the attendees were Karishma Tanna, Monalisa, Karamvir Bohra, Khusboo Kankan. 

 

She began her journey from the bottom and within a span of 4 years, she became a full-fledged designer and established her own garment factory. She owns boutique stores in Mumbai and Dubai and is successfully exhibiting her designs all over the world. Along with the fashion industry this multifaceted entrepreneur also made her big mark in the Real estate business. She grew by leaps and bounds with every milestone she has achieved.

Expressing about her journey, Rashmi said, "I am grateful for this journey and the path I chose. Initially, I faced a lot of challenges as I was new in the city, all I knew was that I had the willpower and determination to create my identity. Successfully I have completed 11 years of my fashion label 'Aarya'. Today, people know my brand name, identify with my style and designs. I have been busy with work so far and now I am lining up my resources to enter the showbiz world. Now as I already have a collaborator, I wish to produce and invest in good content-driven subjects. By God's grace, I will announce something big by this year-end. This year has been a roller coaster for all of us and I thank God each day for blessing me with great opportunities and good people around me.''

Though her new project is still in the surprise box, we wish her all the best for her further journey and we thank her for inspiring us.

Karishma Tanna, Karanvir Bohra, Monalisa, Aalisha Panwar, Khushboo Kriti. Kankan, Shrenu Parikh & many more star celebrities from the Television & Film industry were present at "Shree Aarya Boutique" 11th Anniversary.

 

 CELEBRITY STYLISH RICHA RANAWAT STYLES DIGITAL STARS FAIZ BALOCH & SHIFA MEMON

We see the most talked-about couple Shifa Memon & Faiz Baloch dressed as bride and groom, wait are they tying the knot? Is this what the fans were waiting for?

We wish it was, but none less this photoshoot is definitely a treat to all their fans. Richa Ranawat from Styleinn planned this concept with Shifa & her team as she felt the couple was perfect for this shoot, the chemistry they carry is amazing.

Richa initially had planned to shoot only one of the looks but seeing the interest of both Shifa & Faiz they decided to go for the other look as well. While dressing them in the traditional bride and groom attire, Shifa adorned the intricately detailed red lehenga by styling by Richa ranawat and Faiz wore the royal sherwani from Ys Meraki.

These candid pictures show their camaraderie,  the amount of fun they had while shooting at Sin City, Andheri with so many options and space that was commendable.

The couple looked absolutely made for each other, both Shifa & Faiz rose to fame from TikTok. They have won millions of hearts and their fans definitely wait to see them together.

In the cocktail look, both Shifa Memon & Faiz Baloch looked stunning when they wore outfits by Styleinn by Richa Ranawat.

Richa kept in mind their innocence and simplicity along with elegance and class. Shifa in a blue off-shoulder gown dressed just like a princess and Faiz dressed in a blue blazer with detailed spikes on the blazer looking handsome.

Overall, ten whole shoots were fulfilled with loads of fun and laughter, and yes with all the safety precautions!!

Special thanks to Parul Chawla for the amazing location and keeping all safety measures as a priority and special thanks to the team who made this possible.

Hair beautiful done by Jayshree Thakkar, Makeup by stunning Darshita Bhatt and outstandingly captures by the very talented Rohan Pingle

 Preeti Sood To -Be -Soon seen in Aashram season 2

Debuted on the OTT with Bobby Deol starer Aashram,

Preeti Sood is an Indian actress and director. She has made her debut in the OTT space with the much talked about show directed by Prakash Jha called Aashram alongside Bobby Deol. Preeti" character is called Sanober and she is being critically appreciated for her part. Aashram 2 poster is out and the actress is all excited and thrilled to be part of season 2. Preeti was last seen in films such as Revolver Rani and Welcome 2 Karachi she was also seen in Prakash Jha Fraud Saiyaan. Her recent movie with the inimitable Mika Singh was a hit and the audience loved her performance especially the young youth and children as the movie was based on children. Young youth connected well with Antonio ki Amma as the story was very pure and on nature film was portraying love for animals and a relationship between a child and an animal, Movie did very well and the entire cast was happy with the kind of response they received from the audience.

"Here is what Preeti has to say broadly on her recent success with two projects and about Aashram 2",

I thank my fans and audience for all the love and appreciation which you gave in the past 2 months! I feel very proud and fortuned that my hard work has been recognized at the beginning of the release of both the projects I was quite nervous thinking what if I wouldn't give my best performance or whether my character will connect with the audience or not but my producer from both the shows Prakash Jha and Antonio ki Aamma producer Mika Singh both were so supportive they always cheered me up it's only them because of which I played these roles they had faith in me and that's the reason here I am today, Post-release I saw on social media audience pouring love, commenting, messaging on my work that gave me so much courage that I was overjoyed and I promised myself I will cater best performances with my coming projects without being nervous.

We congratulated Preeti on her success with Aashram and Antoo ki Aamma

And we can't wait to see her next in Aashram 2 with her splendid performance.

 Soak in the festive spirit with soulful bhajans by Smt Hema Malini, Bhajan Ratna Shri Kavi Narayan Agrawal, Shri Suresh Wadkar, Pt. Hariprasad Chaurasia- "Patit Pawan Ram" & "Ram Se Anuraag"

Experience pure divinity with the melodious festive offering by Smt Hema Malini, Bhajan Ratna Shri Kavi Narayan Agrawal, Shri Suresh Wadkar, Pt. Hariprasad Chaurasia.

This beautiful duet of Smt Hema Malini and Shri Suresh Wadkar is definitely going to be a divine experience for the admirers and devotees of Lord Shri Ram.

This is the sincere hope and wish of the poet, Bhajan Ratna Shri Kavi Narayan Agrawal “Das Narayan” who has penned these beautiful lines of both the bhajans.

Smt. Hema Malini is an ardent devotee of Lord Krishna.  Pandit Hariprasad Chaurasia and Kavi Narayan Agarwal “Das Narayan” have also devoted their entire lives and art forms to Lord Krishna.

These 3 doyens have come together to sing praises in reverence of Shri Ram.

In modern times  Krishna’s flute has continued to intoxicate & mesmerize us in the form of Hariji’s bansuri.

 It is said that Lord Krishna’s praise is incomplete without the glorification of Lord Ram. By lauding Shri Ram’s name, the poet hopes to bring back a state of “Ram Rajya” in our beloved country in these difficult times.

Smt Hema Malini, a virtuoso in Indian classical dance, a performing artist par excellence, a much sought-after actress, a successful entrepreneur, and public figure has found a new love and joy in singing & she is currently pursuing devotional singing with a lot of passion and enthusiasm. She finds great joy, peace, and redemption in singing the Lord’s praise and chanting mantras. Smt. Hema Malini is an ardent devotee of Lord Krishna.  
 
Shri Suresh Wadkar is already an established and eminent singer of our country and is most renowned for devotional singing and chanting.

Bhajan Ratna Shri Kavi Narayan Agrawal says "Beautiful, soulful bhajans. These melodies will add to your festive spirit and light your homes with devotion, love, and happiness"

Hema Malini says "On the auspicious occasion of Dussehra we present you two beautiful bhajans. I hope you appreciate our efforts and work and may this Dussehra fill your lives with loads and loads of happiness. Jai Shri Ram"

Suresh Wadkar says "“My dear friend Das Narayan Ji has written the lyrics and our very own dream girl Hema Malini Ji and I have sung the bhajans. I request each and every one of you to please listen to this song, I am sure you will fall in love with the lyrics and her voice. I extend my warm wishes to Dussehra to every Indian. Be safe and be happy”

Pt. Hariprasad Chaurasia says "
“This year, this Navratri and this Dussehra have been the most memorable. Narayan Agrawal Ji is an old friend. He composed the bhajan in an hour. My granddaughter Renee has sung so well. I have become Hema Ji’s fan. She sings like she was born to sing. I wish all the very best in everything she does in her life from dance, politics, acting to singing, she is a star. My warm wishes to all the people who have worked in these two bhajans. Happy Dussehra to all”

 TIPS MUSIC &  BABUL SUPRIYO’S - TERA SHUKR SHUKR IS EVERYTHING YOU NEED TO WELCOME FESTIVE SEASON

Link- https://www.youtube.com/watch?v=EiBjDMfT3eI

Tips Music and Babul Supriyo’s festive release “Tera Shukr Shukr” will light the lamps of knowledge and truth in the hearts and minds of the listeners.

Babul Supriyo expresses his gratitude and credits the almighty for everything pure. He narrates his traditional bond to the supreme power.

The music, composition & lyrics serve as a vehicle for the expression of devotion to the deity and carries a sense of timeless eternal appeal. It is soothing, peaceful & calming.

Tera Shukr Shukr quiets the mind so that the heart can open to the divine.

Kumar Taurani says “We live in a world where we are constantly losing ourselves in the chaos of daily life with no time to thank God for his blessings. Tera Shukr Shukr signifies love, faith & devotion. It is an expression of devotion to God. It does not give momentary pleasure, it makes your soul happy"

Babul Supriyo says “I love the simplicity of the lyrics, music & the video & that’s what connects me to the song. When I have my eyes closed, it’s actually an expression of ‘Shukriya’ to the Supreme Being & not mere acting for the visuals. Singing an integral part of ‘i me Myself’ & the ability to sing is a free gift from God. But neither have I been a religious person nor someone who sang a lot of Bhajans as a singer. So it was very special getting to ‘sing’ a song to express my gratitude for this gift of life. It is our prayer for everyone in these testing times when the ongoing pandemic has hit us with a severe & unprecedented blow affecting every life in some way or the other. Felt great to work with Anu Malikji, Samerji & of course Kumar Tauraniji of Tips Music after a long time with whom I have had a very long & successful association as a singer. The Experience was sheer bliss"

Anu Malik says "We thank God for keeping us safe and seek his blessings to guide us through this pandemic. A beautiful song for this festive season to add that extra pinch of merriment to your celebration"

Sameer Anjaan says "The lyrics are very close to my heart. It is not a mere collection of words, it had enormous significance. I wish each and every one of you a very happy and auspicious festive season"

Singer - Babul Supriyo; Music- Anu Malik; Lyrics - Sameer Anjaan

 DebuMukherjee, Sharbani Mukherjee, Sumona Chakraborty attended the puja today

As the festival of Maa Durga is approaching, the members of North Bombay Sarbojanin Durga Puja Samiti are all set to go the virtual way amid the Covid-19 pandemic.

The members have decided to take their puja to the people through live streaming and social media through cell phones and laptops. They are concerned that with crowded pandals many may get infected by the deadly virus.

In fact this year they have scaled down the idol from 25ft to 4ft. The venue has been shifted to a small hall in Santa Cruz. Elder members are requested to stay home. In fact, members are allowed to visit the pandal in small batches adhering to social distancing norms. Unfortunately, outsiders, blog, prasad, and flowers are strictly prohibited to avoid physical contact. There will be two hours of morning Anjali without flowers and two hours of sandhya aarti.

Debu Mukherjee says “This year it’s different. We have to maintain social distance and wear masks. Because of that, we are not letting a lot of people come in. It is only members. Keeping everyone’s safety in mind we thought that’s the best decision to make. Even the members are allotted a specific time when they can visit the pandal. We seek maa’s blessings and pray for everyone’s safety”

Durga Puja is celebrated from Shasti to Bijoya Dashami

MAHASHASHTI: On this day,  Maa is welcomed with much fanfare. In the evening, the Kulo is decorated with Paan, Sindur, Alta, Sheela (stone), Dhaan, etc..and amidst the beats of Dhaka and the sound of Shaankh, Maa is welcomed...  This is called Amontron and Adhivas -Maa's Boston...Maa is being welcomed.

MAHASAPTAMI: On this day the   Kalash (Earthen Pot) is placed with green Coconut and  Mango  Leaves.  This is surrounded on all sides by a red thread and tied. This is called KALASH STHAPAN. The Kalash is an earthen Pot because Maa's Murti is made of Ganga clay and Maa's PRAAN (or life) is concentrated in the Pot. So the Pot is the symbol of Maa.  The  Puja starts with praying to  Ganapati,  followed by prayers to  Maa.  Another name of Maa Durga is NABA PATRIKA, which means nine trees I .e.Banana tree, Kochu tree, Haldi tree, Jayanti tree, Branch of Bel tree, Dalim tree ( pomegranate) are tied together. The double Bel fruit is tied to the Banana tree. This is then taken to a riverbank or sea and given a bath. When it is brought back it is dropped in a white and red sari with sindur and it now looks like a married lady with her head covered. This is called KOLA BAHU. Many have a misconception that KOLA BAHU is the wife of Ganapati but actually, she is MaaDurga or Naba Patrika... Ganapati's mother


MAHA SNAN: On this day Maa Durga is given a bath. First, a vessel is placed in front of the Murti; a mirror is kept in the vessel so that the reflection of Maa is seen in the mirror. The   Priest applies Haldi and Mustard oil on the mirror, as though they are applying it on Maa before the bath. In earlier times when there was no soap, Haldi and mustard oil were used for having a bath. The Pujari puts different kinds of water, i.e. Coconut water, Chandan, Ganga Jal, Sugar cane juice, water from seven holy seas to give her bath. During this time, mud from every region, as well as mud from Prostitute’s door is very essential. After a bath, the Pujari puts dhaan- durba and new sari with Maa’s name written on the mirror which is then placed on the Bedi (the place of worship).

PRAN PRATISTHA: This means bringing life into the mirror.  The Pujari takes Kusha and flowers in the right hand and touches Maa from head to foot and with Mantra Path life is brought into the Murti, Mirror, and Kalash.

MAHA AGAMAN: Every year Maa comes either on a Palki or an Elephant or a Boat or a Dola (Swing), or a Horse, etc.
This Bengali year 1423, Goddess Durga's arrival on a horse significes, indicates the "bad horse"- The most destructive mood, hence all her path is trampled. The Goddess arrives & leaves the earth on the same vehicle, indicating natural calamities, social unrest, and political
upheavals. Maa Durga's Hagaman- is on the horse & games - on a horse.

Welcome :
The puja to welcome Maa is done with 16 items- Ashan  Swagatam [ Welcome ], Paddy [ Water  To  Wash The  Feet ], Argho, Achmoniyom, Madhu Park, Purnar Achmaniyam, Abharan [ Shringar], Sindoor, Gandha [ Scent ], Pushpa[ Flower],  Pushpa Mallya [ Garland], Billo Patra [Bel Leaf], Billopatra Mala[ Garland Of Bel Leaf], Dhoop, Deep, Kajal, Naibiddo, Bhog And Mishti [Sweet], Paan, Supari.

PUSHPANJALI [PRAYER OFFERING]: Puspanjali means offering prayers at Maa’s feet to give everyone long life, fame, good luck, health, wealth, happiness. The devotees request Maa to protect them from all evil, sadness, greed & temptations.

MAHA ASHTAMI PUJA: Maa is now Maha Gauri- The Puja starts with Mahasnan & Maha Gauri puja. The Puja is done to give Maa the strength of the 64 Yoginis. This is a Puja of 9 pots. Then the weapons of Maa are worshiped.

SHANDHI PUJA: This is the puja when Ashtami Puja ends and Navami Puja begins, so the name Shandhi puja. This is considered to be the most vital time, meeting (sandhi)of Ashtami and Navami puja. The duration of this Puja is 45 minutes. At this moment  Maa is CHAMUNDA.
Pushpanjali: Prayer offering. Bhog is offered which consists of fruits and sweets are offered to Maa, followed by  "NEET  BHOG", consisting of  Rice, Ghee, Dal, Fried Vegetables, Chutney, and Payesh.  This prasad is later distributed amongst the devotees which are called KANGALI bhajan.


At this time 108 days are lit and 108 loti are offered to Maa.
There is a famous story that Lord Ram prayed to Maa Durga offering 108 loti at her feet in order to defeat Ravan. But to his surprise he found one lotus missing, to replace it, he wanted to sacrifice his eye and pray to Maa..at that moment Maa appeared in front of him and stopped him..returning the missing lotus to him.  She then blessed him for his " VICTORY".

MAHA NAVAMI PUJA: On this day, Maa is SIDDHI DHATRI. This Puja starts with  Ganapati Puja and then puja of all the other DEV and DEVIS are performed..followed by Maha Snan of Maa.

BIJOYA DASHAMI:- On this day Maa had defeated and killed Mahishashur.

DEVI PUJA:- Bhog with curd, honey, and milk is offered to Maa.. this is called CHARANAMRIT. The pujari sitting on the Asan takes a flower near the sacred pot and keeps it in the Northern direction because Maa is from KAILASH.


Then the pujari takes the sacred mirror which was on the vessel and performs the ritual of Visharjan. This is the same mirror that was used to welcome Maa because her reflection is in the mirror.

SINDUR  UTSAV: The married ladies apply sindur on Maa's forehead and offer sweets after which all the other ladies apply sindur on each other's forehead. This is followed by  KANAK ANJALI when Maa is departing back to her husband's abode.

VISHARJAN:- During the Visharjan of the Murti, all the devotees either go to a riverbank or sea and immerse the Murti in the water.

SHANTI JAL: - The sacred pot is brought back from the river/sea filled with the water where the Murti is immersed. Then the pujari chants the Mantra and sprinkles water with the help of mango leaves on the head of all the devotees for peace and happiness.

DASSERA: This is the day of rejoicing men, where youngsters touch the feet of their elders seeking their blessings, and sweets are distributed.

 Aditya Singh Rajput to feature in a highly emotional music video along with Shweta Kothari for Zee Music

Aditya Singh Rajput who is a well-known face on TV and now even a social media star shot a beautiful music video during unlock 0.1.

He says he was humbled when Praveen Bhardwaj who is the Music Composer & Lyricist and R.Raja who directed the video offered him this beautiful song sung by Bollywood singer Aaman Trikha. He fell in love with the song as soon as he heard it, he mentions.

Talking about his co-star Shweta Kothari, he says she is one the sweetest co-actors he has worked with and it was an absolute pleasure working with her in the video, they play newlyweds in the video which has a strong emotional zone.

He says it was fun working with Chirag Zaveri again, who has directed Addy in his one of the 1st music videos for Divya Khosla Kumar. Chirag is an old friend and super talented.
The experience was enriching and we shot with all safety and precautions in covid times.

He thanks Namoh motion pictures for taking care of everyone fantastically onset and to come up with such a beautiful video.

Tumpe Marna hai, the song name is about to release by Zee Music Company.

 Experience pure divinity and bliss with Tips Music and Siddharth Mohan’s festive offering “Shridharam Madhavam”

Link- https://www.youtube.com/watch?v=qhwVx6PRdJc

This year October brings with it much reason to celebrate as it ushers in festivities for the last quarter of 2020.

To ensure that the festive spirit is amplified, and families everywhere celebrate these occasions with the accompanying familiar sounds of divinity, Tips Music and Siddharth Mohan pour their heart out in a musical rendition “Shridharam Madhavam"

Exuding an aura of positivity and peace, the soulful bhajan devoted to different avatars of Lord Krishna and Lord Rama lends a few minutes of tranquillity and calmness. The video features children portraying different avatars of Lord Krishna and Lord Rama is possibly the most adorable video ever.

“Shridharam Madhavam" is a collaboration of hind classical raagas composed in harmony, presented in a symphonic manner, and completed with devotion.

Kumar Taurani says "This is a festive offering to our fans. At Tips, we treat our fans like family. Hope it brings joy and happiness to your life. Happy festivals"

Siddharth, who won thousands of hearts through his melodious voice has been casting spells of mysticism with each song and bhajan says “I think this is one of my finest Bhajan, something I was looking forward since long to share with the audience. I hope this can help in bringing peace & calmness in today’s stressful times. I hope you all will appreciate it as this was the most memorable shoot I ever did with these innocent & cute kids. Really eager to see the audience reaction to this masterpiece.”

A rare and beautiful piece of art and divinity from Tips Music this festive season.

 Rajdeep Choudhury and his Spanish Hideaway

 
Actor Rajdeep Choudhury who has been seen in the ‘Dangerous’web series recently together with the Zee Music romantic song Udja Udja Re, spends what time he can in his private villa on a lovely Spanish island. Known for his energetic lifestyle and his love for fitness Rajdeep loves escaping to his Spanish home - relaxing, maintaining his fitness and learning about the culture, food and language of the people. Speaking to Raj we found that he has been learning Spanish in order to fit in more with the local people. He feels that knowing at least some of the language is very important when you are in a foreign land. Rajdeep also remarked that Spanish people are extremely laid back, friendly with strong family ties just like our Indian culture. Spanish food is amazing - it’s got the spice, colour, flavours and certain ‘oomph’ just like their dance, music and lifestyle in some ways there are so many parallels with India! His plan was to train and prepare there for his next film which needs a very specific build but the quarantine and lockdowns have certainly put paid to these plans at the moment.

However, we can still get a glimpse on the Instagram highlights of his beautiful home, surrounded by the blue and the green Atlantic Ocean with views to die for along with the whales and dolphins to spot each day. Raj laughs and says it has also now become a go-to place for his close friends and family on their special occasions!

 

 Muthoot Finance revamps its Corporate Website

Reiterates commitment to Digital India

New Delhi, 19^th October 2020: In line with its belief – Life Mein Aagey Badhiye, Muthoot Finance, the financial services conglomerate, and the flagship company of The Muthoot Group, has taken yet another leap in the Digital world with their new website launch. A brand known to inspire common men & women who dreamt big and made their dreams come true by availing of Muthoot Finance’s services is leaving no stone unturned to serving its customers in a new and improved digital way.

Muthoot Finance observed a 2X increase in customer penetration reaching out for its services via digital means (versus last year), a trend mirroring the internet penetration in Urban and Rural India.

In keeping with the need of the hour, and under the able guidance of its new generation leadership, the brand has wholeheartedly embraced digital transformation that promises to extend the company’s reach to consumers through a well-integrated digital approach. With a history of path-breaking inspirational campaigns, the new website launch is a key step to help customers realize and access the gamut of the financial services offered by the brand.

Built by AdGlobal360, the new website follows a ‘Design Thinking’ approach that understands customer psychology to deliver a more intuitive customer experience.

Under the dynamic leadership of Deputy Managing Director, Mr. Alexander George Muthoot, the company has been constantly moving towards a more technologically enabled approach that has worked wonders in further strengthening the branch network in India. This includes the introduction of several employee-centric and business-centric initiatives that have empowered several sales & marketing strategies towards enhancing brand visibility and business impact.

“We want to have a strong digital footprint and stay at the forefront of digital initiatives. Being a pioneer and category leader, this is a big leap in our journey to achieve digital supremacy. Our aspiration is to build a Muthoot Ecosystem that constantly delivers superior customer experience to our online audiences through smart use of technology”, says Alexander George Muthoot, Deputy Managing Director, The Muthoot Group.

Mr. Abhinav Iyer, General Manager, Marketing & Strategy, The Muthoot Group said “In today’s day and age, boundaries between various customer service delivery touchpoints is rapidly merging hence the key is to offer seamless customer experience online; similar to what we currently offer offline through our network of 5330+ pan-India branches. Our new website is a big step in this direction”

“Muthoot Finance is clear about its goal of Digital Transformation and is agile in how it plans to achieve it. That, for me, is highly praiseworthy and reflects on the new website,” says Rakesh Yadav, CEO, and Co-Founder of AdGlobal360.

“It has been a joy to work on this new website with the Muthoot Finance team - strategic and effective with a clear vision of what’s expected,” says Sushant Vashisht, VP, AdGlobal360.

Understanding the Construct of the Revamped Website

Customer-Focused

The revamped website has improved the overall visibility of all the products and services that are available under the Muthoot Finance umbrella.

·         Simple-to-Fill Inquiry Forms so that customers can express interest in different products/services.

·         Customer Support so that customers can easily get the assistance they need.

·         Referral Awards to help build customer loyalty in a sustained manner.

·         AI-Powered Chatbot service under the title ‘Mattu & Mittu’ offers 24/7 customer assistance and instantly responds to customer queries across The Muthoot Group’s diverse products and services.

 Mobile-First Approach

The new website has also been customized for precise viewing on smartphones and other smart devices.

·         Minimal Load Time

·         Ease of Use on different tablets and across different browsers as well, ensuring an intuitive user experience.

·         Functional Tools like a Branch Locator to find the nearest Muthoot Finance branch, in-built calculators for key products and services, and an innovative weighing calculator - all in a bid to offer the best quality of services to the consumers.

 Visually Appealing

The revamped website has received a refreshing new look based on the brand’s typography and design guidelines. The values and ethos that reflect strongly and consistently throughout the company’s services are mirrored in the website’s design.

·         Each Service Page is designed with an informational layout that includes specific testimonials, blogs, and branch locator.

·         Relevant Forms on all these pages for inquiries specific to said products.

·         A Dedicated Section for users to refer people looking to avail of services from Muthoot Finance. In return, the referrers get goodies comprising CSK merchandise and a lot more.

 Technologically Progressive

The revamped website is built on the Drupal framework which offers flexibility and scalability for managing a content-rich website.

·         Structured Navigation Experience

·         Supremely Secure and Customizable in terms of modules and plugins, SEO-friendly, and has extensive API support.

·         Embedded Google Translator facility ensures that no matter where a user is from, they would be able to find what they need with extreme ease.