Yas Island takes the internet by storm once again following the launch of ‘Yas Hai Khaas’ with Ranveer Singh

 

Yas Island takes the internet by storm once again following the launch of ‘Yas Hai Khaas’ with Ranveer Singh

‘Yas Hai Khaas’ was watched by over 7 million viewers on the first day and garnered over 26 thousand website visits from travellers in India.

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Mumbai – 11^th April 2022: Intending to reach out to travellers from India, Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, partnered with Bollywood superstar, Ranveer Singh, and went viral following the launch of ‘Yas Hai Khaas’ campaign video. The Bollywood-styled music video which sees Ranveer singing and dancing his way across the Island, received exceptional engagement across social media, with over 70 million views across Yas Island’s social channels as well as achieving 80% of 2019 full years website traffic in the first 10 days of the video launch.

The campaign offers a glimpse of what holidaymakers from India can expect during a vacation at Yas Island through the eyes of one of Bollywood’s most prominent figures - from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 sq km destination.

The epic video highlights Ranveer’s action-packed holiday on Yas Island as he visits the destination’s most iconic landmarks, including interacting with Batman at Warner Bros. World™️ Abu Dhabi, chasing waves at Yas Waterworld, and riding the fastest rollercoaster in the world at Ferrari World Abu Dhabi. Continuing the adventure, the film shows Ranveer flying through the air at adventure hub CLYMB™️ Abu Dhabi, before singing and dancing his way across the island to experience high-speed racing on the Formula 1 track at Yas Marina Circuit. Ranveer is also seen enjoying a shopping splurge at Yas Mall, dining at trendy restaurant Iris, before squeezing in a round of golf at Yas Links.

In light of the campaign’s success, Liam Findlay, CEO of Experience Hub the trade and promotion arm of Yas Island Abu Dhabi and a subsidiary of Miral, said, ‘We are delighted to see the positive response that our campaign has received as we build on the success garnered last year with our ‘Stayin’ On Yas’ Bee Gees-themed campaign. Our partnership with Ranveer Singh as our brand ambassador has gotten off to a strong start and we hope that travellers from India look forward to enjoying a holiday like Ranveer Singh at Yas Island.”

Commenting on the success, Ranveer Singh said, “I am glad that the video was enjoyed by millions of viewers! I hope vacationers get to enjoy one of the most exhilarating trips to Yas Island as I have.”

The music video can be watched on Yas Island’s social media pages: Facebook, Instagram and YouTube

For more information, please visit: www.yasisland.com

 

ENDS

About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai.  Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront - Abu Dhabi’s vibrant day to night destination featuring Pier71, a three-kilometre Boardwalk, and a variety of world-class dining, leisure and entertainment brands.  With ten hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the World's first Warner Bros. themed hotel, DoubleTree by Hilton Abu Dhabi Yas Island Residences, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island,  plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.

For more info, please visit: www.yasisland.ae

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