SKECHERS SIGNS FOOTBALLER SUNIL CHHETRI AS BRAND AMBASSADOR

 SKECHERS SIGNS FOOTBALLER SUNIL CHHETRI AS BRAND AMBASSADOR

Legendary Indian National Football Team Captain is Competing in Skechers Football Boots

 

Mumbai, 31 May 2024 – Skechers, The Comfort Technology Company®, announces that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing the legendary forward as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand.  

Sunil Chhetri said, “I am delighted to join forces with Skechers, a brand that is always innovating to achieve excellence. As someone who understands the importance of building and promoting sports in this country, I am excited to collaborate with a brand that empowers individuals to unlock their full potential, both on and off the field. I love the Skechers Football boots, and I look forward to helping players and fans across the country discover how amazing this brand will be for our sport.”

Welcoming the sportsman to its team of ambassadors, Rahul Vira, CEO, Skechers Asia Pvt. Ltd, said, “We are thrilled that Sunil Chhetri is joining Team Skechers in India. Chhetri’s best-in-class commitment perfectly aligns with our brand values, making him the ideal ambassador to represent our dedication to building sports and performance in the country. Off the field, his influence resonates with those who strive for greatness in all aspects of their lives. On the pitch, he represents what is great about Indian football, and will be a great asset to the brand when we launch Skechers Football in India later this year. Currently, Chhetri is wearing innovative Skechers Football boots on field, featuring our signature comfort and performance technologies.”

Sunil Chhetri stands as one of the most distinguished names in the world of football, renowned for his exceptional skill, dedication, and leadership both on and off the field. As the captain of the Indian National Football Team, he holds the all-time record in India and is fourth place globally for goals scored in international matches with 94. Chhetri has won numerous accolades, both for club and country, including the AIFF Player of the Year seven times, the Arjuna Award in 2011 and the Padma Shri in 2019. His teams have won the AFC Challenge Cup in 2008; SAFF Championship 2011, 2015, 2021 and 2023; Nehru Cup in 2007, 2009 and 2012; and the Intercontinental Cup in 2018 and 2023.

Chhetri joins the Skechers team of athletes competing in the brand’s performance footwear that includes cricket sensation Ishan Kishan; elite footballers including Harry Kane, Oleksandr Zinchenko and Anthony Elanga; NBA stars Julius Randle and Terance Mann; Major League Baseball players including Clayton Kershaw, Aaron Nola and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau.

This partnership marks another milestone for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country. With Sunil Chhetri at the forefront competing in Skechers Football boots, it reaffirms its commitment to championing performance and enabling individuals to embrace every challenge with confidence. Skechers Football boots are currently available in Europe and the United States and will be rolling out to India in August 2024.

The latest Skechers Performance and lifestyle footwear for men and women are available at Skechers.in as well as Skechers retail stores throughout India.

 

About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.

Skechers South Asia Pvt. Ltd is a subsidiary of Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections from are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,200 Company- and third-party-owned physical retail stores. A Fortune 500® Company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance sites on Instagram, Twitter and YouTube.

For further details, visit www.skechers.in.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.