Nuvoco Embarks on Crafting a Unique Experience at Maha Kumbh 2025 through its Sarthi Initiative, Reinforcing Its Commitment to the Channel Partners and influencers

 Nuvoco Embarks on Crafting a Unique Experience at Maha

Kumbh 2025 through its Sarthi Initiative, Reinforcing Its

Commitment to the Channel Partners and influencers

Mumbai, January 27, 2025 – Nuvoco Vistas Corp Ltd, India's fifth-largest cement group in

terms of capacity is proud to announce its participation in the Maha Kumbh 2025, India’s

largest spiritual gathering in Prayagraj, Uttar Pradesh. This initiative is designed to provide

an enhanced experience for devotees and valued Channel partners, including dealers, sub-

dealers, and influencers through strategic engagements & personalized services.

The Maha Kumbh Mela 2025 in Prayagraj holds exceptional significance due to its

occurrence after a 144-year cycle, making it a once-in-a-lifetime event. This year the mela

is expected to host over 40 crore attendees from across the globe.

As part of the Maha Kumbh initiative, Nuvoco Sarthi, is specially designed programme that

includes exclusive lounges, branded e-rickshaws, and dedicated support staff to assist

Nuvoco’s channel partners and influencers visiting the gathering that sprawls across

10,000-acre event premises.

The Sarthi initiative requires participants to register by scanning the QR code displayed on

posters at Nuvoco's dealer outlets or through the loyalty app to access its services. Upon

submitting their details through the linked registration form, participants will receive a

personalised follow-up call for evaluation, and upon confirmation, they will receive additional

information regarding the initiative. Registered visitors can avail of wellness services, locker

facilities, exclusive parking, and refreshment amenities for a seamless and comfortable

experience at Maha Kumbh.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence, Nuvoco Vistas

Corp. Ltd., stated, “The Maha Kumbh Mela represents a one-of-a-kind opportunity for

Nuvoco to engage with our partners and the broader community. As a company deeply

rooted in India, we understand the sentiments and cultural significance of this historic

gathering. Through personalised experiences and a strong brand presence, we aim to

enhance our relationships across our key stakeholders and extend our gratitude for the trust

placed in us by the community at large.”

With customer centricity as the pillar of Nuvoco’s initiatives, we will include comprehensive

support for devotees with On-site wellness services, guided assistance by Nuvoco

Captains, and safety measures such as identification bands for children and elders to

provide a hassle-free and secure environment during the gathering. The Nuvoco Sarthi

initiative promises to leave a lasting impact with its unique offerings with a distribution of

over 10,000 Nuvoco Sarthi kits.

Through thoughtfully curated engagements, Nuvoco is set to connect with a diverse

audience across states such as Uttar Pradesh, Bihar, Jharkhand, Odisha, West Bengal,

Maharashtra, Gujarat, Delhi, Madhya Pradesh, Chhattisgarh, Haryana, Rajasthan and the

North-East.