Birla Opus Paints illuminates Indian heritage sites with the power of colors
A touching short film presentation on how beauty can change one's world
Mumbai: Birla Opus Paint, a subsidiary of Aditya Birla Group's Grasim Industries, has launched a new brand campaign based on its motto 'Let's Colour the World' . The campaign will revive India's historical heritage. The campaign will start from the Gateway of India. It will show how colours can awaken a sense of pride, beauty and transformation across the country.
A new advertising campaign has been launched on the lines of the organization's successful 'Opus Boy' campaign. 'Let's color the world' This is the next installment in the series. It shows that colors have the power to change not only the appearance of a place, but also thoughts and perspectives.
In this heartwarming animated short film, 'Opus Boy' tries to spread joy by coloring the world. The idea of transformation through colors will be further entrenched through this. It will showcase India's famous monuments in a new way. It will show that beauty can give birth to thoughts and stories in an amazing way. These monuments of ours are very magnificent and historically important. Yet, the campaign based on the philosophy of 'Let's color the world' will artistically reimagine the monuments. This will encourage people to look at these familiar monuments in a different, colorful and new way.
Speaking at the launch of the film , Rakshit Hargave, CEO, Birla Opus Paints said, “After the overwhelming response to our previous campaign, we are proud to present this new campaign. It highlights the potential of transforming heritage sites in India with a variety of colours and beautiful designs. The film will reinforce the power of colours and our commitment to beautifying a place. It will also strengthen the sense of patriotism and national pride.”
Indrapreet Singh, Marketing Head, Birla Opus Paints, added, “The ‘Duniyet Rang Bharuya’ campaign has always focused on the profound impact of colours. With this new campaign, we are taking this idea to the national level. We aim to write a new story of hope by showcasing the power of colours at national heritage sites and culturally significant places. This will remind every Indian of the beauty around them and the transformative power of colours.”
Sachin Kamble, Chief Creative Officer, Leo India, said, “After the success of the previous film, this new film from Birla Opus reinforces the idea of ‘Let’s colour the world’ . Under this, we have tried to provide a rich and engaging experience using 3D film animation . The film’s set was created by choosing one of the most iconic scenes in India. These monuments are grand and timeless, inspiring the audience to reimagine the world using the transformative power of colours. For this, these scenes have been used as a backdrop.”
The concept of this new campaign was presented by Leo India and Zombie Studio, Brazil. The campaign is being implemented through various media such as TV, digital media, hoardings, print and radio. So that the campaign can be spread across the country and become more widespread.The short film begins with a familiar scene at the Gateway of India. A photographer is trying to attract people to take his picture by captivating the monument. But he is not very successful. Seeing this, the young Opus Boy is inspired to bring about change.With the touch of Opus, the monumentlights up in different colors and styles. It captivates the viewers. This reawakens the desire to see the beauty of the monument. This change brings joy and new purpose not only to the monument but also to the photographer. It shows that beauty can change not only the walls but also one's world.
Video link: Birla Opus Paints | Celebrating Colours of India | Mumbai
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