Friday, July 13, 2018

Post Event Release 




























HOT Mystery guy in Arshi Khan’s bikini video exposed

Pop Culture Media presents ‘Nakhre’ starring Arshi Khan & Vinn Modgill

Directed by Aditya Singh Rajput, the new song will feature Arshi Khan in a different avatar & Vinn Modgill as the mystery man

The launch saw the presence of Arshi Khan (Big Boss), Benafsha Soonawalla (Big Boss); Ssara Khan (Tv actress); Angela Krizinkli - (Film actress); Isha Anand Sharma (Kundali Bhagya); Stebin Ben (Playback singer); Ken Ferns (Fashion Designer); Sudhanshu Pandey (Film actor); Pari Sahni (Super Model / MTV Artist); Super Models - Vijaya Dey, Reena Barot, Tashveen Sehgal, DJ Sheizwood, Prashant Virender Sharma, Dr. Sharmila Nayak, etc.  

Arshi Khan is all set to make an eye-catching appearance in the latest song ‘Nakhre’ by Pop Culture Media. She was last seen in Big Boss Season 11 & that’s where she created a strong place for herself in the industry. Arshi Khan was always in news for her bold moves and it’s an undenying fact that she was an amazing contestant in the reality show. She was a strong player and could tackle the tasks & her opponents because of her free-spirited attitude in the show. 

The Big Boss fame is all set to be a part of the latest track ‘Nakhre’ that will be going on floors soon.

The new song is directed by Aditya Singh Rajput and will be brought to you by Pop Culture Media. The song is briefly a cover of Tarefaan. Aditya Singh Rajput, the director, has been here for a very long time & has given quite a few hits to the industry. He seems to be really excited for the music video as he is the one presenting Arshi in this totally new avatar and keeping Vinn the mystery of the song. It has been clear so far that he likes to experiment & the new venture looks exciting so far. The song is going to be different for all the right reasons as we will see Arshi Khan in an evolved version and Vinn Modgill as the mystery guy. She is all over her ‘bold’ image and is set to try out different ventures. Her look in the song is going to be a little less bold and more on the girl-next-door side. Arshi so far has got a huge fan following because of her sassy image but now the girl-next-door look is going to steal hearts, it seems. Vinn Modgill is going to be the mystery man of the song.

The music video will have him covered his face throughout. We are getting a hint of the uniqueness already because of the multiple exciting factors behind it. Since the news is out, the team has been flooded with messages of curious fans asking about her unique look and Vinn’s mysterious identity. Keep your excitement intact because there’s a lot to unfold yet.

Indian Performing Right Society Ltd (IPRS) sets up regional committees .
The Indian Performing Right Society (IPRS) is the only government authorized body in the country to administer rights, issue licenses and collect royalties for authors, music composers and music publishers. Founded in 1969, it has over 4,000, members across the country and represents also the world’s music repertoire. It was recently granted re-registration under the amended Copyright Act. The Society with Registered Office at Mumbai also has administrative offices in 12 cites across India.

Last week members of the IPRS’ Governing Council held discussions in Chennai with over a hundred of its members from the South, including stalwarts such as Illayaraja, A. R. Rahman and Vidyasagar. As part of its plan to increase members’ involvement in the governance of the Society and to achieve greater market efficiency, IPRS is setting up Regional Committees whose task will be to advise the Governing Council on industry matters and relay IPRS policies to the regional members and authorities in coordination with its local administrative offices. The first Regional Committee was set up last week in Chennai. IPRS is now urging members in other States to join hands and set up similar Committees to help drive the music industry to greater heights.

Commenting on this development, Javed Akhtar, Chairman of the IPRS said, "IPRS is like a cooperative: it exists by and for its members. We have carefully assessed the situation, analyzed all the challenges faced by the Society and decided on a development plan. Our first step is to effectively localise and bring greater regional involvement in the Society's operations. We started with South India, which is the country’s largest music producer and music exporter, with internationally acclaimed legends such as Illyaraja and A. R. Rahman. In the coming months, we will expand this regional drive so as to cover all the main music production centers this year itself."
After meeting and discussing industry issues with the representatives from the Tamil music industry, music composer Aashish Rego said,“Meeting all these illustrious composers, lyricists and music publishers was a highly emotional moment for me. We have pledged to increase our local office staff at these places to speed up the licensing process and increase the royalty collection. We trust that these measures will substantially boost our members’ income.”
 Addressing the concerns of the artists, composer Raju Singh said, "Lyricists and composers who don’t sing are the most fragile members of the music industry: they don’t get concert fees but depend to a great extent on the royalties collected by IPRS when their music is used here or anywhere in the world. It is of utmost importance that the voices of individual creators, wherever they may work, are heard and taken into consideration; it gives us hope that the Society is on the right track and that we will be fairly remunerated whenever our music is used - which has not been the case till today."
Mandar Thakur, COO of Times Music, further added, "The economic contribution and the international influence of the South Indian music industry is second to none and is even greater than Bollywood in several parts of the world, particularly in South-East Asia, the Far East and some European countries. But until now we have somehow not been able to properly monetize our assets. I warmly welcome this healing step of IPRS: it goes to show that the new management is inclusive and means business."
Lyricist Sahithi G also said, "I am very pleased that the first step taken by the new IPRS is to move away from its former Mumbai and Bollywood-centric attitude by acknowledging the importance of other music productions centers and by involving every member instead of having just two representatives from the South on the Governing Council."

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