Zam Zam Perfumers brings 35 years of non-alcoholic fragrance heritage to Mumbai with first store launch

Zam Zam Perfumers brings 35 years of non-alcoholic fragrance heritage to Mumbai with first store launch

Mumbai, June 20, 2026: Zam Zam Perfumers, one of India's established names in traditional non-alcoholic attars and fragrances, has marked its entry into Maharashtra with the launch of its first Mumbai store in Mumbra, Thane. The expansion represents a significant milestone for and Indian brand and fragrance house, which has been crafting alcohol-free attars since 1991.

Founded in the historic neighbourhood of Hazrat Nizamuddin in New Delhi, Zam Zam Perfumers has spent over three decades preserving the traditional art of attar-making while catering to evolving consumer preferences. Over the years, the brand has expanded its presence across key fragrance markets, built a portfolio of more than 150 fragrances, and established a loyal customer base across India.

The new store, located at Shop No. 3, Ali Chamber, Amrut Nagar, Mumbra, offers customers access to the brand's complete range of fragrances spanning oudh, rose, amber, musk, floral, fruity, citrus, oriental and bakhoor families. The outlet will also showcase the company's premium Elysian Collection, featuring fragrances such as Kalimat, Adab, Ehsas, Passion and Ilhaam.

The decision to enter Mumbai was driven by growing demand from customers across the city who have been purchasing Zam Zam fragrances online for several years. The company believes the city's appreciation for craftsmanship, authenticity and premium fragrance experiences makes it a natural destination for expansion.

Speaking on the launch, Mr. Mohd Umer Salman Kharodiya, Retail Head, Zam Zam Perfumers, said, "The launch of our first Mumbai store is a landmark moment in our journey. For years, we have received tremendous support and encouragement from customers across Mumbai who connected with our fragrances through online channels. Opening our doors in Mumbra allows us to bring the Zam Zam experience closer to them while introducing a wider audience to the richness of traditional non-alcoholic perfumery. We see Mumbai as a key market in our long-term growth strategy and the beginning of a much larger expansion journey."

The launch comes at a time when consumer interest in traditional perfumery is witnessing renewed momentum. Industry trends indicate growing demand for non-alcoholic fragrances, oud-based creations, personalised scent experiences and heritage-inspired products, particularly among younger consumers seeking authenticity and cultural connection.

Designed as an immersive fragrance destination, the Mumbai store allows visitors to explore, sample and discover scents through a guided experience rooted in traditional attar culture. All fragrances are prepared using non-alcoholic formulations, reflecting the company's longstanding commitment to quality, hygiene and craftsmanship.

Building on its Mumbai debut, Zam Zam Perfumers plans to expand further across the city while strengthening its footprint in North India and entering key markets in South India. The company also intends to broaden its premium fragrance portfolio and enhance its digital presence to serve customers across India and international diaspora communities.