NTT DATA to acquire a majority stake in Atom Technologies owned by 63 moons

Mumbai, 27 November 2018: NTT DATA, a leading IT services provider, headquartered in Tokyo, today announced that it has entered into an agreement to acquire a majority stake in Atom Technologies, India’s leading end to end payment services owned by 63 moons technologies. This earmarks NTT DATA foray into the rapidly expanding Indian payments market and the company aims to strengthen its business presence in the South Asian markets.

NTT DATA is one of the largest IT companies globally with revenues of 19 billion USD*. It has presence across over 50 countries and employs more than 1,20,000 globally. Its global payments division operates one of the largest payment operations in Japan. NTT DATA’s foray in the payments market in India is a key strategic decision taken at this 19 billion USD company having a Pan – Asian focus on payments having acquired companies in Malaysia, Vietnam, Hong Kong, and Thailand and is expected to play a pivotal role in its expansion strategy. Commenting on this development,

Isao Arima, Senior Vice President at NTT DATA said “We are excited about this deal with Atom, which has substantial presence in both brick-and-mortar and online payment sector in India. Also appreciate 63 moons as it has been supporting Atom for building the business and has accepted the deal. We believe Indian payment market has huge potential, pillared by consistent economic growth and the government’s strong initiative toward digital payments. Our payment business in Japan as well as South East Asia will help Atom for providing cross-border payment services to their merchants. Moreover, our customer base and development capability will allow Atom to upward its growth-trajectory. We commit on contributing Indian society with better payment services by partnering with Atom.”

Even in the recently concluded 13^th India-Japan annual summit, the Prime Ministers of both the countries endeavored to further strengthen bilateral economic trades and strived to push a digital partnership wherein leading corporates from both countries could foster a collaborative economic environment.

Atom is India’s first company to have created a multi-channel payments platform covering POS, Online, IVR as well as Mobile. This partnership is a strong endorsement of the rapid strides made by the two countries in the digital sector and will help Atom to leverage NTT DATA’s presence across the globe and emerge as a large global payments entity. Utilizing NTT DATA’s relationship across the spectrum, Atom aims to further broaden its universe of customers both in India and globally.

Mr. Rajendran, MD & CEO of 63 moons technologies said “Atom Technologies, is one of the pioneering institutions of 63 moons started in 2005 and has been part of the Group’s ecosystem. It is one of the first companies in India to offer online digital payment services. The company has grown exponentially over the years and has great potential to grow further. In line with the strategy of 63 moons to exit from the market ecosystem, we were looking for a reliable partner that would elevate our institution to greater heights.”

Mr. Rajendran further stated that 63 moons has been fortunate in identifying NTT DATA as a partner which is a part of the NTT Group, a Fortune 100 company and 63 moons is confident that this partnership will positively benefit Atom Technologies, while it continues to remain a significant shareholder. This association with NTT DATA clearly demonstrates Atom Technologies’ technical prowess, capabilities and more importantly the confidence that market players have in the business practices of 63 moons.

Dewang Neralla, CEO, Atom Technologies said, “It gives me great delight to announce the deal with NTT DATA. At Atom, it has always been our endeavor to offer world-class payment services to our customers and our association with NTT DATA will help us evolve into our next phase. This acquisition endorses the immense value created by Atom and its team across the years. We look forward to greater synergies and to implement NTT DATA’s global learning into the Indian markets and thereby further enhance the payments ecosystem in the country.”

Incorporated in 2005 by 63 moons technologies, Atom has become one of India’s leading payment service providers with 1,50,000 plus customers leading merchant tie-ups and has seen more than 150+ million transactions processed through its payment platforms and 10 billion USD volume processed per year. It has more than 250 people and operates from 25 locations across India. 63 moons technologies limited (formerly Financial Technologies (India) Ltd.) is a world leader in providing next-generation technology ventures, innovations, platforms, and solutions for creating digital markets and marketplaces that enable price discovery and transaction efficiencies across industry segments.

This acquisition of atom will be subject to all approvals and 63 moons will endeavor to comply with all legal requirements.

About Atom Technologies

Atom Technologies Ltd. is a Mumbai headquartered leading payments service provider focused on creating an end-to-end payments ecosystem over Internet, IVR, mobile and point-of-sale through online and offline platforms. Incorporated in 2005, the company currently manages an array of customers from e-tail, retail, government, utility, BFSI, DTH, education, entertainment, travel and tourism, telecom among others. The company as on date processes more than 150+ million transactions worth USD 10 billion across a merchant population of over 1,50,000.

About 63 Moons Technologies

63 moons technologies limited (formerly Financial Technologies (India) Ltd.) is a world leader in providing next-generation technology ventures, innovations, platforms, and solutions for creating digital markets and marketplaces that enable price discovery and transaction efficiencies across industry segments. We have always been working towards providing technology solutions, building user-friendly financial platforms, and creating digital marketplaces in India and abroad, thus taking India to the global markets.

About NTT DATA

NTT DATA is a leading IT services provider and global innovation partner headquartered in Tokyo, with business operations in over 50 countries. Our emphasis is on long-term commitment, combining global reach with local intimacy to provide premier professional services varying from consulting and systems development to outsourcing. For more information, visit www.nttdata.com.

*Based on the average exchange rate during the Fiscal Year 2017, 1USD = 110.82 JPY.

63 ewUl ds LokfeRo okys ,VWe VsDuksykWftt esa vf/kdka'k fgLlsnkjh gkfly djsxk ,uVhVh MsVk

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blkvks ,fjek] lhfu;j okbl izsflMsaV] ,uVhVh MsVk us dgk

^^gesa ,VWe ds lkFk le>kSrs dh izlUurk gS] ftudh Hkkjr ds fczd ,oa eksVkZj ,oa vkWuykbu Hkqxrku {ks= nksuksa esa egRoiw.kZ :i ls ekStwnxh gSA lkFk gh 63 ewUl dh Hkh ljkguk djsa] pwafd ;g ,VWe dks dkjksckj ds fuekZ.k esa lg;ksx djrk jgk gS vkSj blus lkSns dks Lohdkj fd;k gSA gekjk ekuuk gS fd Hkkjrh; Hkqxrku cktkj esa vR;f/kd laHkkouk gS] ftldk dkj.k yxkrkj vkfFkZd fodkl vkSj ljdkj }kjk fMftVy Hkqxrku dh fn'kk esa mBkbZ xbZ egRoiw.kZ igysa gSaA tkiku vkSj nf{k.k&iwoZ ,f'k;k esa gekjk Hkqxrku O;olk; ,VWe dks muds epsZaV~l ds fy, lhek&ikj Hkqxrku lsok,a miyC/k djkus esa enn djsxkA blds vykok] gekjs xzkgd vk/kkj vkSj fodkl {kerk ds ne ij ,VWe dks vius fodkl dks vkxs c<+kus esa enn feysxkA ge opu nsrs gSa fd ge ,VWe ds lkFk feydj Hkkjrh; lekt dks csgrj Hkqxrku lsok,a miyC/k djkus esa ;ksxnku nsaxsA**

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,VWe Hkkjr dh igyh ,slh daiuh gS ftlus cgq&ek/;e Hkqxrku eap rS;kj fd;k gS ftlesa ihvks,l] vkWuykbu] vkbZohvkj ,oa eksckby 'kkfey gSaA ;g lk>snkjh fMftVy {ks= esa nksuksa ns'kksa }kjk rsth ls mBk;s tkus okys dneksa dk nenkj i`"Bkadu gS vkSj blls nqfu;k Hkj esa ,uVhVh MsVk dh ekStwnxh dk izHkkoh rjhds ls ykHk ysus esa ,VWe dks enn feysxh vkSj ;g fo'kky oSf'od Hkqxrku ,afVVh ds :i esa mHkj ldsxkA

63 ewUl VsDuksykWftt ds izca/k funs'kd ,oa eq[; dk;Zdkjh vf/kdkjh] Jh jktsUnzu us dgk

^^,VWe VsDuksykWftt] 63 ewUl ds vxz.kh laLFkkuksa esa ls ,d gS tks o"kZ 2005 esa 'kq: gqvk vkSj lewg ds ra= dk fgLlk jgk gSA ;g Hkkjr dh igyh ,slh daiuh gS tks vkWuykbu fMftVy Hkqxrku lsok,a miyC/k djkrh gSaA bu o"kksZa esa daiuh dk dkQh fodkl gqvk gS vkSj blds vkxs c<+us dh Hkh izcy laHkkouk,a gSaA cktkj ikfjra= ls ckgj fudyus dh 63 ewUl dh j.kuhfr ds vuq:i] ge ,d ,sls Hkjkslsean lg;ksxh dh ryk'k dj jgs gSa tks gekjs laLFkku dks cqyafn;ksa rd igqapkus esa enn djsA**

Jh jktsUnzu us vkxs crk;k fd 63 ewUl HkkX;'kkyh jgh gS ftlus ,d lg;ksxh ds :i esa ,uVhVh MsVk dh igpku dhA ,uVhVh MsVk] QkWP;qZu 100 daiuh & ,uVhVh lewg dk ,d fgLlk gS vkSj 63 ewUl dks fo'okl gS fd bl lk>snkjh ls ,VWe VsDuksykWftt dks ldkjkRed :i ls ykHk feysxk] tgka ;g ,d egRoiw.kZ 'ks;j/kkjd cuk gqvk gSA ,uVhVh MsVk ds lkFk ;g xBca/ku] ,VWe VsDuksykWth dh rduhdh n{krk] {kerk,a vkSj 63 ewUl esa cktkj }kjk iznf'kZr Hkjksls dks n'kkZrk gSA

,VWe VsDuksykWftt ds eq[; dk;Zdkjh vf/kdkjh] nsokax usjkYyk us dgk] ^^eq>s ,uVhVh MsVk ds lkFk le>kSrs dh ;g ?kks"k.kk djrs gq, csgn izlUurk gks jgh gSA ,VWe esa] gekjh ges'kk dksf'k'k jgh gS fd vius xzkgdksa dks fo'oLrjh; Hkqxrku lsok,a miyC/k djk,a vkSj ,uVhVh MsVk ds lkFk gekjk xBca/ku gekjs vxys pj.k esa izos'k djus esa gesa enn djsxkA ;g vf/kxzg.k bu o"kksZa esa ,VWe }kjk rS;kj fd;s x;s egRoiw.kZ ewY; dh iqf"V djrk gSA gesa vR;f/kd lg;ksx vkSj Hkkjrh; cktkjksa esa ,uVhVh MsVk ds oSf'od yfuZax dks fØ;kfUor djus dh mEehn gS vkSj vk'kk gS fd blds tfj, ns'k esa Hkqxrku ra= vkSj vf/kd csgrj cu ldsxkA**

63 ewUl VsDuksykWftt }kjk o"kZ 2005 esa 'kq: fd;k x;k] ,VWe Hkkjr dk vxz.kh Hkqxrku lsok iznkrk cu pqdk gS] ftldk 1]50]000 ls vf/kd izeq[k epsZaV Vkb&vIl gSa vkSj blds Hkqxrku IysVQkWElZ ds tfj, 150 fefy;u ls vf/kd VªkatsD'kal izkslsl fd;s tkrs gSa vkSj izfr o"kZ 10 fcfy;u vesfjdh MkWyj dk VªkatsD'ku izkslsl gksrk gSA blds ikl 250 ls vf/kd yksx gSa vkSj ;g Hkkjr 25 ls vf/kd LFkkuksa ls ifjpkyu djrk gSA 63 ewUl VsDuksykWftt fyfeVsM ¼iwoZ uke & Qkbusaf'k;y VsDuksykWftt ¼bafM;k½ fyfeVsM½ ,sls fMftVy cktkj ,oa cktkj&LFky ds fuekZ.k gsrq vk/kqfud rduhdh m|e] uokpkj] IysVQkWElZ ,oa lek/kku miyC/k djkus esa nqfu;k esa vxz.kh gS] tks baMLVªh ds fofHkUu lsxesaV~l esa ewY; [kkst ,oa ysunsu {kerkvksa esa vxz.kh cukrs gSaA

,VWe dk ;g vf/kxzg.k lHkh Lohd`fr;ksa ds fey tkus ij fuHkZj gS vkSj 63 ewUl lHkh dkuwuh vko';drkvksa dk ikyu djus dh dksf'k'k djsxkA

,VWe VsDUkksykWftt ds fo"k; esa%

,VWe VsDuksykWftt fyfeVsM ,d vxz.kh Hkqxrku lsok iznkrk gS] tks baVjusV] vkbZohvkj] eksckby vkSj vkWuykbu ,oa vkWQykbu IysVQkWElZ ds tfj, laiw.kZ Hkqxrku iz.kkyh rS;kj djus ij dsafnzr gSA o"kZ 2005 esa 'kq: dh xbZ] daiuh orZeku esa bZ&Vsy] fjVsy] ljdkj] ;wfVfyVh] ch,Q,lvkbZ] MhVh,p] f'k{kk] euksjatu] ;k=k vkSj i;ZVu] nwjlapkj o vU; {ks=ksa ds fofHkUu rjg ds xzkgdksa dk izca/ku djrh gSA vc rd] ;g daiuh 1]50]000 ls vf/kd epsZaV~l ds fy, 10 fcfy;u vesfjdh MkWyj ls vf/kd ewY; ds 150$ fefy;u ls vf/kd VªkatsD'kal dj pqdh gSA

63 ewu VsDuksy‚tht ds fo"k; esa

63 ewu VsDuksy‚tht fyfeVsM ¼iwoZ uke & Qkbusaf'k;y VsDuksy‚tht ¼bafM;k½ fyfeVsM½ fMftVy cktkjksa vkSj cktkjksa ds fuekZ.k ds fy, vxyh ih<+h ds rduhdh m|e] uokpkj] IysVQ‚eZ vkSj lekèkku çnku djus esa foÜo vxz.kh gS tks m|ksx [kaMksa esa ewY; [kkst vkSj ysunsu dh {kerk dks l{ke cukrk gSA ge ges'kk rduhdh lekèkku çnku djus] mi;ksxdrkZ ds vuqdwy foÙkh; IysVQ‚eZ cukus vkSj Hkkjr vkSj fons'kksa esa fMftVy ekdsZVIysl cukus dh fn'kk esa dke dj jgs gSa] bl çdkj Hkkjr dks oSfÜod cktkjksa esa ys tk jgs gSaA

,uVhVh MsVk ds ckjs esa

,uVhVh MsVk 50 ls vfèkd ns'kksa esa O;kikj lapkyu ds lkFk VksD;ks esa eq[;ky; ds vxz.kh vkÃVh lsok çnkrk vkSj oSfÜod uokpkj Hkkxhnkj gSA gekjk tksj yach vofèk dh çfrc)rk ij gS] tks varjjk"Vªh; varjaxrk ds lkFk oSfÜod igqap dks tksM+rk gS rkfd ijke'kZ vkSj flLVe fodkl ls vkmVlksÉlx esa fHkUu is'ksoj lsok,a çnku dh tk ldsaA T;knk tkudkjh ds fy;s tk,a

63 ewUl ds LokfeRo okys ,VWe VsDuksykWftt esa vf/kdka'k fgLlsnkjh gkfly djsxk ,uVhVh MsVk

eqacbZ] 27 uoacj] 2018% vkbZVh lsokvksa dh izeq[k iznkrk] ,uVhVh MsVk] ftldk eq[;ky; VkssD;ks esa gS] us vkt ?kks"k.kk dh fd blus Hkkjr dh lexz Hkqxrku lsok iznkrk] ,VWe VsDUkksykWftt us vf/kdka'k izfr'kr fgLlsnkjh gkfly djus ds fy, mlds lkFk ,d djkj fd;k gSA ,VWe VsDuksykWftt ij 63 ewUl VsDuksykWftt dk LokfeRo gSA blds lkFk gh ,uVhVh MsVk rsth ls c<+rs gq, Hkkjrh; Hkqxrku cktkj esa nLrd nh gS vkSj daiuh dk mn~ns'; nf{k.k ,f'k;kbZ cktkjksa esa vius dkjksckj dh ekStwnxh dks etcwr cukuk gSA

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bl izxfr ij fVIi.kh djrs gq,]

blkvks ,fjek] lhfu;j okbl izsflMsaV] ,uVhVh MsVk us dgk

^^gesa ,VWe ds lkFk le>kSrs dh izlUurk gS] ftudh Hkkjr ds fczd ,oa eksVkZj ,oa vkWuykbu Hkqxrku {ks= nksuksa esa egRoiw.kZ :i ls ekStwnxh gSA lkFk gh 63 ewUl dh Hkh ljkguk djsa] pwafd ;g ,VWe dks dkjksckj ds fuekZ.k esa lg;ksx djrk jgk gS vkSj blus lkSns dks Lohdkj fd;k gSA gekjk ekuuk gS fd Hkkjrh; Hkqxrku cktkj esa vR;f/kd laHkkouk gS] ftldk dkj.k yxkrkj vkfFkZd fodkl vkSj ljdkj }kjk fMftVy Hkqxrku dh fn'kk esa mBkbZ xbZ egRoiw.kZ igysa gSaA tkiku vkSj nf{k.k&iwoZ ,f'k;k esa gekjk Hkqxrku O;olk; ,VWe dks muds epsZaV~l ds fy, lhek&ikj Hkqxrku lsok,a miyC/k djkus esa enn djsxkA blds vykok] gekjs xzkgd vk/kkj vkSj fodkl {kerk ds ne ij ,VWe dks vius fodkl dks vkxs c<+kus esa enn feysxkA ge opu nsrs gSa fd ge ,VWe ds lkFk feydj Hkkjrh; lekt dks csgrj Hkqxrku lsok,a miyC/k djkus esa ;ksxnku nsaxsA**

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,VWe Hkkjr dh igyh ,slh daiuh gS ftlus cgq&ek/;e Hkqxrku eap rS;kj fd;k gS ftlesa ihvks,l] vkWuykbu] vkbZohvkj ,oa eksckby 'kkfey gSaA ;g lk>snkjh fMftVy {ks= esa nksuksa ns'kksa }kjk rsth ls mBk;s tkus okys dneksa dk nenkj i`"Bkadu gS vkSj blls nqfu;k Hkj esa ,uVhVh MsVk dh ekStwnxh dk izHkkoh rjhds ls ykHk ysus esa ,VWe dks enn feysxh vkSj ;g fo'kky oSf'od Hkqxrku ,afVVh ds :i esa mHkj ldsxkA

63 ewUl VsDuksykWftt ds izca/k funs'kd ,oa eq[; dk;Zdkjh vf/kdkjh] Jh jktsUnzu us dgk

^^,VWe VsDuksykWftt] 63 ewUl ds vxz.kh laLFkkuksa esa ls ,d gS tks o"kZ 2005 esa 'kq: gqvk vkSj lewg ds ra= dk fgLlk jgk gSA ;g Hkkjr dh igyh ,slh daiuh gS tks vkWuykbu fMftVy Hkqxrku lsok,a miyC/k djkrh gSaA bu o"kksZa esa daiuh dk dkQh fodkl gqvk gS vkSj blds vkxs c<+us dh Hkh izcy laHkkouk,a gSaA cktkj ikfjra= ls ckgj fudyus dh 63 ewUl dh j.kuhfr ds vuq:i] ge ,d ,sls Hkjkslsean lg;ksxh dh ryk'k dj jgs gSa tks gekjs laLFkku dks cqyafn;ksa rd igqapkus esa enn djsA**

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,VWe VsDuksykWftt ds eq[; dk;Zdkjh vf/kdkjh] nsokax usjkYyk us dgk] ^^eq>s ,uVhVh MsVk ds lkFk le>kSrs dh ;g ?kks"k.kk djrs gq, csgn izlUurk gks jgh gSA ,VWe esa] gekjh ges'kk dksf'k'k jgh gS fd vius xzkgdksa dks fo'oLrjh; Hkqxrku lsok,a miyC/k djk,a vkSj ,uVhVh MsVk ds lkFk gekjk xBca/ku gekjs vxys pj.k esa izos'k djus esa gesa enn djsxkA ;g vf/kxzg.k bu o"kksZa esa ,VWe }kjk rS;kj fd;s x;s egRoiw.kZ ewY; dh iqf"V djrk gSA gesa vR;f/kd lg;ksx vkSj Hkkjrh; cktkjksa esa ,uVhVh MsVk ds oSf'od yfuZax dks fØ;kfUor djus dh mEehn gS vkSj vk'kk gS fd blds tfj, ns'k esa Hkqxrku ra= vkSj vf/kd csgrj cu ldsxkA**

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,VWe VsDUkksykWftt ds fo"k; esa%

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63 ewu VsDuksy‚tht ds fo"k; esa

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,uVhVh MsVk ds ckjs esa

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BOLLYWOOD ACTRESS MANDANA KARIMI IS ALL SET TO BECOME AN ENTREPRENEUR LAUNCHES HER NEW TAKE AWAY KITCHEN LINE MANDANA’S KITCHEN 

Bollywood Actress Mandana Karimi turns into Entrepreneur starts her takeaway own kitchen chain Mandana ‘s Kitchen 

Apart from acting, Mandana is putting her feet into the business world and the diva is all set to become an entrepreneur now with her new take away kitchen line in Bandra.

She apparently posted pictures of her new venture on Instagram with a new startup. She Posted a Picture flaunting her "Kitchen" that's her new avenue towards Business world.

Also, her Instagram mentioned I’m stupidly proud of myself today  Yes “ proprietor “ that’s ME مالک #comingsoon #mandanaskitchen #food#iranian #wishmeluck 

Mandana was last seen in in the popular Star Plus show ‘Ishqbaaz’,.She was also the second runner-up in the popular reality TV show, Bigg Boss 9.

SOHAIL KHAN, URVASHI RAUTELA, AAMIR ALI, SANJEEDA SHEIKH GRACE THE SECOND EDITION OF T10 Cricket League in Dubai SPEARHEADED BY SHAJI UL MULK 

Cricket is popularly known as men's game, but T10 cricket league  has changed it into a starry affair. 

With its second edition that kicked off to a glittery start, T10 has been in the news for breaking worlds records by players of different team. 

Sohail Khan, Sana Khan, Daisy Shah, Urvashi Rautela, Aamir Ali, Sanjeeda Sheikh, Rimi Sen, Neha Kakkar,  Nora Fatehi, Yashma Gill, Anoushay Abbasi, Momina Khan, Myra Sareen, Gizele Thakral, Mahek Chahal, Karthik Aryan, Umair Jaiswal and Ayesha Umair, among many others graced the T10 league. 

From supporting and cheering for their respective teams, the presence of these stars was a pleasure for the audience, who could meet their favourite celebs during the match. 

T10 League is world’s largest formal ten-over international cricket tournament, the only professional ten-over format international cricket league backed by the Emirates Cricket Board (ECB) and sanctioned by the International Cricket Council (ICC), governing body of international cricket.

Shaji Ul Mulk, Chairman of T10 League, said "I am very happy to have Bollywood & Television as a part of T10. Apart of the glamour, audience is enjoying some fantastic cricketing action. We are seeing a tremendous response from everyone, supporting & encouraging us "

‘सुपर डान्सर महाराष्ट्र’च्या मंचावर आली मुंबई-पुणे जोडी; 

स्पर्धकांनी गोड पध्दतीने साजरा केला जज अमृता खानविलकरचा वाढदिवस

महाराष्ट्रातील सुपर डान्सरचा शोध घेणा-या ‘सुपर डान्सर महाराष्ट्र’ या कार्यक्रमाची चर्चा सर्वत्र होत आहे. या कार्यक्रमात सहभागी झालेले स्पर्धक, नृत्यासह त्यांच्यात असलेले छुपे टॅलेंट, प्रोत्साहित आणि कौतुक करणारे जजेस यांसारख्या ब-याच गोष्टींमुळे या कार्यक्रमाची लोकप्रियता दिवसेंदिवस वाढत चालली आहे. अंतिम फेरीत कोण पोहचणार, कोण बाजी मारणार यावर सर्वांचं लक्ष नक्कीच असेल. पण या कार्यक्रमाच्या माध्यमातून या मंचावरील छोट्या मुलांमध्ये असलेला उत्साह पाहून मन आनंदी होतं. डान्समध्ये सर्वच अव्वल आहेत आणि त्यांचे कौशल्य जजेससह या मंचावर आलेल्या पाहुणे कलाकारांनी पण अनुभवलंय.

नुकताच, ‘सुपर डान्सर महाराष्ट्र’च्या मंचावर ‘मुंबई पुणे मुंबई ३’ची जोडी स्वप्नील जोशी आणि मुक्ता बर्वे यांची उपस्थिती आणि जज अमृता खानविलकरच्या वाढदिवसाचे सेलिब्रेशन असा दुग्धशर्करा योग जुळून आल्याने या आठवड्यात प्रेक्षकांना स्पेशल एपिसोड पाहायला मिळणार आहे. सर्व स्पर्धकांनी मिळून अमृता खानविलकरसाठी ‘हॅप्पी बर्थ डे’ गाणं गाऊन धमाल-मस्तीत तिला शुभेच्छा दिल्या. त्यानंतर केक कटींग झाले आणि प्रत्येक स्पर्धकांनी त्यांच्या फेव्हरेट अमृता ताईला वाढदिवसाच्या स्पेशल भेटवस्तू देखील दिल्या. अशाप्रकारे अमृता खानविलकरचा वाढदिवस थाटामाटात आणि मोठ्या उत्साहात साजरा करण्यात आला.

‘मुंबई पुणे मुंबई ३’च्या प्रमोशनसाठी आलेल्या स्वप्नील जोशी आणि मुक्ता बर्वे यांच्यासोबत स्पर्धकांच्या गप्पा-गोष्टी रंगल्या. या कार्यक्रमातील जज सतीश राजवाडे यांनी ‘मुंबई पुणे मुंबई ३’ सिनेमाचे दिग्दर्शन केले आहे. त्यामुळे कलाकार आणि दिग्दर्शक यांच्यासोबत चित्रपटातील काही किस्से देखील या मंचावर प्रेक्षकांना जाणून घ्यायला मिळणार आहेत. विशेष म्हणजे, आपल्या सर्व सुपर डान्सर्स स्वप्नील आणि मुक्ताच्या गाण्यांवर परफॉर्मन्स करणार आहेत, त्यामुळे त्यांना मिळणारी दाद पण नक्कीच विशेष असेल. 

वाढदिवसाच्या सेलिब्रेशन मधील आनंदी क्षण आणि स्वप्नील जोशी-मुक्ता बर्वेसोबत केलेली धमाल, तुम्हांला __ पाहायला मिळणार आहे. तर पाहत राहा ‘सुपर डान्सर महाराष्ट्र’ सोनी मराठी वर.

The Singapore Tourism Board (STB) 

Maestro Ilaiyaraaja takes a walk down memory lane

with the Singapore Tourism Board

“Akkarai Seemai Azhaginiley”, his hit composition 40 years ago for the movie “Priya”, serves as background score for Isainyani’s experiences in Singapore

Mumbai, Nov 28, 2018: The Singapore Tourism Board (STB) collaborated with legendary Indian musician maestro, Isainyani Ilaiyaraaja for a song video https://www.youtube.com/watch?v=f_Nk3uXOpZw, when he visited Singapore in August 2018 to conduct a sell-out concert for his fans from the region. At the concert, he performed with a full orchestra, including members of the Budapest orchestra, one of his iconic songs 'Akkarai Seemai Azhaginey (English translation: “my heart dances in the beauty of an overseas metropolis”) from the movie “Priya”. This song was about and filmed in Singapore and was a hit about 40 years ago. 

The STB and its travel trade partners had the pleasure of hosting Mr Ilaiyaraaja to travel experiences across the city. Some of the city’s iconic precincts, landmarks and attractions featured in the video are Gardens By The Bay, Resorts World Sentosa, Victoria Theatre, Haji Lane, Madame Tussauds, Buddha Tooth Relic Temple, Sri Mariamman Temple, Little India, Cable car ride and Shangri-La’s Rasa Sentosa Resort & Spa. The video shows Mr Ilaiyaraaja at various spots in Singapore, at the concert and snippets from an interview he did where he spoke about his experiences and long association with Singapore.

Sharing his thoughts about this unique musical collaboration, Mr. GB Srithar, Regional Director (South Asia, Middle East and Africa), Singapore Tourism Board stated “It was a privilege to work with Mr Ilayaraaja to capture on camera his thoughts about Singapore, him visiting well known places here and using his super-hit song composition from the late 1970s’ as a background score for the video. It was indeed a rare pleasure to hear from the legend himself of his admiration for Singapore and our tourism offerings. Raja sir has a huge fan following in India, especially in South India. As the STB continues to reach out to diverse audiences from across India, this collaboration allows us to go regional in our marketing efforts. We are happy to have Isainyani Ilaiyaraaja onboard in this important effort to engage the travellers from South India and welcome them to Singapore, to have their own appreciation of “Akkarai Seemai Azhaginiley”.

Apart from the main music video, audiences will be treated to an interview video https://www.youtube.com/watch?v=_4taxtYofgo, where Mr Ilaiyaraaja talks about his long association with Singapore and how he considers the city as his second home, having ade multiple visits in the past four decades. He reminisces about the time spent in Shangri-la’s Rasa Sentosa Hotel & Spa to compose his iconic orchestration for “Thiruvasagam” and the changes he has seen the Lion city undergo. He also spoke about “Aarvam Niraiverum” (Tamil translation of Singapore’s “Passion Made Possible” brand). Another four thematic videos have been released, showcasing key attractions like Gardens By The Bay and Sentosa, the city’s cultural diversity and changing landscape. The videos were produced in partnership with Mr Ilaiyaraaja’s concert organisers Noise & Grains and Meshana and were directed by a French director Mr David Montfort.

Singapore has observed robust tourist traffic from South India. The short three (3) plus hours’ travel time, increased flight connectivity (nine (9) cities from South India have direct flight connections to Singapore) and quick weekend holidays contribute to the strong visitorship numbers to Singapore. Chennai and Bengaluru were among the top source cities for Visitor Arrivals from India to Singapore in 2017. Cities like Coimbatore, Trichy, Hyderabad and Kochi also registered growth in traveler numbers to Singapore.

In 2018, the STB has undertaken several marketing initiatives in South India. In January, it organised a consumer-centric mall activity in Bengaluru, featuring the various travel offerings one can indulge in while in Singapore. In the middle of the year, it conducted, together with key trade partners from Singapore, an extensive travel trade roadshow series across cities of Trichy, Coimbatore, Kochi and Visakhapatnam. 

Singapore has always been a popular international destination among Indian travelers, witnessing a year-on-year growth in tourist arrivals. Indian travellers, particularly the younger generation, are increasingly defined by their hobbies and interests, which are shaping not only their identities but who they relate to and how they choose to spend their time. These are ‘Passion Tribes’ https://www.visitsingapore.com/en_in/ whose principle motivation for travel is to fulfil such interests.  The STB’s partnership with Mr Ilaiyaraaja helps to connect with the Passion Tribes of Explorers (who love sightseeing and discovering places) and Culture Shapers (who seek experiences in arts and culture)

In 2017, Singapore recorded 1.27 million visitors from India, making India the 3^rd highest contributor of visitor arrivals to Singapore. India also registered the highest growth at 16% in visitors to Singapore and continued to be the leading source market for cruise travel.