ADAMANTINO- THE LEGENDARY DIAMANTAIRE unveiled at the “JOYA”- LUXURY & LIFESTYLE EXHIBITION midst magic, dazzling of diamonds and fanfare 

Against a backdrop of fashion, luxury and sophisticated entertainment, Hrithik Roshan lifted the veil and pulled a few hightech rabbits out of his wizard's hat, for the scintillating unveiling of Adamantino.

Lara Dutta Bhupati, Juhi Chawla, Urvashi Rautela, Shekhar Suman, Javed Jafri, Mandana Karimi, Poonam Dhillon, Anu Malik, Parmeet Sethi, Archana Puran Singh, Aftab Shivdasani, Talat & Bina Aziz, Jugal Hansraj, Anu Dewan, Shagun Gupta, Avinash Gowariker were the spectator of beautiful concoction of panache, grandeur & sophistication at the launch of Adamantino- The Legendary Diamantaire by the Greek God who is synonym with miraculous, remarkable & mind blowing- Hrithik Roshan.

Hrithik Roshan spoke lengths about his association with the brand & Avinash Gajera. Like the timeless wizardry of the character portrayed by Hrithik, Adamantino promises to stay ahead of the curve to offer the jet-setting luxury consumer, an unparalleled experience beyond their imagination.

Bringing an A-game to the luxury landscape, Adamantino — a Latin reference to the eternal, unbreakable and unshakable quality of a diamond — mirrors the qualities so brilliantly exemplified by Hrithik Roshan. Adamantino presents “Joya”, a platform for the most magnificent coming together of iconic luxury brands, the most discerning connoisseurs, and the most powerful luxury influencers.

The two days extravaganza will showcase India’s leading luxury designers. Adamantino is an Italian brand with Indian artisanship is presented by the house of Kaarya Designs. Avinash Gajera, a third-generation diamond entrepreneur envisions it as the go-partner for global luxury brands “The business path of the future will be carved by innovative collaboration. With Adamantino, we are leveraging our decades-old diamond setting expertise to nurture business partnerships across the globe.”

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Alaukik Desai, with wife Hrithik Roshan, Avinash Gajera with wife