VENUS WORLDWIDE
ENTERTAINMENT PVT. LTD. LAUNCHED SOPHIE CHOUDRY’S NEW SINGLE “SAJAN MAIN
NACHUNGI”UNVEILED BY VARUN DHAWAN
VARUN DHAWAN UNVEILED VENUS
WORLDWIDE ENTERTAINMENT PVT. LTD & SOPHIE CHOUDRY’S NEW SINGLE “SAJAN MAIN
NACHUNGI”
Venus Worldwide Entertainment’s
equity coupled with the dancing diva Sophie Choudry’s latka & jhatka’s is a
perfect recipe for a chartbuster. The single which was released on 27th August,
2016 in Mumbai is already touted to be “The Sangeet Anthem” for the coming
wedding & festive season and the hottest bachelorette for this year .
After a gap of three years, the stage witnessed an
unforgettable evening when Sophie Choudry performed live
& exclusive as she captivated the audience with her performance at the
launch of her new single “Sajan Main Nachungi” which
is released under
the banner of prestigious music label Venus Worldwide Entertainment.
The
launch saw the presence of Neil Nitin Mukesh, Tushar Kapoor, Abbas Mustan, Manyata
Dutt, Shweta Khanduri, Mansi, Anurag Pandey, Yogesh Lakhani, Anirudh Dhoot,
Ganesh Jain, Girish Jain.
Champak Jaain of
Venus Worldwide Entertainment says “Sophie has done an
outstanding job in the single. It is after 3 years that she is coming up with
her single & we are proud to release it under our label. The song is peppy
and captures the essence of bachelorette. At Venus we aim to present the best
to the audience”
Sophie
Choudry says "‘I’m glad that music videos are becoming a thing again… because of artists like
Honey Singh, Badshah & a few more but most of them still have actors in the lead roles apparently leaving no difference between a movie song & a music video. Cast an actor by all means but give the singer the scope to perform as well otherwise this is just another form of playback singing’ shares Sophie.
Basking in the glory of her new hit track, ‘I miss the days of Nazia, Alisha, Shweta, Shaan, Lucky Ali, Euphoria & many more. At one point music videos were bigger than film songs because they were sexy, fun, glamarous… then every single person wanted to make sexy remix videos & gradually the market just died. I hope it doesn’t happen again,'
signs off Sophie.
The
single directed by Colossus (Ajay & Lovel), is picturized
& vocals given by Sophie Choudry which revolves
around a bachelorette party. The single “Sajan
Main Nachungi” opens
with a fun opening verse and then launches into club mode with the party
beats. When the song speeds up the tempo, it sounds very punjabi-like
which enhances the danceable mood of the song. Although the song has a western
touch, it is undoubtedly high on its hindi & punjabi feel.
The
forte of Venus Worldwide Entertainment, apart from
selecting the right kind of music, lies in music promotion. Venus Worldwide Entertainment has
always been powered by innovation. Their marketing approach has been a
stupendous success winning them great acclaim. Hence, the single “Sajan
Main Nachungi” featuring Sophie
Choudry has
already created a lot of buzz due to its marketing strategies involved in the
promotion of the single.
The
ability of the company to adapt itself to changing market trends has been
proved extremely relevant in its success. Venus Worldwide Entertainment has
been the trendsetter as it has always stayed a step ahead of the industry.
Produced by- Champak Jaain
& Aura Creative; Video Director- Colossus (Ajay & Lovel); Music- Vikram
Montrose; Lyrics- Shekkhar Astitwa; DOP- Ravi Yadav
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