MUMBAI, JUNE 12 2018 -  Do your eyes often feel tired or do your contact lenses feel dry at the new DAILIES TOTAL1 water gradient contact lenses. These unique daily disposable contact lenses were launched today by Alcon, the global leader in eye care and a division of Novartis. The lenses have a build –in ‘water gradient’ an engineering breakthrough that helps make them so comfortable , nine out of ten DAILIES TOTAL1 contact lens wearers agreed that the lens is so comfortable they didn’t  feel anything.

Discomfort is a common complaint among contact lenses wearers -44% of all contact lens wearers experience discomfort , dryness or red eyes. Discomfort, at 48%, is the number one reason cited for discontinuing the uses of the contact lenses. This statistic is important considering 31% of contact lens wearers in the Asia/Pacific rim alone stop wearing their contact lenses each year. People also lead busy lives – the average consumer spends more than 16 hours per day on all kind of activities – leaving no room for a contact lens that is uncomfortable.

Survey results showed that contact lens wearers preferred DAILIES TOTAL1 water gradient contact lens over their regular brand by a ration of 13 to 113. The survey results also showed that: 

*85% of subjects said DAILIES TOTAL1 water gradient contact lenses felt comfortable at the end of the day 

*93% of subjects that their vision felt clear at the end of the day after wearing all day.

“DAILIES TOTAL1 contact lenses truly offer consumers a remarkable wearing experience – once you try them on the eye, you’ll realize the difference,” said Panchali Upadhaya, Country  Business Unit Head – vision care from Alcon India. They are the contact lenses you actually can’t feel when wearing them and they maintain that high level of comfort all day. Dailies total1 contact lenses can easily stand up to the easily stand up to the test of very long days. 

”During a clinical study, patients rated DAILIES TOTAL1 contact lenses an average of 9.6 out of 10 for insertion comfort, and 9.2 out of 10 for end-of-day comfort. DAILIES TOTAL1 CONTACT lenses are specifically designed to address contact lens discomfort – they have the highest surface lubricity (or smoothness) and the highest breathability (or oxygen transmissibility) of any leading daily disposable contact lens, delivering exceptional comfort that lasts all day.

Water Gradient Difference

The water gradient of DAILIES TOTAL1 contact lenses has a water content that transitions from 33% at the core to over 80% at the surface; approaching 100% at the outermost surface. They maintain 100% of initial lubricity (‘wettability’), even after a full day of wear.

The human eye blinks about 14,000 times per day, meaning the eyelid slides over the front of the cornea (and the contact lenses) roughly once every six seconds. Lubricity helps to minimize friction with the delicate tissues of the eye and at the surface of DAILIES TOTAL1 contact lenses, the lubricity reduces this friction and helps provide the break through comfort of the lens.

Maximizing the flow of oxygen

DAILIES TOTAL1 contact lenses are made out of the material, delefilcon A, used because of the high amount of oxygen it allows through to the eye. Eye need oxygen to stay healthy. Without enough oxygen, eyes can experience such symptoms as end-of-day discomfort, dryness and redness. In addition, the water gradient with a lower (33%) water content at the core of the lens than at the surface, enables more oxygen to flow through the lens, which is important for healthy contact lens wear. DAILIES TOTAL1 contact lenses offer the highest oxygen transmissibility of any daily disposable lens on the market.

About Alcon 

Alcon is the global leader in eye care. As a division of Novartis, we offer the broadest portfolio of product to enhance sight and improve people lives. Our product touches the lives of more than 260mn people each year living with conditions like cataract, glaucoma to meet their eye care needs. Our purpose is reimagining eye care and we do this through innovative product, partnership with eye care professionals and programs that enhance access to quality eye care. For more information, visit www.alcon.com.