&TV presents Laal Ishq – passionate love stories with a supernatural twist

~ Prem kahaniyan jo anokhi hi nahi, anhoni bhi hai ~

~ Premieres June 23^rd, every Saturday and Sunday at 10.00 PM only on &TV ~

Mumbai, 21^st June 2018: We promised to be together forever. Nothing could take us apart – not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural twist will launch on 23^rd June 2018, to be aired at10.00 pm on every Saturday and Sunday. Intertwined with romance and thrill, the show portrays love in a way that will make viewers question the clichéd happily ever after love stories. The episodic weekend series brings together stories designed by multiple creative minds – Dipti Kalwani (Sunny Side Up), Kabir Sadanand (Frog Entertainment) and Sachin Mohite (Jaasvand Entertainment). Furthermore, prominent faces from the television industry like Sayantani Ghosh, Priyank Sharma, Mahhi Vij, Zain Imam, Veebha Anand, Preetika Rao, Karam Rajpal, Niti Taylor amongst others will be seen donning various never-seen-before characters on screen. 

Speaking about the new show, Vishnu Shankar, Head, &TV said, “&TV as a channel has always entertained and engaged viewers by offering a diverse palette of content, experimenting with new genres and adding different dimensions to existing ones. Laal Ishq is another addition to this unique repertoire, wherein we have on board multiple producers and creative heads along with some of the most popular faces of Indian television. Love as a genre is a favourite with the audience and we are adding a supernatural twist to it. The weekend timeline and episodic format of the show is sure to build intrigue and compel the audience to come back for more.”

Set in different backdrops, each episode will showcase a love story with a supernatural element in the form of an inanimate object – a rag doll, a magical statue or blooming jasmine flowers. As strange as the object might be, it will perfectly bring out the eternal and obsessive side of love that vow to keep viewers glued to their screens and on the edge of their seats. The supernatural twist plays a pivotal role in taking the story forward, where love, the strongest emotion known to man, overcomes death and mortality.

Speaking about being a part of the series, Sayantani Ghosh said, “Love stories have always been the most loved by viewers, but I guess Indian television has exhausted the audience with the typical Laila-Majnu kind of love stories. Laal Ishq will bring a breath of fresh air with its unique idea of giving these regular love sagas a supernatural twist and each narrative having a hint of intrigue that builds throughout the storytelling – this sealed the deal for me. I am glad to be associating with &TV for the third time on Laal Ishq, after Santoshi Maa and Meri Hanikarak Biwi.” 

Adding further to this, actress Mahhi Vij who will be seen in one of the episodes said, “Laal Ishq gives love a completely new perspective, the story that was narrated to me got me hooked instantly. These are romantic stories and have a peculiar element of thrill to it. This genre is a new learning and that’s why I took it up even though it’s episodic.” 

Actor Priyank Sharma said, “I’ve always loved supernatural as a genre, be it novels, movies or television shows. There’s a fine line between supernatural and horror, and more often people confuse it with the latter. Laal Ishq is an extraordinary concept, which will leave viewers with an eerie feeling. This is an extremely exciting experience for me as an actor as well as a treat for the viewers.”

B-TEX Malham presents Laal Ishq, Co-Powered by Charm & Glow, Suhana Masale, Special Partner Wagh Bakri Chai.

Tune in to witness some of the most beautiful, yet mysterious love stories on Laal Ishq, starting 23rd June every Saturday & Sunday at 10.00 PM only on &TV.

About &TV:

&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company. Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel brings together people and ideologies thus fostering cohesive viewing within Indian households. &TV showcases a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel is available in SD and HD across all Cable and DTH platforms and enjoys a leading presence in international markets including Asia Pacific, Europe, the Middle East and Americas. The channel, viewed by premium audience is fast gaining popularity across territories.