Winners of UNICEF-AROI
Radio4Child Awards announced
The awards honoured radio professionals for
their creative messaging on Routine Immunization and Child Sexual Abuse
MUMBAI, 10 May 2019: The third
edition of the UNICEF-AROI Radio4Child Awards culminated in Mumbai today with
winners selected from 152 entries. The awards, this
year, honoured RJs for their innovative and thought-provoking programming
across two themes – Routine Immunization (Measles Rubella campaign) and End
Violence Against Children (Child Sexual Abuse).
The event was graced by UNICEF Celebrity
Advocate Kareena Kapoor Khan.
“I am delighted to be associated with the
#EveryChildAlive campaign initiated by UNICEF as it is using different and
innovative mediums to communicate the importance of immunizing every child from
life-threatening diseases. Having had personal experience with the medium of
Radio I think it is an excellent channel to educate young families, the youth
and marginalized communities on the importance of vaccination. Also as a mother, I understand the importance of
Immunization in giving every child a healthy start and I look forward to
supporting UNICEF in spreading this important message.” Ms Kareena Kapoor Khan said.
The awards are a culmination of capacity-building workshops, conducted
in 2018, by UNICEF and AROI for over 40 All India Radio and private FM radio professionals to help them
integrate meaningful, appealing radio jingles or talk shows on the critical
messages related to vaccination and other child issues.
Dr.
Pradeep Haldar, Deputy Commissioner, Ministry of Health and Family Welfare
urged the radio fraternity to spread the message of the importance of
immunization and help in mitigating any misinformation regarding vaccines.
Chief of
Health UNICEF India, Dr. Gagan Gupta, said, “UNICEF remains committed to work
with Government, media, communities and partners to reach out to more children
with more vaccines and more services. Moving beyond survival to Early Childhood
Development and ensuring that the girl child is not left behind should be the
next frontier for India.”
The winners were
picked by a select jury which included personalities from academia, the radio
industry and the corporate sector.
Being one of the
large demonstrable example of public-private media and civil society
partnership, UNICEF looks at Radio4Child as a platform to raise child issues.
Rajeshwari Chandrasekar, Chief of Field Office, UNICEF Maharashtra, stressed on
the need to spread the message of timely immunization. “Vaccination acts as a
protective shield, keeping families and communities safe. By vaccinating our
children, we are also protecting the most vulnerable members of our community,”
she said.
The awards have grown bigger and bigger since their conceptualization in
2014, when it received a humble 21 entries. This year, UNICEF received 152
entries from 17 states – up from 120 in the second edition. Of these, the highest, 18, were from Jharkhand followed by 15 from Delhi
and 11 from Odisha. From the East and Northeast, radio stations from Assam,
Bihar, Jharkhand and West Bengal too participated in the contest. From South,
the awards received entries from Kerala and Tamil Nadu.
The jury also
gave away Special Mention Awards to laud efforts of radio entries which had
been sent from remote parts of the country including community radio. “It is
really heartening to see the creativity from across the country coming on to a
single platform for a cause, said Uday Chawla, Secretary, AROI.
Rema Mohan CEO, NSE Foundation, jury member congratulated the young
radio professionals across the country for their commendable contribution to
the immunization programme as well as other relevant child centric social messaging.
Corporate Social Responsibility programmes should advocate positive behaviour
change by taking up the role of influencers within communities especially
remote rural communities to spread the message on the importance of immunization, ending child abuse, and education of the girl
child,” she said.
Dr. K. C. Sinha,
Assistant Director, Health and Family Welfare programmes at Directorate
General, All India Radio, New Delhi recounted the stellar role AIR has played
since independence in furthering the cause of universal health and expressed
continued commitment to the same.
All India Radio won
a number of awards for its innovative messaging on children’s issues.
The Radio4Child Awards III this year, coincided with UNICEF celebrating
70 years in India on May 10. A special video message from UNICEF India
Representative Dr. Yasmin Ali Haque was played at NSE Foundation here during
the Awards function. Link to her video message.
Please see
Annexure-1 for detailed list of winners.
About
UNICEF
UNICEF
works in some of the world’s toughest places, to reach the world’s most
disadvantaged children. Across 190 countries and territories, we work for every
child, everywhere, to build a better world for everyone. Follow UNICEF India
and for more information on its work visithttp://unicef.in/
UNICEF
India relies on the support and donations from businesses and individuals to
sustain and expand health, nutrition, water and sanitation, education and child
protection programmes for all girls and boys in India. Support us today to help
every child survive and thrive! www.unicef.in/donate
UNICEF @70 video : Here is the link to the UNICEF
India @70 video.
About Radio4Child Awards
UNICEF believes that radio, with its
extensive reach, can be a critical link in creating awareness and engaging
audiences in remotest parts of the country on crucial public health initiatives
and UNICEF’s campaigns like #EveryChildAlive and #ENDViolence.
The awards are a culmination of these workshops and recognize the contribution of radio professionals who participated in
these workshops.
About All India Radio
India’s public national radio broadcaster All India Radio (AIR), also
known as Akashvani, has a coverage of 91.9 per cent of the geographical area of
the country, and serves 99.1 per cent of the population. It has a network of
467 stations including community radio stations.
About AROI
Association of Radio Operators for India (AROI) is the official
association of the private commercial radio stations in India.
About NSE Foundation
NSE Foundation implements the corporate social responsibility
initiatives of NSE and it's subsidiaries .
NSE Foundation currently undertakes large scale programmes across nine
States and four aspirational districts impacting more than 7 lacs direct beneficiaries
from extremely disadvantaged communities. The core of these programmes is
behaviour change and community participation to ensure continued
sustainability. The programmes are implemented in remote hard to reach rural
locations and in alignment with local district administration.
For more information, please contact:
UNICEF India:
Geetanjali
Master, Communication Specialist
Tel:
+91-981 810 5861
E-mail:gmaster@unicef.org
Sonia
Sarkar, Communication Officer (Media)
Tel:
+91-981 017 0289,
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