We’re glad to share that JK Tyre WIAA Women's Rally to the Valley”, organized by the Western India Automobile Association (WIAA) and presented by JK Tyre, was flagged off, amidst thunderous support from the participants.

• JK Tyre racer & one of India’s leading professional women racer Mira Erda cheered for the participants and kickstarted the rally driving the ‘Zero Car’

• The participants of the JK Tyre WIAA Women’s Rally to the Valley came from different backgrounds including Indian Navy, Army, Airforce, Highway Traffic Police Maharashtra, Regional Transport Department and others

• The event is held in TSD (Time, Speed, Distance) format which is a unique form of rallying where crossing the chequered flag fastest is not the objective.

• The participants put forward various themes ranging from child abuse, ‘nari shakti’, women empowerment, child marriage, women leadership, women’s safety, and many more. The decorated car costume evoked the messages of the participants

• The JK Tyre WIAA “Women's Rally to the Valley” aligns with JK Tyre’s vision of bringing more women into motorsport and giving them a platform to celebrate their true potential

Please find attached the press release, along with images. Anticipating your kind cooperation.

Regards, 

Riddhi Bhargava| Associate Account Executive | Mumbai

Adfactors PR | M: +91 88531 29963