CaratLane Unveils Utsav: A Collection of Designs That Celebrates the Festival in Every Woman

 CaratLane Unveils Utsav: A Collection of Designs That Celebrates the Festival in Every Woman

Mumbai, 17th April, 2024: CaratLane, India’s leading omni-channel brand has launched its latest collection - Utsav, just in time for the auspicious occasion of Akshaya Tritiya. True to its name, the word ‘Utsav’ holds deep cultural significance across Indian culture, directly translating into ‘festival’ and ‘celebration’.  Reflective of its brand motto of #KhulKeKaroExpress, the collection is designed to celebrate the spirit, style, and individualism of women everywhere through the depths of emotions, joy and self-expression.

Each design is meticulously crafted with intricate motifs in 14kt gold and diamonds. For the first time ever in the jewellery space, the collection uses a laser-cut technique to layer gold sheets, creating mesmerizing 3D designs. The brand effortlessly merges fashion with innovation to facilitate the expression of personal style through its stunning jewelry pieces. The designs are trendy, elegant, graceful, and modern, catering to the tastes of the urban contemporary woman.

 

Speaking about the launch, Atul Sinha, Chief Operations Officer at CaratLane, remarked, "At CaratLane, we believe that jewellery is more than just adornment; it's a catalyst for self-expression and celebration. Since the brand’s inception, we have always created versatile jewellery, each reflecting the wearer's unique style, persona, and one-of-a-kind expression. With the 'Utsav' collection, we encourage women to celebrate their individual style and express it freely!”

 

Through this collection, CaratLane is setting a new standard of style inspiring women to embrace the festival in themselves. Utsav is now available in 270+ stores in India and on www.caratlane.com.

 

Link to the collection Film:

 

•             YouTube: https://youtu.be/Aq7NozrL_wk

•             Instagram: https://www.instagram.com/reel/C52nnHpNt2s/?igsh=cTR5M2p3d3o5MHR4

•             Facebook: https://www.facebook.com/share/v/6MP9Lg7zyhSY1b1i/?mibextid=qi2Omg

 

About CaratLane:

CaratLane - a Tanishq Partnership, India’s first omni-channel jewellery brand, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. The driving force behind all of CaratLane's efforts is its purpose of helping people express their emotions. Through its unique designs and innovative technological interventions, it aims to be a meaningful part of every celebration in the modern woman’s life.

As a subsidiary of the Titan Company Limited, CaratLane is partnered with India’s largest retail jewellery, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 260+ brand stores across the country. CaratLane has also pioneered unique features like CaratLane Live, an online live shopping experience and Try at Home, where customers can book an appointment to try their favourite jewellery designs in the comfort of their home, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers in finding the perfect solitaire jewellery.