Tuesday, April 23, 2024

Pepperfry Unveils ‘Fashion for Home’ Campaign, Making Homes as Fashionable as You

 Pepperfry Unveils ‘Fashion for Home’ Campaign, Making Homes as Fashionable as You


Mumbai, April 23rd, 2024: Pepperfry, India’s leading e-commerce furniture and home decor company, is set to revolutionise the way we perceive interior styling with its newly launched campaign, ‘Fashion for Home’. This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two. Catering to a youthful demographic, while simultaneously captivating a broader mass audience, ‘Fashion for Home’ takes inspiration from the world of fashion to elevate home decor to a new level of sophistication and style. At its core, the campaign emphasises the notion that just as individuals meticulously curate and style their wardrobes, the same level of attention and creativity can be applied to furnishing and decorating their living spaces. In essence, accessories are to a person’s wardrobe what decor is to a home.



To appeal to a fashion-forward audience, Pepperfry has teamed up with the renowned fashion brand ‘StyleMati’ as their apparel partner. The campaign visuals showcase models wearing beautifully crafted StyleMati clothing, set against the backdrop of stylishly decorated Pepperfry homes. This collaboration is a testament to 'Making homes as fashionable as you'.

 

Speaking about the new campaign, Archana K., Lead, Brand Marketing at Pepperfry, said, “We are thrilled to introduce our new campaign, 'Fashion for Home,' which calls on all fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we strongly believe that one's home should mirror their personal style as much as their wardrobe does. With 'Fashion for Home,' we aim to inspire individuals to do just that and view their living spaces as an extension of their identity.”



 This campaign highlights Pepperfry as a one-stop destination for all your home styling needs, with over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining and Furnishings, allowing you to create homes as fashionable as you.

 

Pepperfry stands as India's premier marketplace for furniture and home products, presenting customers with an extensive array of furniture and home products. Renowned for its steadfast commitment to quality, convenience, and innovative solutions in home furnishing, Pepperfry continually sets the industry standard.

 

About Pepperfry

In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail with the launch of Pepperfry, India’s leading e-commerce marketplace for furniture and home goods. In the last 12 years, the brand has disrupted the tenets of classical retail by combining an online virtual catalogue with an extensive in-house supply chain, and a large omnichannel footprint covering more than 100 cities in India.

Website: https://www.pepperfry.com/


Link to the campaign: 

https://www.instagram.com/reel/C6GH-Xlycrq/?igsh=MTAxbWh6cmVhcnNmeg%3D%3D

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Adroit Industries (India) Limited IPO Opens on Wednesday, September 23, 2026 Total Offer Size- Up to 1,12,47, 000 Equity Shares of face value of ₹10 each Fresh Issue Size - Up to 98,97,000 Equity Shares OFS size - Up to 13,50,000 Equity Shares Total Size - ₹ 150.71 Crore (At Upper Price Band) Price Band - ₹ 126 - ₹ 134 per share Lot Size – 111 Equity Shares Mumbai, September 21, 2026 - Adroit Industries (India) Limited is a vertically integrated manufacturer of propeller shafts and torque-transmission components with over four decades of operational experience, serving automotive, primarily commercial vehicles, and non-automotive applications, including defence and emergency services, heavy equipment and off-highway machinery and industrial equipment across more than 32 countries, proposes to open its Initial Public Offering on Wednesday, September 23, 2026 aiming to raise ₹ 150.71 Crores (At Upper Price Band), with shares to be listed on the BSE & NSE. The offer size is up to 1,12,47,000 Equity Shares with a face value of ₹10 each with a price band of ₹126 - ₹134 Per Share. Equity Share Allocation QIB Portion – Not more than 50.00% of the Offer Non-Institutional Investors - Not less than 15.00% of the Offer Retail Individual Investors - Not less than 35.00% of the Offer The net proceeds from the IPO will be utilized for funding capital expenditure by the company towards procurement of machinery and equipment for enhancement of operations at the Dewas Facility and transportation vehicles for movement of goods between the manufacturing facilities, investment in its subsidiary Adroit Driveshafts Private Limited for capital expenditure towards machinery and equipment at the Pithampur Facility and transportation vehicles for movement of goods between the manufacturing facilities, investment in the subsidiary for repayment or pre-payment, in full or in part, of certain outstanding borrowings availed by it, and general corporate purposes. The anchor bidding is on Tuesday, September 22, 2026. The offer will open on Wednesday, September 23, 2026 and will close on Friday, September 25, 2026. The Book Running Lead Manager to the Offer is Choice Capital Advisors Private Limited and the Registrar is Bigshare Services Private Limited. Mr. Saurabh Sangla, Chairman and Managing Director of Adroit Industries (India) Limited “expressed, The upcoming IPO marks a new phase for the Company. Over the years we have built vertically integrated capabilities spanning forging, precision machining, heat treatment, assembly, balancing and testing, and expanded our portfolio to over 5,000 SKUs of driveline components supplied to customers in more than 32 countries. Going forward, our focus will be on strengthening capacity across our manufacturing facilities, improving operational efficiency, deepening engagement with the Distributors, OEMs and Tier-1 customers across our export and domestic markets and broadening our automotive and non-automotive applications. The IPO will support our plans as we continue to strengthen the business and pursue long-term growth.” Mr. Ratiraj Tibrewal, Director of Choice Capital Advisors Private Limited said, “Adroit Industries (India) Limited has built an export-led driveline business over four decades, with vertically integrated manufacturing and a diversified customer base across automotive and non-automotive applications. The upcoming IPO marks an important step in the Company’s journey as it enters the public markets. We believe the Company’s integrated manufacturing capabilities, long-standing customer relationships and expanding product portfolio provide a foundation for its next phase of growth. We are pleased to be associated with Adroit Industries (India) Limited as it takes this step towards becoming a publicly listed company.” About Adroit Industries (India) Limited Adroit Industries (India) Limited is a vertically integrated manufacturer and supplier of propeller shafts – also known as drive shafts or cardan shafts – and related torque-transmission components. Its portfolio spans over 5,000 SKUs of driveline components, including propeller shaft assemblies, yokes, shafts, companion flanges, universal joints and accessories, supplied to automotive applications, largely commercial vehicles and SUVs, and to non-automotive applications spanning defence and emergency services, heavy equipment and off-highway machinery and industrial equipment. The Company operates three manufacturing facilities in Madhya Pradesh – Dewas Facility i.e for die making and forging processes, Pithampur Facility for machining and assembly, operated by its subsidiary Adroit Driveshafts Private Limited, and Sanwer Road Facility for certain finishing operations– with end-to-end in-house capabilities covering forging, precision machining, heat treatment, assembly, balancing and testing. The facility is certified under IATF 16949, ISO 9001, ISO 14001 and ISO 45001. With operations commencing in 1966, the Company has evolved into an export-led driveline components manufacturer, with 95.39% of Fiscal 2026 product sales derived from outside India across more than 32 countries, supported by a Canadian subsidiary for North American customer engagement, and serving 185 customers in Fiscal 2026 through distributors, Tier-1 driveline component suppliers and OEMs. In FY26, The Company achieved a Revenue from operations of ₹1,399.43 million, EBITDA of ₹387.10 million & PAT of ₹261.58 million. Disclaimer: Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Adroit Industries (India) Limited IPO Opens on Wednesday, September 23, 2026 Total Offer Size- Up to 1,12,47, 000 Equity Shares of face valu...