Tide India announces the launch of Tide Plus Double Power

TIDE INDIA INTRODUCES NEW UPGRADE, ANNOUNCES LAUNCH OF TIDE PLUS DOUBLE POWER!

Tide Plus’ best formulation so far promises superior laundry results

 

• The upgraded version is enhanced with stain magnets for a superior clean, more foam, and better and longer-lasting fragrance – all at the same price as the previous version!
• The TVC announcing the new launch features the brand’s ambassador, Ayushmann Khurrana, urging consumers to try Tide Double Power

 

Mumbai, 14^th December 2020: Tide, the biggest laundry brand globally and one of the leading fabric care brands in India from P&G, has recently launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana. The latest version of India's popular detergent brand comes with an enhanced stain removal power, whitening benefit, and longer-lasting fragrance.

 

Available at an introductory offer of INR 45 for 500g, Tide Plus Double Power is designed specifically to cater to the consumer's everyday needs by reducing their time invested in doing laundry. With an increasing number of consumers spending their time at home this year, kids and adults alike have been getting more food stains than usual, which means Double Trouble for the homemaker. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.

 

Tide has been constantly innovating and upgrading its offering to continue delighting its consumers year on year. Tide is known to be a happy, bright, and optimistic brand in the detergent category, and has always brought a smile to the audience with its witty and humorous communication.

 

The new TVC features Ayushmann Khurrana, challenging his fans on removing tough food stains without any additional scrubbing or bar involved. With the dirt lift and lock technology removing grime, and not letting it settle back into the fibers, the new product formulation addresses the most important need of everyday stain removal, better fragrance, and whiteness for overall superior cleaning. 

 

Talking about the launch, Sharat Verma, Chief Marketing Officer, and Vice President, Fabric Care at P&G India said, “ The new Tide Plus Double Power is Tide Plus’s best formulation till date, and a significant improvement versus the previous product on every front – be it stain removal, whiteness or fragrance. Tide is the leading detergent brand in the world, and with this new, upgraded Tide Double Power, we are bringing to market a formulation specially designed to delight the Indian consumer and give them brilliant cleaning at an affordable price.”

 

 

Commenting on the new launch, Ayushmann Khurrana, Tide India Brand Ambassador said, “Tackling everyday stains is a mundane task every household has to encounter, and this has continued even during the recent lockdown. This newly launched Tide Plus Double Power product will give the users a delightful laundry experience. And just like I say in the exciting new TVC - Abhi Tak tries Nahi Kiya? "

 

Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.

 

Links to TVC:

 

• New Tide Double Power Launch (Hindi)
• New Tide Double Power – remove everyday stains in your budget! (Hindi)

 

About Procter & Gamble

P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®,

and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education.

 

Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India and its brands.

 

Media contact:

Kalika Ghate: Kalpika.ghate@genesis-bcw.com
Karishma Changlani: Karishma.changlani@genesis-bcw.com

 

 

Regards,

Kalika G | account executive

Genesis BCW, 4th Floor, Bay 99 – The Orb,

JW Marriott, Sahar, Andheri East,

Mumbai 400 099. Maharashtra, India.

m: +91 7045788478

kalpika.ghate@genesis-bcw.com | bcw-global.com/genesisbcw

 

Exclusive Release - PARAS NATH’S WAHDANIYAT - A SOULFUL TRACK STRAIGHT FROM HIS HEART TO YOURS

PARAS NATH’S WAHDANIYAT - A SOULFUL TRACK STRAIGHT FROM HIS HEART TO YOURS

Link- https://youtu.be/qT3ELKGoAx8

Paras’ quest for elegance in sound and avoiding excess in every aspect has also prompted this master flutist and singer to introduce new tracks into our lives.

“WAHDANIYAT” assails your senses, calming the mind in one magnificent sweep of transcendental sound. Each layer of carefully woven musical texture subsequently unfurls. An instinctive craftsman, each layer of instrumentation and voice is carefully proportioned.

“WAHDANIYAT” is very close to my heart. A track you would like to wake up and sleep listening to. It leaves a calming effect, I am sure all of us need” says Paras Nath.

Piano- Santosh Mulekar, Drums- Darshan Doshi,  Guitars & Bass- Nyzel Dlima, Mixed & Mastered- Aftab Khan, Video Created on his page Vaikunthvenu- Chetan Sharma.

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Thanks & Regards

Picture N Kraft

Vidhi Chudasama

7021973621 / 90041 36155

Email - <vidhipicturenkraft@gmail.com>

 Press Release: Macao Government Tourism Office (MGTO) India conducts an Informative Webinar to showcase Macao's MICE & Wedding Offerings

 MACAO GOVERNMENT TOURISM OFFICE (MGTO) INDIA CONDUCTS AN INFORMATIVE WEBINAR TO SHOWCASE MACAO’S MICE & WEDDING OFFERINGS

Mumbai, 14^th December 2020: Macao Government Tourism Office (MGTO) India recently hosted an interesting webinar in collaboration with Experiential Planner on ‘MICE and Destination Weddings in Macao’ through two insightful panel discussions. The eminent panel of speakers addressed the MICE & weddings opportunities and strengths of Macao as a versatile destination for all kinds of events.

The topics of the discussions were ‘Insights into the successful MICE programs in Macao’ and ‘Celebrated Weddings in Macao’, wherein panelists from the event planning industry and the Wedding planners shed light on their own experiences of conducting events in Macao and what the destination holds for the MICE & Wedding sector.

Whilst sharing their wonderful personal experiences, the panelists highlighted how Macao is an ideal destination for the MICE & wedding sector giving an opportunity to do business at leisure surrounded by luxury.

Speaking on why Macao qualifies as an ideal MICE and wedding destination, Navneeth Mohan, Director & CEO, Laqshya Live Experiences-India, commented, “Macao is one of my favorite destinations for corporate events. The primary thing I have to say is that there is something about Macao which is exclusive. For Indian corporate groups, it’s just not about the destination but also about how you can surprise your guest at this destination to create unforgettable memories for them. With brilliant hotels, venues, and great service, Macao has all the potential and is a fantastic destination for host MICE events. It’s a pearl in the East, truly to be explored and post the pandemic, I am sure it will create an even bigger impact amongst Indian travelers.”

Oum Product, Founder & Managing Director, Phase 1 Events said, “What do we Indians would prudently need? We want easy access, visa on arrival, accessibility and What’s most important than that is you need a great nightlife, great conventional centers, delicious cuisine, great hotels, a little bit of culture, architecture, history. You name it and Macao has it all. Love every bit of this destination and I’ve always had some great experiences. It’s a dream destination for any event management company to do an event in Macao for all the good reasons. The people are warm and the city interactive with the option to discover its secrets through technology and games. Macao is authentic, on point, and for everyone”

Continuing the reminiscence of Macao, the second panel consisted of experts from the wedding industry. Being a famous destination, Macao can be termed as an apt venue for weddings, given the logistics, inventory, easy connectivity, and well-organized destination.

Expressing his view on the celebrated weddings in Macao, Mahindra Gangadharan, Managing Director, Nefertiti commented, “I guess it’s every planner's delight to do something in Macao. It’s just not weddings but everything that happens along with weddings, when you go back you go back with wonderful memories. The logistics part is the easiest in Macao as everything is so well organized. Popular as the Las Vegas of the East, Macao is an exotic destination for Indian weddings with a blend of nightlife and history for the nuptials is definitely worth considering.”

Macao offers exceptional venues for social and corporate functions, where conferences can be seamlessly paired with networking events, rightfully justifying the destination’s tagline ‘Experience Macao Your Own Style’. Although given the current pandemic situation, there are still restrictions on travel & events, this informative webinar shared some great insights on how Macao can be better prepared when business tourism returns.

 Press Note | Godrej Ezee partners with the India Meteorological Department for winter weather guidance and establishment of Ezee Hugs initiative

Hope you’re doing well.

 

In a first of its kind initiative, Godrej Ezee, from the house of Godrej Consumer Products Limited, has partnered with the India Meteorological Department (IMD), the national meteoritic agency, for winter weather guidance 2020-2021 and establishment of Ezee Hugs initiative.

 

IMD predicted that 2020 is likely to witness colder and harsher winters, especially in North India. The period of occurrences, intensity, and locations of cold waves vary from season to season. In major cities and urban clusters, the study also shows the high variation in the intensity of the cold waves due to urban heat island effects. Over the years, Godrej Ezee realized a scientific mapping of severe winter-prone areas will lead to precise targeting of beneficiaries. Understanding of real-time occurrences of cold waves and associated wind-chill for urban areas will ensure a timely impact of Ezee Hugs. The association between Godrej Ezee and IMD is a step forward, to make sure Ezee Hugs reaches the beneficiaries more accurately in localities and vicinities facing severe cold waves within cities. 

 

Under this initiative, IMD will provide severe cold weather forecast and guidance to Godrej Ezee in Delhi, Lucknow, Allahabad, Panchkula, and Kolkata. IMD will use its available data to identify areas and localities in these cities expected to witness severe cold waves. Once the exact locations are identified, Ezee along with CRY – Child Rights and You, will reach out to underprivileged children living in those areas and give them new sweaters.

 

Please find attached a press note for further details. Hope you can carry it.

 

In case of any queries, please reach out to me.   

 

Thanks & Regards, 

Kushal Shah | Associate Account Executive | Mumbai

Adfactors PR | M: +91 9664636848 | T: +91 022 67574444 Ext: 299

Website | Blog | Facebook | Twitter | LinkedIn | Instagram

 

Disclaimer: The information in this email is confidential and is intended solely for the addressee(s). Access to this email by anyone else is unauthorized. If you are not an intended recipient, you must not read, use or disseminate the information contained in this email.

 

Attachments area

The shooting of a New Marathi Thriller Web Series Begins! 

As the restrictions of lockdown are diminishing, the entertainment industry is getting back to its feet. Many shoots have commenced and recently a Marathi web series shoot too started in full swing.

Director Tejas Lokhande has started shooting for a new web series. He recently shared a photo during the shooting of the web series on social media.  Chandra Film and Entertainment, Chandra Prakash Yadav and Prashant Sawant are producing this web series. The co-producer is Prashant Madhukar Rane. Shivraj Satardekar is the DOP. The names of the artists are currently Not been disclosed.

Tejas Lokhande, the director of the popular series Anjali, Duheri, Naklat Sare Ghadle, says about his new project, “I am very excited as this is my first web series. The subject of this web series is very close to my heart. Before starting this web series, I watched and studied many web series. With the grace of God and your blessings this will, hopefully, turn out superbly.”

Chandra Prakash Yadav, the producer of this web series, says, “This is my first web series. Tejas Lokhande is an experienced director while Ajinkya Thakur is a master in writing with excellent skills. Co-producer Prashant Rane is the project head of this web series. With such a brilliant team I am sure of a good outcome. I’m very excited.”

Asked about the production of the web series, producer Prashant Sawant said, “I have been working in this field since 2011.  With the help of producer Chandra Prakash Yadav, I created a production house called Chandra Entertainment in 2019. For the last year, I have been trying to do something new through this production and my efforts have been successful. The team of this new Marathi web series’ contacted me. And since I liked the story I decided to work on it. Prashant Madhukar Rane helped me a lot in all these endeavors and we started shooting this web series this year.”

Ajinkya Thakur, the author of this web series, says, “After many months of efforts, the shooting of this web series has started. It has the blessings of ‘Moraya’ (Lord Ganesh) and the hard work of the entire team. As an author of this web show, I am forever indebted to all of you for your love and faith.”

Filming of the new Marathi web series, produced by Chandra Film and Entertainment, Chandra Prakash Yadav and Prashant Sawant, directed by Tejas Lokhande and written by Ajinkya Thakur, has started in earnest.

Thanks & Regards

Vinaya Sawant

PR Executive  

Mob: 8097447853

DreamersPR& Marketing LLP

Exclusive Release - Nataliya Kozhenova’s next “The Battle of Bhima Koregaon” alongside Arjun Rampal and Sunny Leone

Nataliya Kozhenova’s next “The Battle of Bhima Koregaon” alongside Arjun Rampal and Sunny Leone

Blamer, her exotic appealing looks or her passion for acting, upfront and ambitious model and actress Nataliya Kozhenova will be seen in Ramesh There's next Directorial “The Battle of Bhima Koregaon” alongside Arjun Rampal and Sunny Leone.

 “I play a foreigner in the film. It may not be the lengthiest role but there is a lot to my character. She is responsible for bringing multiple twists in the film”

Nataliya maintains that she is a successful actress because of her talent, hard work, and passion. She made it on her own without any Godfather or connections in the Industry.

“I belong to a different country. But I have grown up watching films. Not just Bollywood, as children we used to watch world cinema. It was then I decided that I want I act and the industry which attracted me the most was Bollywood”

She last spelled her brilliance in a web film titled- Evil Dead Is Back, a chartbuster Punjabi song Bewafaa, a beautiful romantic track Yaara opposite Rajneesh Duggal, and Gandi Baat season 4.

“There is lots coming up. I am doing some great content-driven projects. Excited for the audience to see it” says Nataliya.

The film will be released in the second half of 2021 in multiplexes, theatres, and also on RTF company's own OTT platform.

Thanks and Regards
Sanghmitra Pandey
Picture N Kraft
7507080185/9004136155
Email- <sanghpicturenkraft@gmail.com>

 

 

नए हॉरर वेबसीरीज के शूटिंग को हुई शुरूआत

लॉकडाऊन के बाद फिल्म और वेबसिरीज के शूटिंग को सरकारने मान्या दी। उसके वजहसे कही फिल्मो का शूट शूरु हुआ है। ओटीटी प्लॅटफॉर्मस पें वेबसिरीज को ज्यादा लोग देखते है। इंटरनेट का उपयोग करने वाले लोगोंका प्रमाण बहुत ज्यादा है। निर्देशक तेजस लोखंडे ने एक नई वेबसीरीज की शूटिंग शुरू कर दी है। उन्होंने हाल ही में सोशल मीडिया पर वेबसीरीज की शूटिंग के दौरान की एक फोटो शेयर की है। 'चंद्र फिल्म एंड एंटरटेनमेंट', 'चंद्र प्रकाश यादव' और 'प्रशांत सावंत' इस वेबसीरीज का निर्माण कर रहे हैं। इस वेबसीरीज के सह-निर्माता प्रशांत मधुकर राणे हैं। शिवराज सातार्डेकर डीओपी हैं। कलाकारों के नाम फिलहाल गुलदस्ते में हैं। अपनी नई परियोजना के बारे में लोकप्रिय निर्देशक तेजस लोखंडे ने कहा, "मैं अपनी पहली वेबसीरीज के लिए बहुत उत्साहित हूं।" इस वेबसीरीज का विषय मेरे बहुत करीब है। इस वेबसीरीज को करने से पहले, मैंने कई वेबसीरीज देखीं और उनका अध्ययन किया। ईश्वर का आशीर्वाद और आपका प्यार हमेशा मेरे साथ रहें। यह सद्भावना है।" इस वेबसीरीज के निर्माता चंद्र प्रकाश यादव अपनी पहली वेबसीरीज के बारे में कहते हैं, '' यह मेरी पहली वेबसीरीज है। तेजस लोखंडे एक अनुभवी निर्देशक हैं जबकि अजिंक्य ठाकुर लेखन कौशल में मशहूर हैं। और सह-निर्माता प्रशांत राणे इस वेबसीरीज के प्रोजेक्ट हेड हैं। ऐसी पूरी टीम इस वेबसीरीज के लिए काम कर रही है। इसलिए मैं बहुत उत्साहित हूं। ” वेबसीरीज के निर्माण के बारे में पूछे जाने पर निर्माता प्रशांत सावंत ने कहा, "मैं 2011 से इस क्षेत्र में काम कर रहा हूं। निर्माता चंद्र प्रकाश यादव की मदद से, मैंने 2019 में 'चंद्र एंटरटेनमेंट' नामक एक प्रोडक्शन हाउस बनाया। पिछले एक साल से मैं इस प्रोडक्शन के जरिए कुछ नया करने की कोशिश कर रहा हूं और मेरे प्रयास को सफलता मिली हैं। इस नई मराठी वेबसीरीज के कहानी की टीम मेरे संपर्क में आई। और मैंने इस पर काम करने का फैसला लिया। प्रशांत मधुकर राणे ने इन सभी प्रयासों में मेरी बहुत मदद की और हमने इस वर्ष के अंत में वेबसीरीज की शूटिंग शुरू कर दी।" इस वेबसीरीज के लेखक, अजिंक्य ठाकुर, वेबसरीज के लॉन्च के बारे में कहते हैं, “कई महीनों के प्रयास के बाद, इस वेबसीरीज की शूटिंग शुरू हो रही है। इसमें मोरया का आशीर्वाद और पूरी टीम की मेहनत है। इस वेब शो के लेखक के रूप में, मैं आपके प्यार और विश्वास के लिए हमेशा आप सभी का ऋणी हूं। " तेजस लोखंडे द्वारा निर्देशित और अजिंक्य ठाकुर द्वारा लिखित चंद्र फिल्म एंड एंटरटेनमेंट, चंद्र प्रकाश यादव और प्रशांत सावंत द्वारा निर्मित नई मराठी वेबसीरीज का शूटिंग शुरू हो गया है। दर्शकों में उत्सुकता है कि इसमें कौन से कलाकार होने वाले हैं।