India’s diamond jewellery market to grow to US$ 17 bn by 2031: says De Beers at GJEPC’s InnovNXT, Forty Under 40 Leadership Summit

 THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL

 India’s diamond jewellery market to grow to US$ 17 bn by 2031: says De Beers at GJEPC’s InnovNXT, Forty Under 40 Leadership Summit

• 2024 is likely to be a record year for mine production of gold; Jewellery demand will be firm but vulnerable to gold prices: World Gold Council
• UPI will require investments of US$1-2 billion: NPCI MD & CEO Dilip Asbe
• Embrace storytelling, symbolism & creative narratives to sell Make in India, Design in India, Create in India designer jewellery to the world
• Embrace customer-centric digitalization to help achieve rapid scale & penetration
• Jewellers can tap Whatsapp to post private catalogues to engage/sell
• Jewellers can leverage branded content to lure GenZ customers

 

National, 3^rd May 2024: Indian diamond jewellery market will grow to US$ 17 bn by 2031 out of India's total gem & jewellery of US$ 120 bn from $ 79 bn in 2021. 2024 is likely to be a record year for gold mine production and jewellery demand will be firm but vulnerable to gold prices. These interesting nuggets were revealed through several compelling sessions at InnovNXT, Forty Under 40, a next generation leadership Summit, an IIJS Initiative organized by the GJEPC (the apex body for gem and jewellery trade in India).

 

The art of storytelling, symbolism & creative narratives in designer jewellery creations is a must learn for jewellers to take consumers away from price and value towards ‘priceless and invaluable’. Jewellery trade can embrace customer-centric digital to achieve rapid scale and deeper penetration. Jewellers can tap WhatsApp’s potential for growing, engaging, retaining, and monetising customers in 2024. Today GenZ and Millennials don't trust advertising and can only be tapped via Branded Content strategies. These key aspects were discussed & deliberated during the day-long sessions of InnovNext, Forty Under 40 leadership Summit. 

InnovNXT, Forty Under 40 leadership Summit had a full-day knowledge-sharing session comprising learning; igniting innovation, embracing change; and shaping the future. GJEPC curated an exciting line up of speakers and topics that challenged new thinking; sparked new ideas; and inspired action. World Gold Council was the presenting partner for this extraordinary event. Associate Partners are Swarn Shilp, Godrej, and S K Seth Jewellers. Hospitality Partner was ChainNChains. Badge Partner - Quick Sell. Partners - IDT, Mukti Gold, Sky Gold, Shine Shilpi and Unique Chains.

The unveiling of InnovNXT Forty Under 40 commenced on a grand note in the gracious presence of  Shri Vipul Shah, Chairman of GJEPC, Shri Nirav Bhansali, Convener of National Exhibitions at GJEPC, Sabyasachi Ray, Executive Director of GJEPC, Shri Ghanshyam Dholakia, Managing Director, Hari Krishna Exports Pvt Ltd, and  Members of National Exhibition Subcommittee.

 

All the sessions were moderated by fellow 40 Under 40 achievers such as Khusbhoo Ranawat, Swarnshilp Jewellers; Shivangi Surana of Surraya Jewels; Karan Garodia of Sanskriti Jewels; Ankit Birawat of Chain n Chains; Ridhi Gala of Kashi Jewellers; Anand Ranawat of Dhanrupji Devaji & Co; Ankit Shah of Ankit Gems.  

 

Speaking at the inaugural, Vipul Shah, Chairman, GJEPC, said, “GJEPC's InnovNXT Forty Under 40, a next Generation leadership summit, is aimed at shaping the future of our industry. This initiative is not just about recognition; it is about nurturing talent, fostering collaboration, and creating opportunities for growth. It's about ensuring that the industry continues to thrive and evolve, and that our future leaders are equipped with the knowledge and skills they need to succeed. Our aim is to achieve USD 75 billion by 2030 and with the talent, drive, and determination I see the youngsters here today, I am confident that we can not only meet but exceed this goal. Your energy, enthusiasm, and passion are what drives our industry forward. Together, let's innovate, let's collaborate, and let's shape the future of our industry.”

Nirav Bhansali, Convener of National Exhibitions at GJEPC, said, “In the gems and jewellery industry, we are not merely purveyors of luxury; we are guardians of tradition, custodians of culture, and champions of craftsmanship. But in order to honor our rich heritage, we must also embrace the winds of change. Today, we are surrounded by the brightest minds and the most promising talents of our industry. This gathering is not just a celebration of achievements; it is a testament to the boundless potential that resides within each and every one of you. We see the architects of our industry's future. You are the innovators, the trailblazers, and the visionaries who will shape the landscape of gems and jewellery for generations to come. Your energy, your passion, and your commitment to excellence serve as beacon of hope and inspiration in an ever-evolving world. Through collaboration, not competition, we will truly unlock the full potential of our industry.”

Milan Chokshi, Convener, Promotions & Marketing, GJEPC, and Founder of a couture jewellery brand Moksh, said, "The idea of story-telling is not new to Indian jewellery - our jewels have always been imbued with symbolic values, meaning and narratives. They have just looked much more traditional in design. Now with the rise of design-led jewellers, story-telling is being pushed into a new realm. The beauty of jewellery as a whole is that any interesting piece / design will end up being a conversation starter. The storytelling of a single piece of jewellery is not just in the inspiration or reverence of a piece from the designer, but the personal story and personal meanings the owner has with it.”

In the session on Global & India Gold Demand Trends, Kavita Chacko, the Research Head for India at the World Gold Council (WGC), said, "2024 is likely to be a record year for mine production of gold; Jewellery demand in 2024 will be firm but vulnerable to gold prices. Bar and coin investment likely to remain healthy, with high prices and geopolitics attracting attention. Central banks are likely to keep buying gold at an impressive rate. Global annual jewellery demand held steady in 2023 at around 2200 tonnes even in a very high price environment. In 2023 Gold has benefitted from a) Heighted geo-political risk; b) Consumer demand; and c) Central bank buying. Annual Gold demand in 2023 rose 4%, reaching an all-time high of 4,930 tonnes. Contribution of 2 sectors a) jewellery demand and b) central bank demand. The demand for jewellery surprised with its stability and resilience and that of central banks by its size."

In the session on Diamond Consumption Patterns in India, Amit Pratihari, Vice President, De Beers Forevermark, said, "Indian diamond jewellery market will grow to US$ 17 bn by 2031 out of India's total gem & jewellery of US$ 120 bn from $ 79 bn in 2021. Global jewellery brands are now using Indian celebrity faces to reach out to Indian consumers. The key market drivers in 2024 will be 13% of Indian customers surveyed desire diamond jewellery as a gift, as per Amit. 51% wear diamond jewellery everyday. 12% want to self-purchase jewellery with natural diamonds. 23% acquire natural diamonds to celebrate relationship milestone or to express love. 12% want to self-purchase jewellery with natural diamonds. 22% want to acquire natural diamonds to celebrate personal milestone or to be ready. The Indian luxury market in India will grow to 500 mn in 2030  from 400 mn in 2022, predicted Amit.  The increase is expected to be driven by around 20% increase of the middle and high income consumers from 2022 to 2030.”

In the session on The Magic of UPI: India's Digital Payment Revolution, Dilip Asbe, MD & CEO, NPCI, said, "Travelling Indians can do UPI cross-border transactions in neighbouring countries at present and this number will increase by 2025. NPCI is doing 14 billion transactions amounting to Rs. 20 lakh crore in India as of March 2024. 1000 crore such requests are made by our systems on a daily basis. We expect 10x growth from here onwards. Investments of US$ 1-2 billion will be required both on the consumer side and merchants. This is to include the merchants who have not yet joined the ecosystem. Cash is like a religion in India. Cash affinity is still very high. We need to get younger generation in the family to transact on UPI so that s/he can get the elders and seniors. We need to educate and create awareness for consumers. By March 2025 we are hoping that Indians will be able to do cross border transactions in 7 to 11 countries including Nepal, Sri Lanka, Bangladesh Bhutan, Singapore, UAE, Thailand, etc. More of the work on the merchant side is being done. We are also working with European countries."

In the session on The MSwipe Story: From Doctor To Fintech Titan, Manish Patel, Founder & CEO, MSwipe Technologies, said, "We have brought digital payments to the doorsteps of small and mid-sized jewellery businesses. We run, manage and grow their businesses. We are one of the few compliant players in payments and lending with a broad product portfolio. Our compliance come from Leadership and Governance because we need to win the trust of MSMEs and start-ups. We are problem-solvers to retailers and B2B players. We partner with India's largest banks on the distribution side. We are now incorporating AI in workflows and codes so seamlessly integrate all diverse and complex aspects into the business operations flow and customer relationship management."

Speaking about his learnings from the Success Story of CaratLane, Mithun Sacheti, Director, Jaipur Gems, said, "Scale is what drives goals and ambition drives the future. Pure digital for jewellery doesn't work here as customers have an inherent tactile need. Jewellery trade has not moved online except diamond certification. Jewellers are in the commodity business and customers are not willing to pay them premium for designer jewellery. I would like to partner with jewellers who would like to make timeless masterpieces representing the timeless creativity of the past. Think about creating beautiful jewellery with different new raw materials. Marry your craft and try to make something extraordinary for which the customer will call and pay you more for it."

Milan Chokshi moderated the session on The Art Of Storytelling Through Jewellery: Narratives, Symbolism, & Meaning, featuring Rahul Jhaveri, Co-founder and Creative Director of Studio Renn; Shachee Shah of Shachee Creations; and Kunal Shah, Jewellery Designer, MOI Fine Jewellery.

Milan Chokshi emphasized, “Make in India, Design in India, Create in India campaign should be all about 'Come and Discover Indian jewellery' and its intricacy, vastness and diversity of India in addition to its heritage, cultural values and tradition. Only then will global consumers show willingness to pay premiums for Indian designer jewellery.”

Rahul Jhaveri, Co-founder and Creative Director of Studio Renn, said, "Symbolism in jewellery is about culture and our cultural beliefs --- our beliefs that we resonate and relate to. While gold and diamonds are the key raw materials, the use of new ones should be purposeful and meaningful. Only those who intrinsically believe that that jewellery is a form of art are able convey their story to customers. Designers are like architects and  musicians – they have inbuilt creative consciousness. The How/Who/Which/Where/When of the creative process is interesting but cannot be communicated or revealed entirely. The biggest challenge for Indian designers is not to overshare their creative process.  It will be very difficult to explain how creative work process flows, which is mostly instinctive. Once we follow our instincts the conversion is easy. We are pleasantly surprised by how consumers are open to selecting something new and different and align our learnings to this. Create a world of your own and allow consumers to come in and experience this new world so that they can take away the key elements from this."

Designer virtuoso Shachee Shah of Shachee Creations said, "Emotions are very important. Craftsmanship is very important and there is need to innovate and revive it. Only knowledge of consumer mindsets can help you innovate. I believe that I visualize my pieces from my heart and transfer my energy to the piece and the customer resonates it. And that's where the common grounds are! It took me hours of preparation and practice to make my team understand what's going on in the minds of consumer. It's not only value of the piece but it's also about intricate work of art. There are hundreds of moving parts and micro islands of thought process which congregate and translate personal experiences into work of art."  

Kunal Shah Jewellery Designer, Moi Fine Jewellery said, "Consumers are open and inquisitive and they have that special look when they see a new different design. Designing jewellery has to be customer-centric. For example, America has museums that collect Mughal jewellery pieces designed and created in India. We cannot take an abstract creative and add larger narrative around it. In the digital-first business model, customers have trust issues; only good creative designs can help build bridges." 

During the session on 'Navigating Brand Identity In The Digital Age: Strategies For Building And Sustaining Authentic Brand Presence', Ashiish Patil, Chief Storyteller, CEO & Co-founder of Isspeshal StratCon, said, "Today, nobody especially millennials and GenZ cares about or trust advertising. It’s risky to only depend on advertising for creating and communicating brand identity in this digital age. Embrace branded content strategies for building and sustaining authentic brand presence. Branded Content is the only way to use Entertainment to inspire and educate target audience; convert strangers into fans; and customers to advocate through consistent storytelling true to the brand across formats, platforms and genres. Branded content doesn’t disrupt or interrupt. It is the only Advertising that people search for… and it is advertising that earns its own media. Branded content is love child of entertainment and advertising. It is birthed and adopted by a brand to take its family name forward. It is content created with funded partially or fully by a brand. Branded content should be Relatable, Fresh, Conflict, Simple, Real, Timely, Cumulative and have Purpose. Branded content can be amplified across audio, video, print, OOH (Ouf of Home), Live, Place, Platform and Digital. The benefits of surround amplification can be many: Extend Life of the Brand; Aid Discovery wrt Customers; Build Bond; get Cheaper Incremental; Potential Revenue, etc."

Shivam Mittal Co-founder of QuickSell and DoubleTick, a WhatsApp Marketing specialist, said, "Jewellers can embrace integrated suite for WhatsApp-First jewellery business with Timer based private catalogues. They can opt for Curated Catalogue and Gram based B2B order booking. They have an option of Button Rate based B2C booking and can develop E-Commerce strategies including Bulk WhatsApp Broadcasts. We helped PD Soni Jewellers, gold wholesaler from Ahmedabad, to grow by 100% to 650+ cities. We have a Solutions, keeping in mind the needs of the jewellery industry and overcoming all limitations of WhatsApp. Our solution has low talent requirement; is simple and easy to use as well as can be Used on the Go."

In the session on The Pharmeasy Story: Triumph over Adversity, Siddharth Shah, the Co-founder, Managing Director and CEO of API Holdings Ltd. (Pharmeasy) said, "Adversity and failure is part and parcel of every success story of every entrepreneur. We, at Pharmeasy, faced several adversities but we realised the power of family and friends who believe in you and your business idea help you to tide over the same. The employee team that sticks with you despite all odds is also our greatest asset. The Power of people who believe in you is far higher if you have conviction and self belief in your business model. This power and the support of family, friends and employees/team can take you a long way."

The Forty Under 40 was introduced at IIJS Premiere 2023 for the first time. It recognised the sharpest young minds in the industry, who have not only showcased outstanding skills but also brought innovation and dedication to the field of jewellery.

About The Gem and Jewellery Export Promotion Council (GJEPC)

The Gem & Jewellery Export Promotion Council (GJEPC), set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today represents 10000+ members in the sector.  With headquarters in Mumbai, GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, GJEPC has emerged as one of the most active EPCs and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

Facebook: www.facebook.com/GJEPC
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Twitter: www.twitter.com/GJEPCIndia 

गाथा नवनाथांची मालिकेत सोनाली पाटील साकारणार अक्काबाईचे पात्र.

 गाथा नवनाथांची मालिकेत सोनाली पाटील साकारणार अक्काबाईचे पात्र.

'गाथा नवनाथांची' सोम. ते शनि. संध्याकाळी ६.३० वाजता सोनी मराठी वाहिनीवर.

 

                      सोनी मराठी वाहिनीवरील नवनाथांची कथा उलगडून दाखविणारी 'गाथा नवनाथांची' ही पौराणिक मालिका लवकरच ९०० भागांचा टप्पा पार करणार आहे. यामध्ये आत्तापर्यंत नवनाथांपैकी सात नाथांचा अवतार, त्यांचा प्रवास आणि लीला हे सर्व दाखवण्यात आले आहे. सध्या नागनाथांचा  प्रवास व त्यांचे चमत्कार प्रेक्षक भक्तांना पाहायला मिळत आहेत. मालिकेत एकीकडे नाथांचा नकारात्मक गोष्टींविरुद्ध लढा सुरू आहे तर एकीकडे नागनाथ आणि भर्तरीनाथ यांचावर होणारे संस्कार पाहायला  मिळताहेत. पण आता मालिकेत दिसणार आहे अक्काबाई ही नकारात्मक व्यक्तिरेखा. अक्काबाई ही नाथांविरोधात उभी राहणार असून नाथांच्या पुढील कार्यात ती अडथळा निर्माण करणार आहे. अक्काबाईच्या भूमिकेत प्रसिद्ध अभिनेत्री सोनाली पाटील प्रेक्षकांच्या भेटीला येणार आहे. आपल्या विविध भूमिकांमधून प्रेक्षकांचे मनोरंजन करणारी सोनाली पाटील आता नव्या भूमिकेत येणार आहे. गाथा नवनाथांची मालिकेतून अक्काबाई हे पात्र ती साकारणार आहे. तिच्या अभिनयाच्या छटा प्रेक्षकांना या मालिकेतून नक्की अनुभवता येतील.

                     अक्काबईच्या येण्याने नाथांच्या पुढील कार्यात मोठे अडथळे तयार होणार आहेत. अक्काबाई ही अघोरी स्त्री आहे. ती गावकऱ्यांना आपल्या बाजूला करून घेणार आहे आणि नाथांच्या विरुद्ध कट रचणार आहे. त्यामुळे नाथांच्या कार्यात नक्कीच अडथळे तयार होतील. नाथांचे कार्य हे चांगली शिकवण देणे आणि नाथ परंपरा कायम ठेवणे हे आहे. पण आता अक्काबाईच्या गावात येण्याने भरपूर अडथळे निर्माण होतील. नाथ तिला कसे सामोरे जाणार, हे प्रेक्षकांना आता मालिकेत नक्कीच पाहायला मिळेल.  पाहायला विसरू नका, 'गाथा नवनाथांची' सोम. ते शनि. संध्याकाळी ६.३० वाजता सोनी मराठी वाहिनीवर.

Guitarist extraordinaire Amandeep Singh Strikes a Chord of Brilliance in Diljit Dosanjh's Vancouver Concert

 Guitarist extraordinaire Amandeep Singh Strikes a Chord of Brilliance in Diljit Dosanjh's Vancouver Concert

In a spectacular blend of tradition and innovation, Amandeep Singh, the son of renowned musicians and singers Bhupinder Singh and Mitali Singh, captivated audiences with his mesmerizing performance alongside Diljit Dosanjh at the recent Vancouver concert.

With nimble fingers dancing effortlessly across the strings of his guitar, Amandeep Singh wove a tapestry of sound that transported listeners on a journey through the heart of India’s musical heritage, while infusing each note with the infectious energy of contemporary beats. His virtuosity knows no bounds as he seamlessly blends traditional melodies with innovative arrangements, captivating the senses and igniting a fire within the hearts of all who bear witness to his unparalleled talent.

His performance at the Vancouver concert left audiences mesmerized, their spirits lifted by the transcendent beauty of his artistry. As Amandeep Singh continues to push the boundaries of musical expression, he stands as a testament to the transformative power of art and the enduring spirit of creativity. With each note he plays, he reminds fans that music knows no limits—that it is a universal language that speaks to the soul, transcending barriers and forging connections that defy explanation.

”It was an absolute honor to perform alongside Diljit Dosanjh at the Vancouver concert. Music has this incredible ability to bring people together, and I’m grateful for the opportunity to contribute to that magic. Huge thanks to everyone who has supported me along the way” Amardeep Singh

Eze Perfumes Makes Global Debut: Indian Scents Hit US Markets

    Eze Perfumes Makes Global Debut: Indian Scents Hit US                                                     Markets

Mumbai, May 02, 2024 – A year since its launch under Incredible Indriya, Eze Perfumes, the first direct-to-consumer (D2C) perfume from Sawai Fragrance Leading manufacturing of fragrances, has started      its expansion plans to go global by foraying into the US markets. This move not only signifies its ambition to cater to discerning consumers worldwide but also underlines its vision to establish India as a prominent fragrance hub on the global stage, by showcasing the legacy and advancement       of Indian perfumery through its products.

With a commitment to excellence and a rich heritage of crafting fine fragrances, Eze Perfumes has unveiled its carefully crafted      collection of 8 fragrances - 3 for men  - Eze Nomad, Eze Surge and Eze Elation, 3 for women – Eze Joy, Eze Flow, Eze Awe and 2 in the unisex category- Eze Vibe and Eze ID. Showcasing the rich heritage of Indian perfumery with modern sensibilities with perfumes that are made and manufactured in India.

In addition to its online presence, Eze Perfumes has established a robust retail network in the US, with products available in 400 Fragrance Outlets as well as 100 South America by Top Brands (Luryx duty free stores), ensuring widespread accessibility for consumers nationwide. Building on its global success, Eze Perfumes has expanded its retail footprint to several places, including Panama, Colombia and Mexico, consumers worldwide. This is a major milestone for an Indian perfume brand to achieve within the first year of its launch.

Kanishka Jain, Director at Incredible Indriya, “Expanding into the US markets marks a significant milestone for Eze Perfumes. As staunch supporters of the Made in India initiative, we are thrilled to introduce our authentic home-grown fragrances to a global audience. Our perfumes are a testament to India's rich olfactory heritage, crafted with precision and passion to offer a truly immersive sensory experience. Eze offers something for everyone and we are excited to present a Made in India perfume to international consumers”

Pushkar Jain – CEO of Sawai fragrances India and founder of Eze Perfumes said, "Bringing Eze Perfumes to the global stage is not just about expanding market presence; it's about showcasing India's centuries-old tradition of perfumery. This brings us to closer to our vision of putting Indian fragrances on our global map. Our journey signifies the fusion of heritage with innovation, a testament to our commitment to excellence in fragrance craftsmanship."

Adding to this Purvi Jain – CEO Sawai Fragrances USA, "Leading the introduction of Eze Perfumes into the American market is an exhilarating journey. Our dedication goes beyond selling perfumes; it's about narrating the captivating story of Indian perfumery tradition. Eze Perfumes encapsulate the essence of India's diverse landscapes, cultural vibrancy, and centuries-old craftsmanship. Our aim is to redefine olfactory experiences for American consumers, offering an immersive sensory journey into India's aromatic heritage.      

Eze Perfume’s launch in India on 11^th March, 2024 with a musical campaign film saw high-powered attendance in Mumbai, which included the who’s who from the world of beauty and fashion. The name ‘Eze’ draws inspiration from an Igbo term in Nigeria, signifying ‘king’. The incorporation of the letter ‘e’ in the name is reflected in the spherical design of the vibrant-coloured bottles, featuring a glass base and a click-on cap. With Eze Perfumes is set to revolutionise the fragrance landscape in the US, it has also launched a dedicated website: https://ezeperfumes.us offering consumers a seamless shopping experience and access to the brand’s full range of offerings. In India Eze Perfumes is available on Amazon, Myntra, Nykaa, Flipkart, Meesho, Smytten, Reliance Centro, and ezeperfumes.com    

 

About Sawai Fragrances:    

A leading name in the craft of perfumery, Sawai Fragrances has a rich legacy as a designer, manufacturer and supplier of essential oils and fragrances to leading brands around the world. The journey began with a whiff of rose petals in Kannauj by founder, Mr Sawailal Jain who set up the first hydro-distillation plant for the production of natural attars in 1965. The brand has distillation centres and plants in Silvassa, Kannauj, Nilakkottai, Orissa, Tirupathur and Surat to develop the finest quality of perfumes. Sawai Fragrances, one of the leading B2B companies continues to evolve and has recently made a transition into the B2C segment. It has recently launched its own perfume brand Eze, which is a carefully curated range of perfumes that has a young and global vibe to them.

To learn more about Sawai Fragrances visit: https://sawaifragrances.com/

For inquiries & queries, please contact:

Adfactors PR:

Nidhi Mulchandani | nidhi.mulchandani@adfactorspr.com | 7385887891

Tejasvi Sachdeva | tejasvi.sachdeva@adfactorspr.com | 9167460644

समाज हादरवणारा रहस्यमय ‘ॲसिड’ चित्रपटाचा अल्ट्रा झकासवर वर्ल्ड डिजिटल प्रीमियर!

 समाज हादरवणारा रहस्यमय ‘ॲसिड’ चित्रपटाचा अल्ट्रा झकासवर वर्ल्ड डिजिटल प्रीमियर! 

स्त्रीच्या सौंदर्यात भर म्हणजे तिचा गोजिरवाणा चेहरा, मात्र या चेहऱ्याला कोणी इजा पोहचवून तिची विद्रूपावस्था केली तर? या विद्रूपावस्थेचा कोणी सूड घेऊ लागला तर? अशीच एक भयाण आणि समाजाला काळं फासणारी कथा असणारा दाक्षिणात्य ‘ॲसिड’ (आघात) चित्रपटाचा अल्ट्रा झकास या मराठी ओटीटीवर ३ मे २०२४ रोजी वर्ल्ड डिजिटल प्रीमियर होणार आहे.

केरळमधील ॲसिड हल्ल्यातील गुन्हेगार राज्याच्या विविध भागातून बेपत्ता होतात. ॲसिड हल्ल्यात बळी पडलेल्या मुलींच्या घरासमोर या गुन्हेगारांना त्यांच्या कापलेल्या लिंगासह टाकण्यात येते. या वारंवार घडणाऱ्या घटना समाजात व्हायरल होतात आणि लोक त्यावर आपल्या प्रतिक्रिया देऊ लागतात. मात्र ही कृत्ये करणाऱ्या अज्ञात कोण आहे याचा सुगावा लागत नाही. नेमका कोण असेल हा अज्ञात, हे चित्रपटात कळणार आहे. चित्रपट हा मूळ मल्याळम भाषेत असून याचे मराठी रूपांतर प्रेक्षकांना पहायला मिळणार आहे.

“समाजात विक्षिप्त मानसिकतेचे लोक आणि त्यांचे विक्षिप्त कृत्य मनाला हेलावून टाकणारे असतात. समाजातील ही विक्षिप्तता दाखवणारा ‘ॲसिड’ (आघात) चित्रपट प्रेक्षकांना सादर करून जागरूकता निर्माण करण्याचा आमचा प्रयत्न आहे.” असे अल्ट्रा मीडिया अँड एंटरटेंनमेंट प्रा. लिमिटेडचे सी.ई.ओ. श्री सुशीलकुमार अग्रवाल म्हणाले.

 प्रसिद्धी जनसंपर्क प्रमुख: राम कोंडीलकर 

 मो. 9821498658

 ईमेल; ramkondilkar.pr@gmail.com

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