Drama, comedy aur manoranjan se bhara saptah

 Drama, comedy aur manoranjan se bhara saptah

The upcoming tracks of &TV shows Bheema, Happu Ki Ultan Paltan and Bhabiji Ghar Par Hai will entertain the audience and keep them glued to the screens. Talking about &TV's Bheema track, Amit Bhardwaj, who plays Mewa in the show, says, "Kailasha Bua sends people from the asylum to take Dhaniya while Bheema is at school. Sensing something is wrong, Bheema rushes to rescue her in time. Meanwhile, Phulmatiya teams up with Kailasha Bua to frame Dhaniya, planning to send her away. However, Bheema’s aunt, Babita, arrives just in time to save Dhaniya. Bheema thanks Babita for her help." About &TV’s Happu Ki Ultan Paltan's upcoming track, Yogesh Tripathi, who portrays Happu Singh, shares,  “Happu (Yogesh Tripathi) dreams that he has been promoted. The next morning, he shares this dream with his family, but Malaika (Sonal Panwar) makes fun of it. Happu then discusses this with Beni (Vishwanath Chatterjee), who suggests an idea: create your own case and solve it; this will ensure your promotion. Happu likes the idea and, with Beni's help, sneaks into the Commissioner's house and steals his wife's necklace. However, just then, Happu receives a call from a blackmailer who says he has recorded a video of Happu stealing the necklace. Happu has no choice but to follow the blackmailer's instructions, which creates tension and arguments in his family."

About &TV’s Bhabiji Ghar Par Hai’s upcoming track, Shubhangi Atre, who plays Angoori Bhabhi, shares, “Anita (Vidisha Srivastava) comes up with the idea of starting a winter clothing business. Tiwari (Rohitashv Gour) hows interest and agrees to invest in the business. It is decided that Vibhuti (Aasif Sheikh) and Chacha (Anup Upadhyay) will manage the stall. Initially, Vibhuti hesitates but eventually agrees. The next day, when the stock of winter clothes arrives, Vibhuti suggests that Chacha wear a trench coat to scare Angoori Bhabhi (Shuhangi Atre). He plans to intervene, scold at Chacha, and chase him away to appear heroic. Chacha follows the plan and scares Angoori by wearing the trench coat. However, Angoori gets so frightened that she is reminded of a childhood trauma. When Angoori regains consciousness, she starts tearing everyone's winter clothes and attacks anyone wearing warm clothes. Everyone tries to figure out what has caused Angoori's sudden change in behaviour and begins avoiding her out of fear. The situation escalates to the point where the police announce that no one should pass through Angoori Bhabhi’s lane, and if anyone does, the police will not be held responsible. Meanwhile, a client comes to meet Anita, and Tiwari sneaks him into her house. However, Angoori sees them and ends up beating both the client and Tiwari mercilessly.”

Watch Bheema at 8:30 pm, Happu Ki Ultan Paltan at 10:00 pm, and Bhabiji Ghar Par

Hai at 10:30 pm, airing every Monday to Friday on &TV!

Princess Gauravi Kumari of Jaipur Graces the ARTISAN AWARDS 2025: A Royal Salute to Indian Craftsmanship

 Princess Gauravi Kumari of Jaipur Graces the ARTISAN AWARDS 2025:

                          A Royal Salute to Indian Craftsmanship

29^th January 2025, National: The much-anticipated Artisan Awards 2025 concluded on a grand note, with Princess Gauravi Kumari gracing the occasion as the esteemed chief guest. Known for her patronage of art and culture, Princess Gauravi Kumari presented the awards to the winners, lauding their ingenuity and dedication to preserving Indian craftsmanship and design.

The 8th edition of The Artisan Awards was hosted by the Gem & Jewellery Export Promotion Council (GJEPC) powered by GIA India, in association with the World Gold Council.The presence of Princess Gauravi Kumari added a regal touch to the celebration, making it a night to remember for the artists, industry stalwarts, and dignitaries in attendance. As the Artisan Jewellery Design Awards continue to spotlight the best of India’s craftsmanship, this year’s finale set a new benchmark in creativity, elegance, and royal patronage. She was joined on stage by Mr. Vipul Shah, Chairman, GJEPC; Mr. Kirit Bhansali, Vice Chairman, GJEPC; Mr. Sriram Natarajan, Managing Director, GIA India; Mr. Sachin Jain, Regional CEO, India, World Gold Council; Mr. Milan Chokshi, Convener, Promotions & Marketing, GJEPC; and Mr. Sabyasachi Ray, Executive Director, GJEPC.

The event celebrated the finest expressions of Indian craftsmanship under this year’s theme, "Indian Crafts Reimagined,” which received over 630 entries. In the diverse realm of Indian crafts, the 2025 Artisan Awards highlighted the interconnected nature of regional artistry within the country. Each participant drew inspiration from India’s rich heritage, blending traditional techniques with innovative interpretations. This thoughtful fusion ensured that age-old crafts not only retained their cultural significance but also found a meaningful place in modern design narratives.

The viewing gallery of the 20 finalists from the 8th Artisan Awards, themed Indian Crafts Reimagined, was open at JWCC. The showcased designs blended heritage crafts with innovation, celebrating ancient traditions while ensuring their modern relevance.

A visibly impressed Princess Gauravi Kumari of Jaipur remarked, “All the winning jewellery designs showcased at GJEPC’s Artisan Awards innovatively incorporated traditional art and craft. I believe that traditional crafts will always be relevant to today’s generation as long as designers introduce fresh perspective and new twists, while utilising modern silhouettes that appeal to global audiences. The new-age young consumer is moving from fast fashion to slow luxury. Gen-Next will get interested if we shift the narrative from the brand or product to the karigar (artisan) – the storytelling of their creative vision and interpretation is always compelling.”    

 

Talking about jewellery making and craftsmanship as legacy passed on from generation to generation, Princess Gauravi said, “Global connoisseurs recognise that Indian craft techniques have been passed on from one generation to another, just like the heritage legacy brands of Europe. Some of the best global designers have learnt and educated themselves about Indian craftsmanship and then used their creativity to bring innovation and relevance. My great-grandfather, Maharaja Man Singh II, wanted to see Jaipur as a global centre of design, art, and crafts. I want to carry forward this legacy and empower craftsmen who defy challenges and create with a positive attitude.”

 

Mr. Vipul Shah, Chairman, GJEPC, remarked, “The Artisan Awards aims to spotlight India's unparalleled jewellery craftsmanship. This year’s theme, 'Indian Crafts, Reimagined', compelled participants to employ age-old crafts and design them through a contemporary lens, producing pieces that transcend cultural boundaries across the globe.

“Designing is one of the most sought-after skill sets in the industry and plays a pivotal role in generating value addition. For the sector to advance beyond retail, it is essential to enhance and expand design capabilities. The Artisan Awards serves as a platform to harness design talent at the grassroots level, nurturing India's raw potential while driving innovation and creativity.

“At GJEPC, we also invest in structured skill development through our training institutes to ensure the industry’s sustained progress. Additionally, we strive to preserve and promote local crafts like the timeless jadau and meenakari of Jaipur and Benares, the intricate filigree of the East, and the temple jewellery of the South.

“I invite industry stakeholders such as the World Gold Council, PGI, and De Beers to collaborate with GJEPC in marketing and popularising India’s unique jewellery crafts on the global stage."

Mr. Sachin Jain, Regional CEO, India, World Gold Council: “GJEPC’s Artisan Awards is a true testament of creativity and royalty in design capital. We at the World Gold Council are partnering with GJEPC to crown India as the jewellery hub of the world. It’s time for us to take Indian creativity and designs to the world. We appreciate the kalakaari (artistry) of India and will work with GJEPC to uplift the pristine status and impeccable standards of our craftsmanship. The Artisan Awards are a great celebration of Indian artistry. Every piece of gold jewellery crafted by these artisans is a testament to their dedication, skill, and artistic vision. The Awards serve as a platform to recognise their achievements and inspire future generations to appreciate and continue the legacy of gold jewellery artistry.”

Mr. Milan Chokshi, Convener, Promotion & Marketing, GJEPC adds, “The theme 'Indian Crafts, Reimagined' successfully inspired participants to leverage their creativity and design jewellery that seamlessly integrates global aesthetics with the essence of Indian craftsmanship. Through this journey, we witnessed exceptional pieces that not only preserved ancient crafts but also redefined their relevance for today's discerning audience. The innovative interpretations highlighted the rich heritage of Indian techniques, demonstrating how our traditional craftsmanship remains relevant and continues to captivate younger generations in today's dynamic world.”

The entries underwent a thorough scrutiny by a distinguished jury comprising Dr. Usha Balakrishnan, Eminent Jewellery Historian; Mr. Jay Sagar, Jewellery Specialist at AstaGuru Auction House; Mr. Apurva Kothari, Founding Partner of SAVAAB; Ms. Priya Tanna President, @trscreativeconsulting; Mr. Apoorva Deshingkar, Sr. Director - Market Outreach and Education, GIA India; and Ms. Shachee Shah, Founder & Creative Head, Shachee Fine Jewellery.

The technical jury included Mr. Devinder Layal, Jewellery Artiste and Educationist; Ms. Meenal Choksi, Head of Design, Moksh Fine Unseen Jewellery; and Ms. Sushama Kalzunkar Sawant, PD & Merchandising Head, KP Sanghvi.

At the celebratory event,  GJEPC also honoured industry stalwarts whose remarkable contributions have made a lasting impact on both domestic and global fronts.

Mr. Sajil Shah, Creative Head and  Founder of Sajjante, was honoured with the Design Excellence Award, while  Mr. Ankit Mehta, Founder and diamond and jewellery business entrepreneur of the high-end brand Aneka, (previously Her Story),  was bestowed with the prestigious Global Indian Jewellery Designer award.

Mr. Biren Vaidya, Managing Director of The House of Rose, was presented the Retail Excellence Award for its exceptional designs, high standards and excellent customer service.

The House of BNM was chosen for the Manufacturing Excellence Award, underscoring its commitment to quality and innovation.  The award was received by its Co-Founder Mr. Binoy Shah.

 

Here’s what the judges had to say about The Artisan finalists:

Mr. Apoorva Deshingkar, Sr. Director - Market Outreach and Education, GIA India: “It is a privilege to be able to witness the design talent and their creations at The Artisan Awards. Not only does the theme – 'Indian Craft, Reimagined' – pose a challenge for the designers, but it also offers them a chance to creatively showcase the rich culture and heritage of Indian jewellery and artisanry. More than 630 entries are a testimony to the recognition that comes with a platform such as The Artisan Awards, and I extend my compliments to GJEPC for organising it successfully year on year and raising the bar in the process. GIA India continues to support this industry initiative that helps empower talented jewellery designers.”

Dr. Usha Balakrishnan, Eminent Historian: “Every Artisan piece has layers of narrative, from the designers who create it to the materials and designs that reflect our heritage. Crafts like Thewa, with their delicate artistry and potential for contemporary appeal, deserve greater global recognition.”

 

Mr. Jay Sagar, Jewellery Specialist at AstaGuru Auction House – “The designs beautifully blended tradition with contemporary appeal, and intricate creations that showcased impeccable attention to detail and lightweight charm. Indian craftsmanship is evolving, and with the younger generation of designers pushing boundaries, we are witnessing a transformative era.”

Mr. Apurva Kothari, Founding Partner of SAVAAB: "The participants have showcased exceptional creativity, blending India's rich heritage with modern craftsmanship. The enamel work combined with gold truly stands out, reflecting a finesse in design and execution that brings every piece to life.”

Ms. Priya Tanna, President, @trscreativeconsulting: “I'm pleasantly surprised this year to witness a true revolution in the pieces being judged. The blend of traditional Indian crafts like Meenakari and beaten gold with contemporary designs is remarkable. What's even more impressive is how these creations are designed for everyday elegance, making them both wearable and timeless.”

Ms. Shachee Shah, Founder & Creative Head, Shachee Fine Jewellery: “Jewellery is emotion brought to life, and when infused with Indian craftsmanship, it carries a deeper connection to our roots. This emotional resonance enhances its value, whether through meaningful storytelling, spiritual elements, or personalised touches like using birthstones.”

The winners of The Artisan Awards 2025 are:

Name	Pieces Manufactured By	Category
Malvika Vadsak	Walking Tree Ventures	Winner
Anvinda RP	Vummidi Bangaru Jewellers	First Runner-Up
Priyanshi Gagnani	Mani Jewels	Second Runner-Up
Vijay Indulkar	Walking Tree Ventures	Jury Choice Award
Bhavesh Soni	Manoj Ornaments Pvt. Ltd.	Jury Choice Award

Actors share their memorable journeys on National Tourism Day!

 Actors share their memorable journeys on National

Tourism Day!

Travel is more than just a journey; it is a soulful experience that enriches our lives, creates cherished memories, and connects us to the world in profound ways. On this National Tourism Day, &TV actors take us through their recent adventures. These include Smita Sable (Dhaniya from Bheema), Geetanjali Mishra (Rajesh from Happu Ki Ultan Paltan), and Shubhangi Atre (Angoori Bhabhi from Bhabiji Ghar Par Hai). Smita Sable, aka Dhaniya from Bheema, shares, “Recently, I had the wonderful opportunity to visit Mahabaleshwar with my family, and it turned out to be a trip filled with joy and relaxation. 

Nestled in the lap of the Western Ghats, Mahabaleshwar’s lush greenery and cool breeze instantly made us feel at peace. One of the highlights of the trip was visiting Wilson Point, also known as Sunrise Point, where we witnessed the most breathtaking sunrise. Watching the golden hues of the sun spread over the hills was a magical moment that filled us with awe and gratitude. We also explored Venna Lake, where we enjoyed a serene boat ride surrounded by stunning views of the lake and the forested hills. Another memorable experience was visiting Mapro Garden. The delightful array of strawberries, fresh juices, and the famous strawberry cream was a treat for our taste buds. It was heartwarming to see my family savour the flavours and enjoy the garden's vibrant atmosphere. Mahabaleshwar offered us a much-needed break from the hustle and bustle of daily life. The trip not only rejuvenated our spirits but also gave us cherished memories of laughter, love, and togetherness.”

Geetanjali Mishra, aka Rajesh from Happu Ki Ultan Paltan, reflects, “Visiting the Taj Mahal has always been a dream, and I finally had the chance to experience its unparalleled beauty recently. As I stood before this iconic symbol of love, I was struck by its grandeur and timeless charm. The white marble, intricate carvings, and the way the monument glows under the sunlight truly took my breath away. Walking through the lush gardens of the Taj, I felt a sense of peace and awe, imagining the love story behind its creation. The Yamuna River flowing gracefully in the background added grace  to the ambience. Standing on the marble platform and gazing at the majestic dome, I could not help but admire the craftsmanship and dedication that went into building this wonder. The Taj Mahal is not just a monument; it is an experience that touches your heart. This trip was not just about sightseeing—it was about connecting with history and experiencing the beauty of love in its purest form.” Shubhangi Atre, aka Angoori Bhabhi from Bhabiji Ghar Par Hai, shares, “This year began with an incredible spiritual journey that left me feeling truly blessed. My first stop was Varanasi, a city that radiates divine energy and unparalleled serenity. Walking along the ghats of the Ganga and witnessing the mesmerizing Ganga Aarti in the evening was nothing short of magical. The chants, the aroma of incense, and the sight of lamps floating on the river created an ethereal atmosphere. Offering prayers at the sacred Kashi Vishwanath Temple was a deeply emotional moment, connecting me to my spiritual roots in a way I had never experienced before. After Varanasi, I embarked on my spiritual journey to Ujjain, where I visited the revered Mahakaleshwar Jyotirlinga. The temple's divine atmosphere and the chance to offer prayers to Lord Shiva filled my heart with immense gratitude. The city’s rich history and sacred energy left me in awe.”

Watch Bheema at 8:30 PM, Happu Ki Ultan Paltan at 10:00 PM, and Bhabiji Ghar Par

Hai at 10:30 PM, every Monday to Friday on &TV!

Aditya Rikhari Unveils the First Track, “Sajna Ve,” from Ravator’s Album Sajna

 Aditya Rikhari Unveils the First Track, 

“Sajna Ve,” 

Renowned DJ and producer Ravator, recently announced the release of his latest album, Sajna. This 12-track masterpiece intricately explores the emotions of love, heartbreak, and healing, blending intimate lyrics with lush soundscapes. With collaborations featuring rising talents like Vilen, Madhur Sharma, Aditya A, and more, Sajna promises to redefine emotional storytelling through music.

Marking the beginning of this heartfelt journey, Aditya Rikhari releases Sajna Ve, the album’s title track. With Valentine’s Day around the corner, Sajna Ve is a celebration of love in its purest form, free of conditions, expectations, and limitations. Aditya’s unique blend of contemporary and traditional styles brings a soulful charm to this poignant track.

 

Aditya Rikhari, a rising star in the indie music scene who recently gained recognition for his playback performance in Bhool Bhulaiyaa 3, continues to captivate audiences with his emotive storytelling. His soulful delivery on Sajna Ve, paired with Ravator’s composition and Ansh Sharma’s evocative lyrics, creates a connection that resonates deeply.

 

Speaking about the album Sajna and release of the first track, Ravator shares, “Sajna is a deeply personal project that reflects the highs and lows of love and self-discovery. Aditya’s artistry on Sajna Ve perfectly captures the album’s essence, making it the ideal track to introduce this journey.”

 

Aditya Rikhari adds, “Working with Ravator on Sajna Ve has been a lovely experience. His vision and creativity brought the song to life, and I’m thrilled to be the first artist to kick off this album. I can’t wait for everyone to hear it and feel the emotion we’ve poured into it!”

 

With its seamless blend of traditional and modern elements, Sajna Ve paints a vivid picture of timeless love, touching hearts and resonating across cultures. The track sets the tone for the rest of the album, which promises to take listeners through a rich tapestry of love’s complexities.

Jaani and B Praak Launch Devotional Music Label Kripa Records with Debut Song ‘Aayiye Ram Ji’ Sung by Shreya Ghoshal and Featuring Shriya Saran

 Jaani and B Praak Launch Devotional Music Label Kripa Records with Debut Song ‘Aayiye Ram Ji’ Sung by Shreya Ghoshal and Featuring Shriya Saran

 The renowned musical duo Jaani and B Praak have officially launched Kripa Records, a devotional music label dedicated to creating spiritually uplifting music. Inspired by the Sanskrit word “Kripa,” meaning “grace,” the label aims to produce songs that invoke peace, devotion, and reflection with modern production values, visuals at a scale never seen before in this category, offering listeners a space to connect with the divine and find solace in their faith. Distributed by Universal Music India, Kripa Records aims to bring together celebrated artists and composers to craft melodies that inspire spiritual awakening. The label seeks to blend traditional and contemporary elements, providing a refreshing take on devotional music that resonates with people of all generations. The label marks its debut with the release of “Aayiye Ram Ji”, a soulful and heartfelt prayer to Lord Ram, sung by the legendary Shreya Ghoshal. This meditative piece, with music composed by B Praak and lyrics by Jaani, captures the essence of hope, devotion, and the longing for divine intervention. The track calls upon Lord Ram to bring peace and justice to a world grappling with hardships, embodying his virtues of compassion, courage, and righteousness. Shreya Ghoshal’s ethereal voice perfectly complements the song’s emotional depth, while B Praak’s tender composition enhances its reflective and spiritual quality. Accompanying the song is a visually captivating music video featuring Bollywood actress Shriya Saran. Shriya’s performance brings the story to life, portraying a character deeply moved by the injustices around her. Through her heartfelt plea and emotional journey, the video highlights the transformative power of divine grace and justice.

Speaking about Aayiye Ram Ji, Shreya Ghoshal shared, “It’s always a blessing to lend my voice to a devotional song, and Shriya has brought it to life beautifully with her heartfelt performance in ‘Aayiye Ram Ji.’ Singing this track was a deeply emotional and sacred experience for me. B Praak and Jaani are exceptionally talented artists, and it’s always a pleasure to collaborate with them. I wish them the very best for this wonderful new initiative with Kripa Records.”
 Shriya Saran added, “Shooting for this song in such a serene and divine setting was truly a special experience. As I immersed myself in the story, I felt a deep connection with Lord Ram, making the entire journey incredibly spiritual. Enacting to Shreya’s mesmerizing voice made it even more magical. B Praak and Jaani are brilliant artists, and I believe that through Kripa Records, they will elevate devotional music to new heights.”
“People are really connecting more with spirituality these days, and it feels like the right moment to introduce a devotional music label that connects to all age groups. With Kripa Records we aim to bring devotional music with a modern touch and larger than life visuals something thats never been explored in this category. We’re excited and hopeful for this journey ahead and believe this label has the potential to reach new heights, bringing spiritual music to every heart”, shared Jaani and B Praak
 Talking about Kripa Records, Sanujeet Bhujabal, Managing Director- India & South Asia, Universal Music Group, shared “Our partnership with Jaani has always been rooted in a shared passion for creating impactful music, and together, we’ve delivered some of the biggest hits under Desi Melodies. With Kripa Records, we’re embarking on a journey with Jaani and B Praak to redefine spiritual and devotional music through a fresh approach to visual storytelling. At Universal Music India, we believe in pushing boundaries, and this collaboration is a testament to our vision of offering diverse, meaningful, and emotionally resonant music to audiences everywhere.”
 With Kripa Records, B Praak and Jaani embark on a heartfelt mission to touch lives and inspire devotion through music. This initiative is their way of giving back to the higher power that has blessed them, and it marks the beginning of a journey dedicated to spreading grace and spirituality through melodies.

agat Sarkar Stands Out in Chennai Singams’ Promising ISPL Season 2 Opener

 Jagat Sarkar Stands Out in Chennai Singams’ Promising ISPL Season 2 Opener

Mumbai, 27 th January 2025: Suriya – the superstar – was present at the Dadoji Konddev Stadium in Thane to egg Chennai Singams on for its maiden outing of the Indian Street Premier League T10 tournament. Despite the co-owner’s presence outside the boundary ropes, it was a former Singam that took the game away from the Singams as Falcon Risers Hyderabad won the duel by eight wickets and with three overs to spare. Riding on captain Bablu Patil’s cameo of 19 runs off five balls, the Falcons overhauled a target of 73 at the end of the seventh over. Patil – who was an integral part of the Chennai Singams last year – took on Devid Gogoi in the 50-50 over and finished the game. In fact, Gogoi started the 50-50 over – an ISPL innovation that either adds half the runs that actual runs scored (10 or more) bonus runs or deducts penalty runs (up to 9) to the batting team – on an ideal note by dismissing Shreyas Kadam. The next ball was a full-toss and Patil hit it straight to the midwicket boundary but despite being caught, he survived as the umpire adjudged it a no-ball. Patil was then given another reprieve two balls later with a difficult chance spilling for a one- bounced four. He then made the most by finishing the game off with two consecutive sixes. With the Falcons having scored 21 runs in the over, it meant they were awarded seven bonus runs and thus the match came to an end. Earlier in the evening, left-handed opener Jagat Sarkar (22 off 8 balls, 1x4, 2x6) got the Singams off the blocks rapidly. However, it lost the momentum with both the openers being dismissed off successive balls in the second over. While “Biker Man” Ketan Mhatre was caught at mid-off, Sarkar was unfortunately run-out off the next ball. It forced veteran Sumeet Dhekale to play out the middle overs with caution. However, the Singams could not accelerate starting with the seventh over, which was chosen as the 50-50 over. It could add just seven runs and was thus penalised four. In the end, the 50-50 over resulted in being a major point of difference. Despite starting its campaign with a loss, the Chennai Singams are looking forward to bounce back strongly against KVN Bangalore Strikers on Tuesday.

 Brief scores: Chennai Singams 68/8 in 10 overs (Jagat Sarkar 22, Rahul Sawant 14; Parveen Kumar 2- 14, Vicky Bhoir 2-18) lost to Falcon Risers Hyderabad 73/2 in 7 overs (Padmesh Mhatre 23*, Bablu Patil 19*; Jignesh Patel 1/20).

India Meteorological Department and 1Weather bring weather alerts to 235 million Indians on their Glance Lock Screen

 India Meteorological Department and 1Weather bring weather alerts to 235 million Indians on their Glance Lock Screen

 The partnership will transform how millions of Indians stay safe and prepared through real-time critical weather updates on their lock screen

Bangalore, 27 January, 2025: The India Meteorological Department (IMD) and InMobi’s 1Weather, a global leading weather app, have formed a unique strategic partnership to deliver national weather warnings and alerts to millions of Indians on their Glance-enabled smartphone lock screens. The Letter of Agreement (LoA) between IMD and InMobi will enable 235 million Indian smartphone users to stay informed about critical weather conditions instantly, without having to unlock their phones. This distinctive experience will not only help citizens stay safe and prepared but also facilitate swift action at scale during emergency situations. IMD employs advanced numerical weather prediction models to analyze and forecast critical weather conditions, continually enhancing this capability. Long-term and large-scale weather alerts for events such as cyclones, low-pressure systems, and depressions can be predicted 3 to 5 days in advance, allowing people to prepare and minimize potential loss of life or property. Additionally, hyper localised alerts provide timely warnings for short-term events such as localised heavy rainfall, thunderstorms, hailstorms, or dusty winds which may last only for a few hours. The distribution of these alerts will now be accessible directly on smartphone lock screens, enabling wider reach and quicker dissemination of critical information with the help of 1Weather and Glance.

Glance is an AI-driven platform that delivers diverse, personalized, relevant, and serendipitous experiences directly to the lock screens of Android smartphones, allowing the users to access content without unlocking their phones, searching or downloading multiple apps. This makes it an essential platform for timely content such as weather alerts, enabling people to notice and act instantly. Additionally, localisation plays an integral part of this communication as Glance can adapt alerts to suit the location and visual preferences of users across different regions, ensuring the information is accessible and easily understood by people throughout the country. Dr. Mrutyunjay Mohapatra, Director General, IMD said, "IMD is continuously enhancing its capabilities to improve weather and climate services. As we celebrate the 150-year milestone, we are further committed to innovating to build a better climate future for India. With the use of smart AI and strategic partnerships such as InMobi and 1Weather, we are optimistic of achieving newer and quicker ways of sharing life-saving weather alerts.” Srikanth Subramanian, Vice President and General Manager of 1Weather, said, “At 1Weather, we believe that this first of its kind collaboration, between 1Weather and IMD, will alert users ahead of time on severe weather right on their Android lock screens, and help them prepare better, saving precious lives in the process. We truly believe in helping people own their day with actionable weather insights. After success in the USA, we are hoping to reshape the climate story in India too and make a larger difference to society at large.” The weather alerts feature represents Glance's commitment to social responsibility through its Glance for Good program. This initiative uses Glance's AI-powered platform and vast reach to leverage its platform for social impact, which includes initiatives in public safety, disaster preparedness, and community well-being. "Weather affects everyone, from daily commuters to farmers. Through Glance for Good, we're democratizing access to critical weather data and ensuring it reaches those who need it most," added Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance. "Our mission is to use technology not just for information and experiences, but as a force for social good." These live updates will be available soon on the Glance lock screen and later through the 1Weather app, which is available on the Google Play Store, across all major Android smartphone brands in India. 1Weather is one of the top 5 weather apps in the USA and LATAM regions.

For Media queries, please contact:

 Sheetal Ahuja - sheetal.ahuja@adfactorspr.com | +91 98212 44461

 Paulami Mitra - paulami.mitra@adfactorspr.com | +91 98741 78962