From Laila Majnu to Broken But Beautiful: How Balaji redefined romance across Cinema, TV, and OTT

                   Balaji redefined romance across Cinema, TV, and OTT                               From Laila Majnu to Broken But Beautiful                       Love, Pain, and Passion on the Big Screen

Valentine’s Day is a celebration of love in all its forms, passionate, tragic, unconventional, and exhilarating. Over the years, Balaji Motion Pictures, ALTBalaji, and Balaji Telefilms have redefined romance in Indian entertainment, creating love stories that resonate deeply with audiences. Whether through the grandeur of cinema, the intimacy of television, or the bold narratives of digital platforms, Balaji’s storytelling has shaped how we experience love on screen.

Balaji Motion Pictures has brought some of Bollywood’s most unforgettable love stories to life.

•Lootera (2013) – A poetic tale of love and sacrifice, inspired by O. Henry’s The Last Leaf, starring Ranveer Singh and Sonakshi Sinha.

•Laila Majnu (2018) – A modern retelling of the legendary star-crossed lovers, capturing the raw intensity of unfulfilled love.

•Ek Villain (2014) – A tragic love story infused with action, revenge, and deep emotions, with Galliyan becoming an anthem of love and loss.

•Half Girlfriend (2017) – A take on modern, undefined relationships, reflecting the struggles of love in today’s world.

•Main Tera Hero (2014) – A lighthearted romantic comedy that brought back the charm of old-school Bollywood rom-coms.

•Dream Girl (2019) – A unique love story that challenged gender norms with humor and heart.

But Balaji’s legacy in love stories doesn’t end with films, it thrives in the world of television and OTT, where it has touched millions of hearts.

Television’s Most Iconic Love Stories

Balaji Telefilms has ruled Indian television for decades, crafting some of the most memorable romantic sagas. While a lot of the shows had Romance as their backdrop, a few just focused of love as the theme, they are as follows:

•Pavitra Rishta – The heartwarming love story of Archana and Manav, defining soulmates for an entire generation.

•Bade Acche Lagte Hain – A mature, realistic romance that proved love can bloom at any stage of life.

•Yeh Hai Mohabbatein – A deep and emotional love story that explored family, second chances, and unconditional love.

•Pyaar Kii Ye Ek Kahaani – A supernatural romance that brought a fresh twist to the genre.

•Meri Aashiqui Tum Se Hi – An intense and passionate love story filled with longing and fate.

•Pardes Mein Hai Meraa Dil – A romance set against the backdrop of cultural differences and destiny.

Revolutionizing Love on OTT with ALTBalaji

With the rise of streaming, Balaji took romance to new heights with ALTBalaji, exploring bold, unconventional love stories:

•Karrle Tu Bhi Mohabbat – A sweet yet mature love story featuring an unlikely romance between a superstar and his counselor.

•Romil & Jugal – A groundbreaking LGBTQ+ love story that redefined romance on Indian screens.

•Bewafaa sii Wafaa – A complex tale of extramarital love, questioning the definition of loyalty.

•Kehne Ko Humsafar Hain – A story of love beyond societal norms, exploring the depth of emotions in relationships.

•Broken But Beautiful – A heart-wrenching journey of healing and second chances in love.

•Baarish – A simple yet beautiful romance set against Mumbai’s rains, proving love can be found in the most unexpected places.

•The Married Woman – A soul-stirring story of self-discovery and forbidden love.

•His Storyy – A moving LGBTQ+ love story breaking stereotypes and embracing identity.

Ektaa Kapoor on Balaji’s Legacy in Love Stories

Speaking about Balaji’s approach to romance, Ektaa Kapoor shares, “Love is never simple—it is layered, messy, heartbreaking, and exhilarating. At Balaji, we have always believed in telling stories that reflect the real, raw, and sometimes unconventional nature of love. From the timeless pain of Lootera to the madness of Laila Majnu, from the everyday love of Pavitra Rishta to the unapologetic passion of Broken But Beautiful, we have tried to capture every shade of romance. Whether on television, cinema, or OTT, our love stories are about emotions that stay with you forever. Because, in the end, love is not just about finding someone, it’s about feeling something that changes you.”

From tragic separations to passionate reunions, from heartwarming bonds to unconventional relationships, Balaji’s love stories have stood the test of time. As we celebrate Valentine’s Day, we also celebrate the unforgettable romances that have made us laugh, cry, and believe in love, again and again.

Actors’ Valentine’s Day Plans Revealed!

 Actors’ Valentine’s Day Plans Revealed!

Valentine's Day arrives as a beautiful reminder to cherish our loved ones. Be it grand gestures or heartfelt moments, this day is about expressing love and gratitude. &TV artists including Sapna Sikarwar (Bimlesh, Happu Ki Ultan Paltan) and Vidisha Srivastava(Anita Bhabhi, Bhabiji Ghar Par Hai) open up about their surprise plans for their spouses, ensuring a memorable and love-filled celebration. Sapna Sikarwar, essaying Bimlesh in &TV’s Happu Ki Ultan Paltan, shares, “Valentine’s Day is about celebrating love in all its forms. My husband and I share a deep bond, and every year, we make sure to surprise each other. This time, I have plans to recreate our first-ever date! From the same café to ordering the exact dishes, I want to relive those beautiful memories. Additionally, I have created a scrapbook filled with pictures and notes capturing our journey together. Love is all about making each other feel cherished, and small yet thoughtful gestures go a long way. Wishing everyone a heartfelt and joyous Valentine’s Day!”

Vidisha Srivastava, essaying Anita Bhabhi in &TV’s Bhabiji Ghar Par Hai, shares, “Valentine’s Day has always been special for Sayak and me, but this year holds extra excitement as he will be in Mumbai for the occasion. Since he usually works out of town, our time together is precious. To make it truly memorable, I have planned a surprise evening filled with love and warmth. I will decorate our home with fairy lights and flowers, creating a cozy and romantic setting. I am also preparing his favourite home-cooked meal, something he misses the most when he’s away. To top it off, I have curated a playlist of our favourite songs, and we will relive our beautiful journey through old pictures and memories. Love is all about cherishing the little moments, and I can’t wait to make this day unforgettable for him.

Wishing everyone a wonderful Valentine’s Day filled with love and happiness!”

Watch your favourite artists in Happu Ki Ultan Paltan at 10:00 pm and Bhabiji Ghar Par Hai at 10:30 pm, airing every Monday to Friday only on &TV!

LIFE’S GOOD WHEN LIFE’S SHARED: LG INDIA EXPANDS BLOOD DONATION INITIATIVE ACROSS INDIA

 LIFE’S GOOD WHEN LIFE’S SHARED: LG INDIA EXPANDS BLOOD DONATION INITIATIVE ACROSS INDIA

New Delhi, 12 th February 2025 – LG Electronics India is set to launch the third edition of its Mega Blood Donation Campaign, reinforcing its commitment to corporate social responsibility with the core message, "Life’s Good When Life’s Shared." This initiative aims to mobilize communities especially youth and organizing 400 blood donation camps across 70 cities.

In the years 2019 and 2023, LG Electronics India successfully organized around 188 camps, resulting in over 17,700 registrations. Building on this success, the 2025 campaign aims to further expand its impact, with a goal of securing 30,000 registrations. Each camp will provide donors with essential medical checkups, refreshments, and certificates of appreciation, ensuring a seamless and encouraging donation experience. In collaboration with credible partners like Care Today Fund, United Way Mumbai & Sakashm Bharti Foundation. LG aims to foster a stronger culture of voluntary blood donation in India.

Commenting on the initiative Mr. Hong Ju Jeon, MD- LG Electronics India, said, "We are committed to continue CSR programs with meaningful intervention. This 3 rd edition of Mega Blood Donation campaign is a reflection of our commitment of making Life’s Good for people. Our aim is to mobilize communities to actively participate and spread awareness about the cause, aligning with our core message of "Life’s Good When Life’s Shared."

In addition to on ground blood donation camps, LG Electronics India will conduct citizen mass awareness drive through radio and digital media across the country. This mass awareness drive is aimed to sensitize people regarding importance and benefits of blood donation.

To make participation easier and more accessible, LG Electronics India will launch a dedicated microsite – [https://lg-india.com/blood-donation/] for the Mega Blood Donation Campaign. This platform will allow individuals to pledge their support, register for donation camps, and access important information about the drive. The microsite will serve as a one-stop destination for donors, offering real- time updates on camp locations and guidelines for first-time donors. Through this initiative, LG Electronics India continues to support sharing and giving back to society, and the belief that “Life’s Good When Life’s Shared”.

For more information on the campaign, upcoming camps, and how to participate, please visit 

https://lg-india.com/blood-donation/

Bajaj Lighting’s Groundbreaking LED Transformation at Wankhede Stadium

             Bajaj Lighting’s Groundbreaking LED Transformation at                                  Wankhede Stadium Ushers in a New Era of Sports Illumination

Mumbai, 03^rd February 2025 – In a landmark initiative that reaffirms its legacy of innovation and nation-building, Bajaj Lighting has redefined sports illumination in India by upgrading the iconic Wankhede Stadium with state-of-the-art LED technology. As the stadium celebrates its 50th anniversary, this transformation cements its position as a world-class cricketing venue, ready to host the next generation of sporting spectacles.

On 2nd February 2025, during the highly anticipated India vs. England T20 match, the world will witness the dawn of a new era in stadium illumination. Bajaj Lighting, a brand built on trust and innovation, proudly embodies its philosophy – ‘Built to Shine’ – as it raises the benchmark for stadium lighting, delivering unparalleled performance, efficiency, and a superior viewing experience.

For decades, Wankhede Stadium has been the stage for historic cricketing moments, most notably India’s 2011 ICC World Cup victory. Bajaj Lighting, which powered Wankhede’s illumination back then, now leads the way once again—ushering in a future-ready, high-performance lighting system designed for modern broadcasting, player performance, and sustainable energy use.

Next-Generation LED Lighting for a World-Class Experience

The transformation replaces conventional luminaires with 448 advanced 1650W LED floodlights, strategically positioned to enhance energy efficiency, visibility, and spectator engagement. Designed to meet international HDTV broadcast standards, the cutting-edge system ensures every moment of action is captured with unmatched clarity, enriching the experience for millions—both in the stadium and on screens worldwide.

Beyond brightness and clarity, the new DMX-compatible LED system represents a paradigm shift in intelligent lighting solutions. Equipped with remote-controlled functionalities, scene customisation, and enhanced energy management, it embodies sustainability without compromising on performance. Despite the complex structural challenges of Wankhede’s vast canopy, Bajaj Lighting’s precision-engineered installation ensures seamless integration with the stadium’s infrastructure.

Illuminating the Future of Indian Cricket

This milestone is more than just a technological upgrade—it is a statement of progress, a beacon of excellence, and a testament to India’s relentless pursuit of greatness in sports infrastructure. By pioneering this groundbreaking transformation, Bajaj Lighting reinforces Wankhede’s status as a premier cricketing venue while reaffirming its unwavering commitment to nation-building through engineering excellence.

"At Bajaj Lighting, we believe innovation is at the heart of progress. This transformation at Wankhede is not just about lighting up a stadium—it’s about illuminating the future of Indian cricket. Our cutting-edge LED technology ensures a world-class experience for players, broadcasters, and millions of fans, setting the stage for historic sporting moments for years to come," said Rajesh Naik, COO – Bajaj Lighting Solutions.

Mr. Ajinkya Naik, President – MCA said, “We are delighted to introduce state-of-the-art LED floodlights at Wankhede Stadium, marking a significant step forward in enhancing the cricketing experience for players and fans alike. These energy – efficient lights will provide superior visibility, reduce power consumption, and align with our commitment to sustainability. As one of the most iconic cricket venues in the world, Wankhede Stadium continues to evolve with modern technology while preserving its rich legacy. We look forward to hosting thrilling matches under these advanced lights.“

 

 

As India continues to take centre stage in global cricket, Bajaj Lighting remains at the forefront—shaping the future of sports infrastructure with innovation, sustainability, and an unyielding vision to build something truly iconic.

Shreya Sharma Gears Up for an Exciting 2025 with Two Back-to-Back Films Masti 4 and Mr. and Mrs. Grey

 Shreya Sharma Gears Up for an Exciting 2025 with Two Back-to-Back Films " Masti 4" & "Mr. and Mrs. Grey"

Shreya Sharma is all set to take 2025 by storm with not one but two highly anticipated films, each boasting an impressive ensemble cast. With her growing presence in the entertainment industry, Shreya continues to make bold moves, proving that she’s a talent to watch out for.

The actress will be seen in Masti 4, the latest installment of the blockbuster comedy franchise, directed by Milap Zaveri. The film features an exciting lineup, including Riteish Deshmukh, Vivek Oberoi, and Aftab Shivdasani, promising yet another dose of laughter, chaos, and entertainment.

Adding to her big-screen lineup, Shreya will also star in Mr. and Mrs. Grey, an intriguing project directed by Vishal Mishra and produced under the banner of Waveband Production. The film brings together a stellar cast, including Nithya Menen, Vivek Oberoi, and Ashish Vidyarthi, setting the stage for an engaging cinematic experience.

Sharing her excitement, Shreya Sharma says, “Being part of these incredible projects is truly special. Both films bring something unique to the table, and I can’t wait for audiences to witness the magic we’ve created on screen”

With two major releases lined up, 2025 is shaping up to be a landmark year for Shreya Sharma. As she continues to carve her path in Bollywood, her versatility and screen presence are sure to leave a lasting impact.

The song "Ranjha Tera Heeriye" is being liked by the audience.

                         Valentine's Day Special                                                               "Ranja Tera Heeriye"                                                            romantic song released everywhere!

Link : https://youtu.be/1I48C80wKIM?si=WlWSdwbXTRUPeNmM

The romantic song Ranjha Tera Heeriye, directed by Anil Madansuri, has just been released. The song is all set to touch the hearts of the audience with its emotional storyline and heart-warming lyrics. The song features a new and attractive pairing of Pranali Ghogre and Gaurav Deshmukh. The lyrics and music of the song are given by Abhimanyu Karlekar, making it a perfect romantic treat for the Valentine's season. The song has been shot on the beautiful beaches of PBA Film City, Pune and Alibaug, which provides a grand visual experience. Ranjha Tera Heeriye is produced under the banner of SK Productions, produced by Srinivas Kulkarni and Madhusudan Kulkarni, while Amol Ghodke is the creative producer.

The story of the song is based on the love of a young man named Ravi, who is deeply in love with Vaidehi. Every day she passes by a garage outside her village and goes to the city, and Ravi always waits to see her at twelve o'clock in the afternoon. However, he does not have the courage to express his love. Chhotu, who is the owner of the garage, keeps encouraging Ravi to confess his feelings. Finally, Chhotu plays a trick—he puts a nail on the road, which punctures the tire of Vaidehi's bike and she has to wait at the garage. Ravi goes near her and suddenly gets lost in the world of dreams—where they are married and living a happy life. But within a few moments, he realizes reality. Vaidehi repairs her bike and leaves, and Ravi fails to express his love once again. Chhotu realizes that Ravi will only keep dreaming, but will not do anything in reality.

The song's heart-wrenching story, gorgeous locations and melodious music will make it special for everyone who has ever loved someone but could not dare to express their love. The key technicians in the song's team include DOP Rahul Zende and Rohit Jenkewad, editor Anil Madansuri, executive producer Santosh Kharat, DI colorist Deva Awhad, art director Dilip Kandhare, makeup artist Harshad Khule, hair stylist Sonaliozha, and costume designer Rashmi Mokhalkar. Line producer Ram Shinde and production manager Nayum R. Pathan have played a crucial role in shaping this project. Special thanks go to Kishore Nakhate, Vaibhav Lature, and Ganesh Mhaske. The song's publicity is handled by Sumit Jindal and Vinaya Pradeep Sawant.

The audio of the song Ranjha Tera Heeriye is available on all major streaming platforms. Don't miss this beautiful journey of love and heartwarming music!

Tips Music Unveils Romantic Number 'Jachhey Mujhe' Starring Elli AvrRam and Shivin Narang

 Tips Music Unveils Romantic Number    'Jachhey Mujhe' 

Music lovers are in for a treat as Tips Music prepares to launch its latest romantic single 'Jachhey Mujhe', set to captivate audiences on February 12th, 2025. The song promises to be a melodious journey of love, featuring the enchanting vocals of Shashwat Singh,  a soulful composition by KS Abhishek, heartfelt lyrics penned by Priya Saraiya, and the on-screen chemistry of popular actors Elli AvrRam and Shivin Narang.

Singer Shashwat Singh shared his excitement about the track, saying, "Every song tells a story, and 'Jachhey Mujhe' is a beautiful narrative of love that I'm thrilled to bring to life. The melody has a unique emotional depth that I believe will resonate deeply with listeners. It's an experience that captures the nuanced feelings of modern romance”

Elli AvrRam, known for her dynamic screen presence, expressed her enthusiasm about the music video, "Working on 'Jachhey Mujhe' was a superb experience. The song's narrative and our chemistry with Shivin create a visual and musical story that I'm sure will touch many hearts. It's a perfect blend of music, emotion, and contemporary love”

Actor Shivin Narang added, "This song is all about pure love and the joy of finding your soulmate. Working with Elli and the entire Tips team was a wonderful experience, and I can't wait for everyone to see the music video and hear the song." The song 'Jachhey Mujhe' is set to be released across all major music platforms, promising to be a melodic celebration of love that bridges emotions and generations”