Rose Audio Visuals Announces the Launch of Branded Content Division

 Rose Audio Visuals Announces the Launch of Branded Content Division ‘Connect NXT’

Mumbai, XX February 2025: Rose Audio Visuals Pvt. Ltd. has announced the launch of Connect NXT, a dedicated branded content division.

As audiences increasingly move away from traditional advertising, Connect NXT focuses on crafting meaningful branded narratives that not only communicate the brand's message but also foster a strong emotional connection with consumers.

Key Pillars of Connect NXT:

● Story-Driven Content: Creating compelling narratives that prioritize emotional resonance over clickbait and instant gratification

● End-to-End Execution: Leveraging Rose Audio Visuals’ robust production and distribution networks to both design and deliver content

● Innovation-Focused Approach: : Championing new tools and formats to create a richer storytelling experience. Exploring new technologies and formats in the service of effective storytelling

Connect NXT will be led by two industry stalwarts:

Megha Desai, appointed as Head of Connect NXT has over 25 years of experience in IP and content creation. Megha has been instrumental in shaping brand partnerships at companies like Chernin Asia Media Digital, Bling Entertainment and Fountainhead MKTG. She brings a proven track record of driving brand growth through innovative storytelling.

Commenting on the launch, Megha Desai said, "We are living in a world where content is in high demand & attention in, short supply. As brands, it is important to reach the consumer where they already are - in the world of stories. That's what we aim to do with Connect NXT.

Advising Connect NXT on the creative front is Arvind Menon, who brings years of expertise and is known to merge creativity with strategic objectives. His previous stints include his role as Executive Creative Director at BBH India and his work spans across brands like Mercedes Benz, HDFC Ergo and CaratLane amongst others.

Arvind Menon added, "Today’s audiences are smarter and harder to impress. Our goal with Connect NXT is to push creative boundaries while ensuring that every story we tell adds value to both, the audience and the brand."

Goldie Behl, Founder of Rose Audio Visuals, said, “With Connect NXT, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”

Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli, its Telugu market debut, showcasing a commitment to diverse, high-quality content. It now takes a step forward in branded content with Connect NXT.

About Rose Audio Visuals:

Rose Audio Visuals founded by Goldie Behl in 2003. Over the years we have produced 18 fictional TV series, 12 non-fictional TV series, 12 OTT series and 5 movies. Currently, working on multiple OTT series lined up across all leading platforms. After successfully tapping into the OTT space, we have branched out to bring the same insight and craft of storytelling into curating an engaging audio experience with RosePod India.

दिग्गज दिग्दर्शक राजदत्त यांच्या हस्ते ‘एप्रिल मे ९९’च्या पोस्टरचे अनावरण - १६ मे रोजी चित्रपट होणार प्रदर्शित

 दिग्गज दिग्दर्शक राजदत्त यांच्या हस्ते ‘एप्रिल मे ९९’च्या पोस्टरचे अनावरण

मराठी तसेच हिंदी चित्रपटसृष्टीत स्वतःची स्वतंत्र ओळख निर्माण करणारे राष्ट्रीय पारितोषिक विजेते दिग्दर्शक-निर्माते राजेश मापुस्कर आणि  कास्टिंगच्या दुनियेत बादशाह म्हणून ओळखले जाणारे रोहन मापुस्कर हे दोघे भाऊ एकत्र येऊन प्रेक्षकांसाठी एक खास भेट घेऊन आले आहेत. मापुस्कर ब्रदर्स इन असोसिएशन फिंगर प्रिंट फिल्म्स, नेक्सस अलायन्स , थिंक टँक आणि मॅगीज पिक्चर्स प्रस्तुत 'एप्रिल मे ९९’ हा चित्रपट येत्या उन्हाळ्याच्या सुट्टीत म्हणजे, १६ मे २०२५ रोजी चित्रपटगृहात प्रेक्षकांच्या भेटीला येणार असून नुकतेच या चित्रपटाचे पोस्टर प्रदर्शित झाले आहे. चित्रपटाच्या पोस्टरचे अनावरण मराठी चित्रपटसृष्टीतील ज्येष्ठ दिग्गज दिग्दर्शक राजदत्त यांच्या हस्ते करण्यात आले ह्या प्रसंगी निर्माते जोगेश भूटानी ह्यांनी शाल आणि श्रीफळ देऊन राजदत्त ह्यांचा सत्कार करून आशीर्वाद घेतले.

नुकत्याच प्रदर्शित झालेल्या पोस्टरमध्ये चार तरुण त्यांच्या सायकलींसोबत उभे असल्याचे दिसते. या तरुणांच्या वर  निळेशार आकाश आणि समोर समुद्र पाहायला मिळत आहे. पोस्टरवरून असे दिसते की, हा चित्रपट प्रेक्षकांना मैत्री, स्वप्नं, आणि तारुण्याच्या भावविश्वात घेऊन जाणारा असेल. 'एप्रिल मे ९९' असे नाव असल्याने हा चित्रपट उन्हाळ्याच्या सुट्टीतील कुटुंबातील लहान मोठ्या सर्वांच्या सुट्टीतील रम्य आठवणींशी जोडला जाणार आहे. चित्रपटात कलाकार कोण असतील? हे अजून गुलदस्त्यातच आहे. निर्माते राजेश मापुस्कर म्हणतात," श्रीवर्धनमध्ये  आमचा मापुस्कर कुटुंबाचा एक सिनेमा हॉल होता. तो सिनेमा हॉल आम्हा दोन भावांसाठी जणू एक चित्रपट शाळाच ठरला. तिथे राजदत्त जींचे चित्रपट पाहत आम्ही मोठे झालो आणि इतकेच नाही तर आम्ही त्यांच्या प्रत्येक चित्रपटाचे पोस्टर श्रीवर्धन आणि आजूबाजूच्या गावांमध्ये जाऊन चिकटवायचो. आज आम्ही राजदत्त जींच्या हस्ते रोहनच्या पहिल्या चित्रपटाचे 'एप्रिल मे ९९' चे पोस्टर रिलीज करत आहोत. यापेक्षा मोठा आनंद दुसरा कोणता असू शकतो? त्यांच्या शुभेच्छांमुळे आमच्या प्रवासाला एक वेगळे बळ मिळाले असून त्यांचे हे आशीर्वाद आम्हाला कायम प्रेरित करतील."

लेखक, दिग्दर्शक रोहन मापुस्कर म्हणतात," आज मी दिग्दर्शक म्हणून माझ्या पहिल्या चित्रपटाचे पोस्टर माननीय राजदत्तजी यांच्या हस्ते प्रदर्शित करतोय ही माझ्यासाठी अभिमानाची गोष्ट आहे. या प्रवासात आम्ही अनुभवलेले क्षण, चित्रपटांची जादू आणि कलेची आस हे सर्व एकत्र होऊन या नव्या प्रकल्पाला आकार देत आहेत. नेहमी प्रमाणे प्रेक्षकांच्या प्रेमाने या चित्रपटाला पुन्हा पाठिंबा मिळेल, अशी खात्री आहे.  राजदत्त सरांचे आशीर्वाद आम्हाला पुढील प्रवासासाठी उर्जा देतील याची मला पूर्ण खात्री आहे.” मापुस्कर ब्रदर्स इन असोसिएशन फिंगर प्रिंट फिल्म्स, नेक्सस अलायन्स , थिंक टँक आणि मॅगीज पिक्चर्स प्रस्तुत 'एप्रिल मे ९९’  या चित्रपटाचे लेखन आणि दिग्दर्शन रोहन मापुस्कर यांनी केले असून राजेश मापुस्कर, मधुकर कोटीयन, जोगेश भूटानी , मॉरिस नून हे निर्माते आहेत तर लॉरेन्स डिसोझा सह निर्माते आहेत.

Actors "fitness resolutions and their journey toward achieving them!

 Actors "fitness resolutions and their journey toward achieving them!

For actors, maintaining fitness is not just about looking good on screen—it is about staying strong, energetic, and mentally sharp. With demanding shooting schedules and unpredictable routines, setting fitness resolutions can be challenging. However, many actors remain committed to their goals, whether it is building strength, improving endurance, or adopting a healthier lifestyle alongside their professional careers. &TV artists share their fitness goals, the challenges of balancing workouts with hectic shoots, and the physical and mental transformations they have experienced. These include Vikram Dwivedi (Vishambhar Singh, Bheema), Geetanjali Mishra (Rajesh, Happu Ki Ultan Paltan), and Vidisha Srivastava (Anita Bhabhi, Bhabiji Ghar Par Hai). Vikram Dwivedi, aka  Vishambhar Singh from Bheema, shares, "My fitness resolution this year is to maintain my current shape for a lifetime. To achieve this, I have completely cut out sugar and focused on balancing my intake of carbs, protein, and fibre. I prefer a gym-free approach, relying on allied workouts that I practice daily, even amidst a hectic schedule. My fitness journey began in 2019 when I weighed around 58 kg. Today, at 70 kg, I have reached an ideal weight for my height. Since then, my body has undergone significant changes, with noticeable growth and strength in every part. This transformation has not only enhanced my physique but also boosted my overall health and well-being, keeping me motivated to stay consistent."

Geetanjali Mishra, aka Rajesh from Happu Ki Ultan Paltan, shares, "My fitness resolution this year is to maintain a healthy, well-functioning heart. I prioritize staying hydrated by consuming ample water throughout the day and carrying a bottle filled with fresh fruit or vegetable juice. Additionally, I incorporate regular meditation breaks between tasks to maintain a sense of relaxation. Despite occasional cravings, I consciously try to avoid junk food, opting instead for a diet rich in leafy greens, fresh vegetables, fruits, and milk. I encourage everyone to prioritize healthy eating habits to support overall well-being and ensure proper hydration for a healthier lifestyle." Vidisha Srivastava, aka Anita Bhabhi from Bhabiji Ghar Par Hai, shares, "Fitness, for me, is not just about looking good but feeling strong and energetic every day. This year, I am focusing on a well-rounded approach—keeping my body and heart healthy with regular cardio, prioritizing hormonal balance by listening to my body and strengthening my core for overall wellness. I also believe in making fitness fun! Whether it is trying new dance workouts, hiking, or simply enjoying a mindful yoga session, I want to keep it sustainable and enjoyable. Most importantly, I remind myself that progress matters more than perfection. Small, consistent efforts lead to lasting results, and that is my mantra for a healthier, happier me!"

Watch your favourite artists in Bheema at 8:30 PM, Happu Ki Ultan Paltan at 10:00 PM, and Bhabiji Ghar Par Hai at 10:30 PM, airing every Monday to Friday only on &TV!

Akaal Title Track for Radio.

 

Akaal Title Track for Radio.

"Akaal Title Track by Sukhvinder Singh and Rap by Bohemia from the upcoming movie Akaal."

Audio Link: https://drive.google.com/file/d/1J1DhfEyQyTTIFf5JLaB0wDesoS18A4hP/view?usp=drive_link

On International Mother Language Day, Actors reveal their favourite first language expressions!

 On International Mother Language Day, Actors reveal their favourite first language expressions!

Language is more than words—it carries culture, emotions, and identity. International Mother Language Day, observed on February 21st, is a tribute to linguistic diversity and the importance of preserving native languages. With India being home to twenty-two official languages and thousands of dialects, this day holds special significance in celebrating our rich linguistic heritage. This International Mother Language Day, &TV artists, take pride in their first language, cherish the words that connect them to their roots, and strive to keep the essence of their language alive for generations to come. These include Smita Sable (Dhaniya, Bheema), Yogesh Tripathi (Daroga Happu Singh, Happu Ki Ultan Paltan), and Shubhangi Atre (Angoori Bhabi, Bhabiji Ghar Par Hai). Smita Sable, aka Dhaniya from Bheema, shares, “I take this moment to proudly say, ‘Mala Marathi far aavadtay!’ Being a true Marathi mulgi, I find immense joy in expressing myself in my first language. Since childhood, my immediate reaction to any pain or unexpected situation has always been ‘Arre Deva!’—a phrase that comes straight from the heart. Checking in on someone with a simple ‘Kashya Aahes?’ carries a warmth that feels truly special. What makes Marathi even more beautiful is its unique way of expressing everyday moments. For instance, when stepping out, instead of saying ‘Nighte me’ or ‘I am going out,’ we say ‘Parat Yein,’ which means ‘I will return.’ It is a heartfelt reassurance that no matter where we go, we always intend to come back. That is the essence of Marathi—a language that feels like home!"

Yogesh Tripathi, aka Daroga Happu Singh from Happu Ki Ultan Paltan, shares, “The dialect of Uttar Pradesh is rich with some of the most unique, earthy, and amusing words and phrases, making conversations lively and full of character. A common way to greet someone here is ‘Ka haal ba?’ I often find myself using  various local words in daily life, such as ‘Bhondoo’ (a foolish person), ‘Chaturaayi’ (over-smartness), ‘Dhakosla’ (nonsense talk), ‘Thokai’ (a good scolding or beating), and one of my favourites, ‘Gadhaa’ (donkey, used playfully to tease close friends). Those who know me well frequently hear me say ‘Bewaqoof,’ which means ‘fool’ in English—a word my mother often used whenever I did something silly or avoided studying (laughs).” Shubhangi Atre, aka Angoori Bhabi from Bhabiji Ghar Par Hai, shares, “Indore holds a special place in my heart for many reasons—it is delicious food, vibrant fashion, and, most importantly, its wonderful people. But what I cherish the most is my first language. We often address each other, saying ‘Bhaikko’ (How are you?), and instantly receive a warm smile in return. My favourite word in my mother language is ‘Bhannat’ (Fantastic). When pronounced correctly, it has a completely different flavour, and I often use it in my day-to-day life—so much so that everyone on set has also started using it! On this International Mother Language Day, I encourage everyone to embrace and take pride in their native language—not just today, but every day!”

Watch your favourite artists in Bheema at 8:30 PM, Happu Ki Ultan Paltan at 10:00 PM, and Bhabiji Ghar Par Hai at 10:30 PM, airing every Monday to Friday, only on &TV!

IPRS Brings ‘My Music, My Rights’ Season 2 to Bengaluru with an Impactful Session for Music Creators

 IPRS Brings ‘My Music, My Rights’ Season 2 to Bengaluru with an Impactful Session for Music Creators

Bengaluru, February 22 nd , 2025: The Bengaluru edition of the ‘My Music, My Rights: Creators Connect Programme’ by the Indian Performing Right Society (IPRS) witnessed an overwhelming response yesterday, as Bengaluru, known for its thriving independent music scene, welcomed music creators, independent artists, and industry professionals eager to gain crucial insights into the evolving music ecosystem. The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP rights, royalties, music publishing, and digital monetization strategies. The session featured engaging panel discussions and expert-led presentations, equipping participants with actionable strategies to navigate the music industry. Industry leaders shared their expertise on critical aspects such as enhancing music production, leveraging YouTube’s potential, and exploring sustainable career opportunities in the creative economy. 

Speakers included Karan Grover, Senior Director – India, Middle East & Africa, Dolby Labs; Santhosh Kumar (Vice President Think Music, Believe); Panimalar K (Rachō Publishing); Mr. Ujjwal Mukhia (Founder & CEO Artist Connect); Varun Murali (Guitarist at Swarathma, Music Producer and Founder The Red Music Box); Deepak Hariharan (Creative Director Paradox Studios) and Sangeetha Rajeev (Singer- Songwriter) and Mrs. Rumpa Banerjee, Head of Marketing, Communication & Member Relations at IPRS. The discussion offered invaluable perspectives on the business of music, guiding attendees on protecting their rights and maximizing their creative output.

Varun Murali, Guitarist at Swarathma, Music Producer, and Founder of The Red Music Box, shared his insights, stating, “The journey of an artist is as much about passion as it is about knowledge and awareness. Platforms like ‘My Music, My Rights’ provide artists with the essential tools and understanding to protect and monetize their creations, ensuring a more secure and thriving music career.” Adding to this, Singer-Songwriter Sangeetha Rajeev remarked, “Music creators often focus solely on their art, but knowing how to safeguard and benefit from it is just as important. IPRS’s initiative is a game-changer, enabling artists to take charge of their rights and revenues in a rapidly evolving industry.”

Reflecting on the success of the event, Mr. Rakesh Nigam, CEO of IPRS, expressed, “It’s immensely rewarding to witness the enthusiasm and curiosity displayed by the creators today. The overwhelming response reinforces IPRS’s commitment to empowering music creators by educating them about their rights and the resources available to them. To see such a diverse group of creators come together to learn, share, and grow is inspiring. This initiative is all about fostering a culture where creators are empowered, and their contributions are acknowledged and rewarded.”

Bengaluru, with its rich musical heritage and vibrant community of independent artists, proved to be the perfect backdrop for the ‘My Music, My Rights’ initiative. Building on the momentum of this session, upcoming editions of ‘My Music, My Rights’ are scheduled for Chennai on 6th March, Lucknow on 26th March, and Patna on 9th April, continuing IPRS’s mission to empower music creators nationwide. The Indian Performing Right Society (IPRS) remains committed to safeguarding the rights of music creators, ensuring they are equipped with the necessary knowledge and resources to build sustainable careers while contributing to a more equitable and thriving music industry.

Exclusive Release - SNEHA SHANKAR: THE VOCAL PHENOM SETTING THE STAGE ABLAZE IN INDIAN IDOL

" SNEHA SHANKAR: THE VOCAL PHENOM SETTING THE STAGE ABLAZE IN INDIAN IDOL"

Brace yourselves, world! A vocal hurricane is taking over, and her name is Sneha Shankar! At just 18, this powerhouse performer is redefining musical brilliance on Indian Idol, making even the most iconic names in Bollywood sit up and take notice!

Hailing from a lineage of musical royalty—the daughter of maestro Ram Shankar—Sneha is carving her own legend with soul-stirring renditions of classics like Yaad Piya Ki Aaye, Aaj Ibadat, Baahon Mein Chale Aao, Mahi Ve, and Zindagi Mein Koi Kabhi. Each performance is nothing short of sonic magic, leaving the legendary trio Shreya Ghoshal, Vishal Dadlani, and Badshah absolutely awestruck!

But the standing ovations don’t stop there! Bollywood icons like Nana Patekar ji, Jeetendra ji, and Govinda ji recently graced the Indian Idol set and were left spellbound by Sneha’s electrifying presence and powerhouse vocals! And if that wasn’t a moment of glory, the ultimate stamp of approval came straight from Padmashri Sonu Nigam ji, who sent a heartfelt voice note applauding her unparalleled talent and dedication!

With a one-in-a-million voice, unmatched charisma, and a destiny written in melodies, Sneha Shankar is THE name to watch out for! Now, it's time to turn dreams into reality—let’s rally behind this queen of notes and crown her as the ultimate champion of Indian Idol!

A STAR IS BORN & SHE’S READY TO SHINE!

A STAR IS BORN! @snehashankarofficial—a name destined for greatness! At just 18, she’s mesmerizing the legendary icons Shreya Ghoshal, Vishal Dadlani, and Badshah in awe. From Bollywood royalty like Nana Patekar, Jeetendra, Govinda, Sonu Nigam sending her a heartfelt appreciation. She is the most loved contestant in the show. VOTE FOR SNEHA SHANKAR and let’s witness the rise of a legend!